...A Field Book of Consumer Behavior Mount Ida College BA513 1H Consumer Behavior 09/27/2014 Table of Contents Concept page Positioning by Association with Competitors……........................……………............3 Positioning by Brand Personality …...….............................................................….…..............4 Positioning by Consumer Benefits.................................................................................5 Positioning by Price.......................................................................................................6 Positioning by Brand User.............................................................................................8 Positioning by Brand Personality...................................................................................9 Consumer Lifestyles and Product/Consumption Constellations....................................10 Repetition.....................................................................................................................11 Consumer Familiarity or Experience............................................................................12 Factors Influencing Gestalt Perception........................................................................13 Perceptions of Product/Service Quality........................................................................14 Perception of a Pioneer Brand......
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...Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates on the production of personal and business computers, electronics, and software. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is truly one revolutionary company that changed the world in several ways. It started the revolution in personal computers in the 1970s with introducing the Apple II (O’Grady, 2008). The company’s introduction of the iPod made a huge impact in the electronic market, following by the iPhone and the iPad. By 2010, more than 60% of Apple Inc.’s revenues were coming from iPhone & iPad. This was a strategic move for the benefit of Apple Inc.’s customers, their employees and the market. It was clear that the company was a serious player in consumer electronics. However, all of these variations and innovations were not approved instantly. Their introduction of the Macintosh Portable, as well as a variety of other...
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...Sustainable Export Marketing Strategy Fit and Performance Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, and Constantinos N. Leonidou ABSTRACT Despite the growing global importance o f sustainability issues, scant research has examined marketing strategy sustain ability issues in international settings. Although significant prior work has examined drivers and performance conse quences o f adaptation/standardization o f marketing strategies in international markets, researchers have yet to apply this avenue o f inquiry to sustainable marketing strategies. Building on contingency theory and the concept o f strategic fit, the authors develop a model o f drivers o f sustainable export marketing strategy adaptation and explore the circum stances under which such a strategy affects export performance. Using a sample o f U.K. exporters, they find that vari ous macro- and microenvironmental factors are responsible for sustainable export marketing strategy adaptation, which shapes the nature o f sustainable export marketing strategy fit and its export venture performance outcomes. The results indicate that sustainable export marketing strategy adaptation is the outcome o f the differences between home and export markets in terms o f economic and technological conditions, competitive intensity, customer characteristics, and stakeholder pressures. Moreover, the performance relevance o f sustainable export marketing strategy adaptation requires adequate fit with...
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... Group Seven Candidate, 08 Class C、B、H Business Communication，06 Class A Translation 梁景衡08319296 赵必进08319290 邓天添08319321 张玉梨08319446 陈一楠08319328 陈阳 06320032 徐昱 08319287 张韵 08319398 Instructor: 向蔓 School of International Studies Sun Yat-sen University December 2009 Contents Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success Company Summary 2.1 Company Ownership 2.2 Company History 2.3 Company Locations and Facilities Products 3.1Product Description 3.2 Competitive Comparison 3.3 Sourcing Market Analysis Summary 4.1 Market research 4.2 Clientele 4.3 Competitors Strategy and Implementation Summary 5.1 Marketing Strategy 5.1.1 Promotion Strategy 5.1.2 Pricing Strategy 5.2 Sales Strategy 5.2.1 Strategy forecast 5.2.2 Sales program 5.3 Milestones Management Summary 6.1 Organizational Structure 6.2 Management Team 6.3 Management Team Gaps 6.4 Personnel Plan Domestic Policies of Export of Service Executive Summary J-Kungfu fast food brand seeks triumphs in marching into New York by excellent services and delicate nutritious steamed food. We predict an expansion of the brand’s scale in the first year with profits exceeding expectations. And in the next two years, we will try to increase the...
