...Impacts of Buying Habits on the Lifestyle of Grade 10 High School Students of Mary Help of Christians College Year 2013-2014 Joan Xyla A. Rana Shayne U. Larcena Charlene N. Alemania Christine F. Ligutan Patricia Anne Estepa Bryan Joseph M. Agustin Joanne Marie M.Contreras II. Backgrounds of the study Buying habit is a social and economic order that encourages the purchases of goods and services in an even greater amount. Since buying habits began, a lot of people consciously sought and desire alternative lifestyle. These lifestyle ranges from moderate to simple living, eco-conscious shopping, and buying local to Freeganism on the extreme and exaggerated end. In critical view, consumerism is describe as a tendency for people to strongly acknowledge and identify the service or products they consume through commercial brand name and the status-symbolism of that certain brand. Buying habits can be taken to exaggeration such that consumers make significant sacrifices in time and in income not only to purchase that certain brand but to also actively support that certain luxury brand. Buying habits has become part of people’s daily lives especially in this modern civilization. People of this modern generation get influenced easily. Billboards, commercials and advertisements are connected to influencing people to buy. The advancement in technology causes consumers to extend their buying of the latest products to an extent where it is considered as over consumption...
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...A fundamental understanding of consumer behaviour underpins all marketing activity and is a necessary prerequisite to organizations being marketing orientated and thus profitable. Understanding consumer behaviour is not only important for the producer but for all the other actors in the value chain. The value that the consumer puts on the goods or services limits what everyone else can get from the value chain. Engel’s four-step model can be used as a basic model for analysing a consumer purchase. Most purchases are made to satisfy a problem. Analysis of problem recognition can be done through the ‘means-end’ chain concept. This looks at what motivates a consumer to buy products. The search for information can be either internal or external, the latter can also be either active or passive. Consumers usually have a number of alternative solutions to choose from and, depending upon the complexity of the purchase, will either be multi-attribute decision-making or based on decision heuristics. Outcomes tend to depend upon the degree to which performance meets expectations which in turn can be influenced by a number of factors within and outside the marketer’s control. Although the model is useful, two other factors that need to be taken into account are involvement and habit formation. Involvement refers to the subjective importance of the purchase and is a function of financial and functional importance, perceived risk, emotional value and sign value. Alternatively...
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...Simões, L. e Gouveia, L. (2008). Consumer Behaviour of the Millennial Generation. III Jornadas de Publicidade e Comunicação. A Publicidade para o consumidor do Séc. XXI. UFP. Porto. 10 de Abril. Consumer Behaviour of the Millennial Generation Luís Simões1, Luís Borges Gouveia2 1 PhD Student (Information Science), Fernando Pessoa University (lsimoes@ufp.pt) 2 Associate Professor, Fernando Pessoa University (lmbg@ufp.pt) In this paper we present an integrative view of Millennials’ consumer behaviour. After applying some classical models based on the traditional “information-processing paradigm”, we concluded that only a framework that takes into account the impact of the culture and lifestyle surrounding Millennials is useful to derive guidelines on how to make successful advertising campaigns aimed at this population. The paper concludes with some recommendations on how to be able to reach this segment of consumers. I. Millennials as Consumers Advertisements targeting children and adolescents tend to have a profound impact on this population. Brands try to obtain lifelong loyalties by connecting with teens that will thereafter develop strong identity feelings with those brands. In a study carried out in 1999, with 5-9 year-old students in Dutch schools it was found that 52% of the children referred brand names when asked what gifts they wanted for Christmas (McNeal, 1999). In another study it was also found that the child's first request for a product occurs...
