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It Infrastructure: Hardware and Software

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Essentials of Management Information Systems
KENNETH C. LAUDON AND JANE P. LAUDON continued Systems
CHAPTER 4 IT INFRASTRUCTURE: HARDWARE AND SOFTWARE
CASE 2 Salesforce.com: SFA on the iPhone and iPod Touch
VIDEO
CASE
TAGS Mobile digital platform; iPhone; Salesforce.com; sales force automation; device-based software development platforms; contemporary software application development; SaaS;
PaaS; NetSuite.
SUMMARY Salesforce.com develops a mobile sales force management application for the iPhone using Apple’s iPhone software development platform (SDK). A striking, contemporary example of the emerging digital platform where most computing will take place by 2015.
L= 4:27.
URL http://www.youtube.com/watch?v=fwo2VbDA1Io
CASE Salesforce.com is a leading provider of software-as-a-service applications delivered over the
Internet. The SaaS model is a departure from traditional software bought and installed on machines locally. Salesforce.com has been very successful and has shaken up the software industry with its innovative business model. More information on Salesforce.com is available in Chapter 5 of the text.
1. What are some examples of ‘disruptive’ products created by Apple? How disruptive of a product is the iPhone and why?
2. Describe some of the unique ways Salesforce’s SFA application uses the iPhone’s features, including at least one not mentioned above.
3. What other companies or Web sites that you know of have open development platforms? VIDEO CASE
QUESTIONS
Chapter 4 Case 2 S alesforce.com: SFA on the iPhone and iPod Touch 2 continued Apple is another company known for creative, disruptive new technologies and business models. One of its most recent products, the iPhone, represents this kind of technology. Apple opened up its iPhone platform to third-party developers shortly after releasing it. They provide what’s known as the

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