...I. Strategic Profile and Case Analysis Purpose: Chipotle Mexican Grill, Inc. is a chain of restaurants, which serve quality and taste food across United States, United Kingdom, Canada and France. The name Chipotle was derives from the Mexican Spanish name for a smoked and dried jalapeno chili. Steve Ells founded the company in July 13, 1993. Its headquarters is located in Denver, Colorado, USA. There are 1430 restaurants operating in 4 countries and have 37,310 employees as of 2012. It is one of the fastest growing U.S restaurants. Chipotle had a net income of $278 million in 2012. The Company’s restaurants serve menu of burritos, tacos, burrito bowls and salads. The main goal of Chipotle is to serve high quality, delicious food quickly with an experience that not only exceeded, but also redefined the fast food experiences. The always focus on sourcing the best possible ingredients, serving the tastiest food, and the most capable team. In past Chipotle only advertise on radio, billboards but recently they are using television and social media to advertise. They are also running various program, events and promotions giving out free food to potential customers. Chipotle has the quote " Food with Integrity". The " Food with Integrity" refers to the people, animals, environment and FWI facts. Food with Integrity is good in order to help out with the health, economic condition of the surrounding the restaurant. We can find the food use by the different food industries but where...
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...Case Analysis Write-Up: Under Armour’s Willful Digital Moves Issue identification The “Under Amour’s Willful Digital Moves” case brings several issues to the fore. Under Amour’s management has to make a decision as to whether the company should continue to target and grow its female market segment. So far, the “I Will What I Want” marketing campaign targeting female consumers had been very successful because it raised women’s apparel to 30 percent of total sales. Prior to this marketing campaign, women’s apparel contributed about 21 percent of Under Armour’s sales. Therefore, continued expansion into the female market segment has the potential to attract more female customers and raise the volume of sales in this segment. The other issue is that Under Amour’s founder and chief executive is unsure of which route; whether online or television advertisements, to take in the company’s future marketing campaigns. Growing Under Armour Company to a $10 billion brand will require the rolling out of successful marketing campaigns. The “I Will What I Want” marketing campaign had gone viral because it had been...
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...HSM430—Planning and Marketing for Health Services Organizations | FINAL COURSE PAPER | New Orleans Public Hospital | 8/21/2011 | Final Course Paper HSM430 Planning and Marketing for Health Services Organizations My market analysis is that New Orleans needs a public hospital and needs one rather badly. It’s been since August 29, 2005, that this city has been without a “true operational” public hospital and that is one year too long. I will include demographics of the area and citizens, a marketing analysis and a sure marketing plan to get this project from a dream to a reality. As I have stated in the above paragraph, my demographic site will be the New Orleans Metropolitan Area. The parishes that will be covered are Orleans and Jefferson Parish. The cities involved will be New Orleans, Metairie and Kenner. In 2006, New Orleans had an estimate of 223,388 citizens. The figure for New Orleans is low based on the year before Hurricane Katrina hit New Orleans and devastated the city. A great number of citizens left the city and the state. In 2010, Jefferson Parish had 432,552 citizens. The state of Louisiana in 2010 had 4,533,372 citizens. Of the citizens that live in Jefferson Paris , persons 65 years old and over was 13.7%. Females represented 51.9%, White persons 62.9%, black persons 26.3% American Indian and Alaska persons, 0.5%, Asian persons 3.9%, persons of Hispanic or Latino origin 12.4%. High school graduates over the age of 25 82...
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...Analysis of Huckleberry Finn Samuel L. Clemens, also known as Mark Twain, was one of the first American writers to truly express realism in his writing. (A&E) The Adventures of Huckleberry Finn was published in 1884 and quickly became a novel of controversy for its intense language. (A&E) The novel is about a young white boy and runaway slave who take on the Mississippi River and experience a wide variety of adventures. Along the way Huck finds himself fighting an internal battle of his morals vs. his conscience. According to Gemma Marshall not only was it a controversially themed book based on race, but a story of a young boy’s battle within himself to join society or follow his heart in the matters of black people. After reading the novel, I found myself drawn to Huck and his internal struggle. I found it to be a novel that can overwhelm you with different emotions that sneak up on you. Huckleberry Finn is about a young white boy named Huck and a runaway slave named Jim who travel on the Mississippi River seeking freedom. You can quickly see Huck’s contempt for a civil life style and his irritations with the “do as I say not as I do” environment he is in. At this point Mark Twains establishes that internal battle between Huck’s morals and his conscience. The book introduces a variety of characters, which throughout the story will affect Huck’s life and this internal struggle. As you are introduced to Jim, the runaway slave, you will quickly see how regardless of...
