...Aligning Information Technology With the Business Presented by: Paul Osborn Page 1 Discussion Objectives • Define what we mean by “Aligning IT with the Business” • Discuss why alignment is important • Share ideas regarding how to establish and maintain alignment • Provide a framework for establishing alignment Page 2 Aligning IT With the Business Creating and managing a business driven IT organization for which the primary focus is implementing information oriented solutions that are most important to meeting the business goals, objectives, and strategies of the enterprise. Page 3 Why is this an Issue? • IT organizations do not have a clear understanding of what’s important to the business. • The value of IT is not understood by business executives (and some IT executives). • Opportunities to use information technology are not identified, authorized, prioritized, and implemented, based on importance to meeting business objectives and goals • The business does not participate, from an enterprise-wide perspective, in decisions regarding IT direction and priorities. Page 4 What is necessary to align IT with the Business? • Assure that all IT activities contribute to the goals, objectives, and strategies of the business. • Encourage Executive Business Management to become continuously involved in plans and decisions regarding the use of information technology. • Position the IT organization to best address the needs of the business • Create a customer focused culture...
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...8-1-2008 A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy Changsu Kim Yeongnam University, Korea, c.kim@yumail.ac.kr Kyung Hoon Yang University of Wisconsin-La Crosse, kyang@uwlax.edu Jaekyung Kim University of Nebraska - Lincoln, jkim6@unl.edu Follow this and additional works at: http://digitalcommons.unl.edu/managementfacpub Part of the Management Sciences and Quantitative Methods Commons Kim, Changsu; Hoon Yang, Kyung; and Kim, Jaekyung, "A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy" (2008). Management Department Faculty Publications. Paper 4. http://digitalcommons.unl.edu/managementfacpub/4 This Article is brought to you for free and open access by the Management Department at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Management Department Faculty Publications by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Published in Omega 36:4 (August 2008), pp. 522–534; Special Issue on Logistics: New Perspectives and Challenges; doi 10.1016/j.omega.2006.11.011 Guest Editors — Angappa Gunasekaran and T.C. Edwin Cheng. Copyright © 2007 Elsevier Ltd. Used by permission. http://www.sciencedirect.com/science/journal/03050483 Submitted May 31, 2006; accepted November 11, 2006; published online May 24, 2007. A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy Changsu...
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...Part Market-Driven Strategy 1 Chapter 1 Market-Driven Strategy The market and competitive challenges confronting executives around the world are complex and rapidly changing. Market and industry boundaries are often difficult to define because of the entry of new and unfamiliar forms of competition. Customers’ demands for superior value from the products they purchase are unprecedented, as they become yet more knowledgeable about products (goods and services) and more sophisticated in the judgments they make. External influences from diverse pressure groups and lobbyists have escalated dramatically in country after country. Major change initiatives are under way in industries ranging from aerospace to telecommunications. Innovative business models that question the traditional roles of an industry are defining a new agenda for business and marketing strategy development. Companies are adopting market-driven strategies guided by the logic that all business strategy decisions should start with a clear understanding of markets, customers, and competitors.1 Increasingly it is clear that enhancements in customer value provide a primary route to achieving superior shareholder value.2 Consider, for example, Southwest Airlines’ market-driven strategy that has achieved a strong market position for the U.S. domestic carrier. The airline’s growth and financial performance are impressive. Although Southwest is the fourth largest U.S. airline, its market capitalization is greater...
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...systems and the market data on popular CRM systems on the market available on Gartner, the leading information technology research website. Major findings indicate that just simply buying into a CRM system would not bring the promised benefits associated with the system. That is only possible if the implementations of the system is backed by appropriate strategies, supplemented by the aid of high tech IT solutions and it is the most important to know how to use the integrated information system to the best advantage. For the new CRM system being implemented in the company to be a success, the company has to evolve and implement a strategy that will iron out the kinks from the existing system to the new. The success of this endeavor depends greatly on the top management, who has to showcase their commitment and, most importantly, lead the way, guiding the rest of the employees to a new direction, which, when supplemented by the new IT infrastructure, can help give the company the competitive edge it so desires. At the end of the day CRM is only a tool, which can bring tremendous success to the company only if it is implemented and utilized properly. Introduction CRM is a more than just technology, it is a business focus to understand the customers and anticipate their needs. CRM is the abbreviation for Customer Relationship Management. Buttle defined CRM as the core business strategy that integrates internal process, functions, and external networks to create and deliver value...
