...INTERACTIVE MARKETING THROUGH FACEBOOK The term interactive marketing has been coined to describe a customer focused marketing process that is based on using the internet, intranet and extranet to establish two-way transactions between a business and its customers or potential customers. Brands are applying their years of experience of applying interactive marketing and broadcast marketing to the social web and it shows. With the natural inclination to brand and broadcast, we see these same behaviors in the “Facebook” Marketing. Yet, despite these existing strengths, brands are missing the two way aspect or ‘social aspect’ of social network marketing. Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet. Interactive Marketing allows customers and prospects to participate in the process of building a brand's image in a certain market or target group's minds. Thanks to the consumer's ability to "interrupt" a brand's communications and to complement or modify its messages to fit his or her perception, the process of building the brand itself is crowd...
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...Individual Assignment (#2) “Hasbro Interactive, Case Study” Strategic Marketing Management (MKT 600) Done By: Dima El Jalbout ID#: 23406 Submitted to: Dr. Elie Asmar Academic Year: Spring 2015-2016 Date: Monday, March 14, 2016 Long time ago, in a galaxy far, far away families had a game night—once a week they'd pull out a stack of boxes from a closet and everyone would flex their knowledge of trivia (Trivial Pursuit), vocabulary (Scrabble), or even their real-estate management skills (Monopoly). All these childhood memories, the related games and much more were created by “Hasbro, Inc”. Unfortunately the company end up being sold to another French company due to many failures discussed below. After Hasbro Inc and Hasbro Interactive and all the rapid growth and success the company has had, it began acquiring software firms and became separate divisions instead of one united entity. The owner was over optimistic; he set very high target sales and revenues which led to lots of missed targets and caused Hasbro interactive to start losing money. Structural challenges were many from which we can mention: * Hasbro’s related companies departments didn’t report to the main division, * No strategic plans for the company (other than acquiring as many companies with no consideration of the prices), * Main division set very aggressive sales expectations due to overconfidence, * Huge revenues gained by Hasbro interactive were spent on large employees’ bonuses...
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...INTERACTIVE WORKSPACES: HOW THEY HAVE CHANGED THE WORKPLACE Abstract The purpose of this research paper is to give an overview of Interactive Workspaces and how the technology has changed the workplace environment. This research will focus on the start of Interactive technology, products that are created specifically for the Interactive workplace, the Interactive technology that is used in education and training, how lives are being changed by te use of Interactive technology and what is needed by businesses in the future to keep pace with the ever changing environment of the workplace. Interactive technology advantages and disadvantages for corporations will be looked at. This research will also look at some ways how Interactive technologies popularity amongst business owners who are putting this technology to work in order to bring in customers and increase revenue. Let’s face it; technology has made the lives of everyone much easier. There are so many technological advances I don’t even know where to start. However there is one technology invention that has intrigued me for a long time, Interactive workspaces. The definition of Interactive is “(of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information” (Interactive, n.d.). Workspace is defined as “space used or required for one’s work, as in an office or home” (Interactive...
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...check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.: Yes ¨ No x Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨ Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be...
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...Technology in Education By: Elsie Blaylock EDU 623 Instructor: Benjamin Kirgan April 2, 2012 Technology in Education In the last few years technology has made enormous impacts on education. The resources available to students have become so vast that it now enables children to experience places and periods in time that they would never get to view in their life time. With this type of technology children have been able to improve their research and writing skills. In the article “Effects of Technology on Classrooms and Students” it talks about the change in the role of students and teachers. “Technology use allows many more students to be actively thinking about information, making choices, and executing skills than is typical in teacher-led lessons.” (Means & Singh, 2012)Sometimes this is a great thing and sometimes not so great, because some teachers allow the computers to do all the teaching and not interact with the children. Next the article goes on to talk about different areas that children are effective by technology. Such as, an increase in self-esteem, the technical skills that students develop at an early age, harder tasks that are accomplished, the ability of peers cooperating with each other, the increase of resources available to students, and the approval of peers after students have completed and presented their projects. Overall this is a good resource for understanding...
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...Assess Leslie's teaching using the effective teaching characteristics outlined in Figure 11.1. Your Answer: Ms. Leslie was teaching a teaching a group of students, the student had a problem understanding the English class work. Ms. Leslie wrote on the board two type of sentences one was correct and the other was wrong. As a class Ms. Leslie had each student to explain the sentences, once everyone was finish. As a group they discuss the sentences. When Ms. Leslie explain the difference of the sentences the class as a whole understood the lesson better. Teacher planning, teaching strategies, and assessing learning are the three dimensions for which the most evidence exists. Leslie was well planned. She had her examples (actually, an example and a non-example) prepared on transparencies and ready to be displayed. And she made arrangements to have a second overhead in her room, so she could display the two transparencies at the same time. She was well planned. Leslie used effective teaching strategies. She was well organized, her language was clear, and she questioned effectively, particularly in the area of equitable distribution. She used high-quality examples and she developed her lesson with high levels of interaction. She provided effective feedback during the course of the lesson. Leslie's assessment was aligned with her learning objective and her learning activity. We don't have direct evidence for her personal characteristics or classroom management. However...
