...Marketing Plan Marketing Management Contents Introduction 3 Environmental Analysis 3 The Marketing Environment 3 Target Markets. 5 Current Marketing Objectives and Performance. 5 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 8 Matching Strengths to Opportunities/Converting Weaknesses and Threats. 8 Marketing Objectives 8 Marketing Strategies 10 Target Market(s) 10 Marketing Mix 10 References 12 Introduction ICC Innovation, LLC is one of the companies that offer unique reporting services to the customer and companies. ICC Innovation offer direct access to information gathered from top 3 nationwide credit report agencies such as Experian, Equifax, TransUnion and their partners. Uniqueness of that service that ICC Innovation offer not only credit report information, but also offer access to consumer report and identity verification information. ICC Innovation focused on internet solution for businesses in financial area for companies like financial institutes, banks, mortgage and insurance companies etc. As a small company with fewer than ten full-time employees and a host of freelance and part-time help, ICC Innovation, LLC is faced with strong competition in the category from larger credit report agencies and companies that offer similar services who, in recent years, have increased their advertising and PR budgets. Environmental Analysis ICC Innovation, LLC is a privately-held company established in 2009. Of the...
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...29(4) 392-405 ª The Author(s) 2009 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146709344954 http://jmmk.sagepub.com Abstract The authors provide evidence that firms can enhance their own objectives by internalizing the objectives of most stakeholder groups. This suggests that society’s objectives, as defined by stakeholders to the firm, can be augmented by the self-interest motivation at the heart of a market system. Specifically examined was the impact of stakeholder responsiveness on innovativeness. The second objective of this study was to explore the impact of compliance-based versus strategic-based regulation approaches on firm innovation and overall corporate social responsibility (CSR). Findings suggest that regulatory responsiveness decreases innovation when firms expend resources only on compliance. Firms adopting strategic-based approaches, such as voluntary regulatory...
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...as study references for the Final Examination. Week One: Macro-environment, Market, Competitors Objective: Analyze the industry, market, and competitors. 1. The focus of _____ is on organizational performance rather than a primary concern about increasing sales. a. 0 Corporate strategy b. 0 Strategic marketing c. 0 Corporate vision d. 0 Corporate objectives Objective: Analyze the industry, market, and competitors. 2. _____ is horizontal and covers similar types of firms and operating practices of the firms. a. 0 Value chain analysis b. 0 Industry analysis c. 0 Market segmentation analysis d. 0 Customer profile analysis Objective: Analyze the industry, market, and competitors. 3. _____ recognizes that active competition among industry members helps determine industry performance and it is the most direct and intense form of competition. a. 0 Rivalry among existing firms b. 0 Threat of new entrants c. 0 Threat of substitute products d. 0 Bargaining power of suppliers Objective: Analyze the industry, market, and competitors. 4. An analysis of each competitors past sales would be included in a _____. a. 0 Customer value report b. 0 Market forecast c. 0 Competitors' analysis d. 0 Market segment analysis Objective: Analyze the industry, market, and competitors 5. If critical inputs are in jeopardy or prices of those inputs are extraordinarily high, companies may pursue vertical integration strategies or develop collaborative relationships...
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...as study references for the Final Examination. Week One: Macro-environment, Market, Competitors Objective: Analyze the industry, market, and competitors. 1. The focus of _____ is on organizational performance rather than a primary concern about increasing sales. a. 0 Corporate strategy b. 0 Strategic marketing c. 0 Corporate vision d. 0 Corporate objectives Objective: Analyze the industry, market, and competitors. 2. _____ is horizontal and covers similar types of firms and operating practices of the firms. a. 0 Value chain analysis b. 0 Industry analysis c. 0 Market segmentation analysis d. 0 Customer profile analysis Objective: Analyze the industry, market, and competitors. 3. _____ recognizes that active competition among industry members helps determine industry performance and it is the most direct and intense form of competition. a. 0 Rivalry among existing firms b. 0 Threat of new entrants c. 0 Threat of substitute products d. 0 Bargaining power of suppliers Objective: Analyze the industry, market, and competitors. 4. An analysis of each competitors past sales would be included in a _____. a. 0 Customer value report b. 0 Market forecast c. 0 Competitors' analysis d. 0 Market segment analysis Objective: Analyze the industry, market, and competitors 5. If critical inputs are in jeopardy or prices of those inputs are extraordinarily high, companies may pursue vertical integration strategies or develop collaborative relationships...