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...Lien Centre for Social Innovation Social Insight Research Series Inequality, Poverty and Unmet Social Needs in Singapore A Handbook on A Handbook on Inequality, Poverty and Unmet Social Needs in Singapore Lien Centre for Social Innovation CATHERINE J. SMITH (Additional research and writing by John Donaldson, Sanushka Mudaliar, Mumtaz Md Kadir and Yeoh Lam Keong) As this handbook is intended to provide an overview of the arguments of others, the role of the authors largely consisted of compiling, arranging, and contextualizing. Further, the ideas expressed herein, which are various and often contradictory, do not necessarily represent the views of the handbook’s authors, or of the staff and Board of the Lien Centre for Social Innovation. Copyright © March, 2015 by Lien Centre for Social Innovation. All rights reserved. Published by the Lien Centre for Social Innovation Singapore Management University, Administration Building, 81 Victoria Street, Singapore 188065 www.lcsi.smu.edu.sg No part nor entirety of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without the prior written permission of the Lien Centre. Readers should be aware that internet websites offered as citations and/ or sources for further information may have changed or disappeared between the time this was written and when it was read. Limit of Liability/Disclaimer of Warranty: While the publisher and authors...
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...The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6 Energizer: Hebrew Numerology ................................................................................... 6 Energizer: Brain Teaser ............................................................................................... 9 Energizer: Human Treasure Hunt............................................................................... 10 Energizer: Secret Hat Trick ........................................................................................ 11 Energizer: Accentuate the Positive............................................................................. 11 Energizer: Name Game.............................................................................................. 11 Energizer: Heart to Heart ........................................................................................... 11 Energizer: Guess my Body Language ........................................................................ 11 Energizer: How to Say Hello in Different Languages ................................................. 12 Energizer: Good Morning Game ................................................................................ 12 Service Value # 2 – Maintain A Professional Image ...................................................
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...management…………………...12 2.3.: Destination Governance……………………………………………………..15 2.4.: Community based tourism…………………………………………………..20 2.5.: Creative tourism 2.5.1.: From cultural tourism to creative tourism……………………….22 2.5.2.: Creative tourism importance and implementation……………….24 2.5.3.: Creative tourism and participatory destination management…....26 2.5.4.: DMO’s role in supporting and fostering creative tourism………28 2.6.: From co-production of tourism products to co-creation of experiences….30 3. Chapter 3: Research Methodology 3.1.: Research aims…………………………………………………………………32 3.2.: Methods of data collection……………………………………………………32 3.3.: Design of research instruments………………………………………………33 3.4.: Methods of data collection……………………………………………………33 3.5.: Design of research sample……………………………………………………34 3.6.: Limitations of the study 3.6.1.: General limitations………………………………………………….35 3.6.2.: Sample limitations………………………………………………….35 4. Chapter 4: Analysis of the study context………………………………………………..36 5. Chapter 5: Research findings…………………………………………………………….38 6. Chapter 6:...
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...towards mastery in the practice of problem solving Assessments MODULE 4 Technology 1. You are the manager of 2 small stores with production functions q = K¼L¼ and a larger store with production function q = 2K¼L¼. You hire capital for $4, labour for $1. When you took over this role, your boss told you that Q = 24 was the profit maximizing output for this multi-plan firm: 24 = q1 + q2 + q3. Now, the price of labour rises to $4. Provide (i) Isoquant/Isocost diagrams, (ii) Total Cost and (iii) Marginal Cost diagrams. Illustrate the substitution effect (point a to b) and output effect (point b to c) on these diagrams. Explain why your firm uses less capital even when the price of labour increases. (September 2010) For the production function q = K2 + L2 (A) Demonstrate that the elasticity of substitution is negative. (B) Provide a labelled diagram showing the q = 100 isoquant (C) Briefly explain what a negative value means for σ 3. 4. A special production function is q = min( 80K, 4L1 + 2L2). Discuss the production process described by this function. Is this production function constant returns to scale? Five-year-old Jack has set up a hot chocolate stand outside his home. His customers like hot chocolate made in only one way, one unit of chocolate and 3 units of milk to go into each unit of hot chocolate. Jack’s mother, Naomi, provides him with heat, cups and cleaning free of charge. However, she charges him $0.25 for each unit of chocolate and $0.50 for each unit of milk. What...
