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Innovation and Organization Behavior

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Assignment 6.1: Discussion: Innovation And Organization Behavior
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Innovation and Organization Behavior

I was working in a company (Stylish sportswear) that manufactured and sold sportswear. Its products were sport shoes, jackets, T-shirts, playing equipments such as balls, rackets and many others, caps, socks, headgear and outerwear. The company had other stores that distributed its products in Mississippi. This company only targeted athletes and was not doing well in penetrating the young hip-hop crowd. This was a significant long term growth opportunity that the company was not willing to let go. Leading companies like Adidas and Nike had already taken a bigger market share of the sportswear market and our company was too small to compete with such superior brands. The company was looking to appeal this younger generation but did not have an innovative strategy. I observed that the younger generations were incorporating the sporty element in their fashion like sneakers and backpacks. I thought of a change initiative of new designs of backpacks and sneakers that had an appealing colour and would be used for all purposes both by the youth and athletes. I shared this idea with my manager who approached the innovation team with the idea. This design that was tailored to the needs and preferences of people was both functional and fashionable and it was hard to resist. Quality sportswear would costs the company but the company wanted to earn a reputation for innovation. The company was in the re-organization stage where new opportunities and new connections were available. The sportswear industry has strong competition and to survive in the market the company had to restructure and reorganize the way it was doing its business. The innovative idea was faced by many uncertainties but the rise of

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