...CASE STUDIES Burger King case study Targeting the Superfan as a means of retaining growth in the fast food market Reference Code: CSCM0246 Publication Date: April 2009 DATAMONITOR VIEW CATALYST After years of poor sales, Burger King has turned its business around and now enjoys healthy business growth. This case study looks at how the company did this by refocusing its marketing towards the Superfan, namely young adult males who have a penchant for fast food. SUMMARY • Diageo was accused of neglecting Burger King under its ownership, letting the brand fall off the radar at a time when fast food in general was reporting favorable growth. The fast food chain's fortunes began to change after it was sold to a private equity triumvirate, which set about investing in promoting the business to the devoted fast food eater. This focus was a success, leading Burger King to gain 'cool status' in many peoples' eyes and to achieve strong growth. • Burger King's focus since being sold has been in targeting the Superfan, that is the 18–35 year old male who enjoys fast food. Company marketing efforts have focused on appealing to this consumer type, using both traditional and new media as a means to gain their attention. • Burger King's marketing has often been controversial, with two 2008 efforts standing out. The Whopper Virgins documentary, in which members of remote communities were given burgers to try for the first time, was deemed offensive and patronizing, while a Facebook...
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...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...Scholarly Activity 2 "Burger King Beefs Up Global Operations" Henry E. Jerkins Columbia Southern University International Business Professor Yvonne Balbin February 23, 2013 1 1. What is Burger King’s core competency? How does it relate to its chosen strategy? Burger King's core competency is the fact that they are the world's largest flamed-broiled fast food restaurant hands down. Simply put, Burger King's core competency means that they are more competent than their competitors when it comes to producing that type of goods and services. In addition, Burger King stands firm on its core competency of being the best at what it does when it comes to producing hamburgers and flame-broiled fast food. As a result of this strategetic move, it has positioned itself in becoming one of the markets leaders in the fast food restaurant industry. Further, it core competency is based upon its desire to set itself apart their competitors by way of differentiating their products. The differentiation of Burger Kings products are accomplished in two ways as it relates their competitors. First thing to consider is the manner in which the hamburgers are prepared, which is the flamed-broiled method. Secondly, is the various options that is afforded to the customers on how they would like to have their hamburgers prepared. The process has been the means that has allowed Burger King to become one of the market leaders in the...
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...Case: Diageo Ple Analysis Fact Pattern This is a strategic options case regarding Diageo PLC. Diageo is a conglomerate focusing on premium alcoholic beverages. Diageo is a United Kingdom based consumer product company. Diageo was formed in November 1997 from the merger of Grand Metropolitan Plc. and Guinness Plc., two of the world’s leading consumer product companies. The company began with the mission to be the strongest premium alcoholic beverage producer worldwide. Diageo Plc. is the seventh largest food and drink company in the world with a market capitalization of nearly ￡24 billion and annual sales of over ￡13 billion to more than 140 countries. Although the largest and the fastest growing business was the Spirits and wine business, with sales growth of 8% for the year and 15% operating margins and growth in total operating profits of 15%. And the second largest division was Guinness Brewing, which produced and sold beer to markets around the world. And the Diageo was in the process of integrating the two business, which may result in cost reductions of ￡130 million annually. To that end, they have acquired a majority of premium brands in the spirits industry and a large portfolio of premium wines, while at the same time divesting itself of those companies not in line with its new goals. Diageo’s two remaining business were in packaged and fast foods. As a matter of fact, the stock price of the company was far low from the average stock price after 7/1/99. In 2000...
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...ISSUE Proving discrimination can be difficult and cases must pass a prima facie to determine if there is enough evidence to proceed with a charge of discrimination. Ensuring that one has all of the necessary facts that may be pertinent in a discrimination case is important. In the case of Ima Shewin, she feels as if she has been discriminated against as she has been passed over for several promotions. There are facts that support her argument however the employer may find ways to dispute the claims that have been made. BRIEF ANSWER There is evidence that supports Ima Shewin’s discrimination and harassment claims and there are laws enforced by the Equal Employment Opportunity Commission (EEOC) that prohibit discrimination that has come to light in the case of Ima Shewin. Did Arthur King discriminate against Mrs. Shewin and engage in age discrimination practices that violated the Age Discrimination in Employment Act (ADEA) laws, discriminate based on race and gender, as well as promote a workplace that engaged in sexual harassment practices that created a hostile work environment? These questions must be answered to determine if there is a valid claim and prima facie must be established. FACTS Ima Shewin is a 45 year-old African American woman with advanced degrees in English and journalism which she obtained from the University of Chicago. She is employed by The Blabber, a newspaper in Atlanta, Georgia, and has been with the company for 10 years. She started as an entry level researcher...
