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Invisible Children: Case Study

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In 2012 a group called Invisible Children went on a mission to save child soldiers in Uganda from Joseph Kony. They called the mission Kony2012, and got most of America involved to help raise awareness for this issue. Invisible Children grew larger and gain publicity. Now that this organization is well known, Hamden Hall wants to decided if they should donated to this charity. Hamden Hall should not give there money to Invisible Children because it would be bad publicity for our school, they don't give a lot of their money to on the ground programs, and there are better charities to give our money to.

Any publicity is good publicity is a saying that Invisible Children got twisted. Not all publicity is good, it is either bad or …show more content…
They claim that they spend 74.9% of their money on programs! but what most people don't know is that not all of the percent is spent on on the ground programs. (Financials) Out of the 74.9% only about 46.6% actually goes to on the ground programs like protection and recovery.(Andrew) The rest of the 74.9% goes to media and mobilization. That includes things like making their website and political advocacy, whereas protection and recovery includes things like Schools for Schools and rehabilitation which actually helps the child soldiers. (N.p) If they put more money into what actually helps the cause that the are fighting for, then maybe it would be a decent charity to give their money to. Since the majority of their money goes to things that help advertise their charity, then they don't have enough money left over to fulfil what their advertising says. Another way that they don't spend their money wisely is by giving 17.3% of their money to administrative.(Charity Navigator Rating) In other words almost a quarter of their money goes to the people who work for Invisible Children. When thinking about it, that is a large portion of their money going towards the employees. If this is a non profit organization, they should really be giving that much to the workers because the workers should want to give as much as the can to the cause that they love. Only 10% should be given to the workers because with all the money they make in a year it would be enough money to pay their workers a decent amount. With all the money that Invisible Children receives they are able to give more to on the ground programs to help child

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