...Assignment -1: Short questions 1. You are generating leads from online channels to sell credit cards. You are running two campaigns (let’s say A & B) on google to sell your product online and campaign A has better CTR. Assume A &B has same targeting but different set of keywords. These campaigns also use different ad copies. Mark these statements as true or false with some explanation: A. You should allocate more budget to campaign A if CTR continue to remain high – to remain high as in average position it depends on the conversion rate so this False B. Your cost per lead will be less for campaign A- True Could be where if the CTR is high. C. People searching keywords listed in campaign A find ad copy at campaign A more relevant- True – probably STP is done appropriately D. You should replace Campaign B ad copy with Campaign A ad copy as A is giving you better results- False not necessarily as it depends STP is done for specific audience with same message or keyword 2. LinkedIn allows you to bid either as CPC or as CPM. You realized that your ad position will be the same for both pricing models. Avg CPC would be Rs 110 and avg CPM is 150. You expect CTR to be in 0.2%-0.3% range based on historical data. What pricing plan will you choose? CPC or CPM. Why? Answer I would choose for CPM as the cost to the advertiser would come as per impression where CPC would be a little costly when position is coming as same 3. You are generating leads...
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...10 Steps to Effective Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other...
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...Defining advertising copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. Various ways of Writing effective copy: It is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements...
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... * Salaried Employees are working overtime without proper compensation taking on additional workload because of new clients being taken on. * Four clients vital to the success of Phoenix are not pleased with the work being produced. Facts and Causes: * Employee interviews indicate a lack of communication between graphic designers and art directors which has resulted in longer hours required to finish projects. * Client surveys indicate that they have not received a significant level of communication from the account managers which has left the copywriters with little basis to develop the copy for advertisement. Impact and Effects: * Productivity at the Roanoke branch has declined overall by 41%: 11% of accounts are completed behind schedule; 8% of the projects have been cancelled by the client; 22% of the accounts are on hold because art/copy has not been approved by the client * The average salaried employee has previously worked 40 hours per week, and is now working 50 hours per week, with 10% less project completing rate within that week Solutions: * Art directors are to meet as needed and leave open lines of communication with the graphic designers for changes that may occur on a project. After meeting, the graphic designers will be given adequate time to develop the changes and have them approved by the art director. This mutual development will allow the artists to work collaboratively; the timeframe will ensure that the client...
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...is defined by canyon.edu as “the rules governing socially acceptable behavior”. This will vary depending on the situation. For example environment and relationship with the e-mail recipient play a part in what is and what isn’t acceptable. Composing a Message 1. Open the Email portion of the program by clicking on the “Mail” primary tab 2. Click the “Compose” button 3. The New Message Window will open. 4. Enter the email addresses of message recipients in the TO field. (Note: if recipients are on campus you do not need to include @uwosh.edu) You may access the address book by clicking the blue TO link. 5. If you would like to Carbon Copy, or send the message to someone other than the main recipient, add their email addresses to the CC field. Click the CC to access the address book. 6. To Blind Carbon Copy, or send someone a message while concealing their email address to other recipients, enter email addresses into the BCC field. Example: professors often use BCC to email an entire class, every student gets the message, but to protect privacy, message recipients are not listed in the email. 7. To add an attachment, click the Attachments link. (See directions below) 8. The main point of the email can be added to the Subject field. 9. There are two ways to enter text into your message. Plain Text and Rich Text (HTML). Plain text is just plain black text but will be easier for other email programs to read. Rich Text (HTML) allows more formatting options...
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...January 15, 2008 TAMIS v2.0.0 User Manual 4.6 Managing Sustainment Load Requirements A Sustainment Load (SL) is the quantity of ammunition needed to initiate and support a force’s operations until re-supply can be established. A unit’s SL is initially calculated using the unit’s Combat Load as the baseline requirement. SL requirements can only be edited at the UIC level. In addition, a SL can be copied from one UIC to one or more UICs. These SLs can also be edited. When complete, a SL must be submitted for approval by all levels of command up to HQDA. The Sustainment Load features are accessed from Sustainment Load Menu. Figure 4-18. Sustainment Load Menu 4.6.1 Viewing and Editing Sustainment Load Requirements When authorized by HQDA, users can develop Sustainment Load (SL) requirements. Users can only edit requirements at the UIC unit level. Users can edit the attribute quantity (number of weapons) and the DODIC multiplier. Additional DODICs can be added individually or by weapon system. Once completed, UIC level requirements are submitted to the parent organization for review. Units are unable to edit requirements after they have been submitted. The following sections provide a detailed explanation at the unit level shown. • • • Viewing and editing SL requirements (UIC level) Viewing and editing SL requirements (Parent level) Viewing and editing SL requirements (HQDA level) TIP: Save changes frequently while editing to prevent data loss due to a system time-out...
