...SUMMARY 1 2.0 COMPANY OVERVIEW 2 3.0 PRODUCTS OFFERED 2 4.0 BAKERY INDUCSTRY ANALYSIS 3 4.1 Bakery Industry Analysis 3 Internal Rivalry 3 Barriers to Entry 3 Buyers 3 Suppliers 3 Substitutes 3 5.0 MARKET ANALYSIS 4 5.1 DEMAND 4 5.2 COMPETITION 4 5.3 MARKETING STRATEGY 4 5.4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 6.0 MARKETING PLAN 6 Goals 6 Marketing Materials 7 Lead Conversion Plan 7 Service Experience 7 7.0 MANAGEMENT TEAM & COMPANY STRUCTURE 8 7.1 MANAGEMENT & OWNERSHIP 8 8.0 OPERATIONS PLAN 8 8.1 PRODUCTION 8 8.2 PROCESSING 9 8.3 SALES AND PROMOTION 9 8.4 OTHER OPERATIONAL PLANS 9 8.4.1 PERSONNEL PLAN 9 8.4.2 PURCHASING PROCEDURE 10 8.4.3 INVENTORY MANAGEMENT PROCEDURE 10 8.4.4 QUALITY MANAGEMENT PROCEDURE 10 8.4.5 ACTION PLAN 10 8.4.6 CONTINGENCY PLAN & RISK MANAGEMENT 11 8.4.7 EXIT PLAN 11 9.0 FINANCIAL PROJECTIONS 11 9.1 START UP COSTS 11 9.2 SOURCES OF FUND 12 9.3 BREAK-EVEN ANALYSIS 12 10.0 CONCLUSION 13 1.0 EXECUTIVE SUMMARY We have prepared report is based on “Business Plan on “Natural and Herbal Organic Bakery”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people as well as for health conscious people. The information, on which the total business plan stands, was the collection of data from the questionnaire made by Natural and Herbal Organic Bakery. After analyzing questionnaires we made some plan about location...
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...Sensations Bakery Business Plan By Linda McKinney October 17, 2014 Contents 1. Executive Summary…………………………………………………………………….4 1.1 Objectives……………………………………………………………………………...4 1.2 Mission………………………………………………………………………………...4 1.3 Keys to Success………………………………………………………………………..5 2. Company Summary……………………………………………………….……….……5 2.1 Company Ownership……………………………………………………..………........6 2.2 Company History……………………………………………………………………...6 3. Products…………………………………………………………………….……..…….9 4. Market Analysis Summary………………………….....………………………………..9 4.1 Market Segmentation………………………………………………………...………..10 4.2 Target Market Segment Strategy………………………………………………………11 4.3 Industry Analysis…………………………………………………...………...………..13 4.3.1 Competition and buying patterns……………………………………………….……15 5. Web Plan Summary………………………………………………………...…………...16 5.1 Website Marketing Strategy……………………………....…………………………..16 5.2 Development Requirements…………………………..……………………………….16 6. Strategy and Impementation Summary………………………………………………....17 6.1 SWOT Analysis……………………………………………………………………….17 6.2 Competitve Edge…………………………………………………………..…………18 6.3 Marketing Strategy………………………………………………………………….18 6.4 Sales Strategy……………………………………………………………………….19 7. Management Summary…………………………………………………………….…20 7.1 Personal Plan………………………………………………….……………………..20 8. Financial Plan…………………………………………………………..……………..21 8.1 Important Assumptions…………………………….………………………………..22 8.2 Break Even Analysis………………………………………………………...
