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Investigation Into Setting Up a Business

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The morning consisted of each of us giving an introduction in front of the camera and in front of other members on the course. I was trying to keep my eye line correct, keep up a high level of energy to engage the audience and ensuring my presenting skills were appropriate, thinking about body language, clarity, diction and maintaining a smile.
The afternoon involved using autocue effectively and being able to read without it being obvious to the viewer. Rather than reading the text, it is important to follow the arrow. The presenter is in control of the speed as the arrow moves at the same pace as their voice. We were guided on how to say a piece of text as if we were asking the viewers of a TV programme a competition question and were given advice on different ways to say the text and which words can be ‘punched’ in order to make it sound exciting. Again, I applied all tools I had learnt: use of breath, body language, energy and, of course, not forgetting to enjoy and smile. I noticed that some things I had learnt today were also very similar to what is mentioned in books on entering the industry:
‘…being able to perform for the camera is an essential part of TV presenting. This includes being natural, relaxed and confident, with a warm, open face, an easy voice, good posture, clear diction and good communication skills...” (Wolfe, 2010, p.17).
The final part of the day consisted of writing our own short TV show which involved devising an ‘introduction’ and 2 main keys such as what exciting things are coming next on the programme. I paired with a young male my age so that we could make our show fresh and funky and tailored to a particular target audience. This part of the day was very enjoyable and I gained skills in working as if it was going live, and really felt at that moment in time we were live to viewers.
As the majority were wanting a show reel, we filmed our introduction again but this time applying all tools we had learnt and making sure we really anchor ourselves solid and be charming and true to ourselves. The course has filled me with confidence and I believe that I can communicate better with other individuals when speaking to them and that I am more confident when speaking to the camera as this is very different from speaking to a live audience as there is no feedback from an audience. I have learnt so many different aspects from the TV taster that I will take advantage of in the near future and know that, if I was to go into TV presenting, I would feel a lot more confident in myself and believe I know the basics to get me started. (See appendix A.1) for my TV show reel. I have also applied at a holiday park as a presenter in order for me to gain more experience within presenting to live audiences before I think about going into TV (See appendix A.5)
RADIO PRESENTING
I wanted to have experience with BBC Radio Cumbria as from researching, most TV presenters start off in radio:
“Presenters work increasingly in both TV and radio, so the key to success is developing skills common to both like diction, interviewing and team working.” (Trewin, 2003, p.265)
I thought it would be a good idea if I could get some experience on the microphone, speak to presenters and possibly even just watch them. I spent time emailing (See appendix B.1) ringing and even went down to BBC Radio Cumbria and left my contact details but unfortunately, they said they are very busy and that they could not help me with TV presenting as it is more for radio and never contacted me after leaving my details. So for this reason, this goal could not be achieved. However, I set myself new goals in replacement.
INTERVIEW
Other routes of research consisted of setting up a meeting with a current children’s entertainer (see appendix C.1) so I could ask essential questions, including advice and tips in order to prepare me for performing at the children’s party I have volunteered for.
During my time with Daniel, it was important for me to ask as many questions as I could in order for me to approach the business with more understanding. (See appendix C. 3)
DBS CHECKS
I questioned Daniel on whether I would need a DBS check. (See appendix C.3) As rom research, I found out that I would not need a DBS check.
“It’s important to remember that you’re hiring an entertainer to entertain your guests and not child mind them. At no point should your party entertainer be put in a situation where they are left alone with any of your guests. In fact, most entertainers will insist that other adults are always present during their performance.” (UK Entertainers, 2011).
However although it is not essential, Daniel recommended that I should have one in case people do ask or when working in specific holiday venues or with the council.
From Daniel’s advice, I decided to do a background screening online (see appendix D.1) and have my police check posted out to me after I paid for a DBS a short while ago. I was assured by a company that I am working for with children that my police check would state I had no criminal record, therefore, I am able to work with children. (See appendix D.2)
The meeting was very helpful. I gained many insights I did not have previously and I now feel if I was to set up my own business as a children’s entertainer, I would know how to do it in the right direction and feel confident in doing so.
VOICE RECORDING
I spent time in the recording studio in the university where I practiced using my voice for the Gruffalo. It was important for me to embody the character, making it sound effective for both the show reel and when I read to the children. I would often practice and listen to myself back in the recording studio so I knew what I needed to work on – for example, clarity and diction, use of breath, pauses, speed and using my voice in different ways to match the characters:
‘If a scary voice is asked for, use one. If somebody is bossy, sound bossy. If someone is teasing, put a teasing tone in your voice. If there's a beat to the words, go with it. Find and emphasize it.’ (Anon, 2006).
(See appendix E.1 for recordings) The voice was an important aspect as I wanted to show that I can use my voice in different ways and create a size for the character so that the children can use their imagination. (See appendix E.3 for work on lyrics) (See appendix E.4 for pictures) BIRTHDAY PARTY EVENT