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...traditional, evolved and transformational role of CIOs Mawuena K. Raven University of Maryland University College Abstract There is no doubt that organization since the 1990s are viewing information technology (IT) as an integral part of their strategy for the future. It is not seen only, like in the past, as a simple tool to communicate and decrease production costs, but there is a total recognition on the role it plays and continues to play in business performance and strategic planning. A situation that is necessitating a similar makeover and transformation of IT departments are structured and run. It is how the Chief Information Officer (CIO) came about, as a direct result of this shift. There is not a single and universal way of defining the CIO and his or her job description and responsibilities he or she might have within an organization depend on its structure, and how the organization is trying to achieve throughout the position. Nevertheless, and until recently organization hire CIOs as "simply department managers who ensure that all PC's can be turned on and that the processes work". But, because and like never before, businesses are relying on information technology to gain competitive advantage, the job and responsibilities of the CIO is evolving, making the position that can help transform the entire organization objective by innovating and sustaining its core competencies and knowledge that will guarantee...
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...Program in Pampanga Clarkfield, Pampanga Reaction Paper 2: DESIGN- ORIENTED NEW PRODUCT DEVELOPMENT: LG Illustrates What It Takes To Be Successful (In partial fulfillment of the requirements in BM186: Operations Management) Submitted by: Calagui, Kristal Jarin, Haydee Maliwat, Ana Serrano, Czarina Siron, Kyla Submitted to: Prof. Ianne Calica Introduction There is widespread recognition that as competition intensifies and technological differentiation becomes more difficult, design offers a potent way to position and differentiate products. In the article “Design- Oriented New Product Development: LG Illustrates What It Takes To Be Successful” the authors suggest that the two approaches in reflecting a customer’s point of view in new product development (NPD) are customer-following approach and customer-leading approach. The former utilizes expressed consumer needs and the latter focuses on consumers’ latent needs. The article identified design as an important role in new product development process, especially in the case of user-driven products such as mobile phones. Thus, the number of customer-leading approaches is increasing rapidly through design-oriented NPD. An example of this is LGE’s Chocolate phone that has been a success since it was launched in 2005. The theme of the article revolves around identifying the dynamic evolutionary process and key success factors of design oriented NPD for the case of LG Electronics’ Chocolate Phone. The research method...
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...and why it does it.” Often called the “credo”, “philosophy”, “core values” or “our aspirations”, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. According to P. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. It is an important communication tool that conveys information about organization’s products, services, targeted customers, geographic markets, philosophies, values and plans for future growth to all of its stakeholders. In other words, every major reason why company exists must be reflected in its mission, so any employee, supplier, customer or community would understand the driving force behind organization’s operations. There are two types of statements: * Customer-oriented missions. Customer-oriented missions define organization’s purpose in terms of meeting customer needs or providing solutions for them. For example, Nokia’s statement “connecting people” is customer-oriented. * Product-oriented missions. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for customers. VISION STATEMENT “Vision is a statement that expresses organization’s ultimate objectives.” It is very important for any organization to have clear and attainable long-term vision; the statement that guides every chief executive, manager or employee...
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...Kudler Foods Marketing Strategy Corey Johnson University of Phoenix June 14, 2012 Torrey Cloud Kudler Foods has a high-quality marketing strategy it uses the technology of tomorrow and blends it with the marketing principles of today. The company is forward thinking with its differentiation and positioning of products and services. Kudler Foods have contemplated and analyzed its impact of the product life cycle on marketing. Kudler Foods pricing strategy keeps them competitive. Kudler Foods has a high-quality marketing strategy it uses the technology of tomorrow and blends it with the marketing principles of today. The company is forward thinking with its differentiation and positioning of products and services. The founder Kathy Kudler came from a marketing background and uses her marketing strategies that she has learned and had success with. Kudler implemented her vision for a gourmet fresh foods store with an 8000 square foot retail space, in an upscale fashion shopping center, Kudler offers the freshest and finest foods in every budget. Kudler has over 250 varieties of cheeses and 350 fruits from every part of the world. Kudler has developed an online...
