...Sociology and Marketing Hand in Hand Written By Yomna, Aiman, Anaa To excel in business, you need more than a solid grasp of math and economics. Business requires an understanding of people -- large populations in particular. Sociology provides the educational background needed for managers to understand their employees and customers. Business leaders that understand sociology are able to anticipate customer needs and respond to employee problems in ways others cannot. What is Sociology? Sociology is the study of human social relationships and institution. Sociology is a subject that differentiate the alternating matter of society like from race to crime, family to social class, beliefs of similar culture and it talks about the social stability to radical change in the whole societies. The study of sociology helps the individual to understand how human act and realization both shape and shaped by the surrounding culture and social structure. Sociology is an exciting and helpful field to study that evaluates and explains the important matter in our personal live, our communities and the world. For our personal lives sociology studies the social cause and consequences of things like racial and gender identity, family conflict, aging and religious. As for the society level, sociology examines and explains matters like for example prejudice and discrimination, poverty and wealth, crime and law, school and education and social movements. With the help of the 4 main...
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...Principles of Sociology Auguste Comte Everything in life has a founder or someone who did it first. For example, there was someone who made the first functioning car (Karl Benz), someone who discovered electricity(Benjamin Franklin), and someone who invented the sport of american football(Walter Camp). If Sociology had a founder, it would be considered Auguste Comte. “Comte’s decision to develop successively a philosophy of mathematics, a philosophy of physics, a philosophy of chemistry and a philosophy of biology, makes him the first philosopher of science in the modern sense, and his constant attention to the social dimension of science resonates in many respects with current points of view.”(Bourdeau). The question is, what is Sociology? “Sociology is the study of societies and the social worlds that individuals inhabit within”(TheSociologyProject). Auguste Comte was born in Montpellier on January 20, 1798. Comte was a very intelligent man. “Having displayed his brilliance in school, he was ranked fourth on the admissions list of the Ecole Poltechnique in Paris in 1814.”(Bourdeau). Throughout his life, he wrote a good amount of texts. “Comte’s most important works are (1) the Course on Positive Philosophy (1830-1842, six volumes, translated and condensed by Harriet Martineau as The Positive Philosophy of Auguste Comte); (2) the System of Positive Polity, or Treatise on Sociology, Instituting the Religion of Humanity, (1851-1854, four volumes); and (3) the Early Writings...
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...Opie’s Hobo Friend This essay defines, discuss, and applies three sociological key terms. The three applied sociological terms are ethnocentrism, innovation, and informal norms. The three sociological concepts are discussed relative to the video “Opie’s Hobo Friend”. It details parts of the video that relates to everyday survival. It also explains the difference in cultural living. The concept of ethnocentrism in Sociology is defined “the tendency to assume that one’s own culture and way of life represent the norm or are superior to all others”. In the video Officer Barney came in with a person the was at the freight yard that didn’t have any money on him. This shows that Barney feels you have money in your pocket to be anywhere around but...
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...“Examine the relationship between sociology and social policy” Social policies are the actions of governments, such as legal laws. They have a direct impact on citizens, for e.g. may provide them with services or income. Social policies are created after Sociological research identifies social problems of society, for e.g. policies put in place to help vulnerable children (adopted/abused), as they are highly likely to end up in gangs, as drug addicts or prostitutes. According to Worsley (1977) a social problem is some piece of social behaviour that calls for collective action to solve it. In turn, policies help tackle social problems e.g. increasing payment for foster/ adoptive careers to reduce vulnerable children getting involved with crime. The founding fathers of sociology believed that sociology had a central part to play in society – in reforming social institutions, solving social problems and improving human condition. Comte (1798-1857) saw sociology as a practical subject, not confined solely to universities, but being applied to wider society to gain social progress. Emile Durkheim believed sociology contributing to social policy can solve question of order in society. Sociologists such as Giddens place a great emphasis on the practicality of studying sociology. The most significant outcome of sociology is that it allows us to understand the world around us, providing us with knowledge and insights. This understanding can take the form of factual knowledge which...
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...(Alcock et al 2004:1). The purpose of these policies is to improve welfare and to meet human needs (Blakemore, K. 2003:1). Spicker (2008:1) defines social policy as "the study of social services and the welfare state". The study of social policy, originally known as social administration mainly pertains to social services and includes social security, housing, health, social work and education, these being described by Spicker (2008:1) as the "big five". Social policy as an academic subject draws on other subjects such as economics, politics, history, psychology and sociology and has been described as a "magpie" subject by Blakemore (2003:3). These other subjects offer background information about the many aspects required to understand and develop social policies such as the effects of industrialisation and changes in social conditions, population changes, concepts of class, status and mobility. Understanding sociology gives a better understanding of industrial relations, minority groups and social control (Titmuss 1974:15). However, social policy as an academic...