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...annals.2011.01.015 BRAND EQUITY, BRAND LOYALTY AND CONSUMER SATISFACTION Janghyeon Nam Kyungnam University, South Korea Yuksel Ekinci Georgina Whyatt Oxford Brookes University, UK Abstract: This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and lifestyle-congruence—are found to have positive effects on consumer satisfaction. The findings of the study suggest that consumer satisfaction partially mediates the effects of staff behaviour, ideal self-congruence and brand identification on brand loyalty. The effects of physical quality and lifestyle-congruence on brand loyalty are fully mediated by consumer satisfaction. Keywords: brand equity, customer satisfaction, brand loyalty. Ó 2011 Elsevier Ltd. All rights reserved. INTRODUCTION Consumer satisfaction is essential to long-term business success, and one of the most frequently researched topics in marketing (e.g., Jones & Suh, 2000; Pappu & Quester, 2006). Because consumer satisfaction has been regarded a fundamental determinant of long-term business success, much of the research on consumer satisfaction investigates its impact on consumers’ post consumption evaluations such as behavioural and...
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...Consumer Brand Behaviour Module introduction: a consumer society Consumption Ethic “Teach him to live rather than avoid death; life is not breath, but action, the use of our senses, our mind, our faculties, every part of ourselves which makes us conscious of our being. Life consists less in length of days than in the keen sense of living. A man may be buried at a hundred and may have never lived at all. He would have fared better had he died young.” (Rousseau 1762) Programme Book: Consumer Behaviour: a European Perspective (4th Ed) Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M. Assessment: – Assignment (40%) – Exam (60%) Timetable Week 1 Theme Consumers Topic Introduction to the unit : What is Consumer Behaviour? A consumer society The self Motivation, values and lifestyle Learning and memory Groups and brand tribes Opinion leadership and WOM Family and age Culture and lifestyles Cultural change process Module review Reading Ch 1, 2 2 3 4 5 6 7 8 9 10 Consumers as individuals Consumers as individuals Consumers as individuals Behavioural influences Behavioural influences Behavioural influences Behavioural influences Behavioural influences Final thoughts Ch 5 Ch 6 Ch 7 Ch 9, 10 Ch 9, 10 Ch 11 Ch 13, 15 Ch 14 - What is consumer behaviour? ‘The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.’ Solomon et al Role...
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...fast food chain in Australia requires an in-depth analysis of the food industry. Fast food industries internal and external environments require comprehensive research to ascertain the viability of establishing a new healthier alternative in the fast food market. Research into the buyer behaviour has found that consumers pursuing a healthy lifestyle are Singles, Couples and Families between the ages of 14 - 40 years old. They are physically active, health orientated individuals who are body, image and appearance conscious. Internal micro factors in establishing the new chain include sourcing Australian suppliers who can provide locally grown fresh produce and intermediaries such as logistics management who assist with identifying suppliers and distributors. Key public are important in providing communication such as government regulations, the general public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads and expenses should be aligned with the overall objectives of the company in relation to its profit margin. The prices of the low calorie products will be based on target costing whereby other marketing mix factors will be...
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...Introduction Consumer behaviour is the buying behaviour of the last consumers that buy goods or services for their personal consumption. As a marketer, in order to change customers’ think and act, understand consumer behaviour is really important. They have to know the ‘why’ to influence the remaining ‘WH’ in consumer behaviour (Kotler and Armstrong, 2014)1. In this assignment, I will be aiming the white-collar workers which also known as office workers, their ages are around 30 to 50 years old. I’ve chosen psychographic segmentation to target buyers in the market. This segmentation classify consumers based on social class, personality or lifestyles (Kotler and Armstrong, 2014)2. Office workers are the bunch that always work overtime and seldom have proper meal. This unhealthy lifestyle causes most of them having weak digestion system. Carbonated water is a plain water with sugar free, no calorie and contains carbon dioxide, it gives a bubbly mouthfeel and slightly sour taste. It also known as sparkling water, seltzer water or soda water (Collins, 2015). According to Greenfield (2014), consume carbonated water can help in curing the digestion problem like dyspepsia and constipation. Besides, with carbonated water that contained sodium, it can help in reduce the risk of getting heart diseases. Also, people will tend to drink more carbonated water because of its unique taste, it is good for those who are having dehydration. The Characteristics that Affect Consumer Behaviour There...
