...Popular culture is thought of as an accumulation of the most common, mainstream likes and dislikes of the majority of population, transmitted and shared through media and various means of communication. Pop culture diffuses and reaches a general audience almost immediately and could change the audience’s emotions and decisions. Their decisions consequently affect their identity. Identity has obscure definitions but generally can be thought of how a person’s behavior and actions are developed by what they interact with or avoid. The ease of which popular culture is assimilated causes an instantaneous reaction by people, which makes self representation in pop culture important to a great extent. A major factor in pop culture is social media....
Words: 368 - Pages: 2
...II. The researcher aims to answer the following problems: 1. What is K-pop? 2. How did K-pop become popular in the Philippines? 3. Why do Filipinos love K-pop? 4. What are the negative reactions/comments of Filipinos about K-pop? 5. What are the effects of Korean Wave or K-pop Invasion in the Filipinos? III. Methodology The researcher will answer the problems through the use of books and internet. IV. What is K-Pop? K-Pop (an abbreviation of Korean pop or Korean Popular music) is a musical genre that originated in South Korea. It is characterized by a wide variety of audiovisual elements. It’s also not just referred to as type of music but also a musical movement that swept South Korea. Singers are usually a group of girls or boys. It is mostly popular among teenagers. K-pop started in the early 1990s and continues to dominate not only in Asia but in the whole world. Some consider K-pop as an all-inclusive genre. The French Audiovisual Organization defines K-pop as a blend of synthesized music, sharp dance routines and colorful, fashionable outfits. A. History of K-Pop Early 1990s - Seo Taiji & Boys was a boyband who started K-pop. Their successful experimentation with different music styles had garnered them a lot of attention in the Music Industry. 2000s - Other bands followed and gained popularity in East Asia and Southeast Asia. It grew from a musical genre to a subculture among teenagers and young adults. Mid-2000s - present - Other bands followed...
Words: 989 - Pages: 4
...This article cites research which reports teens usage on several popular social platforms. Snapchat has a slight lead over Instagram. Snapchat, Instagram, Facebook, Google +, and twitter are compared throughout the article, the focus is specifically on the percentages of how often teen report using these social platforms and how that has changed over time. “Investment firm Piper Jaffray's new ‘Taking Stock With Teens’ report” is the source of the data. Fourteen to eighteen-year-old teens are targeted in this article and would be appear to have been focused on in the research. This demographic is the target of many advertisers and which platforms they are using is of great value to them. The teens were asked which was their favorite social platform. Snapchat was first, Instagram was second, Facebook ranked third, and Twitter was fourth. The percentages from previous years was included along with noting the change in popularity for each social...
Words: 1502 - Pages: 7
...Samantha Wilson Dr. Carter English 112 FO1 24th February 2013 Pop culture and Our Society Pop culture gives the notion of having a lot of negative implications associated with it. Opponents accuse the mass media of minimizing the intellect of society. Pop culture has grown increasingly more complex over the past thirty years. Some of the biggest influences of style in pop culture stems from watching television, genres of music, video games, the internet and individual trends and fashions. Television plays a major role in present day pop culture. The Nielsen Company estimates that there are 114.7 million United States households with a television. Commercials, music videos, and television shows that push the limits of the FCC, are in a continuous rotation on most networks. TV shows have changed a lot over the past thirty-five years. Also, people have changed their thoughts and perceptions about family concepts, social behaviors, personal interactions, and what’s acceptable in society. Families are no longer viewed perfect as they were once portrayed. Television shows with families like the Cosby’s, the Cleaver’s (Leave It to Beaver), and the Brady’s (Brady Bunch) have become obsolete to today’s suggestive humored sitcoms. Nowadays most television shows are based upon sex, drugs and violence. Sex and murder have become the norm on primetime television. Media news today did a study with 600 films and 5,000 students to find that movies play an important role in people lives (medical...
Words: 1198 - Pages: 5
...increase of ethnic minorities comes an increase of different cultures brought into our society. Some people of different ethnicities attempt to adopt the cultures of others incorrectly causing cultural appropriation. As defined by the Washington Post cultural appropriation is, “a dominant group adopting/trivializing elements of [an oppressed groups] culture without acknowledging the existence of its original source” (Blagrove). This has become a yet another serious, but overlooked problem in America. Cultural appropriation normally involves “members of a dominant group exploiting the culture of less privileged groups” (Nittle), and is also included as another form of racism. When one participates in appropriation of culture, it is as if the person is robbing another minority group of their heritage and credit. As a result, “the dominant group is deemed innovative and edgy, while the disadvantaged groups… continue to face negative stereotypes about minority groups” (Nittle). However, many feel as if cultural appropriation is good, for others are complementing the culture by trying to replicate it, “white gay men imitate black women out of admiration, much of it out of a sense of black women as fellow sufferers of oppression” (McWhorter). Many also commonly believe cultures should take it as a huge complement when imitation is noticed from one ethnicity to the next. Citizens of America should be able to explore other cultures, without being labeled racist. The Washington Post states...
