...process models (Hoerl & Snee, 2012). According to Hoerl and Snee (2012) the Design of Experiment approach is beneficial mainly because it allows one to quantitatively measure the relationship between the process variables and the process responses. Last, the Design of Experiment approach requires less time than other approaches such as the OFAAT and the haphazard approach (Hoerl & Snee, 2012). In reference to the case study, Improving E-Mail Marketing Response the company will use the Design of Experiment approach to determine answers to the following questions: What variables increase the response rate in email advertisement? Which variables interact with one another? Which combination of variables yields the best results for the company’s success? Analysis of Design of Experiment In the following case study, the company used three factors to improve its response rate to advertisement e-mails: a generic or detailed e-mail heading, the openness and closeness of the e-mail, and last, whether the email body was text or HTML. The data also included randomization and replication. According to Hoerl and Snee (2012) randomization reduces bias data, and replication increases sensitivity of the experiment enabling one to identify smaller differences. After plotting the first set of data, one was able to conclude that the e-mail body produced the highest number of responses; whereas, the heading had the least effect on the response rate. However, knowing the factor that produces the highest...
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...research project. Answer: TRUE Diff: 1 Page Ref: 36 LO : 1 2) Better communication and more involvement in problem definition are the most frequently mentioned ways of improving the usefulness of research. Answer: TRUE Diff: 2 Page Ref: 37 LO : 2 3) The organizational status of the researcher or the research department may make it easy to reach the key DM in the early stages of the project. Answer: FALSE Diff: 3 Page Ref: 37-39 AACSB: Communication LO : 2 4) The problem audit provides a useful framework for interacting with the researcher and identifying the underlying causes of the problem. Answer: FALSE Diff: 2 Page Ref: 38-39 AACSB: Communication LO : 2 5) DMs tend to focus on symptoms rather than causes. Answer: TRUE Diff: 1 Page Ref: 39 AACSB: Communication LO : 2 6) "The DM and the researcher must interact continually rather than sporadically" is an explanation of one of the 7 Cs known as continuity. Answer: TRUE Diff: 1 Page Ref: 40 AACSB: Communication LO : 2 7) The purpose of interviewing experts is to help define the marketing research problem rather than to develop a conclusive solution. Answer: TRUE Diff: 2 Page Ref: 40 AACSB: Communication LO : 2 8) Analysis of available secondary data is a non-essential step in the problem definition process. Answer: FALSE Diff: 2 Page Ref: 41 LO : 2 9) Information obtained from the DM, industry experts, and secondary data may not be sufficient to define the research problem. Answer: TRUE Diff: 1 Page...
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...Cultural Divergence or Convergence: What is Better for the Individual, the Group, and the Organisation? Evelyne Glaser Johannes Kepler University Linz, Austria The article applies the balance theory to the ideal composition of multicultural teams and concludes that a moderate level of cultural divergence will achieve best results. Cultural diversity enhances creativity and leads to a new form of consciousness provided that the group undergoes a well-monitored team-building process and that authentic communication takes place between the team members. Key words: cultural diversity, multicultural teams, team performance Possible Effects of Workforce Diversity on Organisational and Group Performance The topic of workforce diversity has been widely treated in management literature over the past fifteen to twenty years. The focus has been mainly on the question how organisations can benefit most from it. Researchers such as Cox1, Taylor2, and Richard3 have argued that workforce diversity, when properly handled, can improve firm performance, raise organisational efficiency and effectiveness, add value, and contribute to competitive advantage. Others, like Kilduff et al.4, Abramson et al.5, and Chikudate6 have looked at the extent to which cognitive diversity affects the group and/or the company. Some attempts have been made by Tsui et al.,7 and Mamman,8 to look at diversity from the employees perspective. Yet the issue of diversity reflects a systemic problem: On the one...