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...Healthy By Nature Marketing Strategy Report Prepared by Rosanne Critelli – 992342X For Ms. Janet Bradley 1 Madeup Street Melbourne VIC 3000 Australia 9/25/2013 Page |1 Executive Summary The purpose of this report is to conduct a market analysis and propose a market strategy for Ms Janet Bradley to assist her in establishing a new fast food chain Healthy By Nature, which be centred around providing nutritional, low calorie food to its customers. The first step undertaken in conducting the market analysis was to analyse and determine the behaviours and characteristics of consumers who purchase both fast and low calorie foods. The microenvironment surrounding the market was then considered and potential suppliers, intermediaries, publics and direct and indirect competitors were analysed and identified. An analysis was then undertaken of the macroenvironment and factors and trends relating to the demographic, economic, natural, political, and cultural factors were considered and identified. The findings from the market analysis concluded that the target market for Ms Bradley’s new business was likely to include single professionals, parents with children aged between 5 and 12 years, and adults aged between 45 and 54 years. The direct competitors were considered to be Boost Juice, Subway and Nando’s and the indirect competitors, McDonald’s, Domino’s Pizza and Woolworths. A marketing strategy was prepared which identified three target market segments and characteristics of each...
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...operates. However, it must be followed up by consideration of how a business should respond to these influences. Political – these factors have a direct impact on the way a business operates. Decisions made by government affect our everyday lives and can come in the form of policy or legislation. The government’s introduction of a statutory minimum wage affects all businesses, as do consumer and health and safety laws and so on. Economical – businesses are affected by these factors nationally and globally. Interest rate policy and fiscal policy will have to be set accordingly. Within the UK the climate of the economy dictates how consumers may behave within society. Whether an economy is in a boom, recession or recovery will also have an effect on consumer confidence and behaviour. An economy that is booming is characterised by certain variables. Unemployment is low, job confidence is high, and because of this confidence spending by consumers is also high. This has an impact on most businesses. Organisations have to be able to keep up with the increased demand if they are to increase turnover. An economy that is in a recession is characterised by high unemployment and low confidence. Because of high unemployment spending is low, confidence about job security is also low. Businesses face a tough time, consumers will not spend because of low disposable income. Many businesses start cutting back on costs i.e. labour, introduce shorter weeks and cut back on advertising...
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...details of offering coordinator MKTG 1052 Buyer Behaviour Singapore Lectures and online support Dr Kaleel Rahman School of Economics, Finance and Marketing RMIT University, Melbourne, Australia kaleel.rahman@rmit.edu.au Name / contact details of other relevant staff Visiting lecturers: Dr Kaleel Rahman / Dr. Linda Robinson / Mr. Brian McCauley Teacher guided hours Learner directed hours Course Description 36 108 Concentrating on buyers needs is fundamental to the marketing concept. The emphasis of this subject is to look more closely at the buyer, covering the factors effecting: • • • • • why people make purchase decisions what products (goods and services) people buy how people go about the purchase process the frequency with which people purchase the buying decision process It is crucial that practitioners are able to usefully apply these buyer behaviour concepts to their marketing programs. The increasing complexity, competitiveness and change in today’s markets require a marketing practitioner to have a thorough understanding of buyer behaviour theories and dynamics if they are to have a competitive edge. MKTG 1052 BUYER BEHAVIOUR S1 2014 Course Guide 1 On completion of the course, students will normally be able to: Learning Outcomes • • Develop familiarity with the theories of buyer behaviour in consumer markets. Enhance their abilities to appraise models of consumer behaviour and determine their relevance to particular marketing...
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...factors and personal factors External factors include marketing factors and environmental factors. L'Oreal has a direct impact on consumers through marketing factors. These include elements of marketing mix (product, price, marketing and communications). Environmental factors cannot be directly controlled by the company. However, they have a significant impact on consumer behaviour. The consumers have become taking into account the list of materials of which are manufactured the products of L’Oreal, closely watching the company's shares in favour of the environment. People increasingly require new tools that can really protect them from the negative impact of the exterior environment. Thus cosmetic sector currently relies on the creation of products based on the most advanced technologies. These tools allow you to solve most of the problems with the skin and hair, which will not cause an allergic reaction. Creating such products and costly research and development can only afford major companies such as L’Oreal. Economic, political, cultural and social factors play a special role. Economic and political factors increasingly affect all other factors (social, cultural) than on the individual behaviour. The most important economic factors are the dynamics of inflation, the state of the market for goods. For example, the impact of inflation on consumer behaviour is reflected in the financial possibilities, so...
