...[pic] Course Syllabus Managing International Business Graduate Program in General Management Class of Executive July 2008 Course Leader: Handry Satriago Oct 2009 – Feb 2010 IPMI Business School Graduate Program The Indonesian Institute for Management Development Jakarta, Indonesia Course Name : Managing International Business (MIB) Class : Executive Program, July 2008 Facilitators : Handry Satriago (Course Leader) Guest Speakers : Subject to confirmation from the guest speakers - Riri Riza/Mira Lesmana, MILES Film (Session 5) Topic: Indonesia Movie Industry - Richard Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization, and provides a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively. Operation in an international environment gives the manager access to new markets, additional natural resources, and low-cost-factor...
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...15 Figure 9 16 Figure 10 17 List of Table Table 7 13 Table 2 19 Table 3 21 Executive summary This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant evaluation of the product analyse with reference to the type of products, the three level of products, the branding strategies, and what types of packing and labelling that L’Oreal Paris provided. In addition, a complete analysis of target segment and how current product influence buyer behaviour and meet difference needs and wants. Later on, L’Oreal Paris needs to consider and build the marketing mix to attract more consumers. It includes a brief evaluation of the price, place, promotion and products. Some recommendations associated with several aspects are also provided at the end of this...
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...L’Oreal Harvard Business Case by Nur Ili Athirah The pass 100-year history of L’Oreal, had much changed the company that made them the biggest global cosmetic company. The organizations have been going through a process of expanding their barriers to reach new markets across the globe. L’Oreal was founded by a French chemist, Eugene Schueller, who developed the world’s first synthetic hair-color product, L’Aureole in 1907. By 1912, his products expand to Netherlands, Austria and Italy. During the mid 1930s, Schueller diversified his products to hygiene and toiletry sectors of the cosmetic market with great success. As time goes by, L'Oreal positioned as the leader in European hair color market and skin care, but this wasn't good enough for them, as they wanted to reach new markets as the American, and Asian. However, entering US market was not easy as they face three main obstacles along the way which were; L’Oreal had little to no relationship established with U.S. Local middlemen, L’Oreal hair products were not well known by the salon workers and their clientele, and the French prestige, which helped sell perfumes, did little for the hair-coloring products. Therefore, L'Oreal made certain acquisitions, as well as the implementation of new market strategies and corporate strategies to successfully reach their goals that they achieved today. Let us analyze L’Oreal Company by using the SWOT Analysis theory. SWOT analysis involves understanding and analyzing the strengths...
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...Journal of Marketing Management Vol. 26, Nos. 1–2, February 2010, 74–89 From an aggregate to a brand network: a study of the ´ brand portfolio at L’Oreal Claude Chailan, International University of Monaco, Monaco Abstract Our purpose is to contribute to the understanding of brand-portfolio management by examining the brand-portfolio strategies of a world-leading company. We started to work on a case study with L’Oreal. Our research ´ focused on two questions: (1) what reasons lead L’Oreal to develop a brand´ portfolio strategy?; (2) how can brand-portfolio management create a higher and stronger level of competitive advantage for this company? The results show that an aggregation of brands is not in itself a brand portfolio. The juxtaposition of brands is one of, but not the sole, element necessary for the development of a brand portfolio, which is a combination of a brand ensemble and key competences born out of organisational savoir-faire. By analysing the evolution of the L’Oreal brand portfolio, this work shows how the brand ´ combination within a portfolio is a key factor for company development, growth, and risk management. It is a crucial phase to understand L’Oreal’s competitive ´ advantage. Keywords brand portfolio; brands; strategic marketing; L’Oreal ´ Introduction Many firms are becoming increasingly concerned with the definition of the relationships between brands within the company as parts of a whole, and with the organisation of these connections within...
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...------------------------------------------------- Table of Contents Backgrounds 3 Case Problems 4 Before ISIS 5 Case Solution 6 Changes in Business 7 Conclusion 11 Reference 13 Backgrounds L’Oreal Group is the world’s biggest cosmetics and beauty company that has operations in more than 130 countries. Eugene Schueller founded L’Oreal in 1909 with the first originally company locates in France. For more than a century, L’Oreal has grown from a small local firm to a number one cosmetic group in the world. Nowadays, altogether, L’Oreal markets contain 23 global cosmetic brands that classified under five product ranges: Consumer products (products intended for skin care, hair care, hair coloring, make-up and styling products, sold under such brands as L'Oreal Paris, Garnier and Maybelline New York), Professional products (hair care products for use by professional hairdressers, marketed under Kerastase, Redken, Matrix and other brands), Luxury Products (international brand cosmetics, such as Lancome, Ralph Lauren and Cacharel, distributed through selected retail channels), Active Cosmetics (Inneov, Vichy and other brands for sale mainly in pharmacies), and The Body Shop (cosmetics on the basis of natural ingredients) (Bureau van Dijk, 2014). There are more than 67,000 employees working for L’Oreal right now in order to provide such a huge diversity in brands and quality products for customers. L’Oreal believes that everyone aspires to beauty, so they de- fine their mission...