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...Diageo Plc Case: Diageo Plc Analysis Fact Pattern This is a strategic options case regarding Diageo PLC. Diageo is a conglomerate focusing on premium alcoholic beverages. Diageo is a United Kingdom based consumer product company. Diageo was formed in November 1997 from the merger of Grand Metropolitan Plc. and Guinness Plc., two of the world’s leading consumer product companies. The company began with the mission to be the strongest premium alcoholic beverage producer worldwide. Diageo Plc. is the seventh largest food and drink company in the world with a market capitalization of nearly ￡24 billion and annual sales of over ￡13 billion to more than 140 countries. Although the largest and the fastest growing business was the Spirits and wine business, with sales growth of 8% for the year and 15% operating margins and growth in total operating profits of 15%. And the second largest division was Guinness Brewing, which produced and sold beer to markets around the world. And the Diageo was in the process of integrating the two business, which may result in cost reductions of ￡130 million annually. To that end, they have acquired a majority of premium brands in the spirits industry and a large portfolio of premium wines, while at the same time divesting itself of those companies not in line with its new goals. Diageo’s two remaining business were in packaged and fast foods. As a matter of fact, the stock price of the company was far low from the average stock price after 7/1/99...
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...There are a few possible causes of actions that Ms. Shewin could file a case under. Ms. Shewin is over 40 years of age and has the educational qualifications as well as the experience for the position of junior editor, however was passed over for the job. The position was given to a 26-year-old male from outside the company. Facts: Ima Shewin is a 45-year-old African-American woman with advanced degrees in English and journalism from the University of Chicago. She has been employed by The Blabber, a newspaper in Atlanta, Georgia, for 10 years. She started as an entry- level researcher. Two years later, she was promoted to a junior-level reporter position, and two years after that, to a senior-level reporter position. She has now been a senior-level reporter for the last six years. During the first eight years of her employment, Shewin reported to George Doright. ... Since then, Shewin has reported to Arthur King, The Blabber's senior editor. ... Although Shewin applied for these positions, they were not offered to her. In fact, she was only invited to interview for one of the positions, although she believes she met the qualifications for both. Last month, she applied for a junior-editor position she has been after for several years now. Based upon the qualifications that were identified in the job's classified ad, she felt she was a shoo-in. She applied and was interviewed. ... King started out the conversation by engaging in seemingly harmless social banter...
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...Case Study Burger King Beefs Up Global Operations Rosalind Fields Columbia Southern University Burger King Beefs Up Global Operations by Rosalind Fields February 2012 Burger King leads the world in flamebroiled fast food restaurant chains and operates in all 50 states and 74 countries and territories of the United States. Daniels, Radebaugh, & Sullivan (2011) Burger King’s official websites states that it was founded in 1954 and currently serves over 11 million guests. Known as the Home of the Whopper, the same source explains that approximately 90 percent of Burger King restaurants are owned and operated by independent franchisees. Further explanation is given to the October 2010 purchase of the company by 3G Capital. 3G Capital is described as a firm that focuses on long term value creation. (www.bk.com ) Burger King’s is known for letting customers “have it their way; its core competencies are its flamebroiled burgers and the choices that it gives to customers for their burgers. This differentiates Burger King from the competition. (Daniels, J., Radebugh, L., & Sullivan, D. 2011 p.463) The company seems to have maintained its initial chosen strategy. Daniels, Radebaugh, & Sullivan (2011) supports this by explaining that although their menu has expanded over time, Burger King has been consistent with offering its flamebroiled burger and its signature product: ...
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...APS3120 SUBMITTED TO: DATE: 06/05/2016 Q.1. (A) Would King & Queen be liable to EFL? Provide specific case references to support your answers King & Queen will be liable to EFL in as the firm has been at fault in providing the accurate credentials in the financial report. As mentioned in the case study, it clearly states that the audit report was unqualified and it did not state the drop in both the debtor’s turnover and the inventory turnover. In addition to this, the case study also tells us that King & Queen did not deem necessary to carry out additional auditing work for the valuation of the assets of Impulse Pty Ltd, which lead to false statements in the financial report showing that Impulse Pty Ltd was still in the game and doing good in business. Based on the financial report from the auditors, Impulse Pty Ltd applied for a further loan from EFL to boost up their sales and help them with their working capital, but because of the existing losses the loan amount did not help either. Based on the credentials provided by King & Queen in the financial report, EFL decided to approve the loan for Impulse. As per the rules, if the financial report is misleading, the party granting the finance or investment has the right to sue the auditing company and the company taking the loan or investment itself. Based on all these specific issues highlighted in the case study, we can conclude that King & Queen will be liable to pay the damages to EFL resulting...
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...recommended textbook, and relevant Acts and cases in your answer. 4. Maximum word length is 2000 words. 5. This paper is due on Friday 19thAugust 2011 by 5pm. Question 1 Introduction to Companies King Kong is a very successful large banana wholesale business owned by Mr Ken Kong. The price of Bananas significantly increased in the last financial year and as a result Mr Kong earned more than 20 million dollars in the last financial year. His accountant suggested that he reconsider his business structure and advised him to incorporate. Although his accountant tried to explain the differences between a proprietary and public company, and the different types of corporations, he didn’t understand him. You are a family friend of the Kong family and he calls you up to explain the different types of corporations and the differences between proprietary and public companies. He also wants to know that if he changes his mind in the future, whether he would be able to convert to a different company status at any time. Assist Mr Kong by answering his call. End of Assignment one. Hi Ken, As per suggested by your accountant, a company structure for your business is most recommended given its recent increase in profits. The main benefits of a company structure for you are its tax advantages and the fact that it provides limited liability to its owners. By setting up a company, the profits from King Kong will be taxed at a flat company tax rate of 30%. This is a much lower...