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...CHAPTER ONE INTRODUCTION 1.1 THE PROBLEM AND ITS SETTING Every industry operates within two sets of constraints. Internal constraints are those problems within the organization and over which the enterprise has reasonable amount of control. Personnel problem, capacity utilization and the techniques or process of production are some of such factors. External factors could pose formidable problems to an enterprise. The problems are made more severe by the fact that these problems are caused by factors outside the competence of a given enterprise to control. Examples of such factors are government regulation, traditional or cultural values etc. The bakery industry in Nigeria has been a victim of externally imposed constraint. Hitherto, bakers depended on local millers who produced their vital raw materials, flour from imported wheat. Government banned the importation of wheat and wheat product in 1986, thereby, sending shock waves to this very well established and expanding industry. Wheat products has started to consume an unacceptable amount of the nation’s foreign exchange as the table 1.1.1 below clearly demonstrates, as well as figure 1.1.1 in page 3. Table 1.1.1 Foreign Exchange Spent on Wheat and Food Import 1981 – 1985 Import 1981 1982 1983 1984 1985 N,000 N,000 N,000 N,000 N,000 Total food 1,820,215 1,642,245 1,296,714 843,246 946,567 Wheat 159,422 79,629 255,717 243,067 327,870 C/o of total 9% 5% 20% 29% 35%` Source: Federal Office of Statistics...
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...CHAPTER ONE INTRODUCTION 1.1 THE PROBLEM AND ITS SETTING Every industry operates within two sets of constraints. Internal constraints are those problems within the organization and over which the enterprise has reasonable amount of control. Personnel problem, capacity utilization and the techniques or process of production are some of such factors. External factors could pose formidable problems to an enterprise. The problems are made more severe by the fact that these problems are caused by factors outside the competence of a given enterprise to control. Examples of such factors are government regulation, traditional or cultural values etc. The bakery industry in Nigeria has been a victim of externally imposed constraint. Hitherto, bakers depended on local millers who produced their vital raw materials, flour from imported wheat. Government banned the importation of wheat and wheat product in 1986, thereby, sending shock waves to this very well established and expanding industry. Wheat products has started to consume an unacceptable amount of the nation’s foreign exchange as the table 1.1.1 below clearly demonstrates, as well as figure 1.1.1 in page 3. Table 1.1.1 Foreign Exchange Spent on Wheat and Food Import 1981 – 1985 Import 1981 1982 1983 1984 1985 N,000 N,000 N,000 N,000 N,000 Total food 1,820,215 1,642,245 1,296,714 843,246 946,567 Wheat 159,422 79,629 255,717 243,067 327,870 C/o of total 9% 5% 20% 29% 35%` Source: Federal Office of Statistics...
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...CHAPTER ONE INTRODUCTION 1.1 THE PROBLEM AND ITS SETTING Every industry operates within two sets of constraints. Internal constraints are those problems within the organization and over which the enterprise has reasonable amount of control. Personnel problem, capacity utilization and the techniques or process of production are some of such factors. External factors could pose formidable problems to an enterprise. The problems are made more severe by the fact that these problems are caused by factors outside the competence of a given enterprise to control. Examples of such factors are government regulation, traditional or cultural values etc. The bakery industry in Nigeria has been a victim of externally imposed constraint. Hitherto, bakers depended on local millers who produced their vital raw materials, flour from imported wheat. Government banned the importation of wheat and wheat product in 1986, thereby, sending shock waves to this very well established and expanding industry. Wheat products has started to consume an unacceptable amount of the nation’s foreign exchange as the table 1.1.1 below clearly demonstrates, as well as figure 1.1.1 in page 3. Table 1.1.1 Foreign Exchange Spent on Wheat and Food Import 1981 – 1985 Import 1981 1982 1983 1984 1985 N,000 N,000 N,000 N,000 N,000 Total food 1,820,215 1,642,245 1,296,714 843,246 946,567 Wheat 159,422 79,629 255,717 243,067 327,870 C/o of total 9% 5% 20% 29% 35%` Source: Federal Office of...
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...Bakery House Business plan Business plan prepared by Chan Hwei Ling Bakery dessert house 19,Jalan bunga melati 16,taman Seraya 56100 Kuala Lumpur 014-9279310 Cecilia_hwei@hotmail.com Date prepared November 2010 Table of contents page 1.0 Executive summary 2.1 Business idea and unique selling point 3 2.2 Marketing plan 3 2.3 Market opportunity 3,4 2.4 Operation plan 4 2.5 Financial plan 4 2.0 Market Analysis 5, 6, 7 3.6 competitor 7 3.7 competitor analysis 7,8 3.8 product and service ...
