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Information Gathering

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Submitted By Metropolis2016
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#1. The explanatory variables of signal coding, signal interpretation and search behavior evoked can be related or compared to three decision-making models. Those three decision-makings models are the behavioral decision, garbage can model and the political model theories. According to the behavioral decision theory, decision makers deal with chaos and uncertainty but ultimately make their decisions on what they know. This means that based on their knowledge, beliefs, and values, decision makers incorporate these values to make appropriate decisions. The other theory described in the article is the garbage can model. This model states that a decision maker makes a decision based upon whatever problems, options and solutions are available at some point in time. This can be described as a “garbage can” because a collection of choices are mixed and then chosen to match a problem to a solution. Per the article, “The choice situation becomes a “garbage can” in which problems and solutions are dumped” (Nutt, 606). According to the political model, decision makers base decisions on personal decisions rather than organizational issues. An irrational decision is rational to them because it achieves their ultimate goal. “ This prompts decision makers to seek information that bolsters their position by maintaining images of self, attitudes and the like. Decision makers create the impression that they have arrived at an unbiased inference by making their interpretation of trends and events seem equitable to all concerned” (Nutt, 606). In conclusion, the decision-making models do relate to the information described in the explanatory variable Table 1. As decision makers need to find the appropriate approach to solve problems and execute the best decision.
#2. The approach that Nutt suggested in the article, in regards to gathering and extrapolating data involves a two-step

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