...Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion McDonald's vs. Burger King “We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we...
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...For years, McDonald’s and Burger King (BK) have been the world’s two largest and most successful fast foodchains. Both have battled out all these years over their operational differences which form the core of their corporate culture. The “Doing It All For You” (McDonald’s) vs. “Having It Your Way” (BK’s) stems fromtheir respective production methods. McDonald’s “Made to Stock” vs. BK’s “Made to Order” also originatefrom the differences in their respective processes.Exhibits 1 and 2 show the Process Flow Diagrams (PFDs) of McDonald’s and BK respectively. Exhibit 3 provides a detailed comparative analysis of the PFDs of these two fast food chains. The main operationaldifference between McDonald’s and BK is that McDonald’s cooks their hamburgers on grills using a “batch process” (a batch of upto 12 patties/grill) with human intervention to turn, sear, and pull. BK uses the machine based – Continuous Chain Broiler assembly process (8 burgers/meat chain) for the production of their burgers – similar to an assembly line in a manufacturing process thus, requiring no human intervention. For a “made tostock” process, it requires burgers in bulk and hence the batch process in McDonald’s. Whereas, for a “made toorder” process, it requires an assembly chain process where meat patties are placed at one end and after 80seconds they come out the other end, cooked – one by one. Also, since BK harps on “make to order” process, itrequires a semi-finished inventory – Steam Table in which mated...
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...by by Julieann Rivera] Comm 155 Melissa Eidson Julieann Rivera] Comm 155 Melissa Eidson Mcdonalds vs. Burger King “ Mcdonalds vs. Burger King “ REFERENCES: http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html en.wikipedia.org/wiki/History_of_McDonald's mcdonaldsvsburgerking.net \ Mcdonald’s and Burger Kind are two different restaurants with the same purpose. They both aim to feed people looking for affordable meal but do not want to spend a lot of money. There was once a time where eating out was a treat, but over the last 40 years Americans have left the kitchen and have hit the drive-thru for dinner. Nearly one quarter of all our meals are eaten away from home. Recently, fast food industries launched the “dollar menu” to their product lines. Mcdonald’s is considered the first user of this type of menu, followed by other restaurants such as Burger King. The question is which one of the 2 restaurants will we spend our money on? Mcdonald’s began in the town of San Bernadino California in 1940 by brothers Richard and Maurice Mcdonald by opening the Mcdonald’s BBQ restaurant. In 1948 they closed down their original restaurant and simplified their menu which included 9 items such as 15 cent hamburgers fries and milkshakes. The combination of low prices and fast service led to a great success and soon led to more restaurants opening. They took White Castles principle of fast food production to another level and started the...
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...Evaluation and Marketing Recommendations for In-N-Out Background In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and service decreasing by the rapid business growth. Therefore, In-N-Out restaurants have developed a high loyal customer base and relatively high revenue as $625 million in year 2012. In-N-Out becomes more and more popular in nowadays, it’s Double-Double ranked #1 fast food burger in America. In this evaluation paper, I will use analysis on 4P and surveys to evaluate In-N-Out’s marketing strategy and come up with my individual recommendations to promote In-N-Out’s future operations. Analysis and Evaluations Analysis on 4P Marketing strategies are often designed to influence customers’ decision-making and lead to profitable exchanges. In this way, we will analyze In-N-Out from product, price, promotion and place. Product. In-N-Out is mainly to provide customers the fresh hamburgers, fries and shakes. The one and only focus is burgers--not chicken, fish, or salads. It’s famous for the drive through service. The restaurant menu is quite simple which is easy for people to make the consume...
