...BUS 508 - Contemporary Business Ardell Simmons Dr. Daniel Sersland Assignment 4: Internet Technology, Marketing, and Security December 1, 2013 Internet Technology, Marketing, and Security Introduction Social media is a good way for a business to market their products to current customers and also to gain the business of new customers. More and more consumers are using the internet and social media websites to make purchases. Some businesses don’t even advertise in the newspaper anymore or use circulars. It is cheaper for them to go to the internet and use social media websites and they also reach more people. This is definitely the future for businesses. With the success that Pepsi had, I can see more and more businesses doing this in the near future. Reasons social media marketing has become exceedingly popular among businesses More than 66% of small businesses plan to invest as much or more in digital marketing, such as websites, social media and online advertisements, as they did last year. These results were from the 2013 AT&T Small Business Technology Poll, with 1,000 businesses replying to this poll (Eddy, 2013). As we can see from this poll, there is definitely a strong interest from businesses in using this type of avenue for advertisement purposes. I think businesses see that through these social media websites, they can be successful. When you go to the Facebook website, you see advertisements for different businesses. There is also LinkedIn...
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...Assignment 4: Internet Technology, Marketing, and Security Bus 508 – Contemporary Business Abstract Modern business depends on complex electronic information systems that require computer and internet capability to keep that information flowing. There is a problem when someone outside of that business relationship between the business and the consumer interferes, or hacks, that information flow. An entire industry has been created to protect that information flow from being “hacked”. In 2011, Sony went through what is known as the largest security breach in history. The breach affected 77 million PlayStation Network users, 24.5 million users of Sony Online Entertainment and many more customers across the nation. All this was caused, according to Sony, by an “outdated database from 2007” (Lina, 2011). Assignment 4: Internet Technology, Marketing, and Security In 2011, there were more than 300 corporate security breaches. Sony, Citigroup, and Morgan Stanley Smith Barney are among the major firms that have reported to their customers that they have been hacked (Mintzer, 2011). Hacking is continuously happening to companies all over the world. Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading...
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...“Status of e-Marketing in Bangladesh” Course Name: E-commerce Course code: 425 Submitted To: Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Submitted By: Shaikh Md. Rasel Roll-82, 16th Batch, Sec-B Department of Marketing University of Dhaka Date of Submission: November --, 2013. Letter of Transmission Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Subject: Submission of a report. Dear Sir, With due respect, I beg to state that I am very thankful to you as you have assigned me the report on “Status of e-Marketing in Bangladesh”. It is a great opportunity for me to acquire theoretical and practical knowledge about E-marketing, E-commerce and different terms of E-business. I have tried our best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Shaikh Md. Rasel Roll-82, Sec-B, Batch-16th Acknowledgements Comprehensive works like report making or assignment preparation owe credit to multitude of people. Certainly, I should acknowledge the contributions of the pioneers in the field of E-commerce and E-marketing itself, especially those whose teachings have become a part of our thinking and become very essential for the marketing of goods/...
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...Identify and explain the role and importance of effective operations management. [Assignment Task 19.1.a] Submitted by, Manu Abraham Samuel, ETOLA 9145. Submitted to, Areeba Zafar, Lecturer in Quality and Systems Management, EThames Graduate School. Date: 02 September 2009 Operations Management Operations management is a process, focuses on the production and effective distribution of quality services or outputs. It makes sure that the output or final product meets the requirements of the customer. The major part of it takes place within the organization and the process varies on the basis of nature of the product or the services of an organization (Free Management Library, 2002). The operations management includes different steps such as the design, management, and improvement of the production and distribution system. Most of the organizations financial and human resources are directly linked with the making of products and distribution services. Therefore we can say that operations management is a vital factor to organizational success (The Open University). The operations management process will ensure the following factors * Help the organization to achieve the operational objectives at least cost. * Regular reviewing of services or production to achieve the best practice. * Sharing of knowledge and help the organization to achieve certain standards. * To coordinate all the departments of production namely labor, land, capital, technology...
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...Objective Assalamualaikum, The purpose of this assignment that we have to do base on task that we have been given from our lecturer, explain the elements of Internet marketing about the digital marketing and what is e-commerce and e-business. Then, evaluate the marketing mix which is the 7P’s of the internet marketing. This assignment also want us to compare and explain about the marketing tools that being use by the website to promote the web page. This task examine interactive order processing. This task is based on the concept online shopping, Love.com.my. One of the favourable websites which offer a lot of advantages to their customer in order to place an order for any product especially flower and gifts. Task 1.1 Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing is also embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is known as Internet marketing, but their actual processes different. (Digital Marketing) Internet marketing means different things to different people. It is refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take...
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...clear scenario of e-advertising about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Scanner, Course- MKT201; Section- 01 Hasnat Jahan Nira _______________________________ Md. Abul Kalam _________________________________ Md. Abu Bakar Siddique Bhuiyan __________________________ ACKNOWLEDGEMENT At first we express our deep sense of gratitude to almighty ALLAH for His infinite grace that allowed us to complete this assignment successfully. We sincerely express our thanks to our honorable course teacher MAHMUD ZOBAYER, ASSISTANT PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, EAST WEST UNIVERSITY; for giving us the task to prepare this term...
