...QRT2 Task 3 Part A Proposal For Online Expansion Gaia’s Organic Dog Treats Sitemap of New Website HOME PAGE Gaia’s Organic Dog Treats Campaign-specific landing pages Store Blog Library (of relevant articles) About Us Contact Us Site Map (Auto-generated by Bigcommerce platform) Cart Privacy Policy (page footer) All Products Blog post 1 and comments Article 1 – Dangers of Pesticides to Animal Health The Gaia’s Story Wholesome Products for Healthy Pets Email and phone numbers Customer Service hours Direct links to each major section of the website Checkout process (connects out to Authorize.net) Our commitment to privacy Links to Offsite Resources (page footer) Vegan Dog Biscuits Blog post 2 and comments Article 2 – Blueberry May Reduce Joint Inflammation In Dogs 100% Organic Meat Jerky Facebook Etc. ... Etc. ... Twitter QRT2 Task 3B Proposal for Online Business Expansion Gaia’s Organic Dog Treats New Website Mockup Home Page Store Main Page Blog Main Page Estimated Costs: Project Implementation Component Vendor Cost Explanatory Notes Domain registration, GoDaddy.com 1 yr. Bigcommerce Bigcommerce comprehensive e commerce and website hosting package, "Gold" Authorize.net Authorize.net payment gateway eCC Desktop Webgility $19.98 Domain registration for website, and business class email service (GoDaddy, 2014). $69.95 E commerce and website platform. No setup charge. Billed by the...
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...components of marketing communications, addressing challenges of integrated messaging. I will focus on a smaller component of the Air Force that specifically targets a different market. I will assess how the Air Force Reserve has integrated and unified their marketing materials. The Air Force Reserve is a separate command within the total force structure of the Department of the Air Force. The Air Force Reserve adds the additional strength of nearly 75,000 personnel to the active duty Air Force strength of 365,000. I choose to explore this section of the Air Force since the Air Force Reserve is a smaller, more specialized entity. Just as the active duty Air Force has the slogan “Step into the Blue”, the Air Force Reserve also has etched out a slogan of their own, “Above & Beyond.” The Air Force Reserve recruiters are searching for a smaller share of the market than their active duty counterparts. The Air Force Reserve is primarily searching for individuals who have previously served on active duty and who want to continue their military commitment part time. However, the Air Force Reserve has a smaller pool of applicants to work with, thus, making the recruiters job a little leaner. Therefore, the Air Force decided to tackle the problem head on. The Air Force consolidated several existing organizations into a combined communications doctorate (Higgs). The new doctorate integrates the functions of public affairs and integrated marketing and will be responsible...
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...com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000008490 http://esd.volvocars.com/local/us/Navigation_Manuals/2011-Volvo-Navigation-Manual-C30-S40-V50-C70-XC90.pdf Volvo integrates cloud infrastructure into their networks by the help of Windows Azure. Volvo’s marketing campaign wanted to release an ad during the release of the Twilight movies series because the films highlighted several of Volvos’ cars. When the first two movies came out Volvo started a digital marketing campaign that drove traffic to their website, which had about 9,000 visitors every second, this caused an outage and a sluggish performance on the website. In a result led to unhappy customers. Volvo developed an interactive game where the user had to try to navigate through a course maze in a Volvo car, while having the fastest time and using the shortest route and the winner will win a brand new Volvo. This game was hosted in the web roles in Windows Azure. By using Windows Azure Volvo had the level of scalability that they needed to handle the large volume of traffic, and Azure also helped Volvo to deliver high performance applications that they wanted. Volvo transforms its data into knowledge by using marketing. It uses ETL (extract, transform, and load) to get data from the data warehouse. Then it uses this information in its marketing research. Volvo has developed Real Time Traffic , which is an information system. That can detect when roads or streets have traffic disruption, this system makes...
