...Thompson−Strickland: Strategic Management: Concepts and Cases, 13th Edition 14. Krispy Kreme Doughnuts, Inc. Case © The McGraw−Hill Companies, 2002 case 14 Krispy Kreme Doughnuts, Inc. Arthur A. Thompson The University of Alabama “We think we’re the Stradivarius of doughnuts.” —Scott Livengood, President and CEO, Krispy Kreme Doughnuts, Inc. With 181 Krispy Kreme stores in 28 states, Krispy Kreme Doughnuts in 2001 was rapidly building something of a cult following for its light, warm, melt-in-your-mouth doughnuts. Sales were on an impressive climb, exceeding 3.5 million doughnuts a day. The company’s business model called for 20 percent annual revenue growth, midsingle-digit comparable store sales growth, and 25 percent annual growth in earnings per share. But a number of securities analysts doubted whether Krispy Kreme’s strategy and growth potential merited a stock price nearly 70 times projected 2002 earnings per share of $0.69 and 85 times actual 2001 earnings of $0.55 per share. The company’s stock, which was trading in the $46–$50 range and had been as high as $54, had been a favorite of short sellers for several months—the 2.5 million shorted shares in May 2001 represented nearly 10 percent of the company’s outstanding shares. According to one analyst, “It [the stock] has had a good run, but the numbers just don’t work”; another analyst commented, “The odds are against this stock for long-term success.” A third said, “Single-product concepts...
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...What is the need of discipline? The need for discipline in the Public Services in my opinion is very important. If the uniformed public services did not have discipline and rules about the way their employees should behave, then they would be free to do anything they wanted and be able to get away with it without consequences. If there was no discipline, targets would not be met and jobs would not be done properly. Such as in the police when a crime has been committed and the suspect is being prosecuted there is paper work that needs to be done and if there is no discipline then it would not be done. Police – The Police need to be disciplined because there job is to protect the people in their area of derestriction. They need discipline so that they can do their duties as required, like arresting people: if they are not disciplined enough they could miss evidence or could arrest the wrong person because they couldn’t be bothered to work properly.(Codes of Professionalism) They need discipline so that they can report to emergencies properly and on time, like at a robbery: if they don’t get there on time they could miss the suspect or if they go there not paying attention someone could get hurt, whether that be hostages or people in the street. Fire and Rescue – Fire and rescue services like the Fire brigade need discipline because if they didn’t, the chance of people being harmed and the chance of accidents rises. They need discipline because they need to be able to get to...
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...Krispy Kreme Doughnuts Going Global? Where should Krispy Kreme go next ? List some next countries they should enter in order most vialbe. What criteria did you use to compose your list ? On our opinion, Krispy Kreme should enter next in Asia-Pacific market and Eastern Europe. As we know, luxury and brand western including American products attract firstly asian people. Moreover, most of asian have positive thinking and image for American. Nowaday, they believe that for being in trends, they must possess luxury brands and products or even react like American. For investment in foreign market, Krispy Kreme team marketing should understand deeply some important factors which could facilitate their products through each country’s market. The below are our analysis ; The first factor that is host-country government’s political policy. Krispy Kreme can achieve their goals when host-country government’s political policy encourage foreign investment. If not Krispy Kreme will suffer from the consequence of the boycott from host-country gouvernement. Next, we identify that closed-countries evaluate less about their visions that open-countries. Each culture environment can influence differently on the activities’s abroad. If a host-country’s culture accepts foreign food, this could be the advantage for Krispy Kreme investment. Additionally, we think that the host-country’s economic environment play a big role in the success of business. These are the countries in which...
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...Process Essay Flan(Mexican dessert) Foods are important in every culture. Flan is a traditional Mexican dessert and there are many versions. This flan recipe is prized for it’s simplicity. If you’ve never made flan before, now is the time try this recipe. I’m going to talk how to make three different kinds of flans. Flans are really important for my culture and almost all Mexicans families eat flan for dessert. I’m going to explain how to make the caramel flan, the Authentic Mexican Flan, and the crème cheese flan. The first flan is the caramel is round and it looks just like jello. The taste you get in your mouth is like creamy pudding with the taste of a caramel in it. At the caramel flan you have to use one and a half cups of sugar, two tablespoons, three eggs, two large eggs, yolks, pinch salt. You put the oven in the oven, and let it bake for fifty to sixty minutes. It is much better if the oven you has a light n a see through, that way u can see the process. That would be a great gift for Mother’s day. The Authentic Mexican Flan taste is so different, the taste of it is similar to vanilla and creamy and the shape its round. The flan haves a good color is kind of yellow that makes it looks so good. You got to preheat the oven 323 degrees to make the flan. Combine the cream, cinnamon and coffee powder in a small saucepan over medium-low flame. Temper the egg mixture by gradually through a strainer into a large bowl, cream together whole eggs and yolks with the remaining...