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...and analyzed throughout the project. MacDonald’s and Burger King have been chosen as part of Fast Food industry because both companies are the biggest and closest competitors of each other; they both provide an insight of the frame of the industry, advantages and disadvantages of franchise system and production techniques, demand and supply chains, keys of success and weaknesses that could bust or hinder growth in short- and long-term. The study concentrates on demand and supply structure in the industry, market forms in which the industry can operate optimally, scope of production, production techniques, cost structures, prevailing market conditions and their impact on the firm, and financial analysis of the companies. To collect the relevant data, the companies’ annual reports were critically analyzed and evaluated for exact position to be sorted, the current market conditions to be measured and their possible future effects on the firms working environment to be evaluated. Companies’ Overview McDonald’s is located in 117 countries and on 6 continents and operates over 32,000 restaurants worldwide. McDonald’s is the clear market leader in the fast food industry. For 2010 the company recorded $24 billion in sales, the highest in the industry, with continues increase year over year (“McDonald's Corporation”, 2010). Burger King has more than 12,100 restaurants in 76 countries. As with McDonald’s, approximately 90 percent of restaurants are owned and...
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...3 PAGINAS SECCIÓN: TÍTULO: Una épica batalla que viene de hace años COPETE: Desde siempre la rivalidad ha sido el mayor generador de fama, de prestigio y hasta si se quiere, de honor. Rolling Stones vs The Beatles, Maradona vs Pelé, Olimpia vs Cerro Porteño y más pero ninguna de ellas ha podido superar a la rivalidad que se tienen estas cuatro marcas Cuando tenemos antojos de una hamburguesa con papas fritas lo primero que se nos ocurre es ir a una de las dos grandes. Lo mismo pasa cuando vamos a pedir una gaseosa, ya que existen varias marcas, pero, son solo dos las que elegimos preferentemente. Ahora la pregunta es ¿A dónde iremos? ¿A McDonald's o a Burger King? ¿Qué tomaremos? ¿Una Pepsi o una Coca - Cola? SUB TÍTULO: Viejos Enemigos Todas generan publicidades en dónde pretenden derribar o dejar mal parada a la otra. ¿Un ejemplo? McDonald’s había lanzado un spot, en el que se puede ver a un niño en el parque al que un grupo de chicos mayores le quitan cada día su comida de McDonald’s. Esto pasa hasta que el niño decide ponerse manos a la obra y, en un alarde de picardía infantil, decide tapar su comida con una bolsa de Burger King… ¿Que pasa entonces? Pues efectivamente: que los otros niños no vuelven a molestarle más. Burger King desató la polémica cuando lanzó un comercial en el que se ve a Ronald McDonald´s disfrazado entrando a un local de BK para comprar sus hamburguesas. Pepsi, por su parte lanzó un comercial que hasta llegó a ser censurado...
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...Case Study Burger King Beefs Up Global Operations Rosalind Fields Columbia Southern University Burger King Beefs Up Global Operations by Rosalind Fields February 2012 Burger King leads the world in flamebroiled fast food restaurant chains and operates in all 50 states and 74 countries and territories of the United States. Daniels, Radebaugh, & Sullivan (2011) Burger King’s official websites states that it was founded in 1954 and currently serves over 11 million guests. Known as the Home of the Whopper, the same source explains that approximately 90 percent of Burger King restaurants are owned and operated by independent franchisees. Further explanation is given to the October 2010 purchase of the company by 3G Capital. 3G Capital is described as a firm that focuses on long term value creation. (www.bk.com ) Burger King’s is known for letting customers “have it their way; its core competencies are its flamebroiled burgers and the choices that it gives to customers for their burgers. This differentiates Burger King from the competition. (Daniels, J., Radebugh, L., & Sullivan, D. 2011 p.463) The company seems to have maintained its initial chosen strategy. Daniels, Radebaugh, & Sullivan (2011) supports this by explaining that although their menu has expanded over time, Burger King has been consistent with offering its flamebroiled burger and its signature product: ...
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...Current Strategy Evaluation Current Strategy McDonald’s current strategy of “being better, not just bigger” involves delivering locally-relevant restaurant experiences, improving existing restaurants, and create new products that meet the changing needs of its customers. This strategy works towards increasing sales and guests counts while optimizing operations to increase profitability. Much of McDonald’s strategy involves promoting new and classic menu items such as the Big Mac, McCafé and Snack Wraps while delivering the best food experience possible. The company also feels that it can grow sales with maintaining and expanding its dollar menu so that more affordable items are available. Furthermore, the company provides locally preferred menu items so that it doesn’t alienate itself from its communities (example: Restaurants in Hawaii offer pineapple instead of fries). Combined with convenient locations, optimized drive through service and longer store hours these factors should provide exceptional restaurant experiences. The company has also allocated $2.1B towards restaurant improvements for 2009 to modernize its operations. These funds are also to help continue its specialty coffee and beverage expansion. This investment is done with the expectation of serving more customers at a faster pace (including drive-thru) as well as being able to provide its new McCafé drinks and future specialty drinks. These improvements should add to customer experience and improve...
