...iPhone 4 vs. BlackBerry Torch: How do they compare? iPhone 4 vs. BlackBerry Torch: For the regular consumers who have been choosing iPhone and Android over BlackBerry, look at how the BlackBerry Torch stacks up against the iPhone 4.The newly announced BlackBerry Torch[->0] is widely recognized as the latest attempt to make BlackBerry[->1] relevant to the non-business crowd, in other words, the regular consumers who have been choosing iPhone[->2] and Android over BlackBerry. So lets take a look at how the BlackBerry Torch stacks up against the iPhone 4[->3].The BlackBerry Torch has an obvious advantage for those who prefer physical keyboards or haven't decided if they prefer typing on keys or a touchscreen yet. The iPhone has no physical keyboard, so it's not even a competition. The Torch includes a touchscreen, which is rare for BlackBerry devices, and utilizes many of the same multitouch gestures for navigation found in other touchscreen phones. Dan Hope, TechNewsDaily Staff Writer / August 4, 2010 http://www.csmonitor.com/Science/2010/0804/iPhone-4-vs.-BlackBerry-Torch-How-do-they-compare Deathmatch: BlackBerry versus iPhone It’s time for us to bury the BlackBerry and move on to modern mobile -- even for e-mail By Galen Gruman[->4] | InfoWo[->5]rld To find out, I spent a month with an iPhone 3G and a BlackBerry 9000 Bold (the professional model that RIM recommended as the best to compare to an iPhone) to see how well each would fare in my daily grind. (For the answers...
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...Marissa Ricalde BA 333: Management Information Systems Professor Kevin Ho December 09, 2011 Executive Summary The advancement of technology has helped organizations reach success. Because Information Technology (IT) plays an important role in business, it is important to understand how it improves business functions. Mobile devices are common in the market and since it reaches millions of consumers, it makes it easier for businesses to stay connected with their employees. In this paper I explore the correlation between organizational success and the use of mobile devices, what smartphones have to offer and how it creates employee mobility, and a comparison of the top two selling smartphones currently in the market, the Blackberry and the Iphone. Mobile Technology: Paving a Way to Organizational Success The invention and revolution of mobile devices Since the beginning of civilization, men have discovered ways to be more efficient. With the discovery of science sprang the creation of electricity. Since then we have been looking for more innovative ways to invent things that make our lives more comfortable. For example, the first car was invented in the 1700s and has come a long way since then. What was once to be considered heavy steel on wheels running on motor oil has revolutionized to a fuel efficient vehicle mostly running off electricity. With the advancements in technology, it is hard to imagine a world without it. Technology has opened many doors that...
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...Case 1: Blackberry Benjamin Lieu Kari Morrison Jaskaran Sanghara Vivian Ou Calvin Sawyer Gloria Wong JK and the Implementers From Set 1K Buddy FMGT 1K MKTG 1102 Instructor: Jeff Collier 10/19/2009 INTRODUCTION In 1992, Research In Motion (RIM) introduced a two-way pager as their first product. Since then, RIM has released numerous devices, none more popular than their Blackberry product line. The Blackberry line boasted all-in-one capabilities. Partnered with voice and data transmissions, it became the mobile device that could do it all. However, existing mobile device companies are still in direct competition and RIM will need to continue developing their technology to win dominance in the Smartphone market. PROBLEM How can RIM develop Blackberry to overtake its competitors in terms of sales and market shares? KEY FINDINGS The first Blackberry was introduced in 1998 as a wireless hand held computer. In 1999, Blackberry's lines of products were equipped with voice and data transmission. This led to an explosive demand. RIM's employees grew from 1250 in 2001 to 7000 in 2009. They have a new and expanded target market. ASSUMPTIONS A prevalent assumption we’ve made is that RIM will continue to have enough capital and resources necessary to pursue new technologies and innovations. This is important because research and development requires large amounts of investments. Another is that existing RIM customers will continue to be loyal to the Blackberry brand...
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...------------------------------------------------- It will take more than marketing to put BlackBerry back in race CMO STRATEGY Beset by technical difficulties and playing catch-up in the U.S., RIM's new team positions brand as a tool for those who get things done Even a category as new as smartphones has its grandpas. The onetime market leader, Research in Motion's BlackBerry, is on life support. While longtime customers still swear by them, the devices are now largely passed over for hip whippersnappers such as iPhone and Android. RIM had a rapid descent, with its commanding position in U.S. market share vanishing within just a few years. In 2009, BlackBerry had 44% of the market for smartphone operating systems, vs. Apple's 24% and Android's 9%, according to the NPD Group. But as consumers flocked to the web browsing and apps supported by its competitors, BlackBerry's lead evaporated. At the end of last year, Android held 52% of the U.S. market and Apple 32%. BlackBerry's share had dwindled to less than 10% The company that invented the smartphone, mobile instant messaging, and our head-down, always-texting culture risks being irrelevant to the next generation of U.S. mobile consumers. What happened to the CrackBerry? Serious competitors, an aggressive smartphone marketing environment, the loss of key executives, product delays and marketing missteps have all played major roles. Yet the overarching problem may be plain-old inertia. It's not unknown in technology...