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...The key marketing challenge Intel is facing today is generating awareness about the mosaic of technological possibilities using the microcontroller based computers. To tackle this issue without having to enter unexplored markets and face the risk of diluting the brand is another major challenge. Intel, with a share of nearly 80% of the Microprocessor market, could be termed the “ingredient” monopoly of the PC market but with products like Cell phones and PDAs on the rise and with market share as low as 1% in cell phone chipset, trying to come up with an effective distribution and advertising strategy to help maintain their market position is the need of the hour The first solution to overcome this challenge is to integrate the microprocessors with a variety of technologies using the impeccable R&D facilities available to ensure a larger pool of customers is catered to. Apart from allocation of significant amount of revenue towards R&D to come up with innovative products for customers, Intel needs to focus on building relations with pioneers in the fields of consumer electronics, telecommunication, space science and industrial engineering. By working with them Intel could gain a wider market presence and a diverse portfolio. Also, an effective advertising strategy which focuses on educating the customers about the power of technology through videos, blogs and interactive websites needs to be implemented. This would help highlight the emphasis laid on technology and also...
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...Promotion is the marketing term used to describe all marketing communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship. Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC). IMC integrates the message through the available channels to deliver a consistent and clear message about your company’s brands, products and services. Any movement away from the single message confuses the consumer and undermines the brand. The promotions mix (the marketing communications mix) is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. Kotler et al (2010). Promotion is the element of the marketing mix which is entirely responsible for communicating the marketing proposition. Marketers work hard to create a unique marketing proposition for their product or service. McDonald's is about community, food and enjoyment. Audi is about the driver experience and technology. Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can integrate different aspects of the promotions mix to deliver a unique campaign. Now let's look at the different elements...
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...MANAGEMENT SKILLS ASSESSMENT Due to the 4 November, 2010. CONTENTS LIST Executive Summary 3 Introduction 4 1. What would it take amd to see a significant increase in its market share processors used in corporate desktops and notebooks? how can the success of opteron in the server segment be leveraged to other segments? 5 2.What do you make of amd’s “power campaign”? Is the value proposition it highlights compelling to end users? 6 3. How concerned should amd be about intel’s imminent new product plan? will they hamper amd’s growth plans? 7 4. WILL AMD’S CUSTOMER CENTRIC APPROACH BE A SOURCE OF ADVANTAGE OVER INTEL? 8 5. WILL IT YIELD COMMERCIALLY VIABLE INNOVATIONS THAT ARE DRAMATICALLY DIFFERENT THAN THOSE INTEL WILL DEVELOP? 10 Conclusion 11 LIST OF REFERENCES AND BIBLIOGRAPHY 12 EXECUTIVE SUMMARY For years, AMD held the place of a distant follower of the large microprocessor market leader, Intel. Up to there, the competitor Intel hold a “push” strategy by creating consumer needs thanks to technological innovations. Those were linked with strong marketing campaign in order to facilitate a quicker adoption process of their new product line. However, in 2003, AMD change its traditional strategy to use a widely different one by switching into a blue ocean strategy. Indeed, AMD has changed course to become a “starter” firm. AMD has decided to launch at first its own brand server microprocessor range, called “Opteron” before one of Intel. At...
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...* Positioning * Marketing Strategies for SME’s in Bahrain Marketing Strategies for SME’s in Bahrain Product differenciation * cost leadership * brand legacy * Branding A name, logo or anything associated with the brand which has a better customer recall brand image arise from customer experience. * Pricing consider :- * cost * competitor’s price * value to end user * Distribution selecting channels which best support the operation. * Marketing Tools for SME’s Marketing Tools for SME’s Naming * uniqueness * recallable * relevance to business * Messaging * short & precise * catchy * Corporate identity * Websites * helps enhance customer experience * initiate campaigns * wider reach * Sales tools & techniques * Recruiting * finding the right talent enhances operational efficiency * C.R.M * integrates marketing ,sales &customer service * results are evident Customer Acquisition Customer Acquisition Planning Process * Sales Process * from prospecting to after sales consulting * Campaign Planning * selecting the theme * selecting suitable media * Marketing Plan * a concrete marketing plan helps implement the marketing ideas & strategies within budget constrains. Traditional media * Direct Mail * effective for targeted campaigns * measurable results * Publicity * PR activities raising awareness both on internet & print...
