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Jyske Bank Case Study

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Case Study #1: People, Service, and Profit at Jyske Bank

Michael Cox
MBAC 633-01
September 4,2014

Michael Cox

MBAC 633-01

09/04/2014

People, Service, and Profit at Jyske Bank

1. Jyske Bank’s core values are rooted in treating its "three groups of stakeholders-shareholders, customers, and employees-with equal respect.” Jyske bank does this through: Common Sense, Being Open and Honest, Being Different and Unpretentious, Displaying Genuine Interest and Equal Respect for People, and Being Efficient and Persevering. 2. “First, you tell people what’s expected. Second, you check on their behavior. If they are buying expensive wine, you ask, “Why?” You explain what makes sense, and why. You do it in a way that tells them you honestly want to help them improve. Third, if there are continued problems, this person may not be right for the bank.” This quote refers to the philosophy of empowering the bank. This means that employees not just managers should make decisions if they are comfortable with them. The quote above refers to meal and entertainment expenses incurred on travel or with clients. Letting employees decide what is appropriate to expense allows them to feel in control. If the employee does not understand what is appropriate they may not be the type of employee for Jyske Bank. 3. Jyske Bank’s new “positioning” or competitive differentiation strategy is considered “Jyske Differences”. This is a focus moving from traditional product selling to a customer-solution approach. 4. Jyske Bank achieved its new positioning and differentiation in various ways. The most important factor in this differentiation strategy was the customer. Jyske wanted to focus on developing a relationship with the customer where the customer told the bank what it needed not the other way around. Jyske changed the process by which its service was delivered by

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