...Final Paper Project due 8/24/14 11:59 pm EST Topic: APPLE IN CHINA Apple Inc. is a Multinational American company with its headquarters in Cupertino, California was established in 1977.It is a much revered multinational company that designs and sells desktops, laptops, Smart phones, Tablets, software and accessories. Apple was the first major novel entrant to the evolving mobile Internet market otherwise known as smartphone which in 2007 introduced the Apple iPhone. ``It catalyzed a shift in the architecture of the mobile phone industry and set the standard in two ways. First, it provided a fully functional web browser that allowed users to escape previous operator-specific silos of mobile content by linking them directly to the infinitely larger and more diverse Internet value networks.Ineffect, it collapsed the boundaries between the mobile device and the Internet with its enormous content. Secondly, leveraging the iPod ecosystem, but going far beyond it, the iPhone created a platform sufficiently open and attractive to create an ecosystem of application providers with 250,000 iPhone-specific applications that encouraged billions of downloads``( Kenney,M. & Pon,B.2011). Apple designs, markets and manufactures portable communication digital media devices like personal computers (pc`s), digital musical players, and interrelated software products. Among the Company’s products and services are the iPhone, IPod, iPad, Mac Pc, Apple TV, ICloud, iTunes, iBook, the iOS...
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...that suggests the iPhone 7 will be far less successful than both the iPhone 5 and the iPhone 6? The iPhone 6-era produced more growth than the iPhone 5-era (trend is in the right direction), AAPL is opening more retail stores in China now than ever before, China’s middle class is growing at a rate of 10% (assuming China GDP growth of 7%) and is expected to be 1.5x the size of the US middle class in 2017, and 30% of iPhone buyers are switching from Android. Although it was arguably reasonable for analysts to sound the alarm bells from 2013 through 2014 because era-over-era growth dropped from 563.3% (iPhone 4-era) to 51.1% (iPhone 5 era), it is unfounded today given a conservative iPhone 6 era-over-era growth estimate of approximately 63% (30%+ per year). This report focuses on the iPhone because it generates nearly 70% of AAPL revenue and 100% of growth. I bought AAPL on 2/16/2016 at $95.0 because the Street’s 2017 revenue and earnings estimates are irrationally low. Thesis Summary: * The Street focuses on QoQ growth rates and next quarter guidance, which equates to comparing every iPhone release with the previous release in order to project short to medium term iPhone revenue growth. This methodology would have an investor think that iPhone growth is slowing and the iPhone 7 will produce far lower growth than the 5 (~25%/year) or the iPhone 6 (~30%/year) * The reasonable/rational way to think about iPhone growth is “era-over-era” because all iPhone releases are not...
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...after selling 9 million new iPhones Apple-polishes forecast after selling 9 million new iPhones BY POORNIMA GUPTA AND JENNIFER SABA Mon Sep 23, 2013 6:10pm EDT 24 COMMENTS * Tweet 199 This page has been shared 199 times. View these Tweets. * in Share 39 * Share this * 279 * Email * Prin | | | | 1 OF 4. Alejandro de Rosa (R) and Melisa Racineti of Buenos Aires, Argentina pose with their new Apple iPhone 5s phones with Apple employee Jay at the Apple Retail Store on Fifth Avenue in Manhattan, New York September 20, 2013. Apple Inc's newest smartphone models hit stores on Friday in many countries across the world, including Australia and China. CREDIT: REUTERS/ADREES LATIF RELATED VIDEO Daily Digit: 9 million new iPhones Breakingviews: Smartphone fruit salad RELATED TOPICS * Tech » * Asian Markets » * Media » * China » (Reuters) - Apple Inc sold 9 million new iPhones during their first three days in stores after China joined the list of launch countries for the first time, prompting the company to issue a rosier financial forecast. Shares in the company closed up 5 percent at $490.64 on Monday after the company said revenue in the fiscal fourth quarter would gravitate towards the high end of its previous forecast for $34 billion to $37 billion. Apple, which began selling the top-tier iPhone 5s and cheaper, multi-hued iPhone 5c on Friday, rarely adjusts...
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...Current Market Conditions Competitive analysis To successfully complete a current market conditions competitive analysis of Apple’s iPhone one must first examine the history of this product. Apple released the first generation of iPhone on June 29, 2007. Apple’s CEO Steve Jobs made an announcement to introduce the iPhone in San Francisco at the MacWorld Conference and Expo. Jobs told the crowd the iPhone was five years ahead of the market of cell phones. The development of the iPhone was based on the combination of an MP3 player and telephone. The phone was the first of its kind. The iPhone was exclusive for AT& T customers because of the agreement with the two companies. AT& T was the only wireless carrier to carry the iPhone for the first five years. Apple would have to create an operating system because other data network was too slow. The iPhone runs Apple’s iOS mobile operating system. The iPhone has a multi-touch screen, virtual keyboard, Wi-Fi and cellular connectivity. Currently, there are seven generations, and they each have revised iOS operating system. The iPhone had the ability to run only applications Apple created. “However, in 2008, Apple introduced a kit that allows anyone to write programs that could run on the iPhone (Gresham, 1999-2013). Today, there are approximately 425,000 applications available to iPhone users. Factors to consider There are several factors that affect demand, supply, and equilibrium prices in the market in which competitor...