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...1. Q: Let's talk about your hometown or village, What kind of a place is it? A: My hometown is a laid-back village on the outskirts of Beijing. It's a pretty appealing place—quiet, low-key—which dates back hundreds of years but was never known for anything special, so far as I'm aware. The immediate environment is relatively good and the soil is rather fertile. Small fields surround the village, separated here and there orchards. Most people from the village work the land. They're farmers and their ancestors have always been farmers, which naturally creates a certain mindset and character. Of course, many young people are unsatisfied with this type of life and its corresponding outlook, so some of them have chosen to leave. The village is aging rapidly and the population is decreasing. 2. Q: Do you like your hometown? Why or why not? A: Naturally I love my hometown. Small towns like mine are apt to produce really distinctive characters among the people. Local residents are familiar enough with one another that everyone finds a slightly different social role and takes her role seriously, as it is a form of her identity that allows him to deeply engage her neighbors. This, in some ways, is similar to the formation of a family, where we notice difference among each other more clearly. As a result of this phenomenon, in my view, it's often easier to find a broader range of personalities and interests in small towns than in large cities, where interaction is frequently more...
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...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
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...manual for the TOEFL. Notice I did not say study guide- there are plenty of decent study guides on the market, but that was not our objective in writing this manual. Our goal is to seek and exploit specific weaknesses in the TOEFL assessment, and then share those secrets with our customers. Let’s be perfectly honest here- you’ve worked hard enough in the past, and if you want to spend hours in a study guide to boost your score, that’s a great thing to do. In fact, we recommend at least a brief review of some of the better study guides on the market. But that’s simply not enough to do well in the high-pressure high-stakes environment of the test day. How well you do on this test will have a significant impact on your future- and we have the research and practical advice to help you execute on test day. The product you’re reading now is much more than a study guide- it is a tactical weapon designed to exploit weaknesses in the test itself, and help you avoid the most common errors students make when taking the TOEFL. How to use this manual We don’t want to waste your time. This manual is fast-paced and fluff-free. We suggest going through it a number of times, trying out its methods on a number of official practice tests. First, read through the manual completely to get a feel for the content and organization. Read the general success strategies first, and then proceed to Copyright © 2002 by MO Media. You have been licensed one copy of this document for personal use only. Any other...
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...01-Aug-2014 Politics India President congratulates medal winners at CWG President of India Pranab Mukherjee has congratulated the Indian players who won the medals at the Glasgow Commonwealth Games 2014. He gave his best wishes to Bijneesh Bajrang, Lalita, Navjot Kaur, Swati Singh and Lalita for their accomplishments in CWG. He wrote separate letters and said that the achievement of the players has proved that the Indian sportsmen are capable of reaching the top at the international level. 01-Aug-2014 Science and Technology Croma & Intel launch Windows 8.1 2-in-1 PC Croma & Intel have jointly launched two Windows 8.1-based devices – a 10.1-inch 2-in-1 PC with an attached keyboard, along with a tablet with 8-inch display feature. The 10-inch model will be available at a price of Rs 21,990 while the 8-inch model will be priced at Rs 13,990. The 8-inch tablet will only be available in the Croma outlets and the retail site of the company only. 01-Aug-2014 Sports Dipa Karmakar creates history for India in CWG After winning the Bronze medal in the artistic gymnastics event, Dipa Karmakar has created a history by becoming the first Indian woman and the second player from the country. Karmarkar collected 14.366 points to finish the third in the women’s vault final.England’s Claudia Fragapane bagged the gold medal with 14.633 and Silver went to Elsabeth Black. 01-Aug-2014 Business Jet Airways offers tickets for as low as Rs 1,499 Jet Airways declared a discounted...