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...Product Name: Marshmallow Mystery Overview: Marshmallow Mystery will be a very healthy cereal that contains 11 essential vitamins and mineral in each serving. The ingredients in Marshmallow Mystery will still consist of the core ingredients of the products the company is currently producing. The new item that will be added to the cereal is a colorless marshmallows. The mini marshmallow flavors will be banana, strawberry, blueberry, blackberry, and cherry. The consumer will not be able to tell which flavor they have until they take a bite. Target Audience: The target market that Marshmallow Mystery is focusing on children from the age of 2 to teenage year. Marshmallow Mystery will be a healthy cereal with very little added sugar. It will offer the children all the vitamins and minerals they need but do so in a unique way. The key reaction of the target audience is that they will quickly fall for the cereal. The plan is to do a trail period and see how quickly the new brand is picked up by the consumers. Competitive Position: At the current time the company has several competitors in the market in which we are trying to promote our new cereal. The competitors are Lucky Charms, Marshmallow Pebbles, Marshmallow Shapes, and Marshmallow Dreams. Marshmallow Mystery will stand out among the competitors brand because no other company offers colorless dye marshmallows and also can become a mystery game for the child. Advertising Objective: New campaign to increase brand...
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... Situation Analysis-Environment The business environment of Krispy Kreme deals with economic conditions, cultural and social values, and political and legal issues. The doughnut industry has generated five to six billion dollars in the years 2003-2004. The estimated sales at outlets specializing in doughnuts rose nine percent in 2002 to $3.6 billion. In 2002, worldwide sales were at $2.7 billion. According to these recorded results, the expected earnings per share in 2004 were expected to be between $1.16-$1.18. Due to lower than expected off premises sales, Chief Executive Officer, Scott Livengood said the company is lowering earnings guidance to .23 per share. During July and August of 2004, system wide sale increased 14.8%, company revenue went up 11.5%, and company store sales rose by 18.7%. Americans consume an estimated ten to twelve billion doughnuts annually. This social trend was a great benefit to Krispy Kreme. Today, most of society hears about companies through social networking. However, to mark its 75th anniversary and connect with consumers, Krispy Kreme has launched its national “Glaze the Nation” Tour. In February 2012, the Krispy Kreme cruiser made at least 500 scheduled stops at local fairs and festivals, major events and Krispy Kreme...
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...HubPages exploresign injoin now flag Explore»Food and Cooking (28,630) by drbj 981 Followers Doughnuts are Good for You Ads by Google Free Printable Coupons dealspl.us/printable_coupons Get Printable Coupons for Free. Save up to 80% off. Yummy! Ads by Google Dpughnuts Are Good for You One of the most beloved foods in the United States is the doughnut or as it is popularly spelled, donut. Who invented the doughnut? Where did it come from? What is it made of? Why is it called a donut or doughnut? Why do I care? Why? Because my beloved hubbuddy, frogdropping, challenged me to write about the history of the doughnut. So here is what I have learned from copious, painstaking research. History of the Doughnut To begin with, there are a number of conflicting statements about the origin of the doughnut; It may be Chinese in origin. But Germany, France, the Netherlands and Latin America also have valid claims. And this was hard to believe: archaeologists have unearthed fossilized bits of what look like – would you believe, doughnuts – underneath prehistoric Native American settlements in the southwestern U.S. Dutch olie-koecken (oily cakes) So no matter where they originated, here is how they came to America. Back in1669, there was a Dutch recipe for “olie-koecken” (oily cakes) which closely resembles today’s doughnut. It seems that Dutch and German cooks fried the left-over sweetened dough from baking bread in oil or pork fat and...
