...S.W.O.T ANALYSIS STRENGTHS Ben & Jerry’s has a long history of with many memorable events that has gained them many followers through out the year. One of the most internationally known day that Ben & Jerry’s promotes every year is “Cone Day.” Free cone day was started to celebrate the anniversary of their fist shop opening and to thank their fans for continuing to purchase Ben & Jerry’s ice cream. Another major contributor to Ben & Jerry’s strong brand image is their diverse flavors and creative names that they offer to the consumer. As you’ll find in the company’s Product Mission Ben & Jerry’s has committed itself to make, distribute, and sell the finest quality products with the use of nothing but natural ingredients. The respect that the company has for society has been the main foundation around which Ben & Jerry’s has built its empire on. They donate a minimum of $1.1 million of pretax profits to philanthropic causes yearly. All this has contributed to the acquiring of 36% of the market share since 2008, falling 8% short of their main competitor Haagen- Dazs and their 44% of the market share. WEAKNESSES Even though Ben & Jerry has a large portion of the market share and contributes to society continually the company does not come with out its flaws. Their most obvious weakness was their management as well as their mission statement (which they have amended). Some poor management decisions include such events as reinvesting in huge amounts...
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...Case 2 Whole Foods Market in 2010: Vision, Core Values, and Strategy Introduction Whole Food Markets by 2006 became the world’s largest retail chain of natural and organic foods supermarkets. By 2010 Whole Foods consisted of 290 stores in 38 states, 6 stores in Canada, and 5 in Great Britain. With 90 stores that are 40,000sqaure feet or larger. John Mackey, the CEO believed the rapid growth and market success were due to “remain a uniquely mission-driven company-highly selective about what we sell, dedicated to our core values and stringent standards and committed to sustainable agriculture.” Whole Foods company’s motto- “Whole Foods, Whole People, Whole Planet” the statement alone assumes its core mission is beyond food retail it’s about our world/environment we live in. According to hoover.com, Whole Foods planned to reach $12 billion in sales by 2010 by adding 25-30 new stores a year. Due to competition and “the economy has slowed the company’s sales growth, it increased by only 1% in fiscal 2009 vs. 2008 to about $8 billion.” The stores emphasize perishable products, which account for about two-thirds of sales. Whole Foods Market offers some 2,200 items in four lines of private-label products (such as the premium Whole Foods line). Founded in Austin, Texas, in 1980, Whole Foods Market initiated the supermarket concept in natural and organic foods retailing. Identification of key problems/strategic issues * From 1992-2007 Whole...
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...2013 Remember the importance of deadlines, both in and out of class. Please do not ask to hand in the assignment past the due date. If you miss this one for some reason, there will be another. Thanks! ------------------------------------------------- Directions (use this as a checklist): * Read Chapter 1 thoroughly * Read both cases. One is about Trader Joe’s and the other is about Chobani Greek Style Yogurt. * Answer each of the four questions with significant thought and further research. Rushing through this the last minute will show loud and clear. * Your paper should be a total of 1,600 words (more is fine) and typewritten double spaced with 1” margins. * Please use no larger than 11 point font (this helps conserve paper). * Please conserve paper and fill each page (similar to the second page) * Please check for spelling and grammar * Please edit thoroughly. Any sloppy and haphazard papers will not earn full credit. * Each answer (if you want to divide 1,600 words by 4 questions, this should be 400 words for each answer, but you can decide how you want to allocate your words). * Remember that you can print (do so 48 hours in advance) in Cloud Hall 111. * Get started this week. I think you’ll find that managing your time is as important as managing any other precious resource. * Have a great time! I hope you find the case interesting. If you have never been into a Trader Joe’s, you may want to stop by one for a...
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...content of mass media convinces viewers that the world is more dangerous than it actually is, and prompts a desire for more protection than is warranted by any actual threat. (Gerber 2010) An article that presented an interesting take on this issue was Mediators of the association between television viewing and fear of crime: Perceived personal risk and perceived ability to cope by Kathleen Custers and Jan Van den Bulck. This article focuses on the explanatory process of television viewing and the fear of crime. They believe personal risk perception and ability to cope as predictors of fear most likely to be influenced by the vivid images of violence presented on television. They conducted face to face interviews with over 730 respondents all selected randomly and asked question pertaining to how safe they felt. In their findings they discovered that more people are afraid of an unarmed threat (2011). Their study also found that the Amount of...
