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Hypothesis on Books R Us

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Submitted By AValdez34
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Suppose that Books R Us had more consistency regarding total sales from week to week, what would the company look for in the reports to better their chances of taking the company to another level?
In order for this hypothesis to work, Books R Us needs to start planning for the future. The hypothesis is taking a look at the larger scale book stores. Finding the correct marketing tool is imperative to the increase and fluidity of sales for Books R Us.
According to Doug Gottieb, Barnes and Noble’s creative director, they have increased sales on eBooks, physical books, music and DVD’s because of new free phone application that individuals have downloaded onto their phones. This information is again crucial to the growth of BRUS. These variables are not part of the data that support the information provided. The fluctuation in sales from week to week, explain that the BRUS needs more financial stability.
What would happen to BRUS if they execute new innovative ideas that could bring revenue and sales to the company? Has Books R US taken the opportunity to hire a creative director that can implement new ideas regarding technology? What kinds of surveys have been conducted to illustrate improvements for the company?
These are several questions that go unanswered for lack of research. So my hypothesis is if Books R Us can answer these questions and create new ideas that will be beneficial to the success of the company; then the fluctuation in sales will be limited and they will continue to stabilize and increase instead of decrease. Staying marketable increases sales and profitability; this goes with any business venture. Book R Us needs to stay ahead of the

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