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...10 Grammar Mistakes That Make You Look Stupid Version 1.0 May 23, 2005 These days, we tend to communicate via the keyboard as much as we do verbally. Often, we're in a hurry, quickly dashing off e-mails with typos, grammatical shortcuts (I'm being kind here), and that breezy, e.e. cummings, no-caps look. It's expected. It's no big deal. But other times, we try to invest a little care, avoiding mistakes so that there's no confusion about what we're saying and so that we look professional and reasonably bright. In general, we can slip up in a verbal conversation and get away with it. A colleague may be thinking, Did she just say "irregardless"?, but the words flow on, and our worst transgressions are carried away and with luck, forgotten. That's not the case with written communications. When we commit a grammatical crime in e-mails, discussion posts, reports, memos, and other professional documents, there's no going back. We've just officially gone on record as being careless or clueless. And here's the worst thing. It's not necessary to be an editor or a language whiz or a spelling bee triathlete to spot such mistakes. They have a way of doing a little wiggle dance on the screen and then reaching out to grab the reader by the throat. So here we are in the era of Word's red-underline "wrong spelling, dumb ass" feature and Outlook's Always Check Spelling Before Sending option, and still the mistakes proliferate. Catching typos is easy (although not everyone does it). It's the...
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...Technological advancement has impacted the way society is able to further our education. There arguably pros and cons in deciding to pursue an online education versus the traditional classroom education. An online education may be a practical solution for students who are seeking more flexibility in their education venture. Traditional classes are more suitable for students who are seeking structure, being they have scheduled classes, whereas an online student does not have a particular time to be in class but must adhere to the participation requirements. Traditional classes allow students to have the freedom of managing their time differently compared to online students. In traditional classrooms students voluntarily participate in class discussions, online students are required to attend online forum classes for a minimum of three times a week. Online students are required to participate in discussion boards with other students, with a minimum posting participation of eight times a week. Therefore, online students have a wider perspective of opinions including people that may struggle compared to traditional environment. Online students must be able to manage their time for participation and also to continue with full time jobs and family duties. There are advantages and disadvantages to considering an online education that will be discussed. When pursuing an online education, one must take into account the participation requirements and being able to adhere to the schedule...
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...How could the digital technologies described in this chapter have been used or adapted to address student diversity? Be specific in your examples. Chapter 6 describes various successful ways to use digital technologies in the classroom. These technologies represent perfect ways to address student diversity. There is always student diversity in every classroom no matter what level or subject that you teach. These diversities can range from many different things including: Race, gender, language, students with learning disabilities, and even physical disabilities. Digital technologies can make a difference in reaching all students in the classroom no matter the diversity. Graphic tablets can be used with a stylus to draw diagrams or create artwork on an electronic pad. This can be used also in elementary schools to help students with hand writing disabilities. Touch screens are used to respond to human touch instead of a mouse. Touch screens can help students that are preliterate, cannot type, or have difficulty controlling a mouse due to physical impairment. Digital whiteboards are also used in the classroom so that instead of erasing information, you can save or even print the information. This can be beneficial to students that are slow copying information or students that do not understand the information and need to go back and look at it. A built in scanner records the drawing as the teacher writes on the whiteboard. The information can even be connected to...
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...NBT1 Classroom Management (1114) Task 1 Michael Huffman 000425912 20160316 A1. Positive Social Interaction Ms. Smith’s homework policy has some positive ideas within it in order to develop the students and parents social and interaction skills. For example by providing handouts for students to review and give to their parents allows the parents to get involved in the child’s education and provide guidance for them in regards to homework requirements. Also, by writing the assignments on the board it forces students to get into the classroom mindset prior to the beginning of class (Akalin, 2015). Furthermore by allowing students to appeal their homework grade after an assignment is completed lets them have a voice within the classroom and challenge the decisions of others when they feel as though they are correct. I hope to teach in the fifth grade and this type of policy would open a line of communication between myself and the students as well as between myself and the parents. A2. Self-Motivation This policy extensively promotes each student to take personal responsibility for their own completion of all assignments as well as encourages parents to get involved in their child’s educational requirements. Ms. Smith provides the guidance by issuing handouts as well as daily details on the whiteboard for the students to reference. After that, the students must ensure the homework is complete, turned in and picked up on time in order to obtain the proper grades for the assignments...
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...Marquis Tabb Prof. Dan English 101 12/01/13 Click. Click. Clicking away without thinking. Remember when looking at movies and seen classrooms filled with a bunch a weird technology, and the teachers hardly ever present. Well from the way things are going in the school system this isn’t much of a Hollywood dream. More and more students are beginning to use computers, laptops, tablet, and even cell phones to take notes. The question isn’t who isn’t taking notes anymore the question is who is actually listening to the teacher as he/she is saying the notes, are students actually hearing and learning the information or are they just copying like robots? Also what if the students are not doing their work but are playing games or watching something not related to the class? These are problems that are posed with all this new technology, everyone is hearing but no one is actually listening. The whole purpose behind classes at college or even in some high schools is for the student to write their own notes based on the teacher's lecture or lesson (Laptops in Classrooms?). Literature on student laptop programs can be categorized into five areas: computer use, computer skills and knowledge, attitudes, effect on teaching, and effect on learning. (Annan-Coultas). Laptops have revolutionized the world by taking the power of computers and allowing people to take all of their valuable work and information on the go. Just as the computers became potable, they have snuck...