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...Arnaldo Perez Consumer Behavior Current Topics Assignment 2/13/13 Blackberry 10: The topic I will be covering is the Blackberry 10. Upon its initial press-conference (no official U.S. release yet), many smart phone users turned it’s eye towards the former leader of smart phones to see what the rumored Blackberry 10 would consist of, and with much anticipation there was a lot of praise as well as skepticism. The Blackberry team (run by Research In Motion: RIM) displayed the new models: the touch screen Z10 and its QWERTY Keyboard counterpart (for those who still demanded a keyboard). Features that were innovative to the new Blackberry 10 (aside from full-screen touch capability, video chat that other phones offered) is the brilliant Blackberry HUB. The HUB allowed for easier view of the things that “everything important to you easy to view in a single space”. The HUB is powered by single swipes to view messages, get in and out of menus, programs for easier multitasking, therefore leaving the pages that you are currently on in menu blocks (similar to the windows phone square tiles). The big issue with the new Blackberry 10, are trying to gain back all the customers that it lost to iPhones and Android powered devices. Blackberry has not kept up with the ways of these smart phones since 2011 (when Android had grown in popularity). This brand is a cult classic, famous for its comfortable size and keyboard, it lacked in many areas. In a market where it is now pre-dominantly...
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...Enterprises shouldn't automatically dismiss the iPhone for mobile workers just because it's made by Apple. The company has made an effort with the second-generation iPhone to get into the enterprise, with features such as Exchange support, remote wipe and VPN access. Whether enterprises will bite is up to the company and how stringent their policies are regarding mobile devices. For example, the camera can't be disabled; and enterprise applications either need to be custom-built through Apple's SDK, or purchased through third-party applications in the App Store. Companies that want to mobilize their existing Windows applications for use on the iPhone will find this more difficult than on other devices, where Windows Mobile integration with Windows is easier. The lack of a removable battery is a deal-killer with many mobile workers. Heavy usage on the road will require additional accessories, such as snap-on battery packs or charging cables. Despite these issues, the iPhone provides the best mobile user experience – the Safari browser best emulates a PC Web session, and the ability to access thousands of third-party applications can turn this into the ultimate mobile device for work and for personal use. RELATED STORIES • 3G iPhone at a glance • Six common complaints about the iPhone 3G • Smartphone smackdowns: iPhone vs. BlackBerry Storm | The iPhone vs. the G1 • Latest iPhone news TECH SPECS: Operating System: iPhone OS 2.1. Cellular network: UMTS/HSDPA, drops to...
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...Enterprises shouldn't automatically dismiss the iPhone for mobile workers just because it's made by Apple. The company has made an effort with the second-generation iPhone to get into the enterprise, with features such as Exchange support, remote wipe and VPN access. Whether enterprises will bite is up to the company and how stringent their policies are regarding mobile devices. For example, the camera can't be disabled; and enterprise applications either need to be custom-built through Apple's SDK, or purchased through third-party applications in the App Store. Companies that want to mobilize their existing Windows applications for use on the iPhone will find this more difficult than on other devices, where Windows Mobile integration with Windows is easier. The lack of a removable battery is a deal-killer with many mobile workers. Heavy usage on the road will require additional accessories, such as snap-on battery packs or charging cables. Despite these issues, the iPhone provides the best mobile user experience – the Safari browser best emulates a PC Web session, and the ability to access thousands of third-party applications can turn this into the ultimate mobile device for work and for personal use. RELATED STORIES • 3G iPhone at a glance • Six common complaints about the iPhone 3G • Smartphone smackdowns: iPhone vs. BlackBerry Storm | The iPhone vs. the G1 • Latest iPhone news TECH SPECS: Operating System: iPhone OS 2.1. Cellular network: UMTS/HSDPA, drops...