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...This case outlines the problem that Robb Hadley, the Director of Marketing for the Pepsi Beverages Canada was facing in trying to decide a direction with which to proceed in his marketing plan for the Pepsi Ultimate Taste Challenge 2012. Pepsi taste challenges have been a successful marketing campaign for the Pepsi Canada brand since 1934. Nonetheless, it has not run since 2004 and Hadley is concerned that the 2012 counterpart will not achieve the large goals he has set. The overall problem of this case is whether or not the BBDO, and Hadley himself, sufficiently understood and tackled the social media aspect of the UTC given the particular segment they are attempting to target. More specifically, Hadley was concerned that the social media...
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...* Positioning * Marketing Strategies for SME’s in Bahrain Marketing Strategies for SME’s in Bahrain Product differenciation * cost leadership * brand legacy * Branding A name, logo or anything associated with the brand which has a better customer recall brand image arise from customer experience. * Pricing consider :- * cost * competitor’s price * value to end user * Distribution selecting channels which best support the operation. * Marketing Tools for SME’s Marketing Tools for SME’s Naming * uniqueness * recallable * relevance to business * Messaging * short & precise * catchy * Corporate identity * Websites * helps enhance customer experience * initiate campaigns * wider reach * Sales tools & techniques * Recruiting * finding the right talent enhances operational efficiency * C.R.M * integrates marketing ,sales &customer service * results are evident Customer Acquisition Customer Acquisition Planning Process * Sales Process * from prospecting to after sales consulting * Campaign Planning * selecting the theme * selecting suitable media * Marketing Plan * a concrete marketing plan helps implement the marketing ideas & strategies within budget constrains. Traditional media * Direct Mail * effective for targeted campaigns * measurable results * Publicity * PR activities raising awareness both on internet & print medias....
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...One Key role of social media in marketing is increasing brand and product awareness. Getting customers involved through the use of social media sites, apps and games builds awareness and provides consumers with immediate access to information about the product or service. Social media marketing is far more interactive in nature than traditional tactics. Consumers can interact with organizations and other consumers through comments and questions. Interaction through shares and likes on social media sites such as Facebook, and apps that reward users for sharing their location, consumers become a part of the marketing campaign. Another difference between traditional marketing channels and social media is the types of loyalty programs and the rewards offered. Some social media reward programs offer non-tangible rewards, which provides a financial savings to organizations. For example, social media marketing may use online games that integrate products into the game and offer in game rewards as opposed to monetary rewards or discounts to users. Although social media will not eliminate traditional forms of marketing altogether, it will become a more important part of marketing campaigns as technology continues to advance and will eventually will play a larger role than traditional marketing channels. Reviewing the steps for creating an advertising campaign provides insight into the advantages of social media marketing. The first and last steps are setting the target audience...
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...energy and persistent exhaustion as well as for those extreme sports enthusiasts, hip-hop group and gamers. In the following paragraphs, we will look into how Monster Energy is planning to integrate and coordinate its promotional mix tools for maximum overall impact to win its market share. The Integrated Marketing Communication (IMC) campaign for Monster Dragonfruit-Pomegranate is “Drink and Go” The overall message of the campaign is that there are so many things around us that are amazing and inspiring which can make us feel our life offers limitless opportunities and willingness to give an attempt to achieve dreams. However all these are ignored due to tiredness we feel which are caused because of our super-charged lifestyle. Hence the campaign message is telling us to feel excited, interested and energized once again by drinking Monster Dragonfruit-Pomegranate, which will give the consumer the energy he needs to continuously work on his ambition. Monster Energy Company is going to integrate and coordinate its promotional mix tools of advertising, public relations, personal selling and consumer sales promotion by combining these elements with place, price, and product to position the firm’s offering in peoples’ minds. By doing this, Monster Energy will successfully integrate and coordinate its promotional mix tools for maximum overall impact. The first promotional mix tool is advertising. We are doing message strategy. The objective is to build...