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...JUST LIKE THAT – Briefing Note To provide new employees with information so that they can gain some understanding of the organisation in preparation for their start An introduction to the company the services it provides & an identification of their main customers JUST LIKE THAT specialises in offering customers a complete vending solution for hot drinks machines, water coolers, chilled drink vending machines and snack machines. JUST LIKE THAT’s key expertise is having a wide range of vending machines and ensuring that every customer has the most suitable vending machine for their individual requirements. Our typical customers include offices, public sector, leisure centres, horeca, warehouses and distribution, and hospitals. We have depots across the country - North, London, South and South East, Wales and the Midlands. JUST LIKE THAT can therefore supply, Operate and service vending machines across all major towns and cities across the UK, providing national coverage at a local level. JUST LIKE THAT offers vending solutions via several options - leasing, purchasing or our free on loan option depending on the vending machine and a customer's exact requirements. Our specialist sales consultants are able to advise customers on the most suitable vending machine solution for them under the most suitable financial arrangement. Purpose and Goals of the organisation JUST LIKE THAT’s purpose is to provide people with the correct equipment for their required environment...
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...BUSINESS WRITING TUTORIAL (BWT), FALL 2010: CALENDAR FOR WRITING CONSULTANTS August 23-27 Confirm weekly availability with Lorinda for “On-Time Scheduling” sign-ups (DEADLINE IS FRIDAY, AUGUST 27) August 30-September 19 “On-Time Scheduling”—students sign up on the Online Scheduler for their first sessions with their consultants; consultants check the Scheduler and BWT database daily September 3 (Friday), 1:00-2:30, Room 216 Mandatory consultants’ meeting (program and technology orientation; review of prompts, handouts and evaluation criteria for Assignments 1 and 2) September 7-25 “On-Time” consultations begin; BEGIN ENTERING CONSULTATION INFORMATION ON THE BWT DATABASE AFTER EACH MEETING September 10 (Friday), 10:00-11:00, Cemo Hall Conference Room Mandatory meeting with Donna Grady, Director of Career Counseling at Bauer’s Rockwell Career Center (discussion of Assignment 1—cover letter with résumé); BRING COPIES OF THE SIX JOB ADS September 20-October 10 Scheduling blackout period (students cannot book appointments for this program on the Online Scheduler) October 4-8 1.Report students who have attendance problems or who are not regularly revising their writing to Lorinda 2.Report new time availability to Lorinda for “Late Scheduling” sign-ups (DEADLINE IS FRIDAY, OCTOBER 8) October 8 (Friday), 11:00-12:00, Room 212 Mandatory consultants’ meeting (discussion of Assignments 1 and 2; “un-assigning” students; program progress) October 11-24 ...
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...| | Analysis of Redbox University of Saint Mary Cairo Team November 9, 2012 Redbox Coinstar, Inc., through its subsidiaries, provides automated retail solutions primarily in the United States, Canada, Puerto Rico, Ireland, and the United Kingdom. The company owns and operates self-service Redbox kiosks that allow customers to rent or purchase movies and video games; and self-service coin-counting kiosks where consumers can convert their coin to cash, a gift card, or an E-certificate. Coinstar, Redbox's parent company, is led by a savvy management team. By maximizing the value of Redbox and investing in new technologies it is the best way to capture opportunities along with various dimensions such as new customer segments, geographic, product segments, and strategic moves. Coinstar has built a promising future by taking their kiosk-based business to a new level. Strategic investment, position and new technology lead the way to the competitive advantage in the movie rental industry. The Redbox Company is a subsidiary of Coinstar Inc.; it is a kiosk run retailer which provides movie rentals to consumers at an inexpensive rate. Redbox Automated Retail LLC began operations in 2004 with funding provided by McDonald's Ventures, a subsidiary of McDonald's Corporation. The initial Redbox vending machines...
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...Blockbuster Express available in any internet connected space, but is also confined to the single device that the movie was downloaded to thereby losing the mobility that a DVD possesses. While it addresses the demand for convenience, it encounters limitations because only 12% of this online library is available for streaming (57) Also, many customers have noticed quality flaws with video streaming making it less desirable despite heightened convenience. In regards to price, Netflix rental system requires a monthly subscription for $9.00 which includes unlimited downloads for that period. While ourage frugal Netflix offers a different approach customers, it promotes a more loyal customer than redbox and Blockbuster Express with its base. in-home streaming of movies. Netflix streaming has the advantage of being 19 | Page Movie Renters In the past few years, researchers have studied the spending habits of DVD rental users...
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