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Impact of Internet on Workplace

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CASE STUDY
In February 2009, at the University of California, led by Small, multi-stage research was conducted to look at how the internet affects efficiency and throughput at work place. Based on the results of the research, Small came to the conclusion that surfing the web can be used as a stimulant for the brain in the elderly. It has a big advantage over the plain reading of the text, because it involves many more cognitive functions: “The results are very encouraging, new technologies may have a beneficial psychological effect on older people. Searching for information on the Internet involves complex brain functions that will help to practice and develop it.
On the other hand, a different researcher, Nicholas Carr believes that the internet at workplace kills creativity. It reloads us with information, so we are unable to remember anything. Additionally, it make potential of the mind focus on making quick, short-term decisions - it has its source in combined structure of internet hyperlinks, encouraging the continuous, rapid movement from site to site. Such changes in the brain, according to Carr, make the surfer struggle with reading books. We are no longer able to focus on one topic. (Carr,12).
Bricks vs. Clicks
Since the late 1990s, Internet retailers have seen rapid growth in their businesses, both in terms of customer volume and total online sales. What started out as only certain products being widely available online has come to a point at which today, nearly everything that can be bought in a store (and some things that can't) are available for purchase somewhere online. Of course, not all of these Internet sales represent new customers and new money. The vast majority come at the expense of traditional retailers, who have seen sales decline in accordance with the rise of online shopping. For sellers who maintain both retail locations ("bricks")

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