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...to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement philosophies will provide concrete reports on what is and what isn’t delivering in your social strategy. The following pages outline some core measurement strategies that will transform your conversation about social media measurement. Customize. Automate. Simplify. Get a better view of your social campaigns with new, more powerful...
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...BSB 126 MARKETING PLAN {MAY 2015} 1. SITUATION ANALYSIS 1.1. Strengths Lewis Road Creamery operates as an artisan dairy producer with strong reputation for producing quality products Recognised as an award winning manufacturer of premium dairy products Organically produced milk Successfully co-branded with Whittaker’s chocolate 1.2. Weaknesses Import taxes, fees and charges will apply to trans-Tasman freight (Australian Government, 2015) meaning an increase to an already premium priced product Production is limited to 1000 litres per week, creating a supply and demand issue (Quartz, 2014) 1.3. Opportunities Import issue could create an opportunity to establish a factory in Tasmania with a similar climate to New Zealand and with approximately 430 dairy farms able to provide the Jersey Cow milk needed to produce the chocolate milk (Dairy Australia, 2012) Opportunity to introduce a Whittaker’s white chocolate flavour The oligopolistic Australian flavoured milk market is dominated by iced coffee products so the opportunity exists for something a bit different available in supermarkets 1.4. Threats Flavoured milk products in Australia are primarily produced by commercial dairies such as Parmalat (Oak, Breaka & Rush), their pricing is competitive and their products are saturated in most retail outlets across the nation. LEWIS ROAD CREAMERY FRESH CHOCOLATE MILK Page 1 of 7 BSB 126 MARKETING...
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...2011 Acme Corporation 100 Main Street New York, NY 10000 RE: Marketing Manager Position Weak, qualifying language. Dear Hiring Manager: After reading the job description for the Marketing Manager position at Acme, I believe I would be a great fit in this role. I currently work in an environmental 501(c) communicating sustainability messages to corporations, non-profits, and government agencies. I have partnered with a diverse group of companies educating students, supply chains, and corporate staff on relevant sustainability issues. This organization has reinforced my understanding about the amount of positive influence corporations can have. I would like to work for a firm motivated by operationalizing sustainability principles with the reputation and audience to do so. I believe I have all the attributes and characteristics to be a successful Marketing Manager at Acme. I am extremely organized in all aspects of my work both critically and logistically. I excel at planning long-term projects through my detail-oriented plans that are efficient in their use of resources and flexible in accommodating unforeseen variables. I believe this is the fundamental foundation to be an outstanding Marketing Manager. These characteristics intertwined with teamwork, passion, and drive equate to successful sustainability results. I hope to be part of Acme’s strong and influential team that integrates sustainability into everyday business to change the world for good...
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...Annual India e-Marketing 2011 Benchmark Research on India Digital Marketing © Copyright Octane Marketing Pvt. Ltd. Octane Research, January 2011 0 Octane Marketing Pvt. Ltd. Report No: AIE2011 First Impression, 2011 Price USD 999 Address: The Research Group, Level 4, Rectangle 1, Commercial Complex, D-4, Saket, New Delhi - 110 017. INDIA Phone: +91 11 324 34 436 research@octane.in Copyright © Octane Marketing 2011 All rights reserved. This report has been prepared by Octane on the basis of information and opinions delivered by marketers which are believed to be reliable and accurate. Octane has tried its best to ensure the accuracy of the information; however no responsibility, expressed or implied, is being accepted or will be accepted by Octane for any consequences that may arise from errors or omissions in this publication. This publication is intended to provide only a general outline of the subjects covered and not a substitute for detailed research or the exercise of professional judgment. Professional advice should be sought before taking any action on any issue. The information contained herein is current as of January 31, 2011, unless otherwise specified. © Copyright Octane Marketing Pvt. Ltd. All rights reserved. Permission should be sought from Octane for the reproduction of the contents of this publication in whole or in parts. 1 Message from the CEO… Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Consumers...
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