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...Marketing Research→ the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions • Know what Exploratory research—provides ideas about a relatively vague problem It is best done through in-depth interviews, focus groups, • Descriptive research—generally involves trying to find the frequency that something occurs or the extent of a relationship between two factors • Know what Causal research—tries to determine the extent to which the change in one factor changes another one It is done through Experiments. o Step 3: Collect relevant information • Secondary data—facts and figures already recorded prior to the project • Internal data (inside firm)—financial statements, research reports, files, customer letters, sales call reports, and customer lists • External data (outside firm)—U.S. Census reports, trade association studies and magazines, business periodicals, and Internet-based reports • Primary data—facts and figures newly collected for the project • Observational data (watching people)—mechanical methods, personal methods, neuro-marketing methods • Learn the difference between Independent and dependent variables. • The Independent variable is altered to cause changes in the dependent variable. • Ex. Sales is a dependent variable and the stuff that cause changes in sales are independent. • ***What does a researcher change…is the independent Why Segment Markets? • A business firm segments...
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...2.1 Innovation Types The main limitation of numerous conceptual, analytical and empirical studies is the fact that the concept of innovation has been researched as a whole and omitted the existence of different subgroups, thus, lacking the depth of the analysis (Jin et al. 2004. as cited in Gunday, Ulusoy, Kilic, Alpkan, 2011). When talking about the relation between innovation and sales performance aspect, it is crucial to take into consideration also value significance of different dimensions of innovation types (Gunday, Ulusoy, Kilic, Alpkan, 2011). "Innovation is broadly seen as an essential component of competitiveness, embedded in the organizational structures, processes, products and services within a firm (Gunday, Ulusoy, Kilic, Alpkan,...
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...International Business - Assessment One Research Report Executive Summary This report examines the global company Nike and how it progressed from a small American based company to one of the largest sporting footwear and apparel brands in the world. The entry mode into global business chosen by Nike of contract manufacturing has allowed the company to benefit on two particular fronts. Nike outsourced the manufacturing element of the business initially to China and later expanded to over 750 factories mostly across South East Asia to capitalise on the abundance of low cost labour available to manufacture its products. Contracting out the manufacturing function also allowed the company to focus all of its energy and resources on developing innovative products and then marketing these products across the world. A core value of the Nike organisation is innovation which is embedded in its strategic direction. It developed a culture where no idea is a bad one and innovation is highly valued. This relates both to product development and marketing opportunities. Having this strong focus on innovation has allowed the company to continue to be a world leader in the creation and production of sporting good without the need or desire to diversify into different business streams. Nike has also displayed innovation throughout other business decisions to ensure it tackles environmental issues head on. This attitude took the potentially damaging situation of Nikes association with sweatshops...
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...Group 16 Innovation in Product Submission #2 Anant Jain B15131 Ankit Goel B15132 Anshul Jain B15134 2015 1. Introduction Innovation is refinement in a product, process, method, or a part thereof. Innovation has become a buzz-word in recent years, with increasing relevance of ‘innovation-centred business models’, and ‘innovation-led-entrepreneurism’. In fact, the success stories of Industrial America, technological Silicon Valley, American financial market, etc., are tales of constant innovations. ‘Digitization’ has shifted access to knowledge and information from a privilege to convenience: anyone who is willing and able to pay, has an access. Also, sharing of information and flow of payments and tenders through internet has changes businesses like never before. 1.1 What is Product Innovation? Product Innovation can be defined as creating a new product, or making changes in the existing product, or creating a differentiation in terms of utility or features of the product. Light Bulb, telephone, microprocessors, digital displays were great innovation in terms of making of new products, i-pods, cell phone, integrated circuits were innovations in terms of modification in existing products. Not all product innovations are technological breakthroughs- take a safety pin for example. Even candle, fountain pen, and scissors are examples of path-breaking revolution, that didn’t require significant technology, or invention capabilities. On the other...