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...Journal of Business Case Studies – April 2008 Volume 4, Number 4 Lessons From Krispy Kreme J. Richard Anderson, Stonehill College ABSTRACT The recent decline of Krispy Kreme Doughnuts, Inc. raises a natural question: shouldn’t investors (and auditors) have been more wary of this Wall Street darling? Weren’t there tipoffs that would have allowed investors to avoid another franchisor “crash and burn” situtation like Boston Chicken or TCBY frozen yogurt? This paper traces the meteoric rise and fall of Krispy Kreme and discusses a number of advance indicators of future problems: insider share-dumping, conflicts of interest within the Board of Directors and senior management, turnover in the CFO position, the use of synthetic leases, repurchased franchises, disappointing join venture results, and the problems of earnings management in the quarterly reports of a fairly small publicly-owned business. Keywords: Corporate Financial Reporting, Investor Awareness, Reading Financial Reports INTRODUCTION S hould we be surprised when a Wall Street darling like Krispy Kreme Doughnuts crashes and burns? Shouldn’t there be warning signals when a company ranked as the best IPO of the 2000-02 period with a 711% stock price runup in three years loses all of that appreciation over the next 18 months? What causes a company to go from a market capitalization of just under $3 billion to little more than $300 million in such a short period? This paper argues that there were numerous...
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...Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. Introduction .................................................................... 1 II. SWOT Analysis ................................................................ 2 III. Industry Analysis ............................................................. 5 IV. Recommended Strategy ................................................. 10 List of Figures A. Figure 1: Porters Five Forces Model...................................... 6 B. Figure 2: Business Strategies ............................................... 9 BUSN 6200 i Fall I 2009 Team Andrews KKD Case Analysis I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is a unique brand offering doughnuts, beverages, collectibles, and franchise opportunities. Pioneered as a small bakery in Winston Salem, North Carolina on July 13, 1937; KKD has evolved into a publicly traded firm boasting 395 retail stores and over four million dollars in sales (second quarter fiscal year 2008). So, why did the firm’s president and chief executive officer Daryl Brewster (pictured right) say “After several quarters of progress on our turnaround, second quarter results [fiscal year 2008] did not meet our expectations.”? His statement is largely due to the significant losses the firm has experienced since fiscal year 2005. KKD’s total revenues sunk from the five million dollar range...
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...of the process. Another aspect of show business is product placements on hit shows like. The Sopranos and Will & Grace and movies like Bruce Almighty. Finally, international expansion is fueled by celebrities like Dick Clark, Hank Aaron, and Jimmy Buffet, who clamored for Krispy Kreme franchises of their own. Krispy Kreme doesn’t just grant franchise rights to anyone. Krispy Kreme makes 65 percent of its revenue selling donuts directly to the public through its 106 company-owned stores. Another 31 percent comes from selling flour mix, donut-making machines, and donut supplies to its 186 franchised stores. The final 4 percent of revenue comes from franchisee licenses and fees. Krispy Kreme is now expanding and selling donuts through convenience stores. Will this hurt the brand? Stan Parker, Krispy Kreme’s senior vice president of marketing, says it won’t because the company continues to emphasize freshness. It replenishes the packaged donuts daily from the local Krispy kreme store and removes any unsold packages. The donuts’ presence in convenience stores will help remind people of the taste of a fresh, hot Krispy Kreme donut, and that brings them back into a Krispy Kreme shop. The success of Krispy Kreme has been a wake-up call for competitor Dunkin’ Donuts, which had become complacent. The one-two punch of...
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...Summarize from Krispy Kreme’s CEO on 19th March 2014 Co-founder of KDN are Mrs. Ausanee Mahagitsiri Leonio and her husband, Mr. Lawrence Leonio. KDN was found in 2009. The head quarter office located at CTI Tower on Ratchadapisek Road. Krispy Kreme use FRESH strategy and now has 11 stores with 21 flavors in Thailand. Mrs. Ausanee has her own inspiration from “The Secret book” that “You are the designer of your destiny. You are the writer who write your story. The pen is your hand and the outcome is whatever that you choose” and she bring this as her passion in term of running business. For my personal opinion, K.Ausanee doesn’t special from another CEOs. I think she just receive both Strategy and powerful branding from Krispy Kreme’s Head Quarter and she also luckily that Krispy Kreme FC who always was the first queue both Paragon and Central Lardpraow branch gave help to set role of the line and told K.Ausanee about what Krispy Kreme FC do in other country (Element of culture) Anyway, I think Krispy Kreme Thailand has very good marketer as I remember that they spend only a year to be number 3 in Thailand Doughnut Market. Since year 2009 until now, Krispy Kreme got many problems from uncontrollable factors such as flood disaster, economic, politic crisis etc. Even K.Ausanee can’t control these uncontrollable factors but she lead Krispy Kreme Thailand to adjust or adapt business itself in a manner consistent with successful outcome. I think many marketing campaign of Krispy Kreme Thailand...