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...1. Introduction 3 2. Distinction between personal troubles and public issues 3 3. The family 3 4.1 Defining a basic family 3 4.2 Introducing the article Family sorrow as Macia is laid to rest 3 4.3 Background information on the article 3 4.4 Discussing the personal troubles and public issue of the article 3 4. Religion 4 5.5 Defining religion 4 5.6 Introducing the article Christians are not that silent 4 5.7 Background information on the article 4 5.8 Discussing the personal troubles and public issues of the article 4 5. Conclusion: personal view of the sociological imagination 4 6. References 5 C. Wright Mills (1916-1962) was an influential sociologist that wrote one of the first books on the Sociological Imagination called The Sociological Imagination (1959). According to Mills (1916-1962), sociology was merely about understanding the complex relationship between individuals and the society that they lived in by using an “out of the box” and critical way of thinking. In order to fully understand this complex relationship, knowledge of biography and history has to be considered. Another significant founder of sociology, Emile Durkheim (1858-1917) has simply described the Sociological Imagination as “the ability to situate personal troubles within an informed framework of larger social processes”. The main...
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...Marketing to Children: A Social Problem Arththy Satkunanathan 100523472 Timothy Macneill Introductory Sociology SOCI 1000U-001 July 31st, 2014 INTRODUCTION Children are the future, they are capable of doing extraordinary things, but the implications of marketing are impacting the lives of all these children quite significantly. At such a young age, children do not have the ability to decipher right from wrong; their minds are not yet fully formed. Children under the age of eight do not possess the cognitive skills to understand the convincing and the influential intent of both online and television advertisements (Calvert, 2008). However, many children who are under the age of eight have been exposed to marketing on television since they...
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...The Labeling Theory The Labeling Theory is a Criminological theory that states those who engage in criminal behavior are not necessarily criminal, or criminal minded. The theory is the view of deviance according to which being labeled as a deviant leads a person to engage in deviant behavior. In the 1960’s, Howard Becker, explained the labeling theory as behavior clashing with social norms. The labeling theory is a valid criminological theory and can indeed lead an individual to criminal activity, merely by labeling an individual as deviant or criminal. History The pioneer who many consider the grandfather of the labeling theory is Frank Tannenbaum. According to author William O’Grady, Tannenbaum was the first to come up with an idea known as tagging (2011). This idea stated additional involvement in delinquent behaviors was mostly due to a negative tag or label. He was convinced that a person was more likely to identify with the label placed on them if there was more attention placed on that specific label. Oftentimes the individual would adopt the initial tagging as part of their identity. In evaluating Tannenbaum’s writings, Walter Gove states, “The process of making the criminal is a process of tagging, defining, identifying, segregating… The person becomes the thing he is described as being; the way out is through a refusal to dramatize the evil. The less said about it the better” (1975). It is evident Tannenbaum believed that ending the labeling process would be...
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...Sociology is the study of society. It is a social science (a term with which it is sometimes synonymous) which uses various methods of empirical investigation[1] and critical analysis[2] to develop a body of knowledge about human social activity. For many sociologists the goal is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.[3] The traditional focuses of sociology have included social stratification, social class, culture, social mobility, religion, secularisation, law, and deviance. As all spheres of human activity are affected by the interplay between social structure and individual agency, sociology has gradually expanded its focus to further subjects, such as health, medical, military and penal institutions, the Internet, and the role of social activity in the development of scientific knowledge. The range of social scientific methods has also expanded. Social researchers draw upon a variety of qualitative and quantitative techniques. The linguistic and cultural turns of the mid-twentieth century led to increasingly interpretative, hermeneutic, and philosophic approaches to the analysis of society. Conversely, recent decades have seen the rise of new analytically, mathematically and computationally rigorous techniques...
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...SOUTHERN RURAL SOCIOLOGY, 24(1), 2009, pp. 200–222. Copyright © by the Southern Rural Sociological Association DURKHEIM DID NOT SAY “NORMLESSNESS”: THE CONCEPT OF ANOMIC SUICIDE FOR INTRODUCTORY SOCIOLOGY COURSES PHYLLIS PUFFER BIG SANDY COMMUNITY AND TECHNICAL COLLEGE ABSTRACT The definitions of anomic suicide presented in introductory sociology textbooks from 1996 to 2007 were compared with the definition given by Durkheim in his own writings both in the original French and the English translation. It was found that only one textbook correctly gave Durkheim’s own definition while the other definitions showed little or no relationship to the original concept. The original concept was based on an analysis of the economy, more particularly the business cycle, and refers only to the structure of society and not to the mental state of the individual. An attempt is made to discover the source of such a widespread and well-accepted error. All of us are concerned about the introductory course in sociology, no matter the august reaches of academe we might have attained. Nearly all of us have taught it at least once, if only as teaching assistants during our graduate school days. Some of us always teach it. The rest depend on it as a basis for their advanced courses, for a supply of research assistants, and ultimately to build public appreciation and support for the field. If we think of the number of students who take introductory sociology in just one small...