Words: 1012 - Pages: 5
...acknowledge is how you want to be seen as a person or the company you represent. People want that fast dollar and don’t want to put in the work to really build a relationship with its community, like David Skul says “when you embark on a social network marketing campaign…you are joining a community.” I can’t tell you how much I dislike spam and non targeted marketing. Believe or not there is a lot of money in that type of marketing, its unbelievable. Popular and high traffic websites like Facebook and the rookie Instagram are being used primarily to push out millions of spam and advertisements. It’s so OUT OF CONTROL. Everything is out of order in the media world when it comes to marketing. Its a free for all and people are taking advantage of it. Wheres the integrity? When you join a community “you need to participate as a member…” In order to be a successful marketer you need to take the time to communicate with your audience and build a relationship. Also knowing pop culture, whats trending? whats not? what do people like? what interests them? These are the types of questions one must ask when starting a marketing campaign. You don’t need a huge book full of rules of ethics in social network marketing, its simple, be honest, humble, upfront, and show people that you are interested in more than just...
Words: 317 - Pages: 2
...intense message that Beyoncè is trying to show her listeners.The vast majority of music videos depict a song’s theme via some specific imagined storyline and Beyoncè’s is no different.Who cares that less people are watching the Miss America pageant on TV? And while Instagram, along with other social media sites, certainly contributes to the way modern beauty myths that are constructed, it’s wrong to put the blame on Beyoncè for using it in a way that the public sees heavily curated and clearly too pretty to know how not being pretty hurts. In a weekly talk show Molly Spurgeon Said, “I agree with all the talk, but I would just like to say that I do wish Beyoncè had thought of a more progressive, complex video concept that better reflects how subversively we're being fed hateful and damaging body talk, instead of relying on a stale archetype (pageants) that, while easily recognizable, is outdated and sort of lazy. It doesn't capture the fullness that the song does, and I think Beyoncè could have done her younger, more impressionable fans a favor by constructing a concept that is more complex and representative of how the vicious beauty-talk cycle actually plays out today in the era of internet, selfies, photoshop, Instagram, music videos, twitter,...
Words: 1080 - Pages: 5
...working on for weeks: a photo-sharing iPhone application called Instagram. What happened next was crazier than they could have imagined. In a matter of hours, thousands downloaded it. The computer systems handling the photos kept crashing. Neither of them knew what to do. "Who's, like, the smartest person I know who I can call up?" Mr. Systrom remembered thinking. He scrolled through his phone and found his man: Adam D'Angelo, a former chief technology officer at Facebook. They had met at a party seven years earlier, over beers in red plastic cups, at the Sigma Nu fraternity at Stanford University. That night in October 2010, Mr. D'Angelo became Instagram's lifeline. "Adam spent like 30 minutes on the phone with us," Mr. Systrom recalled, "walking us through the basic things we needed to do to get back up." Mr. Systrom, now 29, offered this as a parable for the roomful of would-be entrepreneurs who came to hear him talk at Stanford last spring: in the intensely competitive start-up scene here, success is as much about who you know as what you know. "Make sure to spend some time after the talk getting to know the people around you," he told his audience. Those people, he might have added, might one day shape your destiny. They might one day press money into your palm. They might nudge you to quit your day job and gamble on a vague idea. This week, barely 18 months after that night in the warehouse, Instagram was scooped up by Facebook for $1 billion, turning Mr. Systrom...
Words: 2295 - Pages: 10
...“break bread” with the president, the rapper suggested that Mr. Obama had used him as a foil for political purposes. “Oh, you talking about how he use to come and visit me and my mama and tell me he’s about to run for president?” Mr. West replied. “I just think that we’re pop icons, and the president likes to use that type of thing just to be down. People was fine with me being everyone’s punching bag for about five years — ‘This is the person we love to hate, so if you want to distract people from everything that’s going on … just say you hate Kanye and there’s going be 30 other people who say they hate Kanye.’ That was kind of my position in culture and he kind of used that too — ‘Oh, he’s a jackass’ — because that’s how the world felt. “I don’t care if someone’s the president or not,” Mr. West said. “I care about thoughts and how you helping people and what you bring to the world.” In October, Mr. West also took a swipe at first lady Michelle Obama appearing on the cover of Vogue magazine, saying his fiancé Kim Kardashian would have been a better choice. “There’s no way Kim Kardashian shouldn’t be on the cover of Vogue,” he said. “No one is looking at what [Mr.] Obama is wearing. Michelle Obama cannot Instagram...
Words: 385 - Pages: 2
...Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY STATEGIES FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY CAMPAIGN FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani 2 ABSTRACT The target purpose of this report is to build an Integrated Marketing Communications (IMC) program for TRESemmé, which is a long-standing American brand that has recently appeared in Vietnam. In this report, we focus on IMC strategic plans for creating TRESemmé’s recognition and expand brand awareness in Vietnam market. We gathered information on the Internet and using our knowledge from Integrated Marketing Communications class to complete our assignment. Thanks to the report, we have the opportunity to apply theories in real situation, learn more about integrated marketing communications and know how to plan IMC stategies for a specific brand. ...
