Free Essay

Image

In:

Submitted By sbarber
Words 376
Pages 2
In the Colman’s mustard ad it is shown, that colman’s mustard is used by everyone. This is shown in multiple ways throughout the advertisment The stance and appearance of the chefs makes then look like very reputable chefs, there are some sample dishes in the corner which tell the consumer what to use it on. The colouring of the dad is bright, creating a cheery mood, which persuades the consumer. Honestly all I'm getting from it is that the mustard is good enough to be used by the royals (aka the most wealthy people) so it must be the best on the market?
There is a box of the mustard In the right corner indicating that you can buy Coleman's mustard powder but the chef is using the mustard in a container in liquid form indicating that it also comes prepared
Like I think they are in the royal kitchen
So the coat of arms are probably those of the royal family
Everything is being served on silver platters, indicating the mustard is silver platter worthy
British
The advertisement produced my colman’s mustared is marketing to a broad audience that is associated with the queen because the names on the wall are like whales and Holland The tin can used to hold the mustard that the chef is holding sends message that it is a fancy tin, which will influence you sublimally because you will associate it with higher quality. also i think they are trying to go with the "fancy" and "royal theme" to compete with the other mustard companies because mustard isn't a very high class condiment, its not like whipped cream which was expensive and highly sought after. Colmans is trying to compete with competitors by subliminally and non sublimally raising the standards of their mustard by associating it wit the queen and using fancy container, and even the way the cooks carry themselves the emblymns, coat of arms, could also imply that the mustard is already a staple in those places
The white clothes are probably symbolic.
You could say something about how the Queen of England has a large emblem, but Italy and Holland not so much. This could be about how the primary audience is England... queen is soverign head

Similar Documents

Free Essay

The Model Image

...The Model Image Body imaging is one of the most popular topics amongst the younger generations today. While issues of body images are more focused towards women, men also experience these issues. According to the National Association of Anorexia Nervosa and Associated Disorders about 24 million people in the United States suffer from so sort of eating disorder. About 10-15% of those 24 million people that suffer are men. This issue comes about because of the societal norm that everyone must look a certain way and if they do not look this way it is a problem. This picture is the perfect example of how this societal norm can affect anyone’s lifestyle. If not everyone, almost everyone wants to have that “model image”. They desire an image that is seen in magazines and on television in ads and commercials. I think it makes them feel normal or to up to the standard of society and like they are a part of a status quo. I can honestly say I’ve been through this before myself. I would look at the guys on TV and say I want my body to look like that. This made me start going to the gym more and working out with the heaviest weights I could, in order to get the model body I wanted. I even changed my eating habits and started a new diet to gain the weight I wanted to transform into muscle. This was something I felt could happen in a matter of weeks. When in reality it would take a few months for me to gain weight and build muscle that I wanted. I would have to arrange my schedule so that...

Words: 1221 - Pages: 5

Free Essay

Image

...Analysis of SVD based Image Fusion: A review xxxxxxxxxxx xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxx ABSTRACT: In this paper, we have reviewed different types of Image fusion techniques based on Singular Value Decomposition (SVD) technique. Basically, Image fusion can be described as a technique which is used to generate a single good quality image from one or more images. Image fusion can be applied at many levels viz. pixel level, feature level, signal level and decision level. Image fusion can be applied in many areas like recognition of patterns, to enhance visual features, detection of objects, area surveillance etc.[2] The techniques that are used mostly are Intensity-Hue-Saturation (IHS), high pass filtering, principal component analysis (PCA), different arithmetic combinations, multi resolution analysis based methods (pyramid algorithm and wavelet transform), Artificial Neural Networks(ANN), Singular Value Decomposition (SVD) etc.[4] Nowadays, SVD is becoming very popular technique for image fusion due to many factors like conceptuality, stability and it is also a robust and reliable orthogonal decomposition technique. A huge advantage of SVD is that it can also adjust the variations that are present in the local statistics of an image[2]. In this paper, we have compared and reviewed different types of modifications that can be added to the basic SVD technique. Keywords: Singular Value Decomposition, Tensors, Image fusion. 1. INTRODUCTION Fusion...