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...For the exclusive use of O. Camacho, 2015. 9 -6 1 5 -0 1 3 REV: AUGUST 15, 2014 RORY MCDONALD CLAYTON CHRISTENSEN ROBIN YANG TY HOLLINGSWORTH AmazonFresh: Rekindling the Online Grocery Market We believe that a fundamental measure of our success will be the shareholder value we create over the long term. . . . We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case. — Jeff Bezos, 1997 Letter to Shareholders As Fishmonger Ryan Reese skillfully filleted a fresh rainbow trout at Seattle’s Pike Place Market one morning in late 2012, the usual mix of tourists and locals gathered to admire his prowess. The iconic downtown market’s appealing array of fresh and specialty foods drew daily crowds eager to admire its vendors' showmanship and buy their wares. But the trout wasn't for any of them. Ryan's customer was miles away on Mercer Island. Within hours AmazonFresh, the grocery subsidiary of Amazon.com, would deliver the fish, which she'd ordered online, right to her doorstep.1 AmazonFresh had spent five years testing and refining its business model since its launch in August 2007. The challenges were numerous; no other online grocer had yet succeeded on a national scale. Amazon typically allowed new businesses only a short time to achieve profitability before ...
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...SPOTLIGHT ON HOW TO MANAGE DISRUPTION Spotlight ARTWORK Henrique Oliveira, Tapumes Rice Gallery, Houston, 2009, plywood 4.7 x 13.4 x 2m It’s not enough to know that a threat is coming. You need to know whether it’s coming right for you. by Maxwell Wessel and Clayton M. Christensen 56 Harvard Business Review December 2012 PHOTOGRAPHY: NASH BAKER Surviving Disruption HBR.ORG Maxwell Wessel is a fellow at the Forum for Growth and Innovation and a senior researcher at Harvard Business School. Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at HBS. D SPOTLIGHT ON HOW TO MANAGE DISRUPTION Disruptive innovations are like missiles launched at your business. For 20 years we’ve described missile after missile that took aim and annihilated its target: Napster, Amazon, and the Apple Store devastated Tower Records and Musicland; tiny, underpowered personal computers grew to replace minicomputers and mainframes; digital photography made lm practically obsolete. And all along we’ve prescribed a single response to ensure that when the dust settles, you’ll still have a viable business: Develop a disruption of your own before it’s too late to reap the rewards of participation in new, high-growth markets—as Procter & Gamble did with Swiffer, Dow Corning with Xiameter, and Apple with the iPod, iTunes, the iPad, and (most spectacularly) the iPhone. That prescription is, if anything, even more imperative in an increasingly volatile world...
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...CONTENT I- Introduction...................................................................................2 1- Background.........................................................................................2 2- Rationale..............................................................................................3 3- Aims & objectives................................................................................3-4 4- Research questions...............................................................................4 5- Hypothesis...........................................................................................5 II- Literature review............................................................................5 1- Strategy in the retailing sector......................................................5-7 2- Asda and its marketing strategies.................................................7-8 3- ASDA strategies and the main features of the UK retailing industry.............................................................................................8 III- Research methodology.....................................................................9 1- Types of research....................................................................9-10 2- Research methods..................................................................10-11 3- Population.....................................................................