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...TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES In this report I want to explain what are the three major smartphone operating systems and their features. The contents of this paper will describe the different design features of Google’s Android, Apple’s iOS and Microsoft’s WindowsPhone operating systems and why the consumers favor them. If you have any questions you can contact me at 409344-0867 or at nuthaky.phani@gmail.com Respectfully yours, Phani Nuthaky TABLE OF CONTENTS Part Page I. INTRODUCING THE REPORT 1 A. What is a smart phone? 1 B. Key smart phone features 1 C. What is a smart phone operating system? 2 II. WHY IS ANDROID THE TOP SMARTPHONE OPERATING SYSTEM? 3 A. What users love in Android? 3 B. Some of the drawbacks of Android 4 III. iOS APPLE’S SMARTPHONE OPERATING SYSTEM 5 A. Features of iOS 5 B. Setbacks of iOS 6 IV. WINDOWS PHONE OPERATING SYSTEM 6 A. Top features of Windows Phone 7 B. Trade offs of Windows Phone 8 IV. SUMMING UP THE SMARTPHONE OS COMPARISON 9 LIST OF ILLUSTRATIONS Graphic Page TABLE 1 Top Smartphone Platforms 11 TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES I. INTRODUCTION A. What is a smart phone? A smartphone (or smart phone) is a mobile phone with...
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...Towson University | Blackberry | Consumer Profile Analysis | | Anna Chapman, Tyra Enoch, Bradford Bauer, David Stup | 12/13/2011 | Executive Summary Recently, Blackberry has fallen short in their technology innovation. This has allowed competitors to enter the market with newer innovations and better research to please consumers. By initially only targeting the business professional, Blackberry eliminated their appeal to a large chunk of the market. The new proposed target market of young professionals, 18-25, was evaluated through focus groups. The focus groups allowed insight into consumer demands, which included reliability for use in everyday life. The launch and creation of the Blackberry Sport can meet the consumer demands in style as well as technology advancement, which ultimately may make Blackberry the top smartphone once again. Table of Contents Executive Summary1 Blackberry Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common Consumption Behaviors10 Target Market Decision Making Process12 Product Modifications and Recommendations14 Works Cited19 Blackberry Introduction Research in Motion, the forefront of enterprise mobile communications in this decade was founded with the business professional in mind. Founded in 1984 the company was based off a product called Blackberry. Charging a fee for a pager like device...
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...1 Problem Statement RIM’s iconic product, Blackberry, has lost its lead in the smartphone market and continues to decline. Now RIM faces the decision of whether they should continue with their focus on business users or enter a new market segment that has been growing: users of useful, yet entertaining smartphones. How can Blackberry stop declining and become competitive again? 2 Situation Analysis In 2003 RIM launched the Blackberry. RIM gave users the first way to take the internet with them everywhere on their cell phone. They were pioneers leading the market. By 2008 RIM had 45% of the US smartphone market share and became the most popular smartphone in the USA.1 Blackberry targeted business professionals and government clients. RIM intended to provide the user with a useful interface that could synchronize computers to phones and simplify work regardless of where you were working from. They also offered a messaging system that was superiorly secure. Blackberry’s main competitors are Apple’s iOS and Google’s Android platform. Apple required all App’s for the iPhone to be sold through their store. Android, being free source, could be modified by any programmer. In 2012 Blackberry’s App World Store had less than a 5th of the selection compared to the Apple AppStore (Exhibit 1). The iPhone and Android phones had a touch screen interface which provided a novel interaction and a much larger screen. This, added to the attractive designs, hundreds of apps offered, and...
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...dominance within the business market?” Key Findings RIM, founded in 1984, is the pioneer of smartphone technology and the developer, manufacturer and marketer of the most popular portable communication device in the world, the Blackberry. Unveiled in 1998, the BlackBerry is a truly innovative product that has changed the face of business. In August 2009, Fortune Magazine named RIM the fastest growing company in the world and according to British Broadcasting Corporation, RIM profits have increased by 84% and revenues by 77% in the last three years (Fortune Magazine, 2009). Furthermore, Schonfeld (2009) reports that 56% of all smartphones in the United States are Blackberries and the bestselling smartphone of 2009 is the Blackberry Curve. Despite this success and growth, RIM faces significant challenges. The greatest challenges currently confronting RIM are maintaining its market dominance in the business market and increasing their market share in the consumer market. While RIM holds a good position in the business market, competition in this realm is increasing rapidly. In fact, in a recent study conducted by J.D. Power and Associates, polling customers who use their smart phones primarily for business purposes were polled, iPhone outclassed Blackberry (JD Power and Associates, 2009). The results of this poll are indicative of the increased competition in the...