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...date: 13 May 2014 Table of Content * Cover Page * Introduction * 1. Friendships * Theoretical Perspectives of adult friendships * Importance of friendship in adulthood * Cross-sex friendships * Male vs Female Friendships * Loss and friendship in adulthood * 2. Love relationship * Love * Importance of love relationships * Marriage * Conclusion * Reference List * Introduction The Best Man Holiday is an intriguing piece of art which explores the complexities of various forms of relationships within adulthood. It looks at how friendships can be broken and repaired, aspects of marriage, love and trust. It looks at the tight ropes that get walked within cross-sex friendships and many more aspects of the functioning and importance of relationships in adulthood and ageing. The movie is a sequel to The Best Man and is set within the Christmas season. At this stage many relationships are strained between the individuals who have been the closest of friends since their college days, the strain being a result of events that happened a few years prior. The friends get together at the home of their football star friend, Lance Armstrong, mainly due to the common love and respect they have for his wife Mia; as she is the anchor that keeps them all together. As the movie unfolds, many elements of relationships and their importance are...
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...Making Organization •Culture •Structure •Design •Technology •Work Processes •Selection Processes •Training Programs •Appraisal Practices Lecturer: Cheryl “Nyahra” Gittens •Perception •Motivation •Individual Learning •Decision Making 1 Lecturer: Cheryl " Nyahra" Gittens 2 The Motivation Process What Is Motivation? Motivation The processes that account for an individual’s willingness to exert high levels of effort to reach organizational goals, conditioned by the effort s ability to satisfy some individual conditioned by the effort’s ability to satisfy some individual need. Effort: a measure of intensity or drive. Direction: toward organizational goals Need: personalized reason to exert effort Motivation works best when individual needs are compatible with organizational goals. Exhibit 16.1 Copyright © 2005 Prentice Hall, Inc. All rights reserved. 16–3 Copyright © 2005 Prentice Hall, Inc. All rights reserved. 16–4 MAJOR THEORIES OF MOTIVATION Why is Motivation Important? I. Need / Content Approaches: ‐ Maslow’s Hierarchy of Needs ‐ Alderfer’s ERG Theory ‐ Herzberg’s Two Factor Theory ‐ McClelland’s Learned Needs Theory II. Cognitive/ Process / Contemporary Approaches: ‐ Expectancy Theory ‐ Equity Theory/ Social Comparison ‐ Goal Setting Theory III. REINFORCEMENT THEORY OR OPERANT CONDITIONING : How Rewards & Reinforcements Sustain Motivation Over Time (Behavior Modification) 5 6 Under optimal conditions, effort can often be increased and sustained...
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...Making Organization •Culture •Structure •Design •Technology •Work Processes •Selection Processes •Training Programs •Appraisal Practices Lecturer: Cheryl “Nyahra” Gittens •Perception •Motivation •Individual Learning •Decision Making 1 Lecturer: Cheryl " Nyahra" Gittens 2 The Motivation Process What Is Motivation? Motivation The processes that account for an individual’s willingness to exert high levels of effort to reach organizational goals, conditioned by the effort s ability to satisfy some individual conditioned by the effort’s ability to satisfy some individual need. Effort: a measure of intensity or drive. Direction: toward organizational goals Need: personalized reason to exert effort Motivation works best when individual needs are compatible with organizational goals. Exhibit 16.1 Copyright © 2005 Prentice Hall, Inc. All rights reserved. 16–3 Copyright © 2005 Prentice Hall, Inc. All rights reserved. 16–4 MAJOR THEORIES OF MOTIVATION Why is Motivation Important? I. Need / Content Approaches: ‐ Maslow’s Hierarchy of Needs ‐ Alderfer’s ERG Theory ‐ Herzberg’s Two Factor Theory ‐ McClelland’s Learned Needs Theory II. Cognitive/ Process / Contemporary Approaches: ‐ Expectancy Theory ‐ Equity Theory/ Social Comparison ‐ Goal Setting Theory III. REINFORCEMENT THEORY OR OPERANT CONDITIONING : How Rewards & Reinforcements Sustain Motivation Over Time (Behavior Modification) 5 6 Under optimal conditions, effort can often be increased and sustained...