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...UNIVERSITY OF ULSTER ULSTER BUSINESS SCHOOL DEPARTMENT OF MARKETING, ENTREPRENEURSHIP AND STRATEGY ROOM 1B11A JORDANSTOWN COURSEWORK SUBMISSION SHEET COMPLETE IN FULL AND ATTACH TO THE FRONT OF EACH ITEM OF ASSESSMENT Student Name: Michaela McAteer Student No: B00468617 Course Title: B.Sc (Hons) Marketing Module Code/Title: MKT506 (52142) Lecturer: Dr Sharon Ponsonby McCabe Date Due: 29/11/2012 (NB: Latest hand-in time is 12noon on the due date unless otherwise advised) Submitted work is subject to the following assessment policies: 1 Coursework must be submitted by dates as specified by the Course Committee. 2 Students may seek prior consent from the Course Director to submit coursework after the official deadline; such requests must be accompanied by a satisfactory explanation, and in the case of illness by a medical certificate. 3 Coursework submitted without consent after the deadline will not normally be accepted and will therefore receive a mark of zero. |I declare that this is all my own work and does not contain unreferenced material copied from any other source. If it is shown that | |material has been plagiarised, or I have otherwise attempted to obtain an unfair advantage for myself or others, I understand that I may | |face sanctions in accordance with penalties as determined by the University. A mark of zero may be awarded and the reason for that mark | |will be recorded on my file. ...
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...Operational plan ..............................................................................................6 Chapter 6 – Description of operations ................................................................................9 Chapter 7 – Organisational risk register .......................................................................... 10 Chapter 8– Marketing plan ............................................................................................... 12 Chapter 9 – Sales and marketing policy .......................................................................... 24 Chapter 10 – BBQfun Privacy Policy ................................................................................ 26 Chapter 11 – Anti-discrimination policy ........................................................................... 30 Chapter 12 – Procurement policy and procedures ......................................................... 31 Chapter 13 – List of preapproved suppliers .................................................................... 36 BSBMKG501B Identify and evaluate marketing opportunities © 2012 Innovation and Business Industry Skills Council Ltd 2nd edition version: 1 Page 1 of 36 Assessment Materials BBQfun (simulated business) Chapter 1 – Business plan (excerpt)...
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...Organizational Performance: Is Innovation a Missing Link? In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation-corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, the authors present a systematic framework to test the postulated "market orientationinnovation-performance" chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, the authors take a componentwise approach and examine how the three core components of market orientation (customer orientation, competitor orientation, and interfunctional coordination) affect the two core components of organizational innovativeness (technical versus administrative) en route to affecting corporate performance. Using banking industry data, the authors empirically test and substantiate innovation's mediating role in the market orientation-corporate performance relationship. There is only one valid definition of business purpose: to create a customer... It is the customer who determmes what the business is.... Because it is its purpose to ereate a customer, any business enterprise has two—and only these two—basic tunetions: marketing and innovation —Peter F. Drucker. The...
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...TRIMESTER III S.No. | Code No. | Title of the Course | 1. | HMPRBA 301 | Strategic Management | 2. | HMPRBA 302 | Entrepreneurship Development | 3. | HMPRBA 303 | Corporate Governance | 4. | HMPRBA 304 | Management of Public & Private Participation | 5. | HMPRBA 305 | Marketing Research | 6. | HMPRBA 306 | Financial Management | 7. | HMPRBA 307 | Operations & Supply Chain Management | 8. | HMPRBA 308 | Innovation Management | 9. | HMPRBA 309 | Current Business Affairs & Soft Skills | 10. | HMPRBA 310 | Minor Project (8 weeks) & Viva - Voce | HMPRBA-301: Strategic Management The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry. UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives. UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porter’s Five Forces Model, SWOT Analysis and VRIO framework. UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies - Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive - advantage for a firm - Strategy versus tactics...