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...10.1002/sd.394 Sustainable Consumption: Green Consumer Behaviour when Purchasing Products William Young1*, Kumju Hwang2, Seonaidh McDonald3 and Caroline J. Oates4 1 Sustainability Research Institute, School of Earth and Environment, University of Leeds, UK 2 Department of Business Administration, College of Business Administration, Chonnam National University, South Korea 3 Aberdeen Business School, Robert Gordon University, UK 4 Management School, University of Sheffield, UK ABSTRACT The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the UK. Data were collected from 81 self-declared green consumers through in depth interviews on recent purchases of technology products. A green consumer purchasing model and success criteria for closing the gap between green consumers’ values and their behaviour are developed. The paper concludes that incentives and single issue labels (like the current energy rating label) would help consumers concentrate their limited efforts. More fundamentally, ‘being green’ needs time and space in people’s lives that is not available in increasingly busy lifestyles. Implications for policy and business are proposed...
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...Consumer Green Attribute Endorsement: An Empirical Study Praveen Goyal Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India praveeng23@gmail.com Zillur Rahman Associate Professor, Department of Management Studies, Indian Institute of Technology Roorkee, India yusuffdm@iitr.ernet.in Vinod Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India Vinodmehta8383@gmail.com Ishwar Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India Ishwar1983@gmail.com Abstract- The changes in the global climatic conditions have led and will lead to adaptive consumption behaviour and life styles in the form of aggressive conservation, recycling, energy saving, and green product. The impact of consumers’ environmental knowledge, attitudes, behaviour, and its resultant popular political actions have opened doors to pro-environmental thinking and consumption. Therefore, marketing can earn for the pro-environmental initiatives taken by the companies in terms of sustainable process and green product offerings as well as play a vital role in establishing greener patterns of consumption into contemporary life styles. Keywords- consumer behaviour, Green attributes, Green purchase decision INTRODUCTION In order to promote greener patterns of consumption into contemporary lifestyles, companies need to segment their markets on ...
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...and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society and it is the decision processes and acts of people involved in buying and using products. There are a lot of factors that affects the buyer behavior. Consumer behaviour considers the many reasons such as personal and social to show why people shop for products, buy and use them, in certain case become loyal customers and then dispose of them. Perodua Company comes with varies vehicles that can attract buyers especially these who want an affordable yet efficient vehicle. The company mostly targets on individuals or families who want to buy quality car at a premium as Perodua Company sets up the prices that are reasonable and affordable by most consumers. Perodua Myvi is product on May 2005 by Perodua Company which is one of the examples for individual or family use. Personal factors are age and occupation; in other hand social factors are social class and other factors. Besides, personal factor is one of the factors that affects the buyer behavior. Personal factor contain suchvariable as ageand lifecycle stage, occupation, economic circumstances, lifestyle decisions and buying behavior are clearly influenced by the characteristics of each consumers. The family life cycle of the individual will have an influence on their values, their lifestyle and buying behavior depending whether they are single , in a relationship, in a relationship...
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...3. LITERATURE REVIEW 3.1 . CONSUMER BUYING BEHAVIOR Consumer buyer behaviour is considered to be an inseparable part of marketing (keller, 2011) state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants. Buyer behaviour has been defined as “a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants” (Enis., 1974) Consumer buying behaviour has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers. Article (Wrighter, Friday, April 13, 2012) There are people who prefer shoes that are comfortable rather than being fashionable. Today's footwear market offers a large selection of styles that comfortable as well as being stylish which is good news for people who have foot problems. Shoe designers have provided all the latest variety in footwear that can be found online or your favorite local store. The latest trends in footwear are often seen on famous celebrities or athletes. Fashion magazines feature the latest styles as well. If you know the brand name, you can search the internet to find what is currently available for you to purchase. The shopping has become much easier for the consumer. There are thousands of stores present online to take bundle of orders at the same time. You can...
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