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...My SWOT analysis Nomin Amarsaikhan /Mina/ 101183046 Marketing Management Dr. Wan-Tran, Huang 01 October, 2012 Business Administration department, Asia University A SWOT analysis is used to identify the positives and negatives inside the organization (S-W) and outside of it, in the external environment (O-T). The name says it: Strength, Weakness, Opportunity, and Threat. Developing a full awareness of the situation may help us with both strategic planning and decision-making on our organizations. Strengths and weakness, the internal factors, are represented strengths with respect to one objective may be weaknesses for another objective. External factors are the opportunities and threats raised by the external environment to the organization and person itself. However, the criticism on SWOT is over evaluating, but its usage is not confined to profit-seeking organizations and useful for every kind of objectives. Strength I am very confident and assertive in whatever I do. I am very creative. I often impress myself with new creative ideas that improve my knowledge. I have been involved in university and company presentations and workshops, and have been imparting trainings. My communication skills help me stand up and put forward my views in front of a group of people. Having worked in accounting related jobs for 2 years, I have good accounting standard skill and taxation knowledge. Opportunity While working with international mining company, I may have the...
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...payments were so large that the company's operating cash flows were unable to meet the obligation. One of the largest LBOs on record was the acquisition of HCA Inc. in 2006 by Kohlberg Kravis Roberts & Co. (KKR), Bain & Co., and Merrill Lynch. The three companies paid around $33 billion for the acquisition. It can be considered ironic that a company's success (in the form of assets on the balance sheet) can be used against it as collateral by a hostile company that acquires it. For this reason, some regard LBOs as an especially ruthless, predatory tactic. | 2. When you decide the capital structure of a firm, what factors you should consider?? Capital Structure is referred to as the ratio of different kinds of securities raised by a firm as long-term finance. The capital structure involves two decisions- a. Type of securities to be issued are equity shares, preference shares and long term borrowings (Debentures). b. Relative ratio of securities can be determined by process of capital gearing. On...
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...better than others. At what point do you consider yourself to be successful or not? Personally I believe that being successful is doing what you want with your life and should only be defined by yourself, not others. For example the only person that I think should consider my life successful or not is me. Margaret Mead defined success as a, “…a source of confusion. …We are taught to celebrate and admire the one who gets the highest grades, the one voted most attractive, or most likely to succeed.” (Mead The Egalitarian Error)...
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...Two-Thirds of Americans Want US to Join Climate Change Pact Summary of News Item The New York times on November 30 2015 published an article authored by Giovanni Russonelo that two thirds of Americans want US to join the climate Change Pact. A solid majority of Americans say the United States should join international treaty to limit impact of global warming but on this and other climate related questions opinion divides sharply along partisan lines, according to the latest New York Times/CBS News Poll.This represents a shift in public opinion, advocates for climate change are hopeful that the paris talks could be a turning point. Poll Results • 63% of Americans including a bare majority of republicans support domestic policy limiting carbon emmisions from plants • 75% of Americans polled said global warming was already having a serious environmental impact • Nine to Ten democrats agreed , compared 58% of Republicans • One third of republicans said it will never have an impact • 50%of all Americans said the government should take steps to restrict drilling ,logging and mining on public lands, compared to 45% who approved restrictions. • Among democrats support for limiting mineral extraction on public lands rose to 58% • One out 5 Americans favored increasing taxes on electricity as a way to fight global warming • Six in ten opposed, including 49% for Democrats • 36% support increasing taxes to curb global warming • 51% of respondents worried about global...
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... DATE: 1st July, 2012 TO: Mr. Orendorff FROM: Jinlin Dai RE: chapter 9, #5, pg.243 Relevant Facts: You want to lease your automobile to a friend for the summer but do not want to pay a lawyer to draw up the lease. Joanna, a neighbor, is in law school. She is not licensed to practice law. She offers to draft a lease for you for $100, and you unwisely accept. Later, you refuse to pay her fee and she sues to collect. Problem or Issue: Who will win the lawsuits, and why? Apart from the law, was it morally right for the law student to try to help out by drafting the lease, and why? Was she acting helpfully, or foolishly, or fraudulently? Is it just for you to agree to her fee and then refuse to pay it? What is society’s interest in this dispute? Should a court be more concerned with the ethical issue raised by the conduct of the two parties or with the social consequences of this agreement? Answer or Resolution: I will win the lawsuit. Joanna and I have no contract of leasing. It is right on morally to try to help me out by drafting the lease. She has no license of a lawyer, so she acts foolishly. It is not just for me to agree to her fee and then refuse to pay it. The society interest in the law school student whether or not can draft a lease. The court should be more concerned with the ethical issue raised by the conduct of the two parties. Analysis: A car sale contract passes ownership of the car from seller to buyer. The contract can be drafted and signed by...
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...To Adjust or Not to Adjust: The Case of BNB Credit Union Background Information BNB Credit Union was founded by the Beiterman family over 100 years ago in the small town of West Klirk, GA. Since its founding, BNB has served the local population with mortgage, auto, and small business loans, as well as otherbanking services. Because of West Klirk’s remote location, BNB was the only bank used by most of the members of the community. In the last twenty years, BNB has struggled to maintain its position as the primary bank of the local community. Online banking services, heavy marketing by large banks in nearby towns, and a small branch office opened in West Klirk by a national banking chain have all served to reduce BNB’s profits. In order to improve their shrinking deposits and loan portfolio, BNB’s management was forced to increase the interest rate paid on savings accounts, and to reduce interest rates charged on several types of loans. These measures further dipped into BNB’s profit margin, but allowed the credit union to retain most of its customer base. Friendly customer service and less stringent regulations for credit unions also helped. The situation changed with the banking debacle in 2009. The local branch of the national bank closed in early 2010, and lending limits and new restrictions on many of BNB’s competitors have allowed BNB to slowly improve profit margins. However, BNB still hasn’t fully recovered. The Beiterman family has offered the management...
