...Technology and business are very important !! I remember seeing Ben & Jerry's ice cream cups in 7-Eleven next to Haagen Dazs products. They did not stand out in the crowd, which I'm sure is not a good sign when you want to establish a brand in that market. The product was missing a story and its identity, which is a shame because it has such a unique history and a character. And so they were, out from the shelves in months. I hope when they do decide to come back to Japan, as many foreign food manufactures do (e.g. Burger King), they would consider opening a scoop shop in the heart of Tokyo, and perhaps learn from the Krispy Kreme example of word-of-mouth approach. As a biggest fan, I feel unease when Japanese around me don't even know they were in the market at one time. It is like they have never set a foot in the market. Shaded Area Does Not Operate on Sundays. *Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this Route. Shaded Area Does Not Operate on Sundays. *Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this Route. Shaded Area Does Not Operate on Sundays. *Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this...
Words: 262 - Pages: 2
...state fair is to showcase and promote the states agriculture arts, crafts and culture through the annual agriculture fair. The State Fair’s aim is to educate all North Carolinians about the importance of agriculture to our heritage and our economy. The exhibits are antique farm machinery, cultivate a career tent, flower and garden show, heritage circle, and state fair ARK and the village of yesteryear. The completions include general exhibits such as livestock, poultry, rabbits, family and consumer sciences, horses and folk festival. Entertainment includes concerts in Dorton Arena, fireworks, Grand Stand shows, Kiddie fun Park, carnival rides and games. There is also a wide variety of foods ranging from pizzas, funnel cakes, ice cream, Krispy Kreme doughnuts, candy apples and deep fried candies. The antique farm machinery exhibit displays a collection of vintage farm...
Words: 945 - Pages: 4
...Krispy Kreme Strategic Analysis: Introduction In 2003 Krispy Kreme was named by Fortune Magazine as “America’s Hottest Brand” and in 2004 they reported net income of $50 million. However over-expansion, an expensive store network, revelations of falsified financial reports and changing trends in diet have meant that Krispy Kreme revenues have declined by 50% between 2005 and 2010 The strategic problem considered is to analyse Krispy Kreme’s current operations and suggest recommendations for how this may be tailored for the UK market for long-term profitability given cultural and retail differences. Current strategy Krispy Kreme operates 582 stores (including franchised) in 18 countries worldwide. Stores range from 4,000 to 8,000 square feet and are generally located in freestanding suburban locations. They also operate smaller satellite stores, kiosks and sell directly through large retailers such as Tesco. Krispy Kreme is a vertically integrated business. Starting with their secret recipe, they make fresh doughnut mix each day, which is distributed to all stores. They manufacture their own doughnut and coffee machinery. Doughnuts are freshly made; they have a simple product line focused on doughnut variations and their own branded coffee (developed from the acquisition of Digital Java in 2001).In the UK Krispy Kreme operates a subsidiary (with a 34% equity interest) with an exclusive development licence to the franchise in the UK. Competition analysis Krispy Kreme operates...
Words: 2957 - Pages: 12
...Thompson−Strickland: Strategic Management: Concepts and Cases, 13th Edition 14. Krispy Kreme Doughnuts, Inc. Case © The McGraw−Hill Companies, 2002 case 14 Krispy Kreme Doughnuts, Inc. Arthur A. Thompson The University of Alabama “We think we’re the Stradivarius of doughnuts.” —Scott Livengood, President and CEO, Krispy Kreme Doughnuts, Inc. With 181 Krispy Kreme stores in 28 states, Krispy Kreme Doughnuts in 2001 was rapidly building something of a cult following for its light, warm, melt-in-your-mouth doughnuts. Sales were on an impressive climb, exceeding 3.5 million doughnuts a day. The company’s business model called for 20 percent annual revenue growth, midsingle-digit comparable store sales growth, and 25 percent annual growth in earnings per share. But a number of securities analysts doubted whether Krispy Kreme’s strategy and growth potential merited a stock price nearly 70 times projected 2002 earnings per share of $0.69 and 85 times actual 2001 earnings of $0.55 per share. The company’s stock, which was trading in the $46–$50 range and had been as high as $54, had been a favorite of short sellers for several months—the 2.5 million shorted shares in May 2001 represented nearly 10 percent of the company’s outstanding shares. According to one analyst, “It [the stock] has had a good run, but the numbers just don’t work”; another analyst commented, “The odds are against this stock for long-term success.” A third said, “Single-product concepts...
