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Influencing Group Communication

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Influencing Group Communication
Sharon Banks
BCOM 230
June 02, 2014
Fran Carter

This paper power point will reflect on personal experiences and / possible experiences within organizations today’s society. I will consider how these relate to the five bases of power: coercive power, reward power, legitimate power, expert power and referent power. I will define the five bases of power, indicate which powers are formal or personal, and relate how these power bases affect communication with groups and organizations within today’s society.

Influencing Group Communication
The five bases of power: refer to the methods that managers and leaders utilize to influence their employees: 1. (Positional) Coercive Power- belief that a person can punish others for noncompliance. The use of coercive power results in an atmosphere of insecurity or fear. Threats and punishment are common tools of coercion. Implying or threating that someone will be fired, demoted, denied privileges, or given undesirable assignments. Relying on this form of power will result in a very cold, technocratic, impoverished style of leadership. To be a true leader, you need a more robust source of power that can be supplied by a tittle, an ability to reward, or an ability to punish. Coercion reduces employees’ satisfaction with their jobs, leading to lack of commitment and general employee withdrawal. Coercion continues to play a role in organizations influenced by quality management. 2. (Personal) Expert Power- based on a person’s superior skill and knowledge. When you have the knowledge and skills that enable you to understand a situation, suggest solutions, use solid judgment, and generally outperform others, people will listen to you. When you demonstrate expertise, people tend to trust you and respect what you say, your ideas have more value and others look to you for

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