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...Teddy's Supplies' CEO has asked you to advise him on the facts of the case and your opinion of their potential liability. Write a memo to him that states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws that apply and any precedent cases either for or against Teddy's case that impact liability. Include your opinion of the "worst case" of damages the company may have to pay to Virginia. (Points : 30) Memo To: Ted Moore, CEO T eddy’s Supplies From: Independent HR Consultant RE: Appeal on Pollard Case This purpose of this memo is to respond to your request for the facts of the case regarding the alleged sexual harassment of Virginia Pollard and the potential liability that Teddy’ s could be facing. More specifically, I feel you should know specifically which liabilities you are exposed to, the likelihood of being found liable, and the “worst case” scenario of the damages that may be awarded to Ms. Pollard. She may argue that there was a violation of Title VII of the Civil Rights Act of 1964, which prohibits sex discrimination in the workplace this, could also include Ms. Pollard stating that it was a hostile environment workplace. This is defined as discrimination in the form of unwelcome verbal and/or physical conduct related to her constitutionally protected classification. To support this position Ms. Pollard could invoke case Faragaher v. City of Boca Raton where the court found that “..the supervisor’s...
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...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
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...liability to the sexual harassment case brought by Virginia Pollard, the company is vicariously liable for the conduct of its employees even though there is a sexual harassment policy in place. Virginia had become a victim of a hostile work environment supported by a supervisor with immediate authority over the employee. Pollard was working in a very stressful environment in which she (being the only female) was a minority being subjected to inappropriate language and other unwanted and uninvited behavior. Pollard was humiliated on a daily basis (i.e. pranks involving taping her drawers shut, locking her out of the guard shack, having a forklift backing up to the guard shack and backfiring into her ear) and also upset with the lack of support from her manager. In one incident Mr. King and the other warehouse workers put a sign on a truck that read "HARDHAT REQUIRED/BRA OPTIONAL." King and another employee called Pollard over to look at the sign and encouraged her to do as it said. This clearly indicates that Mr. King had knowledge of the harassment. Mr. King’s conduct was sufficiently serious to alter the conditions of Ms. Pollard’s employment and constitute an abusive working environment. Teddy’s Supplies can be held liable for the harassment of its supervisory employees because the harassment was pervasive enough to support an inference that the employer had "knowledge, or constructive knowledge" of it; under traditional agency principles Mr. King and the other male workers were...
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...Case study #1 Mc Donald’s v. Burger King Situation Internal and External Factors: Two top burger chains and the fastest growing fast-food industries are McDonald’s and Burger King. In the 1980’s, McDonald’s sales has increased 26% and Burger King’s by 11%. McDonald’s was the top leader since every product being sold was standardized. However, Burger King does not encourage customization and breakfast. The external analysis shows the companies’ opportunities and threats. McDonald’s opportunities: International Expansion, serves only 1% of the world’s population, and growing dining-out market. McDonald’s Threats: mature industry, strength of the competition, consumers that are more health-conscious, changing demographics, and the fluctuation of foreign exchange rates. The internal analysis shows the strength and weakness of a company. McDonald’s is very popular, where people worldwide are aware of their fast food chain industry. The company has 42% of the U.S. fast-food hamburger business. The food is also consistent. Most successful items: French fries, Happy Meal for the kids, Big Mac, and Egg McMuffin. Statement of the problem: The factors listed above demote Burger King to second place, because the lack of proper organization in managing fast and efficient customized orders. Due to their lack of proper training, wage, and benefits, the quality of work from the employees was low Conceptual analysis Organization theory and concepts: In order to increase profit...
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...1. Question : Teddy's Supplies' CEO has asked you to advise him on the facts of the case and your opinion of their potential liability. Write a memo to him that states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws that apply and any precedent cases either for or against Teddy's case that impact liability. Include your opinion of the "worst case" of damages the company may have to pay to Virginia. Student Answer: 1.) A. Workplace harassment is any unwelcome or unwanted conduct that designates or shows hostility or an aversion toward another person on the basis of any characteristics protected by law, which includes an individual’s race, color, gender, ethnic or national origin, age, religion, disability, marital status, sexual orientation, gender identity, or other personal characteristics protected by law. A conduct is unwelcome if the employee did not solicit, instigate, or provoke it and the employee regarded the conduct as undesirable or offensive. Pollard was constantly being harassed by six male colleagues. She was a victim of pranks perpetrated by them that ranged from taping her desk drawers shut, locking her out and therefore hindering her from preforming her job due to the fact she was responsible for watching the warehouse inventory. Filling the guard shack with trash and putting her in harm’s way by backing a forklift up to the guard shack door and making it backfire into her...
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