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...Assignment Question: "Today’s workplace has become increasingly diverse in terms of gender, age, culture, and ethnicity. In light of this, why and how can organisations attract, select, and retain culturally and demographically diverse employees?” Unity In Our Disparity; advancing diversity through the recruitment, selection and maintenance of heterogeneous employees. 1. Introduction 2.1. As a result of the explosion of globalisation of multinational corporations and the migration of citizens across international borders, firms of the 21st century have workforces that are distributed broadly across countries that include people from varied cultures, speaking numerous languages and educated in different systems (Rosenzweig 1998). Consequently, organisations are becoming increasingly diverse places to work, reflecting the changing demographic of society. Diversity is no longer a phenomenon; diversity management is now a mainstream field of scholarly research, with the number of publications of diversity-related issues doubling every five years (Bell and Kravitz 2008; Rivera 2012). There is consistent evidence amongst contemporary research positing several mechanisms by which diversity can improve individual, group and organisational functioning (Di Tomaso et al. 2007; Hartenian and Gudmundson 2000; Richard 2000; Seigyoung and Menguc 2005). The focus then turns on organisations to develop a framework that leverages the diverse viewpoints and experiences of its employees...
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...Introduction The module, introduction to social research is crucial as it introduces a student to the process of understanding what is entailed in social research. The module is grouped into ten lectures, and eight of them are concerned with introducing a student to theoretical and practical issues involved in conducting an empirical social research. The remaining two lectures are concerned with the workshops that help a student to understand the discourse of academic writing and reading. This paper seeks to highlight the basic information of each lecture a student should expect while undertaking this module. Additionally, this paper will note some key points from each seminar and try to define some concepts pertained therefof. Lecture 1 This lecture is aimed at helping a student to understand the significance of social research and why it matters. A learner will understand that a research method is a technical subject that encompasses its own language and this language ought to be utilized in precise way. In this course, the precise meaning of technical terms ought to be learned and then applied carefully, more so in undertaking examinations. A student of social science, a learner will be familiar with the idea of sociology as multi-paradigm discipline. Debates and controversies aside, the main divide in social research has been about the philosophical basis of sociological research and the right choice of social research methods. For instance, a learner will undertake...
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...Classical theorists: August Comte: He was born on the 19th of January 1798, in Paris France. He was born in the shadow of the French revolution and as modern science and technology gave birth to the industrial revolution. During this time, European society experienced violent conflict and feelings of alienation. Comte spent most of his life developing a philosophy for a new social order amidst all the chaos and uncertainty. He rejected religion and royalty, focusing instead on the study of society which he named “sociology”. He broke the subject into two categories: i. Forces holding the society together(social statics) ii. Those driving social change(social dynamics) Comte wrote so many books which contains the outline of his thought such as: i. Positive philosophy(1830 -42) ii. System of positive policy(1851 -54) iii. Religion of humanity (1958) Comte gave birth not only to a specific methodology of studying knowledge and also analyzed the evolution of human thinking and its various stages. He developed a unilinear theory of evolution. According to Comte, individual mind and human society pass through successive stages of historical evolution leading to some final stage of perfection. The principle developed by Comte in the study of human thinking presumes gradual evolution and development in human thinking and it is known as the law of three stages of thinking. Comte’s law of three stages represents that there are three intellectual stages through...
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...Race is one of these categories, which people use them to distinguish them selves from others. But what is race; race can be defined as “Refers to socially constructed categories based on biological traits a society defines as important” (Sociology, 2015). Social scientist and biologist believed that race is affecting sociopolitical, legal, and economic contexts. Apartheid era in South Africa consider one of the most important and critical event in the history about race abuse and...
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...Social Perspectives Evolutionary Theorist: Ø Ibn Khaldun: He was a historian and wrote history of the cultural life of Babar tribes. He studied the socio-‐cultural aspects of these tribes and thus laid down the foundation of a new science called Ilmul Imran, which became the foundation of sociology. His social theories included: • Social Solidarity (Al-‐Asabiya): o A force that unites people with one another that subsequently leads to the formation of a state. o People, when combine their minds and forces, create solidarity amongst themselves, which is social solidarity. o Al-‐Asabiya is the emotions of similarity that keeps the people of a group united together having a common effective action. o The uniting force is highest in this relation. a spirit that is shared by another great social philosopher – Emile Durkheim. o The state decides conflicts of the group. o The group that achieves social solidarity becomes an invincible force that cannot be subjugated. o...
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