Words: 4199 - Pages: 17
...Krispy Kreme Doughnuts ACCT 6334. Taiwan – Auditing Fall 2013 Class Research Project STUDENT: Chien-Yun Tseng UTD ID# 2021195349 Table of Contents INTRODUCTION................................................................ 3 CHAPTER1. THE CLIENT ACCEPTANCE /CONTINUATION PROCESS, INCLUDING ESTABLISHING AN UNDERSTANDING WITH THE CLIENT ... 4 CHAPTER2. OBTAINING AN UNDERSTANDING OF THE ENTITY AND ITS ENVIRONMENT, INCLUDING INTERNAL CONTROL .................................. 5 CHAPTER3. PRELIMINARY ENGAGEMENT ACTIVITIES ....................... 8 CHAPTER4. ASSESS RISKS AND ESTABLISH MATERIALITY ................. 9 CHAPTER5. CONSIDER INTERNAL CONTROL .................................... 10 CHAPTER6. PLAN THE AUDIT ............................................................ 13 CHAPTER7. COMPLETE THE AUDIT ................................................... 16 CHAPTER8. EVALUATE RESULTS AND ISSUE AN AUDIT REPORT .... 17 REFERENCE ............................................................................................. 18 INDEPENDENT AUDIT REPORT................................................................ 19 ENGAGEMENT LETTER………………………………………………………..20 FINANCIAL STATEMENT .......................................................................... 22 2 INTRODUCTION The history of the Krispy Kreme began in the mid 1930s...
Words: 3788 - Pages: 16
...outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers, who were responsible for popularizing other American desserts, including cookies, apple and cream pie, and cobbler. Indeed, in the 19th century, doughnuts were sometimes referred to as one kind of oliekoek (a Dutch word literally meaning "oil cake"), a "sweetened cake fried in fat." Comprehensive review of recent dessert statistics, tracking consumer buying habits, home baking statistics and demographics. After meals, 70% of consumers eat dessert at least once a week, with 36% twice or more; mid-evening snack (54%), afternoon (42%), late at night (40%), mid-morning (33%). According to the International Dairy-Deli-Bakery report "What's in Store?" - 2011 instore sales reached $10.2 billion, a 2.2% increase - with the most popular products including: cookies (84%), doughnuts (80%), special occasion cakes (79%), Danish/pastries (72%), muffins (71%), pies (68%), brownies (61%), and cupcakes (59%). Supermarket center aisle sales include: cookies ($3.7 billion), pastries/doughnut ($1.7 billion), baking mixes ($1.1 billion), and prepared pies and cakes ($1 billion). ("Digging into Desserts," in Food Technology, November 2011 (Vol. 65, No. 11), p. 17) Krispy Kreme is an international doughnut and coffee brand that is best known for its Original Glazed Doughnuts and Signature Coffee. The brand is present in more than 20 countries worldwide including the United States...
Words: 3187 - Pages: 13
...HubPages exploresign injoin now flag Explore»Food and Cooking (28,630) by drbj 981 Followers Doughnuts are Good for You Ads by Google Free Printable Coupons dealspl.us/printable_coupons Get Printable Coupons for Free. Save up to 80% off. Yummy! Ads by Google Dpughnuts Are Good for You One of the most beloved foods in the United States is the doughnut or as it is popularly spelled, donut. Who invented the doughnut? Where did it come from? What is it made of? Why is it called a donut or doughnut? Why do I care? Why? Because my beloved hubbuddy, frogdropping, challenged me to write about the history of the doughnut. So here is what I have learned from copious, painstaking research. History of the Doughnut To begin with, there are a number of conflicting statements about the origin of the doughnut; It may be Chinese in origin. But Germany, France, the Netherlands and Latin America also have valid claims. And this was hard to believe: archaeologists have unearthed fossilized bits of what look like – would you believe, doughnuts – underneath prehistoric Native American settlements in the southwestern U.S. Dutch olie-koecken (oily cakes) So no matter where they originated, here is how they came to America. Back in1669, there was a Dutch recipe for “olie-koecken” (oily cakes) which closely resembles today’s doughnut. It seems that Dutch and German cooks fried the left-over sweetened dough from baking bread in oil or pork fat and...
Words: 6742 - Pages: 27
...Krispy Kreme Case Study: Adapting to the Changing Needs of Consumers By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson Table of Contents Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ....................................................................................................................................... 2 Current Situation ....................................................................................................................................... 4 External Environment Analysis ........................................................................................................... 6 General Environment ................................................................................................................................ 6 Industry Environment ............................................................................................................................. 10 Competitive Environment ....................................................................................................................... 12 Internal Environment Analysis .......................................................................................................... 17 Peformance...
