...McBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.” (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that their services are created for. Now let us look into what it will take to create a strong marketing plan for McBride Financial Services. Market Research The first step in creating a strong marketing plan is research. Researching the product is a way to find out what catches customers’ attention by looking at their actions and coming to conclusions from what is observed. Using market research is a helpful means that can save the company time, effort, and money. By performing this research, McBride will gain the opportunity to market to certain types of individuals that are more likely to purchase their service instead of wasting money advertising in a general region. One source that will be useful to McBride Financial Services is the use...
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...5 HND Diploma Business Unit 30: Internet Marketing Student name Assessor name Mehedi Alam Date issued Completion date 13th October2014 30th January 2015 Assignment title Internet Marketing Plan Learning Outcome Learning outcome Understand marketing through the internet. LO1 Assessme nt Criteria 1.1 1.2 1.3 1.4 Be able to use the internet LO2 LO3 Unit 30 for promotion using digital marketing communicati ons Be able to produce market research to support customer relationship management 2.1 2.2 2.3 Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Task Evidence no. (Page no) Explain the elements of internet marketing Evaluate the internet marketing mix Compare internet marketing tools – etools Examine interactive order processing Demonstrate the mechanics of search engine marketing Write the copy for a suitable opt-in email marketing newsletter Follow guidelines for best practice in online public relations 2.4 Demonstrate how businesses can use new digital media communities, eg file-sharing sites 3.1 Conduct secondary market research 3.2 Design an online survey 3.3 Demonstrate the use of electronic customer relationship marketing IM Version 1 2 LO4 Be able to design an internet marketing plan 4.1 4.2 Produce an outline internet marketing plan Create a presentation...
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...Strategic Communication Consultants COMM/470 New Media Tools There are many social media tools that may be used to distribute messages to consumers and clients, the question is, which is would best hit the targeted market. There is Social Media Campaign Managements, which enable users to manage centrally social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs). With this functionality, social marketers reach larger audiences and create higher impact social engagements (Emailvision Powering Smarter Marketing, 2012). There is the SocialOomph, which will allow one to manage the Facebook pages, Twitter accounts, and any other networking media one may have (SocialOomph, 2012). There are 11 features consisting of 63 different functions for manipulating the account even to the point of discovery, which followers have the most clout. Social media is truly a resource to providing connectivity directly to potential customers and clients via e-commerce and networking. As of February 2012, Facebook has more than 845 million active users and continues to be ranked as the most used social networking services by worldwide monthly active users according to Compete.com; an analysis service, which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world (Wikipedia, 2012). Facebook...
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...product Consumer product- product for personal use Business product- for directly/indirectly in production of other products for resale Market segmentation- division of the total market into small groups. To satisfy different needs The market segment has to be measureable purchasing power and size. Has to promote and serve market segment. Must be large enough. Segmentations: o Geographic- based on location. Pay close attention to fast-growing states o Demographic- gender, income/occupation, age, education, sexual orientation, household size, stage in family life o Psychographic- interests Chapter 2- Strategic planning in contemporary marketing Planning is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives. Planning is a continuous process that includes identifying objectives and then determining the actions through which a firm can attain those objectives. Marketing planning- implementing planning activities devoted to achieving marketing objectives. Establishes the basis for a marketing strategy. Virtual conferences: telephone conferences with computer interfaces. Strategic planning- the process of determining an organizations primary objectives and adopting courses of action that will achieve these objectives. Tactical planning- guides the implementation of activities specified in the strategic plan. Tactical plans typically address short-term actions that focus on...
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... 5 4. Service & Product Description 6 5. Market Analysis 7 6. Marketing Plan 9 7. Financial Plan 10 8. Conclusion 12 9. Appendix 13 Executive Summary This company is named iMusic, which provides a source for legal and MP3 downloads. It is possible to download MP3 from thousands of artists. The pricing policy provides unlimited downloads for all members. This platform also enables artists to distribute and promote their music. The company expects that the music industry is changing with the change of distribution. The main significant changes are from CD-ROM, the Internet and wireless network access to digital format and physical format. This change is taking place as the result of universal and personal computers and portable digital music players such as Apple's iPod and iTunes, and the proliferation of consumer acceptance and recognition of the legitimate...