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...dominance within the business market?” Key Findings RIM, founded in 1984, is the pioneer of smartphone technology and the developer, manufacturer and marketer of the most popular portable communication device in the world, the Blackberry. Unveiled in 1998, the BlackBerry is a truly innovative product that has changed the face of business. In August 2009, Fortune Magazine named RIM the fastest growing company in the world and according to British Broadcasting Corporation, RIM profits have increased by 84% and revenues by 77% in the last three years (Fortune Magazine, 2009). Furthermore, Schonfeld (2009) reports that 56% of all smartphones in the United States are Blackberries and the bestselling smartphone of 2009 is the Blackberry Curve. Despite this success and growth, RIM faces significant challenges. The greatest challenges currently confronting RIM are maintaining its market dominance in the business market and increasing their market share in the consumer market. While RIM holds a good position in the business market, competition in this realm is increasing rapidly. In fact, in a recent study conducted by J.D. Power and Associates, polling customers who use their smart phones primarily for business purposes were polled, iPhone outclassed Blackberry (JD Power and Associates, 2009). The results of this poll are indicative of the increased competition in the...
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...Consumer Behavior and iPhones Cell phones have essentially become a necessity in most all generations over the past decade. Over the past few years cell phones have become more than just a means of telephone communication due to such strong advances in technology. Now, other than being a form of convenient communication, cell phones have also turned into cameras, computers, and even GPS navigators. The new fad in cell phones are called “smartphones,” which are high-end mobile phones built on a mobile computing platform, with more advanced computing ability and connectivity than contemporary cell phones. The first smartphones were devices that combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. However, today's models also combine the functions of media players, digital cameras, video cameras, and GPS navigation units. They also typically include touchscreens and web browsers that can access and display standard web pages, and high-speed data access via Wi-Fi and mobile broadband. Years ago smartphones began as an opportunity for business individuals to receive e-mail and keep up with clients, but they are now becoming a phenomena for regular consumers and individuals starting as young as teenagers. The consumer using smartphones is getting younger in age everyday. In fact, to demonstrate the youth of smartphone consumers, my little cousin just got an iPhone for her tenth birthday. Due to the increasing popularity of smartphones...
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...listed) for unbranded... Windows 7/8/Mobile Lead Software Engineer (kindly... MEMBER SHOUTOUTS * Slai * BIGPADDY * montsa007 * Eas195 * WhippedKream * lak611 * Honestabebread * snowmutt * dxdy * lak611 * Angry_Mushroom * BIGPADDY SOCIAL * Groups * Photos * Stream * Friends * Member Map * Home * Forum * Windows 8 Tablets * Surface for Windows 8 Pro * Idiotic comparison/ Microsoft Surface Pro vs. Apple iPad 4 REPLY TO THREAD SUBSCRIBE TO THREAD ------------------------------------------------- Top of Form Page 1 of 212Last Bottom of Form Results 1 to 25 of 31 10Likes * LinkBack * Thread Tools * Search Thread ------------------------------------------------- Top of Form Bottom of Form * Rate This Thread 1. ------------------------------------------------- pdch MemberPosts202 PostsGlobal Posts282 Global Posts | 03-08-2013, 01:24 PM #1 Head-to-Head: Microsoft Surface Pro vs. Apple iPad 4 :facepalm. | Last edited by Dave Blake; 03-09-2013 at 07:37 PM. Reason: fix titleREPLY REPLY WITH QUOTE THANKS LIKE * Share * * * * * | | 2. ------------------------------------------------- nottechsmart MemberPosts30 Posts | 03-08-2013, 02:41 PM#2 I don't understand the comparisons either. Every review you read mentions the ipad. When Apple comes out with a I-5 powered, Windows 8 ipad I'd love to compare...
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...Ipad vs. Kindle When you hear the word Ipad vs. Kindle there will always be comparisons but unfortunately, there is only one, that’s better than the other. Some people read a couple of books each on the Kindle, and IPad and take notes to differentiate their experience, reading speed, eye strain and so forth. Most of them were busy with the hard task of watching movies back to back to see how long the iPad’s battery would last. Only one reviewers and critics mentions actually reading a complete book on the iPad. The Ipad and Kindle are similar in many ways. They both are hand held devices that are portable. You can read books on both. Kindle devices can also sync with iPhones as well as ipads. Both ipad and kindle software is compatible with Windows, iPhone OS, BlackBerry, and Mac. Kindle device can be used without a computer and provides free access to the internet. At first kindle devices didn’t have apps to launch but, now you can’t shop for puzzles, games, travel guides and more, just like the ipad. Finally the ipad and kindle are equipped with 3G wireless that allows quick download of books. The Ipad and kindle are different in many ways as well. Kindle has 450,000 books as compared to the iPad’s starting selection of 60,000 titles. Kindle is lighter (10.2 ounces) and you can read with one hand. Ipad is ‘much heavier’ (1.5 pounds) and ‘most people will need two hands to use it’ .Kindle has much better battery life which you can leave 2 weeks with wireless turned...
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