Words: 2109 - Pages: 9

Premium Essay

Image Based Essay

...Question 3 was answered by image-based essay. Two publication technologies, which are the Daguerreotype process and mobile camera phone, were investigated and compacted their impact on social relationships. In order to explain and focus on photographic publishing aspects, I believe that visual image based essay is the most suitable form to correspond with this topic. The question is about how publishing changes along side the society. From the 18s, photography became popular in the western culture, as people took photographs to record their lives. Photographs also act as a role to express human feelings, people are able to communicate and make meaning by photos, like art. Photography was not common to all the people in the society. It was an expensive publication technology in the 18th century. With the evolution of the technology in the photographic industry, photo taking as a practice has become more assessable to the people. The Daguerreotype process of photo publishing was an activity that required different...

Words: 502 - Pages: 3

Premium Essay

Single Still Image Analysis

...A picture with a purpose either good or bad can take on many different meanings. One single still image can have ability to change the opinion and beliefs of the masses, when reality is transformed into a tangible picture. It often takes on a new meaning for the person holding it, not just a random moment in time. It’s a still shot of an entire group of people who don’t know you personally, but yet hating you for the person you love. As seen in the picture from the Washington Post following the vote on same sex marriage in California. Proud to stand on a street corner and hold up signs denouncing thousands of people for who they love. Creating the argument that humans are programed to judge other humans by nature and not choice. “ A moral...

Words: 694 - Pages: 3

Free Essay

Image Processing

...INTRODUCTION The term image refer to two dimensional light intensity function f(x, y), where x and y denote spatial coordinates and the value of at any point (x, y) is proportional to the brightness (or gray level) of the image at that point. A digital image is an image f(x, y) that has been discretized both in spatial coordinate and brightness. A digital image can be considered a matrix whose row and column indices identify a point in the image and the corresponding matrix element value identifies the gray level at that point. The elements of such a digital array are called image elements, picture elements. The term digital image processing refers to processing of a two dimensional picture by a digital computer. An image given in the form of a transparency, slide, photograph or chart is first digitized and stored as matrix of binary digits in computer memory. This digitized image can be processed and/or displayed on a high resolution monitor. Segmentation subdivides an image into its constituent regions or objects .The level to which the segmentation is carried depends on the problem being solved. Segmentation is carried until we are able to distinguish the object from its backgrounds. Image segmentation is based on one of the two basic properties of intensity values: discontinuity and similarity. Thresholding is a similarity approach of segmenting an image. The simplest thresholding technique is to partition the image histogram by...

Words: 560 - Pages: 3

Free Essay

Image of God

...Image of God Chart part 11 1 Grand Canyon University: HTH-359 July 24, 2013 Image of God Chart part 11 2 Terry Harris is an African American Black woman who resides in Kent, Ohio and appears to work hard for what she has. Terry’s temperament is sweet for she is a kind and gentle individual but, she struggles because of her crack, alcohol, and marijuana addictions. Although she attends Church on a regular basis she still needs a support system/group to help or rather show her how to get past her addictions. Angela (my wife) was her support system but, since we have relocated Terry has down spiraled. Angela picks up the telephone weekly to encourage her by having Bible study and reading scriptures with her. She also has invited her to come to stay with us as a vacation to get her away from that scene. Terry's is in her sixties and Angela told her "You would not look good wearing an orange jail jumpsuit, it that what you want because, if you do not stop you will end up in jail or even worse the graveyard." It is pretty much Terry's daughter Kim who constantly keeps bringing the drugs into her mother's home. Angela told Terry "Kim is grown and needs her own place so put her out." Spiritually she needs all the help she can get, her health is okay but she is also the type to get mad at others when they attempt to step in and her help. She will tell you "I don't get mad I get even." What she does not realize if she does not get help soon she...

Words: 1128 - Pages: 5

Free Essay

Image Dithering

...Image Dithering Image and its parameters An image is a two-dimensional representation of a rectilinear array of pixels. A pixel is sample point in the image that has coordinates location it. These samples are obtained from the continuous function CCD cells in a camera, photoreceptors in the eye and rays in a virtual camera. There are three types of image resolution. The first resolution is where each pixel has only the depth bits for color or intensities. The second type of resolution is the spatial resolution which involves the width and the heights of the image only. Lastly, another image resolution is the temporal resolution, and this kind does the monitoring of the image brightness at a particular frequency only. Image dithering Dithering is the approximation of color from a mixture of several colors by the computer program when the desired color is not available. An example if dithering is the when a certain color in the Web page for a particular browser is not supported by the other. In that case, the browser will attempt to replace the desired color by approximating two colors that it can generate. The same may or may not be accepted by the designer of graphics and may appear grainy because it is composed of varied pixel intensities instead of one intensity. Dithering has applications in color image output and for artistic purposes as well. Secondly, dithering is used in web design for reducing images from high color counts to low color counts. It is also used in...