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...Internet Marketing Opportunities Prepared for: CEO of Community Empowerment City of Philadelphia Prepared by: Denise Martinez, Employee of Community Empowerment Devry University April 3, 2015 Mobile revolution chart 1400 John F Kennedy Blvd Philadelphia PA 19107 (215) 696-7617 April 8, 2015 Community Empowerment Chief Executive Officer Attention: Ms. Marilyn White, CEO INTERNET MARKETING OPPORTUNITIES On behalf of the company’s future development, there was some research conducted for purposes of enhanced marketing opportunities. I have researched and finished a proposal on Internet marketing. The report describes some of the major benefits that are associated with online marketing. This proposal provides a detailed research with data and examples to support all the facts. This report provides a scope that offers all the reason that you should invest and take advantage of Internet marketing. There are detailed sections along with illustrations for better understanding of the proposal. There is also a list of recommendations and references so there can be further research done and you can come to a conclusion that online marketing will expand the future plans of the company. Thank you for the opportunity to complete the research for this proposal. As an employee to this company, I look forward to your feedback and I hope you take into consideration this great opportunity. Sincerely, Denise Martinez ...
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...McBride Financial Services Marketing Plan Name BSA-310 5-27-2012 Instructor: Introduction and Background McBride Financial Services provides low cost mortgage solutions for individuals. McBride Financial Services caters to professionals, retirees, and families that are looking to purchase either a primary, secondary residence or recreational properties. McBride Financial Services has decided to revamp its current marketing plan so that they are capable of reaching perspective clients who are more likely to fit into the outline of the type of purchaser that their services are constructed to attract. Marketing Research McBride Financial Services must complete a marketing research plan in order to make sure that the marketing campaign intended for them will be successful. Conducting shopper market study will allow McBride Financial Services to analyze the buying tendencies of the perspective clients in their objective area. This will give them the opportunity to market to particular types of clientele that are more likely to procure their service vice frivolously spending their money on advertising that targets to large of a general constituency. One of the most popular current market trends because the internet makes it much easier to do is AD Tracking. Because of its relative ease I recommend that McBride Financial services use Ad Tracking as it will allow the monitoring of their brand's performance and also will allow this business to see how consumers feel about their...
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...Comparison of different types of media and the impact of online media in the hotel industry With more and more people are becoming internet savvy, communicates with the customer through Internet is more efficient and cost effective. Online and social media open up a new way to distribute promotion messages to potential customers. The aim of this paper attempts to analysis the difference between traditional media and online media and how hotelier combine both online and traditional media to drive brand awareness. We will also talk about the impact of online and social media in the hotel industry. Traditional media are one of the business communication method that distribute messages to the public. This media are one way communication and normally refers to those introduced before the internet era such as television, radio, newspaper and printed materials. Online media is opposite to traditional media and is two way communication with consumers. Online media normally refers to the digital medium that can distribute through the internet. Social media are group under online media. Internet surfer can create and share their messages through blogs, Facebook, Twitter, YouTube and etc. I especially prefer Mr Ron Jones's definition on social media: "Social media essentially is a category of online media where people are talking, participating, sharing, and bookmarking online...". It is essential for hoteliers to realize that each communication channel has its benefits and...
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...A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of the thesis entitled- Trends in online marketing in Bangladesh by Rokibul Hasan, ID: 101-131-001. I t has been defended in front of the following members of the thesis committe on 7th July 2012. The members have accepted this thesis as the partial fulfillment of the requirement for the degree of Masters of Science in Management Information Systems. _________________________________ Ahsan Habib Chairman Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________ Fuad Ahmed Member Assitant Professor Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh...
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...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...Social Media in E-Commerce June 12, 2011 COMM/470 Krystal Hall Introduction The presentation by team C last week was a PowerPoint presentation on communication consultants. The slides in the presentation show support of the new technology for e-commerce businesses and how the team- oriented projects become more effective and efficient. The executives viewing the presentation thought it was a success and would now like to proceed with launching an e-commerce unit. In this paper the team will discuss how social media tools can distribute messages to consumers and the clients. The team will analyze the best tools to use in specific situations and the ethical values behind them. The analysis will include security and privacy issues. The credibility and the reputation will be in the analysis also. Social Media in E-Commerce When using social media one should be aware of the ethical issues that surround it. Social tools help to relay messages to consumers and clients. Companies are able to communicate in various types of social communication. Not all social tools are appropriate for every business transaction or communication. Developing the knowledge of choosing the right one will benefit the company and help to increase the profits. There are many issues to observe when using social media and a business together. Identity theft is one of the biggest concerns for the consumer. Making sure that the site is secure will ease the customer who is already hesitant about...