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...Delivering Value Through the 4P’s of Marketing. Analysis On How Dialog GSM Deliver Value. By: Prabath De Alwis Student ID : 30111996 Due Date : 02.12.2012 Submitted to: Cris Kariyawasam BUMKT 5901 Marketing Summer Semester ATMC SL Individual Assignment – Delivering Value Table of Contents Page No. 1. Executive Summery …………………………………………………………………3 2. Introduction……………………………………………………………………………4 3. The Concept of Value………………………………………………………………..4 3.1.Customer value……………………………………………………………….......4 3.2.Value propositions………………………………………………………………..5 4. Company Overview…………………………………………………………………...5 4.1.Company description……………………………………………………………..5 4.2.Value creation by dialog………………………………………………………….6 4.3. Environmental analysis………………………………………………………….7 5. Analysis on How Dialog GSM Delivers Value Through its Marketing Mix……………………………...10 5.1.Product……………………………………………………………………………..11 5.2. Price………………………………………………………………………………..13 5.3.Promotion………………………………………………………………………….15 5.3.Place………………………………………………………………………………..18 6. Assessment of Overall value Delivered by Dialog…………………………………18 7. References……………………………………………………………………………..20 Figure 1: Holistic view of a business………………………………………………………………...
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...Pan | Author | Wang Lin yu | Email | lynne.lowkey@gmail.com | FIN | G0961866Q | Date | 10 Jan 2013 | 1. Exective summary This case study discusses the business strategies used by Apple, Microsoft and Google in internet industry。Everyone know the Internet has developed into an enormous information infrastructure. This new economy is driven by a relentless force of technological and conceptual innovations stemming from an innumerable number of parties scattered around the globe. Its speed of change and innovation make it to a highly competitive arena. Apple, Microsoft and Google have been the most successful companies within this arena for a long time. Throughout the previous decades, they have internalized the economic laws and technological characteristics of the Internet in their business thinking. Their strategies and competitive moves did not only form the information economy as we know it today, but do also provide showcase examples of how profitable market positions can be achieved in the Internet. Table of content Introduction My report answers some questions: How did Apple, Microsoft and Google successfully navigate and define the competitive arena of the Internet? Which roles did their unique strengths play for their business strategies? Which specifics of the Internet did they have to account for? Last, how to used 4Ps sustain their competitive advantages within such a hostile environment? Development strateies of Apple...
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...THE REPORT Expansion plan for selling Almarai’s products in the United Kingdom and eventually across Europe 1. Introduction This document is a report prepared to highlight the marketing plan to expand the markets of Almarai to the United Kingdom and eventually across Europe. This report also is intended to demonstrate factual statistics of the marketing position of Almarai in the Arab and how strategically the researcher purposely plan to go about it. According to the annual report 2014 of Almarai, the company’s mission is to provide high quality and nutritious food, beverage products that enrich our consumers’ lives every day. Almarai is the consumer’s preferred choice in the Arab World by providing superior products that best meet the market’s specific needs. 1.1 The essence of Almarai’s business comes from automated production facilities, high-volume logistics and regular distribution to the key retail outlets in the Kingdom and Gulf Cooperation Council (The Report: Emerging Saudi Arabia 2007). The report also mentioned that Almarai is the largest integrated dairy company in the world, with a well-recognised brand that was ranked number three (3) in the Forbes magazine. 1.2 Furthermore the overall strategic plan as mentioned in the 2014 annual report of Almarai stipulated that the focus of Almarai was continued improvement and growth. The implementation of Almarai’s strategic plan 2014 saw an accelerated growth in sales powered by the Dairy, Juice and Poultry product...
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