Words: 970 - Pages: 4

Premium Essay

The Reality Of A False Image Analysis

...Now a day is so simple to manipulate an image even from a cellphone. It’s possible to add lights, crop images and so on. Nevertheless, image manipulation and the creation of new Images, is becoming a problem for Photojournalism and Media. In some situations this software is misused, mainly when it comes to Photographs that involved controversial situations. In spite of the fact that Photoshop is questioning Photojournalism, there are some cases when this tool really helps to understand the context of the Image and it helps to complement it. Furthermore media is totally subjective. Photoshop is really helpful but it should be used carefully. Within, both of this texts “ Distorted Picture” by Sherry Ricchiardi and “ The Reality of a Fake Image”...

Words: 1116 - Pages: 5

Free Essay

Body Image

...Media Research Assignment: Body Image “If your hair isn’t beautiful, the rest hardly matters” (an ad for shampoo). A woman in a diet ad exults, “I’d probably never be married now if I hadn’t lost 49 pounds.” Society never noticed beauty because it is too busy trying to create it. What role is media playing in the effects it has on people? Today's media in America affects social standards, and many often identify the media as their primary source of information. The mass media serves as a mediating structure between individuals and how we address identity by sending a powerful message to society: only a determined physical stereotype of beauty is valued. Reiterated by other primary agents of socialization, such as families, peers and schools, the idea is taken seriously by individuals. Body image is a complicated aspect of the self-concept that concerns an individual's perceptions and feelings about their body and physical appearance. Media negatively affects body image through ideal appearance, health issues and self-esteem. Effects of Advertisement: Society is extremely immersed in media. Media portrays the ideal body image negatively and impacts ideal appearance through magazines, commercials, and advertisement. The mass media's depiction of women portrays a standard of beauty that is unrealistic and unattainable for a majority of women in society. For example, Amy Finley, a community leader advocating advice for women, discusses a healthy message that women shouldn't...

Words: 2619 - Pages: 11

Premium Essay

Self Image

...Self-image has become an increasingly important concept in our society and with so much mental stimuli so easily available to us; it is easy to see how one can develop low self-esteem and lack confidence when they compare themselves to others. Hopefully, individuals are raised in an environment where important concepts of self-image and confidence can be cultivated in order to give the individual the necessary attributes to be happy, positive, and productive. “Our self-concept is essentially our identity-that is, who we think we really are. We develop our self-concept based on our experiences and others’ reactions and responses to us” (Pg.15 Verderber). This is important because if one develops a healthy attitude towards their identity, it will determine how they interact in society. This also means that our idea of who we are grows with how others interact with us. Interactions in society help one determine how they view themselves when they gauge others’ responses and reactions to the messages, persona, mannerisms, etc. that one gives. “Our self-concept is also formed and maintained by how others react and respond to us” (Pg.17 Verderber). This all leads towards the development of our perception of self; our self-concept and self-esteem. The following is an analysis of my own self-perception based on certain criteria and covers various topics in how I view myself, how accurate it is, how I developed this self-perception, and how this has affected my outlook on...

Words: 253 - Pages: 2

Free Essay

Image Processing

...1 Introduction to Image Processing and Compression Using Matlab/Octave Table of content Image Processing and Compression Using Matlab ........................................................................... 1 1.0 Basic image operation.............................................................................................................. 1 1.1 Image display ....................................................................................................................... 1 1.2: Color Image Display........................................................................................................... 2 1.3 Image Array Indexing .......................................................................................................... 3 1.4 Converting image array to image file .................................................................................. 8 1.5 Image Manipulation ............................................................................................................. 8 1.5.1 Resize image ..................................................................................................................... 9 1.6 Image Analysis Using Histogram ...................................................................................... 10 1.6.1 Generating feature vector for image using greyscale histogram .................................... 14 1.6.2 Comparing Image Descriptor ...............................................................

