... | | |Innovation, Design, and Creativity for a | | |Competitive Advantage | Copyright © 2012, 2008 by University of Phoenix. All rights reserved. Course Description This course will provide students with a solid foundation in innovation, design, and creativity. Additionally, students will be prepared to apply relevant principles, tools, and techniques to promote and sustain organizational innovation for competitive advantage. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Rowe, A. J. (2004). Creative intelligence: Discovering the innovative potential in ourselves and others. Upper Saddle River, NJ:...
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... | | |Innovation, Design, and Creativity | | |for a Competitive Advantage | Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course will provide students with a solid foundation in innovation, design, and creativity. Additionally, students will be prepared to apply relevant principles, tools, and techniques to promote and sustain organizational innovation for competitive advantage. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Rowe, A. (2004). Creative intelligence. Discovering the innovative potential in ourselves and others. Upper Saddle River, NJ:...
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...Definitions Paper Wayne Diggs Definitions Paper Organizations are under a constant battle to survive. Maintaining a competitive advantage will help an organization with profitability and achieving long-term success. Innovation, creativity, and design are three processes used by organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important...
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...Definitions Paper In today’s organizations, there is more pressure than ever to remain competitive. One way to ensure an organization remains competitive is to remain innovative through creativity and design. This paper will define the terms creativity, design, and innovation as well as detail how these concepts can have implications on an organization. Creativity, Design, and Innovation Defined Creativity, design, and innovation are commonly used terms in today’s business world. These coined terms are heard in the boardrooms, in the staff meetings, and in the marketing and advertising campaigns, so it is important to understand their meaning. Creativity Creativity is coming up with ideas and is the essential building block of innovation. Use of force or mandate does not allow for creativity, as creativity is usually a product of intuition. Following the creation of a new idea, the implementation takes place. Design Design can be defined as “the conscious decision-making process by which information is transformed into an outcome, be it tangible or intangible” (Stamm, 2003, p. 12). Essentially, design is taking the idea from the creativity stage and making it become reality. The successful implementation of a creative design then becomes innovation. Innovation Once the idea has been made, and the process by which to implement the idea has been designed, then the product or service has arrived at innovation. Stamm’s defines innovation as “the art of making...
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...Definitions Paper Organizations are under a constant battle to survive. Maintaining a competitive advantage will help an organization with profitability and achieving long-term success. Innovation, creativity, and design are three processes used by organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding...
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...Innovation, design, and Creativity Gonzalo Martinez OI/361 February 24,2014 Alfredo Rodriguez Innovation, design, and Creativity Either through television, internet, new papers or magazine, media is on a constant campaign with new and improved ways of accomplishing a task, whether it be making toast or losing weight, words like Innovation, Design, and Creativity, are constantly placed in front of consumers in the attempt of sell an idea or product. This paper will make an attempt to present an argument that the three, although many times used interchangeably, and usually need to be used concurrently, are not the same. Innovation at it defined by Webster online Dictionary “a new idea, devise or method; the act or processing a new idea devise or method” Merriam-Webster Dictionary. (June 2011). Google has taken the act of looking for information and complete let transformed it. Back in the day of the encyclopedia, if a salesman skipped a home for a sale, information was only readily available at the public libraries; making Google, very innovative when it comes information gathering. Google changed the way search happens. Type in any topic on the Google search bar and even if it is spelled wrong, it gets corrected and the right search happens. Creativity on the other hand although a large part of the innovation process, creativity is also a process on its own. Different from innovation, creativity “ In her Article ‘Making sense of Creativity’ Jane Henry (1991) summarizes...
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...Definitions Paper Stephanie Martinez OI/361 September 6, 2011 Dr. Baron Smith Definitions Innovation, design and creativity in businesses today are crucial in keeping our competitive edge. Utilizing creative people and their ideas allows us to move forward in any area of industry. I will define each concept in their business implications, and compare and contrast all three. Creativity is explained by the text Managing Innovation (2003) “creativity is not something where someone who has never worked in that field suddenly gets this marvelous idea. Creativity is relating a concept to a particular body of knowledge. The existing body of knowledge is as vital as the novel idea and really creative people spend years and years acquiring and refining their knowledge base-be it music mathematics, arts, sculpture or design” (pg1). Creative people have certain traits and personalities. Having a team of creative people is important because one person may not have all the needed traits. Creative Intelligence (2004) supported the idea that “personality is a major factor contributing to the success of productive creative people. Identified are the following key personality attributes that contribute to creativity; being imaginative, having insight or intuition, being open and perceptive, being willing to take risks, and having a high tolerance for ambiguity”. Innovation is defined in the textbook Managing Innovation (2003) as creativity and implementation combined. Creativity...