Words: 1872 - Pages: 8
...Krispy Kreme Case Study: Adapting to the Changing Needs of Consumers By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson Table of Contents Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ....................................................................................................................................... 2 Current Situation ....................................................................................................................................... 4 External Environment Analysis ........................................................................................................... 6 General Environment ................................................................................................................................ 6 Industry Environment ............................................................................................................................. 10 Competitive Environment ....................................................................................................................... 12 Internal Environment Analysis .......................................................................................................... 17 Peformance...
Words: 1872 - Pages: 8
...Krispy Kreme was a successful manufacturer of Doughnuts that was established in 1937 by a young entrepreneur named Vernon Rudolph. Rudolph was an industrious man who found clever ways to market and sell his unique confections to the American public. By the 1950’s Rudolph’s business had expanded to twenty-nine shops within twelve different states. Each shop featured pick-up windows (early versions of drive thrus) and possessed the capability of producing 500 dozen doughnuts per hour. In 1954, Mike Harding joined Rudolph as business partner in order to facilitate the expansion of the company. Both men realized that the quality of their products stemmed from having control over each aspect of the doughnut making process. If each item included the set amount of ingredients, was baked to perfection, and served hot to hungry customers, then all Krispy Kreme shops were to meet great success. Harding became the company’s president in 1958, and then went on to become chief executive officer after Rudolph’s death in 1973. Under both men, Krispy Kreme’s revenues grew from less than $1 million in 1958 to $58 million by 1974. In 1976, the company was bought by Beatrice Foods who decided to change the recipe, the 1950’s look of the doughnut shops, of course, the logo. Beatrice foods decision to modernized Krispy Kreme was received negatively by customers. In an effort to revive the company, a group of franchisee’s bought Krispy Kreme from Beatrice Foods for $22 million in a leveraged buyout...
Words: 2463 - Pages: 10
...Krispy Kreme Case Study FINA 470-01 Strategic Financial Management Company Overview: Krispy Kreme is a retailer and wholesaler of “high quality doughnuts and packaged sweets” (2010 10-K report) as well as various beverages. Krispy Kreme consists of stores and franchises that include domestic and international franchises, company stores and the KK Supply Chain. Krispy Kreme is also the sole provider to all their stores and franchises of the ingredients and equipment needed for store operations via the KK Supply Chain. Notably, neither equipment nor ingredients can be purchased from any other vendor and thus the franchises/stores are completely dependent upon Krispy Kreme. Vernon Rudolph acquired the Krispy Kreme recipe from a New Orleans chef and moved to Nashville and opened his own doughnut shop in 1937. Initially selling to grocery stores, he ended up cutting a hole in the building to sell to passersby who inquired about buying hot donuts directly from the bakery. Mr. Rudolph patented Krispy Kreme in 1939. Family members joined the bakery to help Rudolph meet rising demand for his doughnuts. Rudolph invented and built all his donut making equipment. To date, the company still uses only company made equipment. Other stores started popping up around the south in the 1950s and 1960s as the company quickly expanded. Rudolph died in 1973 and as the company began to flounder, it was sold to Beatrice Foods in 1976. Original franchisees repurchased the company...
Words: 8117 - Pages: 33
...flake apart when done. Serve over mashed potatoes. EASY CHICKEN STROGANOFF ITALIAN BREAD TOSSED SALAD Easy Chicken Stroganoff Ingredients: 2 Tablespoons butter 1 lb. chicken breast, cut in strips 2 cups mushrooms 1 medium onion, chopped 1 can cream of chicken soup 1/2 cup sour cream 4 cups egg noodles Directions: 1. Cook chicken in 1 Tablespoon butter. Remove. 2. Cook mushrooms and onions in remaining butter. 3. Stir in soup and sour cream. Heat until boiling. 4. Return chicken to the pan. Heat thoroughly. 5. Serve over noodles, with a tossed salad and buttered Italian bread. PENNE AND VODKA SAUCE TOSSED SALAD ITALIAN BREAD Penne and Vodka Sauce Ingredients: 1 (16 ounce) package penne pasta 2 Tablespoons butter ¼ pound thinly sliced pancetta bacon, chopped ⅓ cup vodka ½ cup heavy whipping cream 1 ½ cups tomato sauce ½ cup grated Parmesan cheese Directions: 1. Bring a large pot of lightly salted water to a boil. Add pasta and cook for 8 to 10 minutes or until al dente; drain. 2. Meanwhile, melt butter in a large skillet over medium heat. Add pancetta, and sauté until lightly browned. 3. Add vodka and stir until it is reduced by half, about 4 to 5 minutes. 4. Stir in tomato sauce and cream. Simmer uncovered for 10 to 12 minutes. Stir every few minutes. 5. Stir in pasta, and heat through. Serve with Parmesan cheese, tossed salad and warm Italian bread. Easy Chicken Cordon Bleu Ingredients: 1 cup milk 1 cup dry bread crumbs 6 skinless...