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...FROM: worldconnectlanguageservices@gmail.com TO: melindaaparksangels@org.com CC: BCC: DATE: 26th March 2013 SUBJECT: INVESTMENT IN OUR COMPANY. Managing director, Melinda Sparks, Following the Entrepreneur’s Lunch Forum, World Connect Language Services Company wishes to work together with you to facilitate their activities well. World Connect Language Services Company is a new company that has started very well and is growing in a very fast rate. World Connect Language Services Company would like to expand beyond our home market in Memphis Tennessee and open very many branches worldwide. With this, World Connect Language Services Company needs a onetime infusion of cash in the organization. Our company wishes to invest in more than ten other cities globally that could support the language service offered by World Connect Language Services Company. The company is ready to work with you to enable them achieve their success. World Connect Language Services Company would appreciate your assistance and in refund would provide Melinda Sparks with a share of ownership of World Connect Language Services Company. In this case, the World Connect Language Services Company will be able to operate as it has dreamed of. , main mission is to provide very good services to its customers and ensure that they are comfortable with the services offered. We would very much appreciate if we had a chance to meet in four weeks time. This is because Memphis office has been booked to the...
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...collarless attire) and without eyeglasses/contact lenses. No facial piercings allowed; Report of Birth (See Report of Birth Requirements); original and one (1) photocopy; Duly accomplished application form signed by applicant, or in case of minor below 8 years old, signed by the parent or legal guardian; For applicants who are military servicemen/military personnel and who came to the U.S. using only military ID and without a Philippine passport, a Certification (with duplicate) issued by his/her Commanding Officer to the effect that he/she is still a Filipino citizen who is on active duty with the U.S. military service must be submitted. In addition, applicants falling under this category must submit: a. original or authenticated copy of birth certificate issued by the National Statistics Office; and b. other supporting documents which will establish the applicant's identity as a Filipino citizen, i.e. marriage certificate, school records, professional ID, etc. For minor children below 18 years old applying for new passport and unaccompanied by both parents, notarized Affidavit of Consent to Travel issued by either one of the parents; ePassport Processing Fee - $60.00 BASIC REQUIREMENTS FOR PASSPORT RENEWAL 1. 2. 3. 4. 5. 6. 7. 8. Personal appearance is required in all cases (including applicants who...
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...Francisco Ramirez Unit 5 assignment 1 Ch. 18 1. Sftp-secure file transfer protocol is a network protocol that provides file access, transfer, and management over a trusted data stream. Scp-secure transfer protocol is a network protocol that transfers data that can withstand or is immune to interception and tampering. 2. Use the “ssh host who” command in the terminal to show who is logged in 3. Scp user@bravo:-r your@home:blank 4. “$ ssh plum xterm” or use this command with “-y” if x11 forwarding is not trusted 5. The problem that enabling compression prevent when using a ssh to run remote x11 applications on a local display would be that this creates a backup feature. Should the computer crash, all of your work will be saved on the hard drive. 6. Check with the remote administrator to see if something has changed. Ch. 20 1. Edit “etc/aliases file to include the entry: root, var/logs/systemmail 2. “Cat~/. Forward”, then max@bravo.com then “/max” 3. Edit “/etc/mail/access” and add the following: “connect 192.168.1.1 relay” 4. “dnl” stand for “delete to new line”, works the same as # in shell script; it instructs the compiler to ignore any line followed by “dnl” 5. Go to content configuration on Spamassassin, then under “required spam assassin score”, change 3 to 5. 6. First, type the mail followed by the e-mail address of the recipient: mail Max@email.com, then type the subject line, then press enter. Type your message, then...
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...global organization with locations in Michigan, Georgia, and China. Riordan Manufacturing placed a service request for their regional branches to review existing business systems. All areas within the organization are using various business systems, all of which represent challenges. The organization needs to identify problem areas and integrate solutions. The current systems differ at each location creating compatibility issues; the Michigan plant's application system developer is no longer in business leaving no access to updates or troubleshooting. San Jose accounting application contains no source code eliminating the ability to modify the program. The F&A department's data are provided from various data files; some data is in hard copy and must be re-entered; other data files must be converted to the corresponding account codes. Turnaround time on Income Statements and Balance sheets (based on the man hours required to complete the task) takes too long; resulting in laborious monthly audits. Sales and Marketing plans to consolidate customer information are done using a CRM system, which uses Historical Sales, Past Marketing Plans and Research, and Sales Databases to create a cohesive flow of information to the Sales and Marketing. This allows the team to use the information to create strategies for future marketing plans and pricing. There is a need to upgrade systems and use software uniformly across the organization. Create a database that will stream line data collection...