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...Article 1: Exploring new supply chain strategies in manufacturing SMEs Summary: The article explores about the different types of supply chain strategies in manufacturing SMEs. Kamel A. Fantazy, Vinod Kumar and Uma Kumar are professors at Sprott School of Business. They did a research on what kinds of supply chain management strategies are usually adopted by SMEs. A research survey was created and distributed among 1500 Canadian SMEs, out of which only 175 were used as a sample. That’s how many responses were collected. Previously, the supply chain strategies of all the SMEs were classified into the following four: * Modularizing * Appending * Innovating * Following After the responses were computed, it was found out that modularizing and appending does not really exist, but there is another one which has been prevailing the manufacturing SMEs. It is known as Customer Oriented Strategy. So, now there is three types in total which are COS, INS and FOS. The results did not show any correlation with modularizing and appending and hence, were dropped off. Lessons Learnt: * Activities within the supply chain must be Customer Based. SMEs should be Customer Oriented. They should try to satisfy the customer needs. * Understanding customers’ need knowing how to satisfy them, is a key. * Every supply chain must have a Customer strategy. But this is going to be different for every supply chain company because every company is going to adopt a different...
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...the highest peak of success because of effective promotion and advertisements. Actually, promotion and advertisement is mainly important for a company in the early stages of their business. It can be seen that the products of the reputed companies don’t need a lot of promotions and advertisements for increasing the amount of sales. As they have a great reputation already, their products are bought by people. In this paper two companies and their promotion and advertisement strategies will be compared. One company is a very reputed one and the other one is an emerging one which is getting a good reputation gradually. Both of these companies are automobile companies. The reputed company is Toyota and the other company is Tata (Tatamotors.com, 2014). Promotional Strategies Well, it can easily be understood that the promotion strategies of Toyota and Tata won’t be the same as these two companies don’t have the same customer base. Still there are some similarities between promotion and advertisement strategies. Toyota has a worldwide business. On the other hand Tata mainly runs their business basing on the south Asian region. As Toyota is a worldwide company and has a worldwide customer base, they have to arrange their promotional plans accordingly. Toyota has customers in America, Europe and also in Asia. The financial...
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...Arvind Krishnan Ramesh Saahil Khanna Shriram Jayaraman Sneha Bhandarkar Arvind Krishnan Ramesh Saahil Khanna Shriram Jayaraman Sneha Bhandarkar Service Oriented Architecture New Models of Enterprise Architecture (Group 2) Service Oriented Architecture New Models of Enterprise Architecture (Group 2) Service Oriented Architecture Building an enterprise-scale software system is a complex undertaking. Despite decades of technological advances, the demands imposed by today’s information systems frequently stretch to breaking point a company’s ability to design, construct, and evolve its mission-critical software solutions. In particular, few new systems are designed from the ground up. Rather, a software architect’s task is commonly that of extending the life of an existing solution by describing new business logic that manipulates an existing repository of data, presenting existing data and transactions through new channels such as an Internet browser or handheld devices, integrating previously disconnected systems supporting overlapping business activities, and so on. Service Oriented Architecture (SOA) SOA is a way of designing a software system to provide services to either end-user applications or other services through published and discoverable interfaces. In many cases, services provide a better way to expose discrete business functions and therefore an excellent way to develop applications that support business processes. SOA architecture adheres...
