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Job Selection

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Submitted By jhonnythedog
Words 279
Pages 2
Juan Bosco Domecq
International Business Policy
“Online marketing VS Traditional marketing” The youutube video linked on the blog was very interesting and usefull. It is in a very simple format, with clear ideas easy to understand by everybody. It talks about the problems of starting a company. In the marketing area, nowadays the most important decision Could be weather to go tradicional marketing or online marketing. Of course, the are a lot of Facts that will determine my position: type of company, geographics, capital, etc etc. The question is why not do both? It is possible, but at the beginning of a company is a very big invesment, usually not available at the starts.
Both ways have their own benefits and threats, and can be used separate or together. There is a huge difference between them. With tradicional marketing, you obviously reach a loto of people (Television, radio, newspapers, big advertisment campaigns, etc). But you are not going to hire a TV advertisement in Spain, USA, France and Russia at the same time, it would cost millions of dollars, euros, etc. With online advertisement, you can reach all this users almost for free. This is the competitive advantage of OA. With one click, you can reach the whole World. It has a loto f dissanvantages. For example, OA is usually not watched. People close it when the ad appears. Sometimes it may be seen as a spam, a virus, etc. Other times the Ad. Just apears from the middle of nowhere. in a company, personally, i would use a mix of both kind of advertisement, if it is a big company and have the Money to do

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