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...Human Resources at Hewlett-Packard (A) “The HP Way“ was a concept based on the belief and core values of Hewlett and Packard , and, the translation of those values, into a comprehensive set of operating practices ,cultural norms and business strategies.(Jim Collins) The core values of the company indicate its stand, by trusting and respecting its employees. HP followed the “best fit perspective” by ensuring that the people they hire were highly capable, diverse and innovative and that their contributions were recognized. The work culture stimulated innovation and encouraged them to upgrade their skills and capabilities through ongoing training and development processes. The company made them realize that goals could be achieved only by teamwork and cooperation. However, it also ensured that each individual gets proper space to excel in their own areas of operation. For engendering such a culture, HP created a few novel HR policies which were perhaps implemented, for the first time in the industrial world. HP created flexi time, quality cycles, Friday afternoon concept, walk around management, freedom of input and the like. HP emphasized on the way things were done, not only to what was accomplished. The primary values of the company were, trust and respect for individuals, high level of achievement and contribution, achieving common objectives through teamwork, meaningful innovation and uncompromising integrity. Here, we may be intrigued, as to, why a company should initiate...
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...them. A system can be said to consist of four things. The first is objects – the parts, elements, or variables within the system. These may be physical or abstract or both depending on the nature of the system. Second, a system consists of attributes – the qualities or properties of the system and its objects. Third, a system had internal relationships among its objects. Fourth, systems exist in an environment. A system then, is a set of things that affect one another within an environment and form a larger pattern that is different from any of the parts. The fundamental systems-interactive paradigm of organizational analysis features the continual stages of input, throughput (processing), and output, which demonstrate the concept of openness/closeness. A closed system does not interact with its environment. It does not take in information and therefore is likely to atrophy, that is, to vanish. An open system receives information which it uses to interact dynamically with its environment (Bertalanffy, 1968; Littlejohn, 2001; Midgley, 2003) The assumption of Systems theory is that, any system is greater than the sum of its parts. Bertalanffy (1968:28) opined that “an open system interacts with its environment, inputs brings about output across the organizations boundaries with its environment”. Thus the open Systems theory stresses the mutual dependence which exists between an organization and its environment. The notion of interdependence of the systems theory as asserted in the...
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...also includes presentations, meetings, video conferencing and so on Non – verbal Non - verbal communication relates to anything that communicates without, or in addition to, verbal communication. This might be paper-based, such as letters, memos or business reports, or screen-based, such as presentation slides or emails. Non - verbal communication also consists of a complete package of expressions, hand and eye movements, and postures and so on, which should be interpreted along with speech. All forms of interpersonal communication that are not expressed verbally are called non - verbal communications. These include * Body movements * Posture * Eye contact * Paralanguage (such as tone, hesitations, gestures) * Closeness or personal space * Facial expressions * Physiological (body) changes. When we communicate, non - verbal cues can have greater impact on the listener than the spoken word. Guidelines for Improving Communication Skills * Present information in a way that the meaning can be clearly...
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...scholars and researches (maybe influenced by the leaders of their respective times) define the term differently with each definition possessing unique features, qualities and its significance to the society as whole. For example, in 1930s, E.S. Bogardus defined it as “a process in which the activities of many are organized to move in a specific direction by one leader”. This definition signifies ‘Directional leadership’, which is to say one-leading-many. In 1990s, however, J.Rost’s definition on the other hand was “Leadership is an influence relationship between leaders and followers who intend real changes that reflect their mutual purposes” i.e. mutual influence for mutual benefits. The question arises which one is correct? If any? The answer is both in their respective domains. Leadership is a vast and multifaceted concept that is ever evolving with time. Thus, it is not important to chase the definition of the concept but to concentrate on its essence. The most important essence of leadership is follower-ship, since without followers one cannot be a leader. The word ‘leadership’ misleads into believing that the leader is the central figure in the concept, it is in fact the followers who are of the utmost importance. It is imperative for a successful leader to understand the needs of the followers and to empower, inspire them to reach their full potential via mutual influence. Good leadership blossoms in an environment of objectives that are mutually established and in turn...
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...Chapter I THE PROBLEM AND ITS SCOPE Rationale of the Study Today's world, each is aiming to be globally competitive. To be competitive enough we need to be effective in our verbal communication which is a best medium for social relationship with others. Our national language is proved to be English and thus become a drive in international forces to be proficient in English language. Society today demands more than passive graduates, they are generating new forms of portrayal of outcomes and act as catalyst in advocating for educational change, reform and quality improvement. SJIT saw the importance of English Proficiency and thus, offers the said program for the benefit of its students in line with the Life Purpose of Saint Joseph Institute of Technology which is “To educate and equip students with knowledge, skills, English communication proficiency, right attitude, and values in technical and professional fields”. With this, a research is conducted on the performance of the verbal communication of 4th year Education students in Saint Joseph Institute of Technology to determine the improvement in English language proficiency as the effect of enrolling in JEEP Classes. Theoretical Background The most precious gift that God has given is the power of speech. It is this power that distinguishes man from animals. Man uses speech to communicate his thoughts, feelings, desires, and aspirations to his fellow beings with whom he interacts in communal living or in social...
