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NEGOCIO
Fundado en agosto de 2008 y con sede en San Francisco (California), Airbnb es un mercado comunitario basado en la confianza en el que la gente publica, descubre y reserva alojamientos únicos en todo el mundo, ya sea desde su ordenador, tableta o teléfono móvil.
Tanto si quieren alquilar un departamento para pasar una noche como un castillo durante una semana o una villa durante un mes entero, Airbnb ofrece a sus usuarios experiencias únicas para todos los bolsillos en más de 34,000 ciudades y 190 países. Airbnb les proporciona la forma más sencilla de ganar dinero alquilando su espacio y permite mostrárselo a millones de personas que pertenecen a una gran comunidad que no deja de crecer. Además, ¡tenemos un servicio de atención al cliente de primera! (airbnb.com, 2015).
FUNDADORES
Joe Gebbia es el co -fundador y CPO de Airbnb , sirviendo en el Consejo de Administración y el personal ejecutivo . Un empresario de una edad temprana , el servicio innovador de Airbnb comenzó en su apartamento de San Francisco y se extendió a 1.500.000 anuncios en más de 190 países , la creación de una nueva economía para miles de personas en todo el mundo. Él está involucrado en la elaboración de la cultura de la empresa , dando forma a la estética del diseño y la innovación futuras oportunidades de crecimiento . Joe ha hablado a nivel mundial tanto sobre el espíritu empresarial y el diseño, y ha recibido numerosas distinciones , como el Inc 30 menores de 30 años y Fortune 40 menores de 40 años. Su aprecio de toda la vida para el arte y el diseño lo llevó a la isla de la Escuela de Diseño de Rhode ( RISD ) , donde obtuvo doble titulación en Diseño Gráfico y Diseño Industrial. Gebbia ahora es miembro de la Junta Directiva de la institución.
Brian Cheskey es director ejecutivo y cofundador de Airbnb. Se encarga de impulsar la visión, la estrategia y el crecimiento de la empresa, que proporciona a la gente una forma única de viajar y ayuda a cambiar las vidas de muchos de los miembros de la comunidad. Bajo el liderazgo de Brian, Airbnb se sitúa a la cabeza de la economía colaborativa y cuenta con más de 1 500 000 anuncios en más de 190 países. Brian conoció a Joe Gebbia —otro de los cofundadores de Airbnb— en la Escuela de Diseño de Rhode Island, donde se licenció en Diseño Industrial.
Nathan Blecharczyk es director técnico y cofundador de Airbnb. Se encarga de supervisar la estrategia técnica de la empresa y su labor es crear un equipo de ingenieros de primera para mantener a Airbnb como líder del sector. Nathan se convirtió en emprendedor muy pronto, cuando estaba en el instituto, gestionando una empresa valorada en casi 1 millón de dólares y que tenía clientes en más de 20 países. Tras licenciarse en Informática en la Universidad de Harvard, trabajó en diferentes puestos para Microsoft, OPNET Technologies y Batiq antes de convertirse en uno de los cofundadores de Airbnb.
MODELO DE NEGOCIO
Es un modelo de negocio peer to peer leending o préstamo entre particulares, este modelo novedoso opera a través de internet haciendo prestamos entre personas que no se conocen pero que se conectan y crean una obligación financiera a través de la seguridad del sitio web donde las personas se inscriben y pueden abrir una cuenta con la información personal y financiera para realizar el intercambio o trueque. (Fabiola Diamond, 2013)
Airbnb actúa como un intermediario y puede cargar a ambas personas, tanto al del alojamiento como al alojado cobrando una cuota de reserva de viajero de entre un 6-12% para los caseros y para las reservas de hasta un 3% de costo de la noche. Además de permitirle al alojado vivir en lugares con el punto de vista de personas del lugar, pueden enseñarle verdaderamente la experiencia de vivir en la zona. La página permite comparar precios con otros apartamentos de la misma zona y muestra la cantidad de comodidades que tiene ya sea la habitación o apartamento a utilizar. Se puede también revisar las experiencias u opiniones de otros viajeros lo cual agrega mucho valor y aumenta la confianza en el proceso de compra. También permite hacer un contacto previo con el casero con la posibilidad de preparar el viaje y hacer planes durante la visita.
La plataforma está muy bien diseñada al punto de poder reservar tan solo en tres pasos, ésta es muy visual lo cual capta la atención del turista mediante fotos. También posee la herramienta de geolocalización la cual le permite determinar la zona de ubicación del y lugares de importancia dentro de la zona. Este negocio también tienen la posibilidad de ser utilizado a través de una aplicación móvil de forma fácil y sencilla con todas las ventajas anteriormente mencionadas.