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...St. Honoré Bakery Marketing Plan I - Business Mission Statement: Our commitment to excellence in the craft and artistry of baking enables us to deliver high quality products that look superb, delight the customer and make celebration a moment to cherish. Our goal is to generate satisfaction so that at least 60% of our customer base is repeat business and to provide quality product at reasonable prices with exemplary services. Our business offer best quality assortment of great-tasting bread and pastry and related beverages products. We also want to become the favorite bakery shop in the town in which we operates. This will be accomplished by serving a variety of delicious and generously portioned our products at moderate prices. Our customer will be served by friendly & knowledgeable people that are dedicated to provide excellent-customer service. II- Situation Analysis Industry Analysis - baking industry Baking has grown over the last century in the Philippines, from a relatively small industry to a large, popular industry. Initially, the island featured mainly independent bakeries that serviced cities and towns and provided employment to the local people. Nowadays, chain bakeries have increased the number of bakeries in the Philippines and have also lowered the prices of bakery products. Due to the increased demand for bakery products from the population in the Philippines, the baking industry has grown, leading to it providing greater employment opportunities...
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...Porter’s Five forces and SWOT analysis on Breadtalk in Singapore Introduction BreadTalk Group Limited is a bakery in Singapore and was founded in the year 2000, like any other business Breadtalk is in regular pressure to improve their levels of performance and efficiency, with this in mind, this essay shall give a comprehensive study of diverse aspects that have made it possible for Breadtalk to stay gainful despite the critical business environment. This shall be achieved by performing a comprehensive Strength, weakness, Opportunity and Threat (SWOT) analysis and Porters Five forces analysis. SWOT analysis Strength The concept of Breadtalk is exclusive and inventive and this differentiates the brand from usual bakeries in the market. Breadtalk has standardized the design across all branches and is widely recognized for its attractive and eye-catching layout. Breadtalk vends a large range of buns, bread, pastries and cakes which is a very unique concept from the traditional bakeries in the market; every retail channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which might...
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...Baker’s Heaven Prepared by Adam Stone For Baxter Bakeries 23 Flinders Lane Brighton SA 5048 Australia 31/01/2015 Executive Summary Baxter Bakeries are a small business situated in the suburb of Brighton which is in the city of Adelaide and currently has a population of 14,907 people (ABS 2014). The suburb of Brighton is only ten minutes from Glenelg which is a popular tourist spot in Adelaide, and has over 50% of its population with people over the age of 45 (ABS 2014). Currently Baxter Bakeries is owned and operated by James Baxter who is an experienced pastry chef, with years of experience in making exotic and delicious pastries. James and his small team have a vision of delivering an experience to customers that not only creates a moment, but a lasting memory for the consumer. In order for James and his team at Baxter Bakeries to be able to achieve this outcome a competitive marketing strategy must be formed to ensure that this goal can be fulfilled in the near future. In order to create a competitive marketing strategy one must look at all the aspects that make up a market starting with the analysis of the market that Baxter Bakeries want to enter. In this analysis we will look at everything that could influence or create challenges for James and his team, including the buyer behaviour, microenvironment, and the macroenvironment. The purpose of looking at the buyer behaviour is that it allows Baxter Bakeries to better understand what drives a consumer to purchase...