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...Promotional and Advertising Strategies: Toyota Motors and General Motors BUS 508 Contemporary Business June 8, 2014 Abstract The production and management systems in many industries get revolutionized globally due to changing technologies. The automobile industry is not left behind and is currently facing new opportunities and threats. Increase in safety requirements, globalization, digitalization and individualization are a few factors that are spearheading the change in the industry. Survival of companies has been made uncertain, and only those that consumers find to add value are guaranteed the existence. This paper will analyze two leading automobile industries, Toyota Motors and General Motors, and the marketing techniques and strategies that have enabled their survival in the recent past. The study will reveal that environmental interpretation and aspiration to the usage of new technology are important factors for the generation of profit and retention of the market share in the automobile industry. Promotion Strategies Sales promotion denotes devices that are used to induce buyers to buy products that the company offers in the market, in a manner that is better than competitors in order to attract and retain customers. This form of advertising may be consumer oriented in the sense that manufacturers induce buyers through samples, bonus packs, coupons and rebates,...
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...Establishes vision Develops and implements strategies Allocates and controls resources Chooses key employees Shapes culture Affects organizational performance Projects image to the public Levels of Leadership (Jim Collins, HBR, Jan. 2001) Highly capable individual Contributing team member Competent manager Effective leader – catalyzes commitment to and vigorous pursuit of a clear & compelling vision, stimulate high performance Executive – builds enduring greatness through humility and professional wills What are the Leadership Traits of Highly Productive Organizations? Leadership Traits of Highly Productive Organizations Attention to details Highly ethical and moral Embracing simplicity & disdain for waste Long-term focus Humility Coaching leadership style Trust and believe in others Management Practices That Work (Nohria, et al., HBR, 2003) Primary Strategy, Execution, Culture, Structure Secondary (Two of Four) Talent, Leadership, Innovation, Mergers and Partnerships Leadership Development Leadership skills Management skills Communication skills Problem identification and solving skills Strategic development and execution skills Leadership Strategies for Productivity Improvement? Leadership Strategies for Productivity Improvement Create a clear...
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...part of a Service Oriented Architecture. Developing Service Oriented Architecture applications from an enterprise architecture standpoint necessitates that all these development frameworks be documented and inserted in the reference guides delivered to each designer. With the traditional stovepipe application tactic, all of the applications are fabricated with their individually implanted security. Part of security for these applications is to necessitate the user to sign in to achieve access. Then the application would regulate what an authenticated user was certified to use by restricting the functionality through different apparatuses, including screen masks, database record locks, and distinct roles. Within a Service Oriented Architecture application development model, the required security has to be designed so that it can provide authentication services and authorization services to any of the Service Oriented Architecture components in the Service Oriented Architecture that requires them. According to the studies that are available it is projected that ninety percent of the external attacks on applications will be because of security vulnerabilities and misconfigured systems. Even though it is not possible to develop applications that will be one hundred percent secure there are useful approaches recommended for analyzing threats, susceptibilities, and risk (Achkoski, Trajkovik, & Dojchinovski, 2011). Then the security mechanisms for a Service Oriented Architecture based...
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...must face to stay on top of this competitive market. the Boeing Company Business Model and Competitive Strategies the Boeing Company Business Model and Competitive Strategies Alexandra Accardi CS 782 IT Strategy and Management Alexandra Accardi CS 782 IT Strategy and Management Contents Introduction 2 Business Model 2 Boeing Commercial Airplanes (BCA) BCA is the division that deals with manufacturing commercial jetliners for more than 40 years. More than 10,000 Boeing planes are currently in service around the world which is 48% of the world fleet (boeing.com). There are a few different families in the commercial space: The 737, 747, 767, 777, and the 787 family. 2 Boeing Defense, Space & Security (BDS) 2 Boeing Capital Corporation (BCC) 2 Engineering, Operations & Technology (EO&T) \ 2 Shared Services Group (SSG) 3 Employee and Revenue Data 3 Market-Oriented Model 3 Financial-Oriented Model 4 Competitive Forces and Challenges 5 The Rivalry of Competitors 5 The Threat of New Entrants 5 The Bargaining Power of Buyers and Suppliers 6 Competitive Strategies 6 Business Model Evolution 6 Best IT-Supported Proposal 7 References 8 Introduction Boeing is a manufacturing company that produces products and services such as commercial and military aircraft, satellites, weapons, electronic defense systems, advanced information and communication systems, and performance-based logistics and training. According to the company’s website...
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