IMPACTO A NIVEL MUNDIAL
El impacto del negocio de airbnb a nivel mundial ha sido impresionante, con un servicio al cliente de clase mundial y una creciente comunidad de usuarios este negocio ha desestabilizado la industria hotelera en todo el mundo, en especial en países como Estados Unidos y grandes ciudades como New York, donde la guerra de precios es más que evidente. Las autoridades en estos países han tenido que imponer una nueva regulación, gracias a la presión ejercida por las grandes cadenas hoteleras y sus lobbies.
La compañía fue concebida por Brian Chesky, Joe Gebbia y Nathan Blecharczyk, registró ingresos por valor de 180 millones de dólares, lo que supone un incremento del 198 por ciento en tan sólo tres años desde su origen. (José Luis de Haro, 2014)
IMPACTO EN COSTA RICA
Airbnb tiene al menos 5.000 alojamientos en el país, entre condominios, casas y habitaciones. Sus actividades crecieron en un 70% desde que entraron a ese mercado. Muchas de las casas no pagan impuestos de ventas, no están registradas en tributación como comercios ni cuentan con permisos para tener operaciones turísticas. Aquellas que lo hacen tan ocasionalmente que ni si quiera lo han considerado. A los representantes de la economía tradicional les preocupa este tipo de negocios de tipo colaborativo, menos con el fisco, dijo el viceministro de ingresos de Hacienda, Fernando Rodríguez.
La Cámara de Hoteleros le ha dado cifras a Hacienda que ellos tienen muy preocupados. Ellos calculan que están dejando de percibir casi 40.000 millones de colones por año por lo que no pagan tributos estos condominios. La posición de los hoteleros es que paguen impuestos.
Todas las operaciones del negocios están en Estados Unidos, ya que en Costa Rica no huno un solo banco que ofreciera plataformas de pago virtuales eficientes, sin tener que dejar depósitos millonarios. (El Financiero, 2015)
ÉXITO DEL NEGOCIO
Revisando las claves del éxito de este negocio de internet de perteneciente a la economía colaborativa, su éxito se fundamenta en dos la primera es la confianza y la segunda es la liquidez o masa crítica que pueda obtener el negocio.
Javier Martín (2013) menciona que: La confianza de los usuarios permite que puedan realizarse las transacciones para cruzar la oferta y la demanda. De la que quiero hablar a continuación es de la confianza, que en mi opinión es la que ha hecho posible que este tipo de modelo de negocios por internet se haya podido convertir en una realidad usada por millones de personas en todo el mundo.
Los negocios en internet de consumo colaborativo no habrían funcionado si no hubiera existido las redes sociales. Para que unas personas confíen en otras para hacer negocios, como por ejemplo prestarse dinero, compartir coche o comprar productos de segunda mano, es necesario que se establezca una relación de confianza. Hasta ahora, estas relaciones solo eran posible en espacios de cercanía familiar o por localización. Y antes era habitual que estos que ahora hacemos por internet lo hiciéramos en nuestro entorno cercano con amigos o vecinos.
Ahora, gracias a las redes sociales, la gente confía en otras personas aunque no las conozca personalmente, porque es muy habitual que las personas muestren en la red tan y como son, son su nombre y apellidos, con sus gustos e intereses y con las relaciones que mantienen con otras personas. Esta gran exposición que tenemos en las redes como Facebook y Twitter está ayudando a que se pueda conocer bastante a una persona por lo que comparte en la red o por sus vínculos online.
La confianza está ayudando a que proliferen enormemente las plataformas de consumo colaborativo, en las que los usurarios pueden realizar negocios entre ellos y donde unidamente se les carga una pequeña comisión por las transacciones realizadas. Frente a los negocios tradicionales, en los cuales el intermediario podía llevarse comisiones del 90% del precio de la venta, en las webs de consumo colaborativo las comisiones que se aplican no exceden del 10%, lo que cambia enormemente el panorama y ayuda a que mucha gente se decante por ese tipo de relaciones online para hacer negocio.
La confianza que depositamos en otras personas cuando realizamos negocios a través de la red se puede extrapolar a otras muchas acciones que realizamos online, también con las empresas. Cuando una persona decide depositar su confianza en una empresa que ha reconocido en Internet y esta empresa le corresponde con un buen servicio, se estará entablando una relación muy beneficiosa para ambas partes. Los emprendedores deben aprovechar esta gran oportunidad que se presenta para hacer negocios, para encontrar en la red nuestros clientes y ganarnos su confianza.
Por otro lado Gregorio Martin (2015), menciona que la confianza de los inversores al parecer se vincula al crecimiento de este negocio se debe con un diseño aparente impecable basado en un mensaje e-evangélico: duerma en casa de un habitante virtual, para sentirse como en casa. Menciona que el aparente éxito de empresas como esta parece basarse además en su comprensión de tendencias fundamentales que afectan a casi todo los sectores: el empoderamiento individual a través del Internet, la tecnología de las aplicaciones móviles, la digitalización y los medios sociales, entre otros. Su expansión no reside en solamente en el avance tecnológico sino en un factores de oportunidad basado en comprender las múltiples consecuencias que tienen los aparentes nuevos hábitos. BIBLIOGRAFÍA
José Luis de Haro. (2014). Un nuevo modelo de negocio a golpe de clic. Penguin Ramdom House Grupo Editorial. Madrid, España.
Javier Martín. (2013). Emprender Ligero. Editor Bubok Publishing. Madrid, España.
Gregorio Martin. (2015). Desempleo y bienestar en la era digital. Megustaescribir, Pallejà, España

El financiero. (2015). Uber y AirBnB ponen en jaque a Gobierno y negocios en Costa Rica. Recuperado de http://www.elfinancierocr.com/tecnologia/economia_compartida-economia_colaborativa-air_bnb-uber_0_772122784.html

Airbnb. (2015). Sobre nosotros. Fundadores. Recuperado de: https://www.airbnb.com/about/about-us

Fabiola Diamond. (2013). Tu negocio on line. Penguin Group Editorial, New York, Estados Unidos

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