Words: 1483 - Pages: 6
...Blueberry Muffins Yield: 12 muffins Prep Time: 20 minutes Cook Time: 25 to 30 minutes Total Time: 50 minutes Ingredients: 2 cups (240g) all-purpose flour 1 tablespoon baking powder ½ teaspoon salt 1 egg 1 cup (200g) granulated sugar 4 tablespoons (2 ounces~ 60-70g) unsalted butter, melted and cooled slightly 1¼ (250-300g) cups sour cream 1½ (150g) cups frozen or fresh blueberries Directions: 1. Preheat the oven to 350 degrees F*. Grease a standard 12-cup muffin tin (or line with paper liners) and set aside. 2. Whisk the flour, baking powder and salt in a medium bowl untill combined. Whisk the egg in a separate medium bowl until well-combined and light-colored, about 20 seconds. Add the sugar and whisk vigorously until thick, about 30 seconds. Add the melted butter in 2 or 3 additions, whisking to combine after each addition. Add the sour cream in 2 additions, whisking just to combine. 3. Add the berries to the dry ingredients and gently toss just to combine. Add the sour cream mixture and fold with a rubber spatula until the batter comes together and the berries are evenly distributed, 25 to 30 seconds. Small spots of flour may remain and the batter will be very thick. Do not overmix. 4. Using a large spoon or a cookie scoop sprayed with nonstick cooking spray, divide the batter amount the muffin cups. Bake until the muffins are light golden brown and a toothpick or thin knife inserted into the center of a muffin comes out clean, 25 to 30 minutes, rotating the pan from...
Words: 305 - Pages: 2
...Oatmeal Cookies: Preheat oven to 350 degrees F (177 degrees C) and line two baking sheets with parchment paper. To toast nuts: Place nuts on a baking sheet and bake for 8-10 minutes or until lightly browned and fragrant. Let cool and then chop into pieces. In the bowl of your electric mixer (or with a hand mixer), beat the butter and sugar until creamy and smooth (about 2 - 3 minutes). Add the egg and vanilla extract and beat to combine. In a separate bowl, whisk together the flour, baking soda, salt, and ground cinnamon. Add the flour mixture to the creamed mixture and beat until incorporated. Stir in the nuts, oats, and dried cranberries or chocolate chips. For large cookies, use 1/4 cup of batter (I like to use an ice cream scoop) and space the cookies about 2 inches (5 cm) apart on the baking sheet. Then wet your hand and flatten the cookies slightly with your fingers so they are about 1/2 inch (1.25 cm) thick. Bake the cookies for about 12 - 15 minutes or until light golden brown around the edges but still soft and a little wet in the centers. Remove from oven and let the cookies cool a few minutes on the baking sheet before transferring them to a wire rack to cool. Makes about 20 - 24 large cookies Oatmeal Cookies: 1 cup (110 grams) walnuts or pecans, toasted and chopped (optional) 3/4 cup (170 grams) unsalted butter, room temperature 1 cup (210 grams) packed light brown sugar 1 large egg 1 teaspoon pure vanilla extract 3/4 cup (105 grams) all purpose...
Words: 321 - Pages: 2
...for 15-18 minutes @ 350 degress. If you are cooking monkey bread then keep going, you aren’t done yet! 6. Make the coating mixture Coating…. 1 stick butter (melted) 2 tsp ground cinnamon ¾ 3/4 cup brown sugar 7. Make small balls out of the dough (roughly the size of a golf ball in your hands) and coat them with the mixture of butter, cinnamon, and brown sugar. Make sure they are liberally coated. The more the better. If you run out, just make some more. 8. In a bundt pan, coat the shortening or spray liberally. Place the coated dough balls in the pan and stack them tightly against each other until you fill the entire pan. 9. Make the glaze mixture. Glaze…. 1/3 cup brown sugar 2 Tbsp unsalted butter 2 Tbsp Heavy Cream 10. Pour the Glaze Mixture over the uncooked dough and coat as evenly as possible. Cook for 30-35 minutes @ 350 degrees. Watch carefully so that the top doesn’t burn. Let stand for 20 minutes to cool and then flip bundt pan over onto a nice tray. The crispy top will now be on the bottom. 11. Make the Icing. Icing…. 2 cups of confectioners sugar 1/4 cup milk 12. Pour icing over the Monkey...
Words: 397 - Pages: 2
