IMPORTANCE OF MANAGEMENT

ABSTRACT

Marketing changes with time, as time goes on marketeer’s find ways to attract customers in their business. From production era to customer based era now, different ideas and philosophies were created so as to to go with the need of the market at that certain period of time. That is why marketing is so vital in the future of business.

IMPORTANCE OF MARKETING ORGANIZATIONS
Marketing is the situation where by business men , companies find out the needs of their potential customers and then providing goods and service to them {McDaniel,2008,pp290}. In the past marketing was highly based on selling side, producers rationale was providing mass production on the notion that market was unlimited {Nickels,2012}. time element is an important factor in marketing . Customer needs change as time goes on .It is the job of marketeer’s to know what the customers want in that particular period of time{nickels,2012}.in general marketing has passed different eras from production era to selling era to market concept then finally to customer based era{Nickels,2012}.
Each era had different type of market, first was production era this was the era during first world war where by production of goods largely depended on producer’s capacity due to the market was unlimited{kyunish,2005}.
It was followed by selling era in 1920’s where by existance of mass production had forced businessmen to find market so that they can sell their products through advertisements{Nickels,2012}.
Thirdly , it was the market concept era after second world war. Where by there was high demand of product by customers.companies realized how intense the competition is and they planned ways on how to attract customers{kotler,1987}.. Marketing concept was divided in three parts customer, service and profit orientation{McDaniel,2008}.
Lastly was the customer relationship