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...ACKNOWLEDGEMENT 3 Introduction to Bakery stop 4 Vision 4 Mission statement 4 Company’s objectives 4 Goals 4 Business environment in which Bakery stop operates 5 Stakeholders 7 Internal stakeholders include: 7 External stakeholders include: 7 Managers 8 Employees 8 Suppliers 8 Government 8 Banks 9 Customers 9 Competitors 9 Bakery stop’s new business venture 9 Objectves of new venture 9 Diversification strategy 10 Worldwide luxury goods 11 Choco industry Analysis 11 Chocolate leads the way 11 Chocolate industry opportunities 12 Market share of chocolates 13 Global chocolate industry 13 Chocolate industry expected growth rate 14 Financial prospectus of new venture 15 Pricing strategy 19 Breakeven analysis for Chocolicious 20 Detailed documentation of new venture of Bakery stop 21 Marketing of Chocolicious 21 Ethical responsibilities 22 Social responsibilities 22 Health and safety responsibilities 22 Bibliography 23 ACKNOWLEDGEMENT I want to thank Mr.Richard and East End College who has supported me in my work and always guided me in any problem. Without this support I would not have been able to do my assignment. The company which I have selected is BAKERY STOP Introduction to Bakery stop Bakery stop started its operations as a bakery and confectioner shop in 1990 in Lahore. The products include bakery items, mithai, dairy products, beverages, traditional halwas and premium bakery items/beverages etc. This...
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...Assignment 2: Industry and Risk Analysis BUS 521 Strayer University October 30, 2011 Industry and Risk Analysis There are many risks involved in the new business venture. Entering into the business industry can be a hit or miss and having a business plan to ensure you are targeting the right audience and marketing the business to the proper market can help ensure the business stays on track. Future Outlook and Industry Trends for the New Venture After assessing the future outlook growth potential for bakery businesses it has shown that it is steadily rising by 1% each year. With over half of Americans loving desserts more and more of these types of businesses are being produced. Since London is such a high tourist area, the locals as well as tourists will be able to partake in the desserts from around the world. These types of businesses are becoming more popular in America and attract people from all walks of life. The new venture will allow this type of business to expand globally so that others are able to taste the delectable sweets that Good Eats International Bakery has to offer. Sweet Sentiments Bakery, a budding idea for a classic bakery, is in the making for a local soon-to-be small business owner. Known for creating sweet and moist desserts, Ms. Lesley has spent years trying to find the perfect little bakery. Previously Ms. Lesley has created her baking goods within her own home and now plans to share her classics to others for a profit...
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...Submitted to Md. Shakhawat Hossain Lecturer, Department of Management Studies, Faculty of Business Administration and Management Submission date: 15/12/2011 Course code: MST326 Course title: Entrepreneurship development and Business Environment Submitted by GROUP: INNOVATION Level-3, Semester-II Session: 2008-2009 Faculty of Business Administration and Management Patuakhali Science and Technology University Dumki, Patuakhali-8602 Small Scale Industries of Bangladesh: A Case study of some small scale industries A report On ATTENDANCE SHEET Level: 3, Semester: II Course code: MST326 Course title: Entrepreneurship development and Business Environment Report title: Small Scale Industries of Bangladesh: A Case study of some small scale industries Roll. No. | Reg. No. | Name | Signature | 0803019 | 01881 | Dibakar Chandra Das(GL) | | 0803001 | 01862 | Farjana Khanom | | 0803003 | 01864 | Kazi Riasat Muntahi | | 0803011 | 01873 | Kamrun Nnahar Sila | | 0803018 | 01880 | Md.Nazmul Haque | | 0803021 | 01883 | Hasnain Ahamed Asif | | 0803023 | 01885 | Md. Ali Marjan | | 0803026 | 01893 | Md. Saidur Rahman Sajib | | 0803027 | 01894 | Atia Jahan Siddiqa | | 0803037 | 01906 | Tania akter | | 0803042 | 01912 | MD.Mahbub Alam | | | | | | Accepted by: …………………..………… EVALUATION SHEET Level: 3, Semester: II Course code: MST326 Course title: Entrepreneurship development...