Words: 4366 - Pages: 18
...logging into the internet several times a day. Why wouldn't they? Large amounts of people have the internet on their high tech mobile devices, and at the touch of a phone they can check their email, their Twitter, Instagram, Facebook, Snapchat, their financial activities, film times, and on and on. One of these things typically takes up more of a person’s time than the others. Any social networking site or application, whether it is Facebook, Twitter, Instagram, or Snapchat, appears to easily take up the hours of an individual's day. Kids and teens are getting to these sites while they’re at school and when they get home from school. Grown-ups are getting to these websites while they are at work. The people who are married or have kids are commonly deciding to spend time checking their profiles instead of being with their friends and family. Many individuals say we require them to stay in contact with companions. Be that as it may, the benefits don't exceed the issues they cause. Social networking gives teens and grown-ups excuses to be sluggish, overweight, and preoccupied with less important things. The overuse of social media is less beneficial at school, work or in one’s personal life. For these reasons and many others social networking is viewed as terrible for pop culture and should not to be used. Social networking, particularly Twitter, creates dependence. Some may say drugs or liquor creates more dependence than social media or that social media pressure is not a huge issue;...
Words: 980 - Pages: 4
...photographs to loved ones with letters attached. If we want to catch up with someone, we don’t write or call, we log on. Viewing someone’s Facebook page, and writing on their wall is the quickest way today to get in touch with someone. With privacy and copyright issues, surfing the social web can be a risky and comes with certain repercussions, but the benefits and advances, keep us coming back to get voluntarily tangled in the social web. With the development and growth in technology, communicating on the social web is at an all time high. Between our laptops, tablets, desktop computers and smartphones, keeping in touch with one another has never been easier. The most popular websites on the social web include: Facebook, Twitter, Instagram, Instagram, Flikr, Pinterest, Google, YouTube and the list goes on. Among these, one of the most versatile and widely used social networking website is Facebook, “Facebook was the number one social networking site for friends, with 1.1 billion visits in January 2009” (Bowles, 2010). A better understanding of facebook can be stated as, “Facebook (which can be found at facebook.com) originated in 2004. This Web application allows you to blog, establish private networks, share photos, and locate friends. You can form and join groups of people who share your interests. You can post brief status updates, as you might do on Twitter. Facebook is a dynamic and vibrant Web community that is completely free to use” (Bowles, 2010). Facebook is...
Words: 1471 - Pages: 6
...The internet is such a wonderful and amazing addition in our lives. So much information is available to us at just the click of a mouse. It is an excellent way to connect people from all over the world in an instant via E-mail, Facebook, Instagram and other social networks. Through these facilities people are able to stay in touch with family and friends who maybe living away overseas or it can be used to help people learn of other cultures and different ethnicities around the world. Another advantage of using the internet is as a research tool. You can have immediate access to a huge range of information with reference to a particular topic. Using a search engine like Google or Ask.com along with specific and unique words or terms will give you a more precise search result. The internet is also used for entertainment. People can download games, music and movies. Some people use the internet to browse the many celebrity websites available, keeping up with the latest fashions and gossip. There is so much that you can do on the internet. You can access your bank accounts, pay your bills, do your shopping all in the comforts of your own home. Despite the numerous advantages of using the internet, there are also some disadvantages to note. When using the internet for banking, social networking or other services, it will often leave our personal information vulnerable to theft. Our name, address, phone number, credit card details can land in the wrong hands of hackers who will...
Words: 504 - Pages: 3
...impact on the society, for example, they influence people’s eating habits and self-image, and they also play a role in politics since they affect political views of people. The media has been the most significant influencer on celebrity worship; celebrity news is always available in tabloid magazines, blogs, entertainment websites and news networks (Shipley and Weaver, 403-413). Channels such as Entertainment have gone a step further of highlighting the lives of these celebrities through reality shows such as keeping up with the Kardashians. Social media such as Facebook, Instagram and snapchat have popularized the stars since they have massive followers on these platforms. As a result, people have developed a mindset that celebrities are important people creating a social hierarchy where celebrities are viewed as better people in the society. In America, celebrity idolization has...
Words: 1614 - Pages: 7
...My feminist and pop culture has noticed how some advertising commercials try to advertise a feminist positive commercial for the product. Like the commercial “like a girl”, no one remembers the product they were trying to sell but the topic being presented made the commercial go viral on social media. If advertised right the video only has to be shown in a few online videos and TV commercials and the video will spread throughout the web on different sights like a virus. It's like a double edged sword though cause if done incorrectly the viewers will be greatly offended and the brand will go viral but in a negative way. Then all those associated with the brand try to save their reputations by denouncing the...
Words: 656 - Pages: 3