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...Apple released new product again Qiaozhen yu operations management Edward Ruppel 2013/9/12 Apple released new product again Apple as a wonderful company in the world, update the mobile electronic products. Today, Apple just let the world down. iPhone the color of the 5C and 5S high prices become the key topic in the China. Even the usual lasts more than two hours of conference, this year is only an hour. What’s wrong with Apple? In my opinion, Apple’s product is not a lot of innovation in this time. In this article, I try to analyze this event, and give some of my opinions. Apple released new product again The event is now over — no big surprises from Apple. As faithful Apple followers know, September announcements usually mean a new iPhone. And Apple followed the script once again this year.But this time, Apple introduced two new phones. The 5C comes with a plastic cover and will sell at a lower price point than usual for new iPhones. The 5S has all the latest technology from the company, including a faster processing chip and improved camera. Both phones come in a variety of colors. Iphone5s looks almost identical to the iPhone 5, except that it's available in black, white or a classy-looking coppery gold. It's priced the same as last year's model, too: $200, $300 and $400 for the models with 16, 32 and 64 gigabytes of storage. Inside, though, there’s a new processor, which Apple says is...
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...Capturing Value in Global Networks: Apple’s iPad and iPhone Kenneth L. Kraemer, Greg Linden, and Jason Dedrick1 University of California, Irvine, University of California, Berkeley and Syracuse University July 2011 1 Acknowledgement: This research has been supported by grants from the Alfred P. Sloan Foundation and the U.S. National Science Foundation (CISE/IIS). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the Sloan Foundation or the National Science Foundation. Abstract This article analyzes the distribution of value from innovation in the global supply chains of the Apple iPad and iPhone. We find that Apple continues to capture the largest share of value from these innovations. While these products, including most of their components, are manufactured in China, the primary benefits go to the U.S. economy as Apple continues to keep most of its product design, software development, product management, marketing and other high-wage functions in the U.S. China’s role is much smaller than most casual observers would think. A key finding for managers is that they need to beware of relying too heavily on single customers. With its control over the supply chain, Apple has the power to make and break the fortunes of many of its suppliers. A key finding for policymakers is that there is little value in electronics assembly. Bringing high-volume electronics...
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...Iphone Global Marketing Marketing Essay Perfect combination of internet browser, mobile phone and iPod which not only satisfy the customer needs but exceed their expectations. It’s a perfect match of information, communication, technology and entertainment which show its heartfelt connection with its customers. Target market of iPhone consists of professionals, students, corporate users, and entrepreneurs. Initially its market is small but with the passage of time decrease in prices and addition of certain features will increase its market in coming years. The success of Apple Company In Future lies on its skill to enter the Chinese mobile market. In this market due to economic, social and cultural differences Apple didn’t get the favorable outcomes. Apple is not feeling comfy with the Chinese Government. This Government is known for having absolute sovereignty over their customers as well as their business. Following is the report that throws light on market position, strength and weaknesses of Apple, when they entered Chinese market. Then at the end a plan is made that would clear Apple’s status in the market. Introduction Market’s personal computers, digital music players and mobile communication devices are designed and manufactured by Apple Inc. and it also sells assortments of related software and networking solutions. IPod has been a remarkable product of Apple; it has sold for more than 163 million units to date. As the market of digital...
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...University Paul A. Krasulski Module 1 SLP: Segmentation, Targeting and Positioning SLP Branded Product: Apple iPhone 4S MKT 501: Strategic Marketing Dr. Francisca Nkadi July 23, 2012 Abstract Purpose: the purpose of this paper is to identify a branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE products...
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...APPLE ANALYSIS REPORT TESLA GROUP Table of Contents PART I: Introduction .............................................................................................................3 PECTS analysis........................................................................................................3-4 Strategy (Step-segmentation, targeting, positioning) analysis) ...............................4-5 Competitor Analysis.................................................................................................5-6 SWOT Analysis........................................................................................................6-8 Product Analysis.......................................................................................................8 Promotion/advertising Analysis................................................................................8-9 Pricing Analysis........................................................................................................9 PART II: Recommendation I: Focus On Product Quality......................................................10-11 Recommendation II: Expand International Trade Market......................................11-12 Recommendation III: Design and Innovation.........................................................12 Work cited...............................................................................................................13...