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...MarketLine Case Study Tesco plc Case Study How Tesco Became the UK's Largest Retailer Reference Code: ML00001-041 Publication Date: December 2011 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED TESCO PLC CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-041/Published 12/2011 Page | 1 OVERVIEW Catalyst Tesco is the largest retailer in the UK and dominates the UK food and grocery market, accounting for almost a third of all grocery sales. This case study examines the factors that have led to the growth of the company as the UK’s number one retailer. Summary In 1995, Tesco overtook Sainsbury’s to become the UK’s largest retailer. Since that time the company has grown from strength to strength, widening its lead year on year. The unrivaled success of the Tesco Clubcard in building customer knowledge and generating loyalty has been fundamental to the rise of Tesco. The company has created a powerful brand and a number of valuable sub-brands including store, product and service brands. Tesco’s grocery product brands tend to center around a three-tier branding system, allowing the company to appeal to a mass market. Tesco has been a forerunner in the price competitive environment of the UK food and grocery market, utilizing its economies of scale to lead price wars with other supermarkets. The company has grown inorganically, buying out various independent grocers...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0007-070X.htm Marketing of halal meat in the United Kingdom Supermarkets versus local shops Allam Ahmed SPRU – Science and Technology Policy Research, University of Sussex, Brighton, UK Abstract Purpose – The purpose of this paper is to explore a number of marketing issues, such as consumer buyer behaviour and distribution channels, in relation to buying halal meat (HM) from local shops versus supermarkets in the UK. Design/methodology/approach – A consumer survey (300 participants) and observation of three local halal shops and a Morrisons supermarket were successfully undertaken in London, Brighton and Edinburgh. Findings – The majority of UK Muslims do not trust big supermarkets when buying HM. They will only trust a Muslim selling halal products in their local shops. Most respondents did not know that supermarkets in their local area sold HM. Research limitations/implications – In order to increase the sales of HM ranges, supermarkets need to improve their marketing efforts, for example by advertising in Islamic newspapers, mosques and other relevant sources. Supermarkets need to stock other complementary halal products to get a mass response from this market segment, as well as enhancing/improving their services, for example, there should be sales people who are able to advise customers on particular halal products. Originality/value – The study reveals that the majority...
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...UNIT 17: MARKETING INTELLIGENCE Written By: LO1: UNDERSTAND BUYER BEHAVIOUR AND PURCHASE MAKING DECISION 1.1 Describe the main stages of the purchase decision-making process for an individual consumer (i.e. business-to-consumer) Buyer Behaviour and Decision Making Process Customers go through five stages of decision making process in any kind of purchase. The diagram below summarises it. The above model is essential in making marketing decisions. Customer buying process starts with “Need Recognition”, in which buyer identify a need or a problem (hungry, fever). Some times in these stage customers respond to a marketing stimulus (aroma of chocolate muffins and coffee while passing the coffee shop). The next stage is “Information search” in this stage if the need is very strong then customers do not search a lot of information and buy product or service close to hand, if not then customers obtain information from family, friends, neighbours, advertising, TV, radio, retailers or by handling and examining or even testing. In the third stage “Evaluation of alternative” customers uses the information gathered and chooses between alternative brands, products or services. After evaluation, customer makes the purchase. The last stage is “Post-Purchase Evaluation”, this stage make a customer feel either satisfied or dissatisfied with the purchase, if customer feels satisfaction then they will stick to the brand, product or service in not then they will switch to...
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...Case Study 1 Trader Joe’s Keeping a Cool Edge The average Trader Joe’s stocks only a small percentage of the products of local supermarkets in a space little larger than a corner store. How did this neighborhood market grow to earnings of $9 billion, garner superior ratings, and become a model of management? Take a walk down the aisles of Trader Joe’s and learn how sharp attention to the fundamentals of retail management made this chain more than the average Joe. Ruaridh Stewart/Zuma Press From Corner Store to Foodie Mecca In more than 365 stores across the United States, hundreds of thousands of customers are treasure hunting.1 Driven by gourmet tastes but hungering for deals, they are led by cheerful guides in Hawaiian shirts who point them to culinary discoveries such as ahi jerky, ginger granola, and baked jalapeño cheese crunchies. It’s just an average day at Trader Joe’s, the gourmet, specialty, and natural-foods store that offers staples such as milk and eggs along with curious, one-of-a-kind foods at below average prices in thirty-odd states.2 With their plethora of kosher, vegan, and gluten-free fare, Trader Joe’s has products to suit every dietary need.3 Foodies, hipsters, and recessionistas alike are attracted to the chain’s charming blend of low prices, tasty treats, and laid-back but enthusiastic customer service. Shopping at Trader Joe’s is less a chore than it is immersion into another culture. In keeping with its whimsical faux-nautical theme, crew...