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...Unit 4 Exercise 1: 1. The basic format for a proposal includes the following steps: Introduction Problem Analysis; major causes, Evidence and Effects of the probem. Plan for solving the problem: Major steps, Support and Deliverables. Benefits of the Plan: Costs-benefits analysis Conclusion 2. Proposals are used in college, in the workplace and anywhere you want to pitch a proposal or new project idea including grant writing. 3. The steps for inventing your proposal’s content are defining the problem, analyzing the problem, researching, inquiring, and finding similar projects. 4. The three primary sources of information for proposal writing are online, print, and empirical sources. 5. The steps to planning to solve the problem are map out the plan, explore each major step, figure out costs and benefits, and finding similar projects. 6. Costs and benefits should be listed to prove to the readers that the benefits of their investment are worth the risks. 7. In choosing an appropriate style, the steps are creating an Authoritative Tone, use metaphors and similes, pay attention to Sentence Length, and minimize the jargon. 8. Three tips for designing the proposal are creating a look, create white space and use meaningful headings. 9. The four steps in revising and editing a proposal are looking for inconsistencies in content, getting rid of extra stuff, tweaking the design and proof reading. 10. Five major problems listed are students...
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...* Describe the purpose and history of Common UNIX Printing System (CUPS). * CUPS is print server that allows print jobs to be sent to printers in a uniform fashion. It contains many print drivers and can print many different formats. It is also cross platform so can be run under different operating systems. Being so connected CUPS supports HTTP, SMB, LPD/LPR, and IPP. * Michael Sweet at his company Easy Software Products developed CUPS in 1997. When first designed it used the LPD protocol then switched over to IPP because of the limitations. * Explain how to configure CUPS. * Make sure the following packages are installed. (If not yum install) * cups, system-config-printer, cups-pdf * Run chkconfig to start daemon when computer starts * # chkconfig cups on * Start CUPS * # service cups start * Using system-config-printer * Press Add printer * Enter description, location, device URI: * Use Make and Model to find the printer you are connecting * Print Test Page to confirm its working * Describe the purpose and history of OpenSSH. * OpenSSH or OpenBSD Secure Shell is encryption communication software set that uses two levels of authentication. * OpenSSH was created by OpenBSD as an alternative to the proprietary SSH. Making is debut in 1999 it has adapted adding PKCS11 authentication support to OSO layer 2/3 VPN. * Explain how to configure OpenSSH...
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...by the corrections. If students are not given a chance to revise work, chances are good that they will not attend to your comments at all. Another downfall to correcting every spelling, punctuation, grammar, and capitalization error in a student paper is that it can end up taking the focus of your comments off the content and organization of the piece. Even if you are careful to attend to both mechanics and content, it is important to keep in mind that students can be easily overwhelmed by a sea of red ink. In other words, more is not always better when responding to student writing. The bottom line is that while our intentions are good, when we correct every mistake, we are actually training our students to rely on us as copy-editors. How can we better help our students eliminate the errors in their writing? The answer is simple: put the responsibility of...
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...www.reachemmanuel.com http://www.facebook.com/group.php?gid=10150123270910088 ============================================ 1) COMMUNICATIONS ASSISTANT / ADMINISTRATOR (QATAR) Position Profile A Communications Assistant/Administrator supports multiple account teams and must be able to efficiently service each of these teams. Communications Assistant/Coordinator must have excellent organizational skills and the ability to adapt to multiple assignments and deadlines as well as an environment that changes frequently. The focus of the position is on managing invoicing, procedures, preparing presentations, management of process and procedure, clip reports, briefing materials, etc. Primary Responsibilities 1) Client • • Proactive in understanding IPN’s portfolio of client’s Have a clear understanding of clients organisational structures and key contacts 2) Media • • • Develop and maintain media contact lists and database - Mediadisk Continually update knowledge of new media Maintain comprehensive library of media titles and subscription 3) Writing • • • Assist in formatting new business presentation and preparation Management of procedures and processes Prepare clip reports and summaries as needed by teams 4) Team Support • Actively participate in agency development by assisting with urgent clients needs • • • • Continually update line managers on progress of activities Balance workload between account staff to ensure that all work is accurate and completed within established...
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...The differences between the writing processes I have read for this class would probably be that now I have to start brainstorming, free writing, researching, and editing. Whereas, before I would just write a paper and proofread it then correct the mistakes that I feel would need to be change and turn it in. It also has different structures and dynamic of the process. The easiest step for me to complete in the writing process would be step one: Prewriting. The reason that step one is easiest for me is because I like to just free write. When I am free writing I am usually able to answer the 5w’s and 1h. This would help me understand what I am writing about. Editing would probably be the most difficult for me. Editing is difficult because when I am finish writing it’s kind of hard for me to go back and proofread and see the mistakes that I have made. The reason for it begin hard for me is because I write like I talk. For me to become a more effective writer I would do a research on how to edit papers. While researching how to edit I would take notes and apply it to my paper while I am editing. What are three specific strategies you might use to overcome these obstacles to become a more effective academic writer? Write something every day. This instruction may be the most irritating piece of advice that writers receive, but it is the most practical to implement. Daily writing keeps your diction and style in good repair. Writers and writing websites will give different pieces...
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