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...Adina Scruggs MKT 500 – Assignment # 4 August 21, 2011 Mission Statement: "Pack and exhale" - Offer peace of mind to customers by providing most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between you and our team to consistently meet your needs. By utilizing the highest standards of design, development and management, we will provide facilities that consistently deliver satisfaction, value and peace of mind for our customers. Company Description: Establish a self-storage business in the US and India that offers portable moving solutions, packing services and off-site storage solutions for residential and commercial customers. Move N Store Inc. offers long and short term storage in a warehouse type of facility with climate controlled and non –climate controlled floors. Some of the key features at each facility are: * On-site managers who reside at the facility and operate from the office from 9AM – 5PM. * Automated / Controlled gate access to the facility so the facility is accessible 24/7. * Loading bay with large garage doors accessing the loading dock, so that vehicles can be parked directly outside the elevator lobby for ease of loading and unloading. * Surveillance cameras on each floor in several areas for customer safety. * Individual door alarm for each unit. * Well lit aisles and lobby areas. * Completely fenced facility. * Boat, RV or...
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...Marketing Plan Assignment Marketing Management Table of Contents Marketing Situation 4 SWOT Analysis 5 Objectives and Issues 6 Marketing Strategy 7 Value Proposition 7 Segmentation 7 Targeting 7 Positioning 8 Actions 9 Website 9 Outbound Media Messaging 9 Social Media Promotion 9 Specific Initiatives 9 Budgets, Assumptions, & Risks 10 Controls 11 Appendices 12 References 14 Introduction The Marketing Plan to launch the new Gerrarrom service to new users, is summarised below for January to June 2014. UK based early adopter academics at three specific universities, fit the high knowledge, heavy digital usage profile most likely to value a cutting edge internet experience given their collaborative digital enterprise, and likelihood to rapidly grow usage. Viral marketing is used to secure digital word-of-mouth recommendations from the targeted influencers by competing for attention, referals, and useage activity. The service is positioned for digitally productive academics needing a superior layer of compartmentalised internet, a less intrusive interface and an evolved content feed that provides the one stop shop for all public and private Social Media (SM) productivity. The plan covers the logical flow of considerations, goals and actions defined by Armstrong and Kotler (2012), for creation, definition and communication of value to the target segment. Marketing Situation Gerraroom will drive adoption via unforeseen modes...
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...SUMMER TRAINING REPORT On Digital Marketing Talking Trendo.com Submitted in partial fulfillment of the requirements of Post Graduate Programme By Neelabh Manoj 2013-2015 PGDM20150020 DECLARATION FORM I NEELABH MANOJ hereby declare that the Project work On Digital Marketing submitted by me for the Summer Internship during the Post Graduate Program to IILM Institute for Higher Education is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others. Signature of Student: _____________ Signature of Company Mentor: ___________ Name of Student: ________________ Name of Company Mentor: ______________ Designation: __________________________ Date: Date: Place: Place: Contents Sl no. | Topic | Page no. | 1. | Acknowledgement | 3 | 2. | Executive summary | 4 | 3. | Objective | 5 | 4. | Company profile | 6 | 5. | History of talkingtrendo.com | 8 | 5.1. | Vision and culture | 9 | 6. | Digital marketing sector in India | 10 | 7. | Social media marketing tools | 15 | 8. | Log book of trends covered during internship | 16 | 9. | Methodology | 26 | 10. | Content building for trends | 27 | 11. | Challanges | 34 | 12. | Learning | 35 | 13...
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...E-Marketing SERVICES ADVERTISEMENT SOLUTIONS Version1.0 About us D-Evenement is an organization of some young and experienced dreamers. In D-Evenement we are committed to provide absolute attention to every detail of your event and marketing solution with the highest quality. We enhance the value and image of our clients by not only providing them with exquisite events, creativity and experiences, but also distinctive “fresh ideas”. Through active listening and communication we understand the value and importance of each event. We are committed to undivided attention to every detail of your event with the highest quality. We work together with our clients as a team with common goals. In short, we believe in a balanced score card: • Provide every guest with an experience that exceeds clients' expectation. • Deliver events on target for time and budget. • Be the best, no exception. Here we attach Detail proposal, if you have any query regarding the proposal please feel free to ask because • We Listen. • We Understand. • We Deliver. D-Evenement provides a wide range of advertisement options which would ensure maximum visibility of your products and services among increasing number E-mail Marketing New Customers are just a click away... Millions of businesses use e-mail marketing every day to find new customers and keep them coming back. E-mail marketing is effective, affordable, and best of all; it is the easy way to get your...