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...Burger King Clint C. Commander MKT/421 February 25, 2014 Rick Wirth Burger King Burger King is a fast food burger company that has had its good and bad days. 1974 produces a slogan now known as “Have it your way.” At this time with a 4% share of the market, they were getting blown out of the water. Burger King's new ideas to have the consumer have their burger done the way they want it, rather than a run of the mill burger. Early on in the 1980's Burger King had to consistently change their advertising strategy in order to keep growing. In 1982 "Battle of the burgers" and "Aren't you hungry for a Burger king now?” such slogans were used to drive sales. In 1983 "Broiling vs. frying" and 1985 "The big switch". These ads through the years helped to drive market shares from 7.6% to 8.3% from 1983 to 1985. "Search for herb" was used by Burger King about an individual that has never had a whopper before, this sales strategy was purported to drive market share by 10% but the reality of the situation was that the shares only rose by 1%. In 1986-1987 "this is a burger king town" and "best food for fast times" drew a good amount of attention to the company. In 1988 "We do it like you do it" was often utilized however after a year they produced two new sayings that caused great customer confusion. In 1989 "Sometimes you gotta break the rules" and "BK tee vee" with MTV and Dan Cortese with "I love this place". This was a large backslide for Burger King because people on the go and...
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...Wendy Company Report to the Turnaround Committee Prepared By: ABC Consulting, LLC Bryant Perez August 12, 2013 TABLE OF CONTENTS Page Executive Summary Background Competition and the Market Field Reports and Competitive Analysis Problems Recommendations Summary Pro-Forman Income Statement Pro-Forma Balance Sheet Notes to Pro-Forma Statements Appendix A: Competitors & Ratios Appendix B: Field Reports Appendix C: Product Analysis Appendix D: Restructuring Timeline Executive Summary Wendy’s is currently the world’s 2nd largest quick-service hamburger company, operating 1,438 stores and franchising 5,177 store in the U.S. and 27 countries world-wide. This highly competitive segment of the restaurant industry forces Wendy’s to compete not only in terms of food quality, price, convenience and value; but also for customers, employees and real estate. In 2011 and 2012, Wendy’s sales were $2,431 million and $2,505 million respectively. Despite this increase in sales, Wendy’s profit margin was only .2%. The major areas of concern for Wendy’s are its high cost of goods sold, high costs related to the owner ship of stores, its failure to communicate its brand and customer service. To combat these problems, ABC Consulting proposes that Wendy’s cut 100 underperforming store, and sell off franchise stores. Additionally, Wendy’s should reevaluate its employee training and retrain...
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...McDonald’s SWOT Analysis MGMT-303 Professor Russell King DeVry University Corporate History In 1940, Dick and Mac McDonald first opened McDonald's Bar-B-Que Restaurant on Fourteenth and E Street in San Bernardino, California. The type of the restaurant was more of a typical drive-in featuring a large menu and car hop service. Then the restaurant was closed for three months and was re open with only nine menu items, and the most staple item for McDonald was the 15 cents burger. Then in 1958, McDonald's sold its 100 millionth hamburger. By 1959, the 100th restaurant was open in Fond Du Lac, Wisconsin. With the rate of McDonald growing, today McDonald's restaurants are in 117 countries around the world. The McDonald's brand mission is to "be our customers' favorite place and way to eat”. McDonald's today's slogan is "I'm lovin' it". Strengths and Weakness Two major strengths of McDonald’s are its strongest International presence and the training and skill development. Two of the McDonalds weaknesses are its saturation and its food quality. Strength #1 – Strongest International Presence McDonald's is the market leader in both domestic and international markets. On March 14, 2010, McDonald was rank number 14 from the top 50 on Fortune's Most Admired List. It is also the best brand recognition in the world, the golden arches and Ronald McDonald. McDonald's benefits from cost reduction through economies of scale because of it enormous size and its huge global presence...