Other aspects of my research included a very important practical origination planning. I took it upon myself to volunteer for children’s parties (see appendix F.1, F.2) so that I can apply the research I have learnt from both the interview and reading “The Birthday Party Business” and apply it to a real environment, giving me experience of what it would be like if I was to set up my own business. This included me taking charge of all equipment I needed for the night such as speakers, mixer desks and microphones, and handling my work in a serious and professional manner. I treated the day as if I was earning a salary. During the day, I covered as much as I possibly could within the time I had, this included Dj-ing, doing party dances with the children, playing games, balloon making, slapstick comedy and even getting the adults involved (See appendix F.3). I was very proud of what I achieved throughout the night and had positive feedback from all (See appendix F.4 for questionnaire sheet) one woman commented “I cannot believe you are not already a children’s entertainer” I believe I had success and made sure I had permission off parents to film, I was pleased that I was able to put the research into action. I would continuously make the children laugh by being silly and adding in some slapstick comedy as, from research, one of the key things is to make them stay tuned and have fun by making them laugh. Fife et al. (2010, p.41) said:
“As an entertainer if you set your goal to make them laugh, you will be a success. It doesn’t matter if you are a clown, magician, or some type of other entertainer, if you make them laugh then they will enjoy themselves.”
I took control of the space and made the children trust me, giving them an unforgettable day. This taster has left me knowing that I would like to do this in the future and I feel comfortable in starting my own business.
SHOW REEL
I decided that I would like to have a show reel for children’s entertainment alongside my show reel for TV presenting and get in touch with a girl from TV and film so that I could have someone filming my show reel (See appendix G.1) I spent time writing ideas for my show reel (See appendix G.2) as I wanted it to be unique to me and be aimed at its target audience. The show reel was important to me as I wanted to show how well I work with children and show off my personality. I thought this would be a good idea for my project as then I would have two show reels, giving me more opportunities for employment and I could potentially have the video played on my home page when I set up my own business. As a result of the chosen location that I wanted to film in which was a nursery, it lead to something even better which was going into the nursery and reading to the children. (See appendix G.3) I used my voice to match the characters as stated earlier and acted out the story. The children were truly engaged with what I was doing and really enjoyed it. (See appendix G.4) I had such a great time reading as this was great experience for me to read to a live audience rather than just a camera. I stayed professional throughout my visit and wrote a professional letter to the parents asking for permission so that everything was done properly on my behalf (See appendix G.5) I am now able to approach children in a way that I can expressively get them involved, making learning fun for them. I thought I did incredibly well for my first time reading to a group of children and the manager would like me to come back again as stated in her responses to my evaluation questionnaire (See appendix G.6) I believe the show reel is full of fun and humour and really shows me to the best of my talents (See appendix G.7) to watch the show reel). I am very proud of the outcome achieved and hopefully will have some positive feedback from this.
WEBSITE AND BUSINESS CARD
From my interview with Dan, it left me inspired to create my own mock website and business card. I wanted to create something that I could work with in the near future and feel this would be great practice for me. I designed the website on Photoshop, placing text colours and square boxes on each different page in my website. I made sure that I covered all key information. I wanted my website to be child-friendly and use bright colours, font and visual images to bring attention and I feel my website gives a visual insight, including all essential information that a customer would need (See Appendix H.1).
I also designed a business card (See Appendix H.2) keeping the colours and font the same as part of the same visual identity as the website and included some brief information about me and my contact details. I created the website based on my personality and feel it represents aspects of my personality well.
Although this website is only a draft, I feel it is a starting point and I can add and work with this to create a better one as I feel it is at a good standard already. I have learnt the starting points in creating my own business and feel very confident in doing so.
CONCLUSION
I believe that combining both children’s entertaining and TV presenting have worked very well together. They are very similar in terms of involving audiences, communicating effectively and being expressive in how I present myself as an individual. I have decided with my background of working with children that this is the way forward for me. The skills learnt from TV presenting will enable me to develop engaging techniques in delivering this entertainment business. I will continue to experiment with other ideas from TV presenting as I progress. I have learned more about myself and what I would like out of my career goals and both ideas have taught me valuable skills that I will always refer back to later on in life, still putting my research into action. My plan after university is to set up my own business in children’s entertainment. I know enough information to set up my business and what I need to do while I am running it. This includes paying taxes as you are self-employed and taking bookings:
“when you figure your taxable income for the year, you must add any profit, or subtract out any loss you have from your business. This is reported on a separate schedule C, profit or loss from business, and included with your tax return form 1040. Most entertainers operate as sole proprietors.’ (Fife et al. 2010, p.169)
I will continue to use this book as it has a lot of information about setting up a business for children’s entertainment and believe this will be my bible. I then would like in the later future after experience at holiday parks and other experience in presenting to work my way up into TV presenting for children. I am also pleased to announce that I will be introducing the old fire station when it reopens (See Appendix I.1, I.2) Reference list
McKelvie, D. (2007) ‘The Gruffalo by Julia Donaldson’, so full of noise and riot, March. BBC Worldwide (2011) Something Special Mr Tumble Live Event - BBC Magazines.
Available at: https://www.youtube.com/watch?v=FeNuY5znSHU (Accessed: 24 January 2016). My favorite videos and songs (2010) Mr Tumble driving a train and more.
Available at: https://www.youtube.com/watch?v=KHqAO7v552Q (Accessed: 24 January 2016).