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...EMHEMED 815023 SUBMISSION DATE: 7th MAY 2014 Table of contents CHAPTER 1: INTRODUCTION 1 1.1 COMPANY PROFILE 1 1.2 COMPANY VISION 2 1.3 COMPANY MISSION 2 1.4 COMPANY OBJECTIVE 2 1.5 COMPANY VALUES 2 1.6 HISTORY 4 1.7 TOP MANAGEMENT TEAM 5 1.8 COMPANY STRUCTURE 7 1.8.1 Structure of Fairy 7 1.9 ADVANTAGES 8 1.9.1 Fast decision making 11 1.9.2 High cohesion force 11 1.9.3 Convenient to control 11 1.9.4 Flexibility 11 1.10 DISADVANTAGES 12 1.10.1 Less asset 12 1.10.2 Hard to expand 12 1.10.3 Lose the good employees 12 CHAPTER 2: PESTEL ANALYSIS 16 2.1 JUSTIFICATION OF USING THE PESTEL ANALYSIS TECHNIQUE 16 2.2 INDUSTRY OVERVIEW 18 2.3 SUMMARY OF PESTEL ANALYSIS OF FAIRY 19 2.4 CONCLUSION 20 CHAPTER 3: THE COMPETITIVE FORCES IN BAKERY INDUSTRY 21 3.1 RIVALRY AMONG EXISTING FIRMS 22 3.2 BARGAINING POWER OF BUYERS 25 3.3 THREAT OF NEW ENTRIES 28 3.4 BARGAINING POWER OF SUPPLIERS 31 3.5 THREAT OF SUBSTITUTE PRODUCTS / SERVICES 33 CHAPTER 4: SWOT ANALYSIS 36 4.1 STRENGTHS 36 4.1.1 High quality machine 36 4.1.2 Fresh daily product and zero preventives 36 4.1.3 Market niche 36 4.1.4 Loyal suppliers 37 4.1.5 Word of mouth advertisements 37 4.1.6 Strong financial 37 4.1.7 Halal certificate of the product 37 4.1.8 Focus on low and middle income customers 37 4.1.9 Strong customers’ loyalty 38 4.1.10 Loyal employees 38 4.2 WEAKNESSES...
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...Executive Summary 1 Section 1: Identification 2 Introduction 2 Problem Identification 2 Section 2: Analysis and Evaluation 3 Analysis of Panera's External Environment 3 Five-Forces Analysis 3 Key Success Factors 5 Analysis of Panera's Resources and competitive Position 5 Present Strategy 5 SWOT Analysis 6 Value Chain 7 Financial Performance 7 Competition 7 Section 3: Discussion of Alternatives 8 Alternative Solutions 8 Decision Criteria 10 Section 4: Recommendation and Action Plan 11 Recommendation 11 Action Plan 12 Contingency Plan 13 Attachments 14 Appendix A: Net Income Comparison (Year 2002-2006) 14 Appendix B: Total Stores Open Comparison (Year 2000-2005) 14 Appendix C: Earnings Per Share (Year 2002 - 2006) 15 Appendix D: Debt to Asset Ratio (Year 2002 - 2006) 15 Appendix E: Strategic Group Map 16 Executive Summary The Panera Bread (Panera) brand name was rolled out in 1997.The company adopted this name in 1999 and became one of the fast growing companies of the fiercely competitive specialty bakery-café market segment. The vision of creating a specialty café with authentic, fresh-dough artisan bakery and upscale quick-service menu selection enabled it to earn net income of $58.8 million from 850 bakery-cafés in 2006. In order to become a nationally recognized brand name and the dominant operator in the industry, Panera was in search of the appropriate functional-area and operating strategies to grow its market share...
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...continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however, an aggressive target of 2,000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers who appreciate Panera’s unique dining atmosphere with a focus on quality products at a reasonable price. Panera will need to continue its market research and focus on environmental issues, which are an important core value. The opportunity for growth in the competitive market is still available, as noted in the analysis section of the report, but the most risk lies with the competition’s ability to adapt and change along with Panera to gain their own increases in market share. With this in mind, the recommendation is to continue the expansion process through the franchise offerings while maintaining the differentiation qualities Panera already possesses. The strategy must also acknowledge the potential for a market decline due to potential economic downturns and must act accordingly by keeping a close eye on stores which are profitable and stores which may be struggling. It is important to keep the brand image high to ensure a consistent quality and profitability for investor confidence. Panera has the potential to be the recognized leader in not just the specialty bread segment of the bakery-café restaurants business but across multiple dimensions challenging Applebee’s as a national brand. 1|Page ...
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