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...Innovation Process Paper: Comcast Name University of Phoenix OI/361 Date Instructor Name Innovation Process Paper: Comcast Introducing new and innovative ideas and strategies to a company is a process. This process must not be taken lightly to ensure that these ideas and strategies are successfully implemented in the organization. Comcast can ensure success by making certain that they observe each of the four phases in the innovative process and using tools and techniques to their full advantage. One thing that must not be ignored is how to measure these implemented innovations and make certain there is continual improvement toward success. Comcast has what it takes to be successful if they can successfully implement the innovative process in their future ideas and strategies. Four Basic Phases of the Innovative Process There are four basic phases in the innovative process; utilizing these phases will ensure success for Comcast in their future endeavors. Von Stamm (p. 39, 2003) asserts that, “While structured processes for the development and management of new products are no guarantee forimproving innovativeness, they are nevertheless an important part in an organization’s armory to improve newproduct introduction rate and maximize the benefits from a company’s product portfolio.” Observing the process alone will not prove success but certainly will increase the odds of having a successful introduction of innovative strategies and...
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...This paper will outline the internal and external drivers of innovation for the organization and will describe how innovation, design, and creative thinking will benefit the organization by meeting the certain objectives (Kudler Fine Foods, 2011). Benefits and Drivers Proposal Many argue that innovation is the most important internal as well as external driver. In order to know how to use innovation as a benefit, it is important to understand what innovation means. When referring to innovation, many often associated it with social networking sites, such as Facebook or YouTube, or technology like the iPhone. The term innovation may also get confused with creativity but these are two different things. According to Barry Conchie “Creativity may spur innovation, but there is an element of action missing there” (The Four Drivers of Innovation, 2014). One of the internal drivers of innovation is to find and foster talents. Individuals such as entrepreneurs or those who are achievers in their field are people who help drive innovation. Not only employees but also managers play an important role as part of the drivers of innovation. It takes more than only acknowledging employees for good work or ideas and that is why managers matter. One of the most powerful drivers is the relationship managers build with their employees. A connection between leaders and associates can help make a difference. For example a bad relationship between the two will eliminate innovation. On the...
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...discussion, Team C will find how Riordan can benefit from a new focus on creativity and innovation. As a team of consultants we wanting to help Riordan become a more innovative organization. The proposal will identify the internal and external drivers of innovation for the organization. The proposal will describe how innovation, design, and creative thinking might benefit the organization in terms of meeting its organization objectives. Riordan is a manufacturing company that customizes designs and is also in the leading industry of plastic injection molding. The company also distributes different types of fans and precision medical devices. Riordan is a Fortune 1000 Company that employs 550 people. Innovation, design, and creative thinking are methods used by companies in order to help increase their production, increase their revenue, and establish a strong foundation for the future of the company. Innovation has an advantage over the other methods, because innovation is how companies can maintain their competitive advantage over other businesses and it has become the most important source in the competitive market. Innovation is essentially the process of creating an idea of out scratch, thinking of a way to improve upon current product or services, or to modify the physical appearance if the product is getting maximum performance out of the thorough testing. The purpose of innovation at Riordan Manufacturing is to stay ahead of the market, to spearhead competition, and to...
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...Definitions Paper Tanisha Harrison OI/ 361 Mr. Clark October 16, 2012 • Innovation This term means the equal of creativity plus implementation (Stamm, 2003). Implementation is important to innovation; if you are lacking this you basically only have creativity. The effect of innovation on the business industry is what pushes competitions accomplishments or failures. By understanding the current and future needs a consumer can go a long way; specifically on how to properly create a successful business plan. An example of market place innovation would be with Apple and their product the I-Pad. This was not a original idea, but Apple put a social twist on it and created the I-Pad; an everyday must have. • Design “It is a concept of realization or configuration of an idea, plan, model, drawings; pattern that assists to develop and achieve the items designated objectives (Business Dictionary, 2010).” In the corporate world, designs are defined and understood as a value of distribution, creativity, and concepts in exemplification of the company’s innovativeness. Creativity is a mental representative that provides a person the opportunity to think out of the median. “Creativity is what results in different approaches to services, goods, and innovation (Business Dictionary, 2010).” • Creativity The definition of creativity based on Webster’s Dictionary is: Creativity is marked by the ability or power to...