UKTVadverts (2014) Milkshake! (Channel 5) Continuity - Fri 28th March 2014 (1-6).
Available at: https://www.youtube.com/watch?v=m0EV6DAEXJ0&list=PLlryN9E7xHcqV8hkQ3N_FoUK1Xr5vwU9Z
(Accessed: 24 January 2016). ClassicKidsChannel (2014) Balamory – Fish Supper FULL EPISODE.
Available at: https://www.youtube.com/watch?v=4iCNIgO0mf8 (Accessed: 24 January 2016).

fluffycloud (2015) Let’s Play – Nurse.
Available at: https://www.youtube.com/watch?v=zQRNl8GF9ts (Accessed: 24 January 2016).

Smore (n.d.) Dr Seuss Stories Online.
Available at: https://www.smore.com/bv86-dr-seuss-stories-online (Accessed: 21 January 2016).

Grandma Anni (2014) The Big Wide-Mouthed Frog. Illustrated by Ana Martin Larranaga. Grandma Annii's Storytime.
Available at: https://www.youtube.com/watch?v=jnidqX6u6tQ (Accessed: 21 January 2016). Wolfe, K. (2010) So you want to be a TV presenter? London: Nick Hern Books. Donaldson, J. and Scheffler, A. (1999) The Gruffalo. London: Macmillan Children’s Books.
Available at: http://frombooksofpoems.blogspot.co.uk/2007/03/gruffalo-by-julia-donaldson.html (Accessed: 21 January 2016). Wolfe, K. (2015) The TV presenter’s career handbook. Burlington: Focal Press. Conrad, B., Diamond, H., Fife, B., Kissell, S., Lostak, M., Murad, M. and Vogel, R. (2010) The Birthday Party Business. Colorado: Piccadilly Books Ltd. Trewin, J. (2003) Presenting on TV and Radio: An insider’s guide. Oxford: Focal Press. B.J. Entertainment (2016) Interview with Daniel Storey. Interviewed by Gemma Robinson. 3 February. Equity (n.d.) Home
Available at: https://www.equity.org.uk/home/ (Accessed: 23 January 2016).

UK Entertainers (2011) DBS checking of children’s entertainers. Available at: (Accessed: 23 January 2016).

Anon (n.d.) Complete Background Screening powered by MapItAndGo
Available at: https://secure.mapitandgo.co.uk/sites/cbs/ebulk2000/index_applicant.php?C=CBS2000&LP=https://secure.mapitandgo.co.uk/sites/cbs2000/applicant.html (Accessed: 02 February 2016). Anon (2006) Quick easy effective tips for vocal variety
Available at: http://www.write-out-loud.com/quickeasyeffectivetipsforvocalvariety.html (Accessed: 22 January 2016).

Anon (2016) Apply Online :: Parkdean Troupers :: Entertainment Casting
Available at: http://www.parkdeantroupers.co.uk/apply.php (Accessed: 09 February 2016).

lordgeoff’s channel (2010) Basic balloon modelling how to make a balloon sausage dog.
Available at: https://www.youtube.com/watch?v=2k8HGFXmBLw (Accessed: 06 February 2016).

Mujawooja Variety Channel (2010) How to make balloon animals the easy way!
Available at: https://www.youtube.com/watch?v=RM547Bj7vf0 (Accessed: 06 February 2016).

National Careers Service (2016) TV presenter Job Information.
Available at: https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/tvpresenter.aspx
Available at: http://www.uk-entertainers.co.uk/blog/2015/03/dbs-checking-of-childrens-entertainers/ (Accessed: 26 January 2016).

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