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Kent Ethical

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Submitted By WUING
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1. What are the ethical and legal issues?
A: In the research, Kent knows the target markets for Broadway’s video products are children aged 5 to 12 and teenagers aged 13 to 19. Males constitute 75 percent of the market. In the game designing, they keep using the sex, violence and gambling. Be a game designer, he cannot use people’s weakness to make the factor to illegal things to expand their incomes. 2. What are Kent’s options?
A: Kent should give up his idea for the “Lucky” with develop the factor of sex, violence and gambling. And then look forward the new market with video game. He can focus in other game market. Arcade game target market is children. They cannot accept these factor to attract people to enjoy the game. But he can use other plant, like net game. They can control the people who want to play this game and set the game limited when they login the game. 3. Discuss the acceptability and commercial use of sex, violence, and gambling in the United States.
A: In my opinion, the one of the most important thing is age. In United States, there have many relative legal about the age. For example, some video games have these factors. But they have age limit to accord with the legal. Also there are some other commercial can use of sex, violence and gambling. For example, the target markets aged are higher than 21. So they can use this factor to attract the people. 4. Are marketing sex, violence, and gambling acceptable in other countries if they fit their culture?
A: As we know, ethical is not law to restrict the people in our life. Some countries they may fit with their culture for the young people to have the sex, violence and gambling. But be a commercial company, there is a ethical rules for them. These things will attraction young people to know. But they also will make them to earlier to study the bad things. They don't have

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