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Jaws : a Success

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Submitted By ithardlymatters
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Pune has a long and rich history. Once the capital of Chhatrapati Shivaji, the great Maratha ruler, it is now said to be the cultural capital of the state of Maharashtra. It epitomizes the Marathi culture, which lays emphasis on education, arts and crafts, music and theatre. Culture of Pune reflects a blend of traditions and modernity. Along with hosting classical shows, the city also boasts of an active nightlife. As one of the largest cities in India, and as a result of its many colleges and universities, Pune is emerging as a prominent location for IT and manufacturing companies. Pune has the sixth largest metropolitan economy and the second highest per capita income in the country with a population of over 55 lac people.

JAWS India is a business group showcasing the true Maratha culture in the field of machine tool industry. JAWS Mfg. Co. according to Mr. Kakkad has a track record for achieving 100% customer satisfaction. The business group focuses on customer and employee satisfaction while making its business strategy.
As Mr. Kakkad quoted, “We do not believe in any awards, for us total customer satisfaction is the only reward”.
The group runs and operates two main strategic business units as shown in figure-1.
JAWS Mfg. Co. manufactures a wide range of accessories for machine tool industry. Its product range includes Power Chucks, Hydraulic and Pneumatic Cylinders, Power packs, Power Chuck Spares, Soft Jaws (Steel and Aluminium), Hard Jaws and all other chuck spares. The company specializes in the manufacturing of soft jaws as per customer requirements.
Figure 1: The business verticals

Jayesh Enterprises, another milestone in the success of JAWS India, is the maker of measuring instruments for manufacturing organizations. The products are manufactured by highly accurate machines of renowned machine manufacturers. The company employs stringent quality control measures in accordance with Indian standards. The company has intensive design facility to build custom- made special gauges.
The basic idea behind this business is to provide calibration services which are at par with the best in the industry.

The Dawn of Jaws Manufacturing Company:

In the early 70s Pune was a small town on the Western Ghats of India & a major city in Maharashtra. It was known mostly for its quality educational institutes & was called the Oxford of the East. Pune was still developing in terms of industries and big companies were still finding their feet in the fertile soil of the Marathas.

Mr. Kakkad then in his early 20s & a fresh Mechanical Engineer set out to make it big from day one. Fresh out from college he envisioned to start his own business. With a capital of just Rs. 6000, a lathe machine and one faithful worker he set up his small business in a rented workshop in the then deserted industrial estate of Hadapsar.

Every day Mr. Kakkad would set out early morning on his cycle and travel 15 km from Poolgate to Hadapsar with his job work & material. One day as Mr. Kakkad was having a chat with his friend he mentioned to him that he should enter the business of manufacturing Jaws which was in demand but not manufactured by anyone because of its simplicity. Mr. Kakkad dwelled upon this idea for several days and measured the pros & cons of this business. It was an untapped market and had a huge potential for profits along with immense loss. At the same time he was completely new to the business and had no expertise in it.

Mr. Kakkad took up the challenge to make the impossible possible and dove into this Blue ocean market. As he studied the market and its potential threats, he learned that Jaws was very simple to manufacture and a highly consumable product used across manufacturing companies.

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