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...Case Study: Online Marketing at Big Skinny Background Big Skinny is the company behind the “world thinnest wallet.” They have a cool brand and a product that customers love once they have seen the benefits. Their wallet technology appeals to customers for two primary reasons, the size & weight. Heavier and thicker wallets are more difficult to carry; they may not fit in your pocket and generally cause discomfort to carry. Carrying a very thick wallet in one’s back pocket can also cause back problems with associated posture issues from sitting on the offending item for long periods. Big Skinny also promotes additional benefits from standard skinny wallets including the ability to secure items due to the rubber coating on the interior, and the durability to machine wash their wallets without causing damage. Big Skinny’ initial success was a result of the products and sales approach. They were able to develop a cool brand and engage directly with customers at fairs & festivals. This in-person selling technique enabled them to articulate the key features of their product in a way that customers understood, but the sales model was not sufficiently scalable to allow them to grow as fast as they wanted. However the direct approach was still effective to promote the brand, connect with the consumers, and gather their feedback for use in wider efforts. Their move to mass-market promotion was started with print advertising (billboards, postcards, & newspaper/ magazine ads)...
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...offline promotional techniques backing it, online promotional techniques should be used. Email marketing along with social networking is going to be vital in the situation since the b2c brand already has a customer base. The company can take advantage of their customer information and send out targeted promotional offers. This will be very cost effective and inexpensive for the company versus direct mailers which may get passed over. The brand should also create a social networking profile on a site such as Facebook to keep its clients up to date. Most sites allow people to create profiles for free, so to manage it wouldn't be a high cost for the company but will reach a large audience. 2. dot-com start-up Online promotional techniques such as blogging, use of search engines, and paid online advertising will help drive the most traffic. Radio could be used as an offline promotional technique but cost must be considered. Blogging is becoming more popular and many times when people do keyword searches, depending on the context blogs will have the answers they are looking for. Blogging is very inexpensive and consumers usually turn to others when looking for new products. Blogs are a great way to keep consumers up to date while keeping the personal feel. Most people can relate when others give the advice versus a company forcing the product on the consumer. Search engine marketing will be productive with the use of paid advertising and pay-per-click for searches. The company...
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...Unit 29 Introduction to the internet and e-business P3 + M2 What are the trends in the use of e-business? There are a lot of strong trends that are related to the world of business and the internet. More and more businesses and users are logging on every day and this changes how businesses approach certain objectives and aims. According to a survey that was carried out in 2006 about e-business trends in manufacturing by SVM showed us that there are many changes going on in the real world. 78% of the manufacturers intended to increase spending on their website, 60% intended to increase investment in email marketing and 48% were boosting spending on search engine marketing. By looking at these statistics it is clear that e-business has a major trend on the businesses of today. Some of the main trends of e-business are as follows: Marketing Benefits The internet is growing in number every single day and this means that the consumer market is growing making there more opportunities for e-business. According to Clickz Stats the population of the internet was 1.08 billion in 2005. This will continue to increase because of all the developing countries that are growing in population and technology all the time. The internet shopping method is far more convenient for the customer as they can buy items from the comfort of their own home. Re-formulating the marketing mix The original marketing mix that consists of product, place, price and promotion can be ‘remixed’ to...
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...mariaproduce.com As the Latino immigrant population in the United States has grown so has the growth of the various markets that serves the needs of this ethnic group While there are many variations in foods eaten in most Latino countries there are commonalities among immigrants from the four main regions of Africa: north, south, east and west. Most Latino grocery markets are operating in a brick and mortar fashion with no online presence. Substantial number of these stores has no websites. The few who have websites do not offer customers an online purchasing opportunity. To the extent that Latino ethnic markets continue to show growth, business owners could explore innovative ways of meeting the needs of their customers. Online marketing presents a great opportunity for this purpose. In addition to groceries most of these stores provide a vast array of products including personal care products, CDs, and DVDs of artists from the continent and within United States. By developing an online merchant platform, Maria Latino Produce can reach customers across California and in other states in the country. There are tremendous benefits for Maria Latino Produce to have a...
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...success, the management has now decided to enter into the metro/cities of Mumbai, Delhi, Bangalore and Hyderabad. The following are the most effective route to market/ channels for sales of Pre-School. Direct marketing Direct marketing is a one-to-one communication between the seller and the potential buyer. Traditionally direct marketing has been about direct mail – posting a printed piece of communication to a targeted visitor and calling for a response, typically a request for a brochure (or more recently a visit to the website). As this is Pre- School which is maximum based on Taking care for children and teaching (EMOTIONAL SELLING), this is done by consultation by our sales team, so that they can convey the matter and convince patterns by showing FAB (Features, Advantages, benefits). Direct marketing can be very cost-effective for reaching the target market and generating sales. The impact is also easily measurable as it is clear who is being communicated with and that person can be followed up to see if they visited. And different messages, offers and creative styles can be tested to identify which works best. Direct marketing has recently expanded into direct e-marketing which gives even greater cost efficiencies. Direct e-marketing requires a...
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