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...(c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 SOUNDS AND IMAGES Movies and the Impact of Images 187 Early Technology and the Evolution of Movies 192 The Rise of the Hollywood Studio System 195 The Studio System’s Golden Age 205 The Transformation of the Studio System 209 The Economics of the Movie Business 215 Popular Movies and Democracy In every generation, a film is made that changes the movie industry. In 1941, that film was Orson Welles’s Citizen Kane. Welles produced, directed, wrote, and starred in the movie at age twenty-five, playing a newspaper magnate from a young man to old age. While the movie was not a commercial success initially (powerful newspaper publisher William Randolph Hearst, whose life was the inspiration for the movie, tried to suppress it), it was critically praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later...
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...Leading Research DeAnne Aguirre Leila Hoteit Christine Rupp Karim Sabbagh Empowering the Third Billion Women and the World of Work in 2012 Contact Information Abu Dhabi Leila Hoteit Principal +971-2-699-2400 leila.hoteit@booz.com Beirut Ghassan Barrage Senior Executive Advisor +966-1-249-7781 ghassan.barrage@booz.com Cairo George Atalla Partner +20-2-2480-1444 george.atalla@booz.com Dubai Karim Sabbagh Senior Partner +971-4-390-0260 karim.sabbagh@booz.com Milan Luigi Pugliese Partner +39-02-72-50-93-03 luigi.pugliese@booz.com Mumbai Jai Sinha Partner +91-22-6128-1102 jai.sinha@booz.com Munich Klaus-Peter Gushurst Senior Partner +49-89-54525-537 klaus-peter.gushurst@booz.com New York Reid Carpenter Principal +1-212-551-6389 reid.carpenter@booz.com Riyadh Mounira Jamjoom Senior Research Specialist +966 1 249 7781 mounira.jamjoom@booz.com San Francisco DeAnne Aguirre Senior Partner +1-415-627-3330 deanne.aguirre@booz.com São Paulo Ivan de Souza Senior Partner +55-11-5501-6368 ivan.de.souza@booz.com Shanghai Sarah Butler Partner +86-21-2327-9800 sarah.butler@booz.com Stuttgart Christine Rupp Partner +49-711-34226-916 christine.rupp@booz.com Tokyo Akiko Karaki Senior Associate +81-3-6757-8709 akiko.karaki@booz.com Booz & Company Booz & Company 1 Booz & Company wishes to thank the experts who contributed their valuable time and insights to the Third Billion Index: • Rajnee Aggarwal, President, Federation of Indian Women Entrepreneurs (FIWE) • H.E. Fatima Al...
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...Educational Psychology: Developing Learners This is a protected document. Please enter your ANGEL username and password. Username: Password: Login Need assistance logging in? Click here! If you experience any technical difficulty or have any technical questions, please contact technical support during the following hours: M-F, 6am-12am MST or Sat-Sun, 7am-12am MST by phone at (800) 800-9776 ext. 7200 or submit a ticket online by visiting http://help.gcu.edu. Doc ID: 1009-0001-191D-0000191E DEVELOPING LEARNERS JEANNE ELLIS ORMROD Professor Emerita, University of Northern Colorado EIGHTH EDITION ISBN 1-256-96292-9 Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Educational Psychology: Developing Learners, Eighth Edition, by Jeanne Ellis Ormrod. Published by Pearson. Copyright © 2014 by Pearson Education, Inc. Vice President and Editorial Director: Jeffery W. Johnston Vice President and Publisher: Kevin Davis Editorial Assistant: Lauren Carlson Development Editor: Christina Robb Vice President, Director of Marketing: Margaret Waples Marketing Manager: Joanna Sabella Senior Managing Editor: Pamela D. Bennett Project Manager: Kerry Rubadue Senior Operations Supervisor: Matthew Ottenweller Senior Art Director: Diane Lorenzo Text Designer: Candace Rowley Cover Designer:...
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