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...BBA 3350 Directed Study in Marketing BBA 66 Huntsville 12/5/2009 | CHAPTER 1 Marketing’s Value to Consumers, Firms and Society Questions and Problems: 1. List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities. The first thing in the morning after wakening up, I wash my face with Clean and Clear by Johnson & Johnson , take a shower with Caress, brush my teeth with Arm and Hammer toothpaste. Breakfast consist of a cup of Folgers coffee and bowl of Post Cereal. All of these items are marketed to address what is appealing to the potential consumer, with slogans, such as slickening body wash, facial scrub with bursting beads to wake you up and gently exfoliates skin, or advanced white clinically proven to whiten teeth, one hundred percent pure coffee, post cereal advertising deliciously sweet apple pieces and caramel baked oat clusters. The marketing and advertising persuaded me to try the products that I use daily. 2. If a producer creates a revolutionary new product and consumers can learn about it and purchase it at a website on the Internet, is any additional marketing effort really necessary? Explain your thinking. I would think the more marketing of a product the more people will learn about it and would want to buy it. Not everyone has a computer and connected to the internet. More people lessen to radio and look at TV than any other medium. It would be wise to expand...
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...granddaddy of worker sites.” – US News and World Report “A killer app.” – New York Times One of Forbes' 33 “Favorite Sites” – Forbes “To get the unvarnished scoop, check out Vault.” – Smart Money Magazine “Vault has a wealth of information about major employers and jobsearching strategies as well as comments from workers about their experiences at specific companies.” – The Washington Post “A key reference for those who want to know what it takes to get hired by a law firm and what to expect once they get there.” – New York Law Journal “Vault [provides] the skinny on working conditions at all kinds of companies from current and former employees.” – USA Today VAULT GUIDE TO RESUMES, COVER LETTERS & INTERVIEWS © 2003 Vault Inc. VAULT GUIDE TO RESUMES, COVER LETTERS & INTERVIEWS HOWARD LEIFMAN, PhD, MARCY LERNER AND THE STAFF OF VAULT © 2003 Vault Inc. Copyright © 2003 by Vault Inc. All rights reserved. All information in this book is subject to change without notice. Vault makes no claims as to the accuracy and reliability of the information contained within and disclaims all warranties. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Vault Inc. Vault.com, and the Vault logo are trademarks of Vault Inc. For information about permission to reproduce selections from this book, contact Vault Inc.150...
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...Case 1: Cub Foods In 2003, Cub Foods had 78 corporate and 30 franchised stores. The chain built its success by focusing on its primary market: families of four or five individuals with adults ages 24 to early 40s who are informed. Value-conscious consumers – consumers like Leslie Wells. Leslie Wells’s recent expedition to the new Cub Foods store in Melrose Park, Illinois, was no ordinary trip to the grocery store. “You go crazy,” says Wells, sounding a little shell-shocked. Overwhelmed by Cub’s vast selection, tables of samples, and discounts as high as 30 percent, Wells spent $76 on groceries - $36 more than she had planned. Wells fell prey to what a Cub executive calls “the wow factor”. A shopping frenzy brought on by low prices and clever marketing. That’s the reaction Cub’s super warehouse stores strive for and often get. Cub Foods has been a leader in shaking up the food industry and forcing many conventional supermarkets to lower prices, increase services, or, in some cases go out of business. With Cub and other super warehouse stores springing up across the country, shopping habits are changing too. Some shoppers must drive 50 miles or more to a Cub store instead of going to the nearest neighborhood supermarket and bag their own groceries at Cub Foods. Their payoff is that they find almost everything they need under one roof, and most of it is cheaper than at competing supermarkets. Cub’s low prices, smart marketing, and sheer size encourage shoppers to spend...
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...Principles of management APPLIED RESEARCH SUBWAY Sandwich shop Michael D. Robinson Ottis Walizer Park University Internet Campus A course paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principle of Management Park University May, 2008 TABLE OF CONTENTS Page INTRODUCTION 3 BODY 3 International Business 4 Social, Legal and Ethical Responsibilities 5 General Planning & Strategic Planning 6 Operations Management and Plans 7 Organizing Work and Synergism 8 Organization Structure and Chart 8 Work Team Utilization 9 Staffing 10 Employee and Manager Development 10 Motivating Employees 12 Leadership and Management 13 Managing Conflict and Stress 13 Managing Change 14 Controlling 15 Appraising and Rewarding 16 Operations Control 16 CONCLUSION 17 REFERENCES 18 INTRODUCTION SUBWAYS restaurants were developed by Fred La Duca and Dr. Peter Buck in Bridgeport, Connecticut, back in the summer of 1965. Fred was looking for a way to pay for college and one of his parents closes friends, Dr. Peter Buck, told him to open a sandwich shop. The suggestion came for a sub shop because they were very...
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