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...McDonald’s SWOT analysis MGMT303 Professor Dean Scott May 22, 2011 Management 303 SWOT Analysis of McDonald’s Corporation Section I – Corporate History In 1940, Dick and Mac McDonald first opened McDonald's Bar-B-Que Restaurant on Fourteenth and E Street in San Bernardino, California. The type of the restaurant was more of a typical drive-in featuring a large menu and car hop service. Then the restaurant was closed for three months and was re open with only nine menu items, and the most staple item for McDonald was the 15 cents burger. Then in 1958, McDonald's sold its 100 millionth hamburger. By 1959, the 100th restaurant was open in Fond Du Lac, Wisconsin. With the rate of McDonald growing, today McDonald's restaurants are in 117 countries around the world. The McDonald's brand mission is to "be our customers' favorite place and way to eat”. McDonald's today's slogan is "I'm lovin' it". Section II – Strengths and Weaknesses Two major strengths of McDonald’s are its strongest International presence and the training and skill development. Two of the McDonalds weaknesses are its saturation and its food quality. Strength #1 – Strongest International Presence McDonald's is the market leader in both domestic and international markets. On March 14, 2010, McDonald was rank number 14 from the top 50 on Fortune's Most Admired List. It is also the best brand recognition in the world, the golden arches and Ronald McDonald. McDonald's...
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...support http://talkfinanceonline.com/swot-analysis-of-mcdonalds/ SWOT analysis of Mcdonalds April 18th, 2012 | Author: admin Share Swot analysis on McDonalds. McDonalds is an international food outlet preferred by every age group around the world. It is a multinational food outlet, despite this it has to be analyzed to evaluate its strengths, weaknesses, opportunities and the threats. Let’s analyze the outlet using swot analysis. Weakness * The weakness that hits the list is the employee turnover rate. Every year many of their employees are fired out of the restaurant * McDonalds mostly advertises products and food items that targets children. You will notice that bill boards always display the advertisements of Happy Meal and any other deal that is ordered for the kids mainly * Health conscious people seldom complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints * They also face quality issue at times. This affects the business as they are running the outlet worldwide, if one franchise gets affected others also get a bad name Strength * McDonalds holds a very strong brand name worldwide * They have large partnerships with other companies that provides them with their desired products, this increases the goodwill of the company * Socially responsible firms earn a good name in the market due to their projects they do to help people, McDonalds is one the most reputed...
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...Mcdonalds in India full Assignment Mcdonald is the world famous fast food restaurant.The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California.their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport.In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque.In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamberger,cheeseburger,soft drinks French fries and apple pie.in 1954 a turning point came in mcdonald’s brother history.Ray kroc a seller of Multimixer milkshake visited mcdonald and he liked the idea of mcdonald.Mcdonalds corporation was build in those times and as a result kroc started expanding their business by opening franchises for mcdonalds.1960 mcdonald’s advertising campaign “look for the golden arches” gave mcdonald’s sale a big boost.1965 mcdonald corporation went public.in 1968 mcdonal open its 1000th restaurant.1974 mcdonalds started their business in UK and Newzealand.in 1980 mcdonalds was facing very big competition from its rival Burger King and Wendy but mcdonald with its innovation was experiencing boost in its sales.in early and mid ninties mcdonalds was having decline in their sales and as a result they start improving their business.taste was improved and some new menu items were introduced.Mcdonald introduced first Kosher Mcdonald in...
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...Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ...................................................................................................................................................... 3 1. - Problem Definition ....................................................................................................................................... 3 a. - Background to the problem...................................................................................................................... 3 b. - Statement to the problem........................................................................................................................ 4 2. - Approach to the Problem ............................................................................................................................. 5 3. - Research Design ........................................................................................................................................... 8 a. - Information needs ........................................................................................
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