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...Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. II. III. IV. Introduction .................................................................... 1 SWOT Analysis ................................................................ 2 Industry Analysis ............................................................. 5 Recommended Strategy ................................................. 10 List of Figures A. Figure 1: Porters Five Forces Model...................................... 6 B. Figure 2: Business Strategies ............................................... 9 BUSN 6200 i Fall I 2009 Team Andrews KKD Case Analysis I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is a unique brand offering doughnuts, beverages, collectibles, and franchise opportunities. Pioneered as a small bakery in Winston Salem, North Carolina on July 13, 1937; KKD has evolved into a publicly traded firm boasting 395 retail stores and over four million dollars in sales (second quarter fiscal year 2008). So, why did the firm’s president and chief executive officer Daryl Brewster (pictured right) say “After several quarters of progress on our turnaround, second quarter results [fiscal year 2008] did not meet our expectations.”? His statement is largely due to the significant losses the firm has experienced since fiscal year 2005. KKD’s total revenues sunk from the five million dollar range at the close...
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...CASE STUDY OF KRISPY KREME Just like their Donoughts the Krispy Kreme stock seemed irresistible when they went public in 2000. It was even named as IPO of the year and the Forbes named it as the company to look out for. But now it is just a firm with a market capitalization over 300 million. So what did Krispy Kreme did wrong to be in a situation like this. The decline of Krispy Kreme Donoughts Inc. with a market capitalization of over 3 billion to just over 300 million was due to the use of synthetic leases, repurchased franchises, disappointing joint venture results and due to the problems of earnings management. This paper argues that there were numerous warning signals in the doughnut franchisor’s accounting and managerial decisions that investors refused to take seriously as they bid the stock from its IPO price of $6 to its eventual peak of $50 on NYSE. There are lots of lessons that can be learned from this autopsy of the Krispy Kreme and might well make investors and auditors more wary about jumping on the next IPO bandwagon. They bought out a struggling Michigan franchisee and agreed to raise the purchase price from $26 million to $32 million so that the franchisee could afford to close two stores and to settle its overdue debts owed to Krispy Kreme, thus avoiding a bad debt loss. Why would so many large franchisees of a supposedly-successful chain want to get out of their investment when operations seemed to be going so well? As we see in the exhibit...
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...Dunkin’ Donuts: Betting Dollars on Donuts Force 1-Competitiors, Force 2-New Entrants, Force 3-Suppliers, Force 4-Customers, Force 5-Substitutes.” (Exploring Management). According to Porter’s first force, we should take a look at Dunkin’ Donuts competitors. Their top competitor is obviously Starbucks, followed by Krispy Kreme and McDonalds. “But many who have struggled to compete with Starbucks have had to do so with limited resources or only a few franchises. Not so with Dunkin’ Donuts, whose parent brand, Dunkin’ Brands, also owns Baskin-Robbins.” (Exploring Management). Dunkin’ Donuts and Starbucks are in a tough rivalry, but Dunkin’ Donuts is holding their ground and trying to come out victorious. The second Force is based on the new entrants in the coffee and donuts community. This could cause some decline in Dunkin’ Donuts business, but after everything settles in I think that they will continue to be on top and smoke their competition with their uniqueness. As long as their customers are perfedctedsdfasdfsadfasdf, the business owners and employees will be happy. Customers will keep coming back if they have a good experience with this business and they’ll buy more products and recommend them to their friends. Which brings in more money for the happy owners. The fifth and final force are the substitutes used. SUBSTITUTES!“Although Dunkin’ Donuts often partners with a select group of grocery retailers-such as Stop & Shop and Wal-Mart- to create a store-within-a-store...
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...How Life Can Change in a Matter of Seconds It was a cool fall October night and my family had just left church. I had not been feeling well and was not eating much at all. My husband was concerned so he suggested that we go somewhere for a late dinner. After great debate I decided tat the only thing I really wanted was broccoli and cheese soup from Ruby Tuesday’s. My daughter, Holly, was in ill sorts and was fussing about not wanting to go with us which was a very unusual characteristic for her. My aunt told us she would stay at our house with her while we went out to eat. After we had dinner we had to drive across town to pick up some Krispy Kreme doughnuts for my aunt because she was leaving for Gatlinburg, Tennessee with her grandchildren the next morning. We decided that since it was already 9:00 pm we would take the back way home which included riding on dark “country” roads. I was driving as my husband relaxed in the passenger side from over indulgence. We were almost home and we were driving on a curvy road. When we went around a curve it all of a sudden looked like a thousand fireflies were in front of us. I heard my husband exclaim “what in the world and then he screamed look out!” But it was too late because just as I realized it was a truck in our lane with no headlights on and the “fireflies” that I saw were actually the reflection of our lights on his grill we hit head on. I do not know how long it was before I came too from...
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