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...Revolution and tool for what I refer to as the Creative Revolution. The technology and production methods so common in the world today are all relatives of the original Industrial Revolution that was born in Europe. Creativity and innovation are key components in successful business and needed to solve many of our world’s problems. Tools for communicating ideas are important and can encourage new innovation from those who may not have otherwise been involved. The innovation that produced new technology two hundred years ago is still evident today in the amazing applications of technology brought to much of the planet’s population in the form of Rummler 2 personal technology devices we take for granted. As a tool for creativity, an iPhone offers many ways for the users to express themselves. If we only consider the ability to capture both still and moving images this creates the ability for anyone, anywhere to capture something and broadcast it out to multitudes of others for viewing, commenting and sharing. This outlet of personal expression offer someone who has never explored creativity an brand new understanding of their own abilities as well as a forum in which to develop them. In the past most of us did not make it out of kindergarten or first grade without feeling we were not one of the few and talented “artists” in class. In considering the value of supporting creativity, it is common to think of being creative as a rarity in the world. It seems less so in...
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...Definition Paper Heather Spencer OI 361 October 23, 2014 Reanna Smith-Hamblin Definition Paper This paper will compare and contrast the topics of innovation, design and creativity. The importance of these three topics in meeting organizational objectives is innovation creates new technology and ideas. Design is important to meeting organizational objectives because design is the way products are made. Without design, nothing could be produced. Creativity is important to meeting organizational objectives because without creativity, no new products or services could be offered to customers. This could hurt any business profit that suffers from a lack of creativity. Innovation is defined by Dictionary.com as “something new or different introduced” (Dictionary.com, 2014). Innovation is important to any business that strives to be successful. Innovation brings new technology and new life into business. The down side of innovation could be the unwillingness of people to change. Some people could resist the changing of business and procedures, therefore, blocking innovation. People need to be approached in gentle ways that show the business and procedures are changing for the better and their job and job security are more secure with these changes. “Design is the conscious decision-making process by which information (an idea) is transformed into an outcome, be it tangible (product) or intangible (service) (Stamm, 2003). Design plays into innovation and creativity...
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...Benefit and Drivers Paper- Kudler Fine Foods Marlene Banton Harriett Clay Demetrias Odom OI/361 June 23, 2014 Ruth Todd Benefit and Drivers Paper- Kudler Fine Foods Kudler Fine Foods known as the best for servicing their customers is an upscale epicurean shop located in La Jolla, California founded by Kathy Kudler on June 18, 1998 was the opening of the first store. With such great innovation Kathy decided to open more stores and provide a service where they would be second to none. The service of providing freshly baked pastries, cheese, wines, fresh produce, specialty dairy products, packaged condiments and food, along with meat and seafood ("Kudler Fine Foods," 2013). Kathy’s innovative skills would be put to work in her expanding the service to own more stores and spread her wings to This paper will be identifying the organization’s innovation internal and external drivers along with the description of how innovation, design, and creative thinking might benefit Kudler Fine Foods organizational intentions. Kathy and her team’s collaboration proved that innovative and creative minds owned three more stores. Consistently seeking ways to enhance service and products, innovation, design, and creativity plays a vital role. Internal and External Drivers Internal driving takes place in an organization to assist in the development and adaption of changes that will take place in Kudler Fine Foods will be more innovative when changes do take place. Drivers internally demonstrate...
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...Benefits and Drivers Paper Name University Benefits and Drivers Paper Benefits and drivers are essential for inspiring innovation and creativity within a company. As a prime example, Sara Lee Food Company is an organization that has declined within the Fortune 1000 list. Currently, Sara Lee operates on a global scale offering prepackaged foods that will be consumed by retail buyers. The company is a publically held and generates over $12 Billion in annual revenue (Sara Lee 2012). A further increase in revenue will allow Sara Lee to pursue avenues of innovation that can increase profit margins and spark new growth. In this paper, our team will be exploring the internal and external driving factors that influence the innovation at Sara Lee. In addition, we will provide an overview of how these tactics can benefit the company. The information covered in this paper is important in ensuring that Sara Lee will be able to meet their organizational objectives. Sara Lee External Drives of Innovation External innovation is the comparison of a company’s own to a competitor’s product or service. The external drives of innovation within Sara Lee are frequent shopper program, website, and catering. Sara Lee has created a program for their customers where they sign up to receive news about the stores events, featured products, and sales (Sara Lee, Inc., 2011). With competitors they do not provide such access to information for frequent customers they receive preventing customers from...
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