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...Advertising and Promotion in Business Task 1 1. How will Fused Vision apply below-the-line techniques to promote a product for their company during and after the Olympic Games? Evaluate your response. The below-the-line technique can be used by Fused Vision to promote their promotes during and after the Olympic Games as it grants them direct contact to consumers and allows them to maintain a lot of control of their organisation. The below-the-line technique allows Fused Vision to use a variety of ways to connect with their target group(s). This technique is extremely good for businesses that want to connect with their target group at a limited cost and is often used by organisations with little money for promotion or entrepreneurs. Below-the-line techniques have many advantages that Fused Vision will benefit from which are as follows: • It allows businesses to send clear and direct highly targeted personal messages to their customers. This is especially important as it allows Fused Vision to show customers products/services directly in the flesh, this is good for customers as they get to touch, feel and experience the product before purchasing it. • The level of engagement to customers is high • It is extremely cost effective more so than the other methods of promotion The below-the-line technique method of promotion is especially good for Fused Vision when promoting their products during the Olympics and...
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...McBride Marketing Paper McBride Financial Services Marketing Plan Developing a market plan for McBride Financial Services is the purpose of this whole paper. This paper will include the type of market research McBride should do in order to get the best outcome in its marketing. The different types of media McBride should include in its marketing plan. The paper will also cover what target marketing they should use and also it will explain the reason why we chosen them as targets. It will also cover what was the thought process behind McBride to use the internet for some of their marketing. Marketing Research Marketing research is something that is used to determine how a service or product the public will accept with in the different statical data relating to the population and particular groups within it. A company may use the data collected to make sure that their service or product is targeting or will target the right audience. There are different types of market research that the McBride company can use in their marketing plan. I will start with the online market research that will have internet surveys and some online focus groups Online research is very easy for the public everywhere to participate in from their house taking away the need for them to go anywhere to participate. Internet surveys are easier to keep track of and make sure that the person fills them out correctly. This process also helps prevent any of the...
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...McBride Financial Services Marketing BSA 310 July 10, 2013 Introduction McBride Financial Services is a mortgage service provider that caters to the needs of first time home buyers as well as retirees and business professionals seeking secondary residence in the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. Their business goal is to provide the best services possible through the use of state of the art technology and promotional home buying services; all at a low fixed rate. McBride Financial Services is currently seeking ways to expand its customer base within these states. Its current marketing plan has a startup budget of $50,000 for TV ads, radio time, newspapers, and paper handouts as well as a monthly budget of $5,000 for advertisement upkeep. The current strategy in place has shown profitable results but does not target potential customers fully. To better support McBride Financial Services marketing plan a revised strategy must be imposed. Market Research A thorough analysis of current trends in the housing market and local area is needed to determine population demographics and market type. Local and state records provide past and present trends in the housing market as to whether it is a buyer’s or seller’s market as well as up and coming build ups in the local area. These records also provide information on the population type such as information as to whether the community majority is military, college students, single families or a mixture...
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...Objectives of the Project The general objectives of the project focus on providing an opportunity to design a comprehensive integrated marketing communications (IMC) plan, enabling you to achieve a keen awareness and understanding of the decisions, issues, and activities involved in developing such a plan. Specifically, the project is designed so you will: (1) achieve an understanding of the major elements comprising the marketing communications mix; (2) fully comprehend the meaning and relevance of integrated marketing communications; (3) appreciate the complexity of designing a complete IMC plan; (4) achieve a high proficiency in locating, understanding, and using information sources for marketing communications program design, execution, and measurement; and (5) enhance your ability to communicate logically and persuasively in spoken, written, and visual language. In short, the fundamental objective of the project is to learn how to create a first-rate integrated marketing communications plan. The IMC Plan An IMC plan is a blueprint of the complete marketing communications program for a brand. It is a formal document that evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. The planning model is shown in Chapter 1 in the text. The IMC plan for this project will be for the market specified by your instructor and will cover one calendar year. Formation of Agency Teams You should form your own teams...
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