...Lecture : Discourse Analysis SIDE BY SIDE By Peter Panepento Melissa Meely dropped in to a chair in front of her manager’s cherry veneer desk. “I don't know how people with kids can do this job,” the 25-year-old radio advertising sales rep said. Her boss, Laurie Thompson, had heard such self-doubt before. Her six sales people in Connoisseur Media in Erie, in the shores of Lake Erie in Pennsylvania, often popped into her office to vent frustrations about a tough day of cold-calling. On this Wednesday in June 2006, as the late afternoon sun cast rays of light through a wall-lenght window, it was Melissa (Missi to her friends) who led the caravan into Laurie’s office. Laurie nodded. She didn't have children, devoting herself instead to a sales career, running marathons, cycling, sailing and spending tme with Chuck, her husband of nearly 20 years. “I don't think I’ll ever have kids though that would really disappoint my parents,” Missi said. “why? Because you're an only” laurie asked. Missi said her parents would be disappointed because they wanted grandkids. Then she added, almost as afterthought, “I was adopted.” From the time she was tiny, Missi knew that she was adopted. Doug and Sandy Meely were always open with their daughter about where she came from. “you weren’t had – you we chosen,” Doug would tell her. After they got married in October 1972, Doug and Sandy learnt that they were unable to conceive. But they longed for a family. So they sought out and adoption...
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...- To be the leaders in relocation service from Russia to Barcelona in a period of 2 years time. - To grow through word-of-mouth recommendations: highly satisfied clients telling other companies and families of their total satisfaction with the assistance they received. - Market Definition Both the world travel market and the relocation market are forecast to expand the percentage annually. One of the markets it has been increased since 2-3 years ago, and this one is the Tourism market, now there are more tourists from Russia, which means a faster economic growth rate of the country. Therefore, what we are planning to do is operate directly with the Russian market to get closer and facilitate the entrance of the country all Russian citizen that will be interested to come to Catalonia. During the current period of strong arrival of tourist from Russia to Catalonia, "4help" can capitalize on the many significant opportunities in the relocation industries. Strategic and implementation Swot / business environment Target Customer Tourist Sector Our company is Closely related to this industry as a result of the Increasing demand of Russian tourists in the city of Barcelona. These tourists are aged between (20-55) years, both male and female of medium income and active lifestyle. Catalonia and Barcelona has become one of the first tourist destinations of Spain. Only in Catalonia since early this year 655.385 tourists has already visited the city. Most...
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