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...tech giant has reduced orders to assemblers for its lower-end iPhone, the 5C, people familiar with the situation said. At the same time, retailers and telecom operators report tepid demand for the device, prompting some to cut prices.Likewise, employees at several Best BuyCo. BBY +2.41% stores across the eastern U.S. reported ample supplies of the 5C, but much thinner stockpiles of the 5S. An employee at one location estimated the 5S had outsold its cheaper sibling three-to-one.Today, Apple's online stores in the U.S. and China promise to ship the iPhone 5C within 24 hours. But iPhone 5S orders take two to three weeks.This month, Apple told its two assemblers, Taiwan-based Pegatron Corp. 4938.TW 0.00%and Hon Hai, that it would cut this quarter's orders for the iPhone 5C, the people familiar with the situation said.Pegatron, which analysts said assembles two-thirds of iPhone 5Cs, was told the order would be cut by less than 20%, a person familiar with the matter said. Hon Hai, which assembles the remaining 5Cs, was told the order would be cut by a third, two people familiar with the matter said.An executive at Hon Hai, which is also known as Foxconn, said it stopped hiring additional workers to produce the iPhone 5C because of the reduced order. A Hon Hai executive last month said the company would beef up its workforce, anticipating strong orders for the iPhone 5C.A component supplier was notified that the order for iPhone 5C parts would be cut by 50%, a person familiar with the matter...
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...Why so Many Foreign Companies Want to Build Factories in China United Nations data of the total foreign direct investment in 2013 shows that China attracted $ 101 billion for continuing topped the list of developing countries. Why so many foreign companies want to build factories in China. I think it has three reasons to explain this question. I will use the example of Apple to show these three reasons. First of all, China as one of the cheap labor export base all over the world, attracting a large number of foreign companies to invest in production in China. American market investment company ConvergEx Group conducted a global minimum wage ranking in August 2013. From this ranking, Australia is $ 16.88 per hour topped the list. The United States is at an intermediate position. China is $ 0.8 per hour on the 17th in this list. The group is also based on the existing minimum wage, calculated that people in countries that are listed in the number of minutes of work to buy a Big Mac hamburger. Among them, the Chinese people need to work on average about 183 minutes to buy a Big Mac price of $ 2.61, which is located in the middle and lower purchase levels. The first decade of 1978 after China started economic reforms aimed at foreign direct investment in China's main business is to establish an export base in China. While this Chinese "reform and opening" initially helpful, but such investments often only have a very low value. For example, in 2009 a study found that, despite...
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...Per Share Of $8 A Distinct Possibility Jan. 8, 2016 10:34 AM ET by: Michael Blair Disclosure: I/we have no positions in any stocks mentioned, but may initiate a short position in AAPL over the next 72 hours. Summary Top down forecasts show weaker revenues from iPhones and iPads as unit volumes wane. Volatility in China's stock market suggests an economic turn-down likely in that key market. AAPL stock is breaking down below $100 per share and the trend is lower. Forecasting is always a challenge but it's essential to smart investing. Forecasting the world's most valuable company is a full-time occupation for literally dozens of analysts employed by investment firms worldwide. Getting the forecast right determines the success or failure of an investment thesis and ultimately whether risk is rewarded or punished. In the case of Apple (NASDAQ:AAPL) forecasting is made easier by the very limited portfolio of products Apple currently sells and the importance of the iPhone to its revenues. A 5% error in the number of iPhones shipped in a given year amounts to something like $6 or $7 billion in revenue and as much as $2 billion in net income depending on margins rates. Analysis who can forecast to within 5% accuracy are a rare breed, so the fact is that investors will find little certainty in forecasts. What they can see with greater clarity is the first derivative of forecast sales - the rate of growth or decline as time passes. I believe the volatility in many technology...
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...Those of you with an iPhone, iPad and iPod touch capable or running the original iOS 9 software release can now update to the latest iOS 9.0.2 software update manually using the IPSW files. The official release of iOS 9.0.2 arrived a few weeks ago now, but with the latest Pangu 9 jailbreak for iOS 9.0.2 just released, you might want the official iOS 9.0.2 IPSW files to download and install on your computer. The reason is that you should not install the Pangu 9 jailbreak on your device if you updated to iOS any iOS 9 firmware over the air. That includes all of the people who are running iOS 9.0.2 but accepted the over the air notification. Of course, the links aren't just available for those wanting to jailbreak. Any of you can install these...
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...Apple Inc. Company Overview: Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, Apple has 364 retail stores in thirteen countries, and an online store. It is the largest publicly traded company in the world by market capitalization, as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011. Headquarter: The Apple Campus is the headquarters of Apple Inc., a consumer electronics and PC corporation, located in Cupertino, California. The facility is referred to as a campus because its design resembles the campus of a university, with the buildings arranged around green spaces...
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...Project iphone 5 23th April 2013. Project iphone 5 Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. As learned the environment, health and safety of employees, customers and global communities are the most sweeping variables that the Apple company should take care of. Without a good environment, the company gets seen disable to operate, with unsatisfied employees inside the company, leads to the collapse because customers will not be well served thus will not buy the company’s product as a result, a loss in the company’s profits. Apple's Vision Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Given the increased changes in today’s world (taste, needs...
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