Europe Company
Fiat
The Italian car company, Fiat, is looking to enter the American car economy. In past tries, they have made cars such as the 500, which resembles a make that they had earlier in production. This car was driven by popular and famous people back then, but in the United States, the car was only able to sell 26,000 of the model. This really affected their decision as to whether or not it was a good idea to continue trying to push their models into the country, or just accept defeat and back out. In the end, they decided to try again, and make a larger car (by 27 inches), along with a high performance vehicle that is an Avarth variation of the 500. “There needs to be a reason for people to downsize and spend more for less other than fuel economy and good looks,” said Dave Sullivan, an analyzer for AutoPacific. He though dealers would welcome something that came with more utility and more space. Fiat has around 140 dealers in the United States, and is looking to add at least 10 more in the near future. Their goals are now to sell 25,000 of the 500 model alone, along with a total of 40,000 cars to the inhabitants of North America. If they were able to make these goals, they would still be behind what they had originally planned to sell, but would have increa4se fifty-four percent from their sales last year. Fiat has revamped their advertising line by getting rid of an ad that became controversial because the actress, Jennifer Lopez, wasn’t actually filmed in New York like the commercial said.
Asian Company
Rusal
United Company RUSAL, which is the world’s largest aluminum producer, had their chairman step down recently. Because of this happening, they watched their shares fall by 5.7 percent on Wednesday. One big reason for this happening is because their chairman say that the company was is a crisis because of being heavily indebted. He