Words: 3272 - Pages: 14

Premium Essay

Body Image

...Media Effects of Women’s Body Image This paper aimed at to help 15-30 years old women to build a healthy and positive attitude toward their body image. The research question that I raised is how do TV advertisements and fashion magazine affect 15-30 years old women to build their self-esteem and body image view in the U.S.? More specifically, I will examine the various aspects of negative effects that the television and fashion magazines bring to the 15-30 years old women. I proposed that the negative effects that television and fashion magazines bring to young women is more serious than people expected. I do intend to cite the relatively few statistic data and clinical studies that have been conducted on media’s negative effects on women’s body image. My audience will be the 15-30 years old women who do not aware enough of the problem that I describe or who was struggled by the problem that I describe for a long time. Nowadays, a woman’s identity is linked strongly to her physical appearance. In this situation, coverage of women in media mostly concerns women’s appearance and set them as sexual objects. Most social commentators agree that the media reflects current social norms (Grogan, 1999). Body image is the picture of the size, shape, and form of people’s bodies that people see in their mind’s eye (Honigman & Castle, 2007). It is also central to the self-concept and to self-esteem, influencing psychological functions and diverse behaviors (Cash & Pruzinsky...

Words: 2939 - Pages: 12

Free Essay

Counter Image Forensics

...Chapter 3 IMPLEMETATION 3.1. JPEG COMPRESSION USING MATLAB 7.10.0 3.1.1 Workflow We successfully compressed a black & white photograph (source: Dresden Image Database) implementing JPEG algorithm in Matlab and compressed the images to 1/4th of the original image size. This was achieved by dividing the image in blocks of 8×8 pixels and applying a discrete cosine transform (DCT) on each partition of the images. The resulting coefficients were quantized and less significant coefficients are set to zero. In order to omit redundancy in our algorithm, we skipped the entropy encoding step, since it provides lossless compression and thus not useful for forensic of the image. This is shown in figure 3.1. 3.1.2 Block splitting Normally, the width and height of the image are a multiple of 8 and that the image is either gray scale or RGB (red, green, blue). Each pixel is assigned a value between 0 and 255, or a triplet of RGB values. Figure 3.1 Step of JPEG Compression Thus, we split the image into 8×8 blocks. This is needed since the DCT has no locality information whatsoever. There is only frequency information available. We continued by shifting every block by −128, this made the values symmetric around zero with average close to zero. 3.1.3 Quantization So far there had been no compression. We then proceeded by introducing zeros in the arrays by means of Quantization. Every DCT coefficient Xjk was divided by an integer Qjk and rounded to the nearest integer...

Words: 3272 - Pages: 14

Premium Essay

The Male Body Image

...To Be or Not to Be: The Male Body Image In his article, “The Man Behind the Mask: Male Body Image Dissatisfaction,” Steven Gregor states that in the past, body image was thought to be a concern that affected only females resulting in negative consequences on their psychological welfare. For a long time, due to body image dissatisfaction, women have suffered from illnesses such as eating disorders and depression. Until recently, men weren’t believed to have concerns with body image dissatisfaction. However, research shows that not only is body image a growing concern for men, but it affects a larger number of males than previously thought. Throughout history men were seen in society as being strong through security and being defined by their jobs. This no longer holds true for males today. With men and women being nearly equal in the job market today, men feel that to distinguish themselves from women they need to exhibit their strength through physical strength. Men’s body image dissatisfaction has greatly increased over the past 25 years, and like women, it is having a negative effect on their psychological welfare. Cosmetic and grooming productions were at one time thought to be more of a female based industry. In today’s society along with the help of the media, we are seeing a rise in the production of cosmetic and grooming among males. As with the ideal female body image, the media supports what it sees as the ideal male body. Women want to lose their wait to...

Words: 434 - Pages: 2

Premium Essay

Media and Women Image

...The media and womens body image Its been argued that the western culture is a culture so consumed by image that those with fame give praise for being thin and disapproval for being fat, birthing a generation of women and girls that are often extremely self conscious about their appearance and body image. Media images of the unattainable thin body can be found almost anywhere. There has been continual interest in women’s body image throughout the years. Is there truth in the fact that women’s self-esteem and eating patterns are affected by what a woman sees in the media? Have this been researched enough to show the link between poor body image and the media’s portrayal of women and could this research allow for successful interventions to be evaluated and implemented. Could and intervention lead to fewer cases of anorexia and bulimia and could this lead to increased self-esteem and a more positive body image amongst women? The question many people want to know is if this is the case, where did these stereotypes come from exactly? Is it from the movie, television industry, fashion and beauty magazinesor is it from social and cultural influences , or maybe its just something we learn naturally. Does it really affect women and adolescent females selfworth, or does it go beyond that, leading to serious medical conditions? This paper explores the different factors that influences women body image and if the media is soley responsible for how adolescents and women view their body...

Words: 2149 - Pages: 9