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...Biological, Behaviorism , Cognitive, Humanistic, and Psycho-analysis. In this paper I am going to emphasize all these aspects. Each of these schools is a separate science, that is integral part of our lives. I was born and raised in Uzbekistan, which is in Central Asia. My family was mostly involved in academics, so my parents always had high marks in school and my grandmother was literally my personal teacher. She ran two schools all by herself. One was her college where she was the principal and a teacher and the other elementary school. Pretty impressive if I may say so, which leads me to the reason why my entire family is important to me. Everyone has had some sort of high level achievement which make them positive role models for me and possibly my children in the future. Biological psychology is based on genes, hormones and brain functions. As everyone knows, we all have hobbies in our childhood that we think might determine the type of job we might have in the future. My hobbies included martial arts, collecting action figures (got to love that era when Teenage Mutant Ninja Turtles were a big hype!!), playing with electric train sets, and old school video games. Of course now, the amount of hobbies I have are greater than before, because I now do some web design, collect samurai swords and chat online with friends. However, the one hobby that was truly worthwhile was martial arts, because although it is actually a sport I treated it more like a hobby of mine. It was a good...
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... Task I Marketing is a process. where businesses focus on the demands of the customers on the market by planning and achieving the needs of the customers. "Marketing is the process of planning and executing the conception. pricing. promotion, and distribution to ideas, goods. and services to create exchanges that satisfy individual and organizational goals" (BPP Learning Media, 2010). "The marketing process is about strategy and planning ... Four questions to be addressed are where are we now? Where do we want to be? How are we going to get there? And how do we know we have got there? (BPP Learning Media, 2010). Situation analysis requires a thorough study of the broad trends within the economy and society, as well as a detailed analysis of markets, consumers and competitors (BPP Learning Media, 2010). Strategy development links corporate and market level plans. Implementation requires an identification of the specific tasks, allocation of responsibility for those tasks and a system for monitoring their implementation" (BPP Learning Media, 2010). Marketing satisfies the needs of the customers which will be profitably for your company. Whereas we see in the Case study on More Tourism than rooms, they need to improve the development of Tourism in the country. This can be done by doing a market research to lind out the needs and wants of Tourism...
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...Case Assignment Chapter 4 8/31/2014 MBA-540 Chapter 4: Setting Tuition and Financial Aid 1. Evaluate Susan’s analysis and recommendation. At first sight it is easy to see why Susan would believe that the demand for applying to a college increases when the cost of tuition is increased, based off the statistics seen at colleges such as Ursinus College and Wesleyan College. Ursinus increased the cost of tuition and the demand increased. Wesleyan did the opposite and decreased there tuition and the demand decreased. Susan’s belief in an upward slope, where the quanitity demanded increased with price, is seen as a Giffen good. Giffen good is when “a good for which a demand increases as the price increases and falls when the price decreases” (Investopedia, 2014). This contradicts the law of demand. As discussed in the text the law of demand refers to the demand curve sloping downwards because individuals buy less of a good and not more when the price increases (Brickley, Smith & Zimmerman, 2009). Giffen good is very rare to the point where there is actual debate about their existence, because the good in question must be considered an inferior good and there must be a lack of close substitutes (Investopedia, 2014). It would be irresponsible as a consultant to make a decision based on just Susan’s theory, especially when there could be other factors that not being considered for the affects of this demand increase over the increase in tuition. It is important...
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...19-year-olds is 2.7 times higher than drivers of all ages. But I believe that the 2.7 times more is just the inexperience of the new drivers. There is no avoiding inexperienced driving, unless the government decides to do schooling and training for the US teen drivers but that is a whole other matter. Another thing that is learned by experience is how to detect problems in the driving environment and be able to obtain information from it. You learn how to react in classes, but in real life your first panicked response is based on experience and logic.Of more than 800 crashes involving teen drivers,...
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...Individual Case Analysis Chipotle Mexican Grill September 30, 2015 1. According to the case study, Chipotle Mexican Grill does have core competencies. They are specialized in designing a quick-serve menu which appeals to customers and the reason why it works because when customers watching the menu they would know what they want to eat either burrito bowls, tacos or salads that helps solve with the problem of time consuming on food selection, thereby promotes operational efficiency. For the another core competencies, it should be skills in creating a restaurant layout and serving line design that efficient the food-ordering and dish-creation process so that more customers could be served. It is obviously to see that Chipotle’s operation strategy is to make things simple to customers with high food quality and good taste experience. 2 The SWOT analysis revealed the attractiveness of Chipotle Mexican Grill’s situation that Chipotle’s resource strengths and the good coordinates between these strengths and the company’s market opportunities make it more attractive on current situation and short-term and long term revenue and profits growth. And its weakness and external threats is not that significant enough to overwhelm its attractiveness of the company itself in the market...
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