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...is to be applied (such as customer prospecting, retention, campaign management, and so on). Some successful application areas include: • A pharmaceutical company can analyze its recent sales force activity and their results to improve targeting of high-value physicians and determine which marketing activities will have the greatest impact in the next few months. The data needs to include competitor market activity as well as information about the local health care systems. The results can be distributed to the sales force via a wide-area network that enables the representatives to review the recommendations from the perspective of the key attributes in the decision process. The ongoing, dynamic analysis of the data warehouse allows best practices from throughout the organization to be applied in specific sales situations. • A credit card company can leverage its vast warehouse of customer transaction data to identify customers most likely to be interested in a new credit product. Using a small test mailing, the attributes of customers with an affinity for the product can be identified. Recent projects have indicated more than a 20-fold decrease in costs for targeted mailing campaigns over conventional approaches. • A diversified transportation company with a large direct sales force can...
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...PERSONALITY AND JOB SATISFACTION: AN INVESTIGATION OF CENTRAL WISCONSIN FIREFIGHTERS Interactions Between Personality and Various Factors at a Local Fire Department By Jennifer S. Skibba A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree With a Major in Applied Psychology Approved: 4 Semester Credits Dr. James Tan, Investigation Advisor The Graduate College University of Wisconsin-Stout May, 2002 The Graduate School University of Wisconsin-Stout Menomonie, WI 54751 Abstract (Writer) Skibba (Last Name) Jennifer (First) S. (Initial) Personality and Job Satisfaction: An Investigation of (Title) Central Wisconsin Firefighters Applied Psychology (Graduate Major) Dr. James Tan (Research Advisor) May, 2002 (Month/Year) 108 (No.of Pages) American Psychological Association (APA) Publication Manual 4th Edition (Name of Style Manual Used in this Study) The purpose of the present investigation is to evaluate how personality and job satisfaction affect job performance in employees at a Central Wisconsin fire department. Through a process of conducting assessments and gaining access to performance evaluations completed at the department, interactions between the variables was seen. The main effects found were that Factor C (Emotional Stability) and Factor F (Liveliness) of Cattell’s 16 PF had positive correlations with job performance, while Factor H (Social Boldness) had a negative relationship...
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...Indian marketing strategies for new product development, current marketing environment, value chain and corporate strategic planning, focus on consumer behavior, customer satisfaction etc….. Abstract:Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the Framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these constituting characteristics into one approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years. Direct Marketing is process by which a firm approaches its customer on one-to-one basis and markets its products directly to them. In conventional marketing, a firm...
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...Interdependence and Conflict: An Introduction Edward D. Mansfield and Brian M. Pollins Over the past few decades, there has been a surge of interest in the relationship between economic interdependence and political con›ict. One view that has gained considerable popularity and empirical support is that heightened interdependence fosters cooperative political relations. Voiced with increasing regularity in both academic and policy circles, this claim has been used to help justify the formation of the European Economic Community, Richard Nixon’s opening to China, Willy Brandt’s Ostpolitik, and Henry Kissinger’s conception of détente with the Soviet Union. Nonetheless, critics of this argument have not been stilled. Some observers maintain that, rather than fostering cooperation, increased interdependence generates political discord. Even more widespread is the argument that economic exchange has no strong bearing on the high politics of national security. This debate is hardly new. For centuries, the nature and strength of the links between interdependence and con›ict have been the subject of heated disagreement. Until lately, however, these links remained the subject of remarkably little systematic scrutiny. In recent years, a growing number of studies have attempted to ‹ll this gap in the literature, but they have yet to resolve various crucial questions. Most important, how and to what extent does interdependence in›uence political antagonism? What are the causal...
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