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... Group: Phan Xuan Linh (77139428) Shyam Mallan (77140430) Christian Andrea (77142477) Prakash Pothina (77144112) Shrey Sugla (77144256) CONTENTS INTRODUCTION 4 LITERATURE REVIEW 4 L'ORÉAL MARKETING PLAN AND CONSUMER BEHAVIOUR 6 Cultural factors: 6 Social factors 7 Psychological factors 8 CONCLUSION 10 APPDENDICES 10 REFERENCES 11 REPORT ON THE EFFECTS OF CONSUMER BEHAVIOUR ON L'ORÉAL MARKETING PLANS ABSTRACT: Consumer behaviour strongly affect the consumer buying process, hence marketers always want to know what is actually happening inside customer's mind in order to provide additional values of products to users to satisfy their needs and wants. However, it is mainly influenced by three key factors - cultural factors, social factors and psychological factors - that are vital conditions for every marketing strategy to be considered before launching in the market. In cosmetic industry, although L'Oréal is the leader of the market, it is necessarily for the company to concern these factors in its marketing plan, so as to gain the market shares and remain its position above rivals such as P&G and Unilever. The report will try to find out the role of consumer behaviour in marketing strategy planning and discover the process of how L'Oreal adapt the three factors to their marketing plans order to achieve success. INTRODUCTION The term consumer behaviour is defined as "the study of how individuals, groups and organisations select, buy...
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...BUCHAREST, ROMANIA Change for the better Abstract The aim of this study is to demonstrate, using a theoretical model, how a company should address the concept of Total Quality Management in order to reach business excellence and customer satisfaction. Nowadays, economists confront with a large amount of factors that make the existence of a company in the market much more difficult. In today’s competitive marketing environment, organizations try all possible efforts to promote their brand, to attract customer’s attention and to determine them to effect purchase decisions. As a whole this paper offers a framework of management quality coupled with information technology that together enable a company to increase productivity, in order to attract the customer’s attention and to encourage the buying behavior. Process change has become the main concern of today’s companies, and applying the right strategy in order to achieve change has become more and more important. The following research will highlight how TQM strategy together with information technology have been implemented in the L’Oreal company, and the achievements that the latter had after adopting such strategy. Keywords: TQM, information technology, competitive environment, customer satisfaction, strategy. Introduction Implementing TQM in a company may be seen like a new solution that companies adopt in order to face this so called “ quality revolution”. Tough it may seem that many companies have not adequately...
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...OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U, BAREILLY (SESSION: 2010-2011) SUBMITTED TO: SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as per this company, business development, discussion of business strategies, SWOT analysis to understand the different pros...
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...Case Analysis of L’Oreal Zhang Jiameng (Bryna) 0930822 Dr. Vijay Patel 2015.12.08 Table of Contents Overview and History…………………………………………………………….pg3 Current Situation and Major Issue…………………………………...………… pg3 Competitive and SWOT Factors ………….……………………………………..pg4 Major Objective and Why………………………………………………………..pg8 Alternatives and Assessment…………….……………………………………….pg9 Recommendation and Implementation…………………………………………pg10 Work Cited……………………………………………………………………….pg12 I. Overview and History The L’Oréal Group is a French cosmetics and beauty company founded by Eugene Schueller in 1909, headquartered in Clichy, Hauts-de-Seine. It is the world’s largest cosmetics company, which has developed activities in the field of cosmetics, concentrating on hair color, skin care and so on. In 1973, L’Oréal purchased Synthelabo to pursue its ambitions in the pharmaceutical field. Later on, Synthelabo merged with Sanofi in 1999 to become Sanofi-Synthelabo, which merged with Aventis in 2004 to become Sanofi-Aventis. In the same year, L’Oréal acquired Yue Sai. L’Oréal also purchased The Body Shop in 2006 and acquired major Chinese beauty brand Magic Holidings in 2014. Timeline of L’Oreal Group II. Current Situation and Major Issues 1. Current Situation 1) Global market: L’Oréal is the world’s largest cosmetics company, with worldwide sales of €19.5 billion in 2010. 2) Chinese market: * L’Oréal is the second largest beauty and skincare player in China and No...
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...means that products are being formulated with increasing amounts of highly developed active ingredients, such as anti-wrinkle and firming agents. The contra of this innovation is focused on the environmental issues: The unfortunate practice of many cosmetic companies trialing their products on animals in horrible ways, some contents like dibutyl phthalate, or DBP, a chemical linked to cancer in animals and other chemicals commonly found in cosmetics include acrylamide, formaldehyde and ethylene oxide - all listed by EPA as carcinogens. L’Oreal is the global leader in cosmetics. They have 25 brands that are made up of hair care, colorants, skincare, make up, and fragrances. (L’Oreal, 2007) Company Mission and Strategy L’OREAL’s mission is to help men and women around the world realize the aspiration that everyone has to be beauty and express their individual personalities to the fullest. “This is what gives meaning and value to our business, and to the...
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...L'Oreal S.A. Company Profile Publication Date: 5 Aug 2011 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com L'Oreal S.A. ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series...
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...Dezember 2005 Dezember 2005 Internationales Marketing Internationales Marketing Ann-Christin, Daniela, Marina Michaela Ann-Christin Daniela Marina, Michaela 1 1 Learning objectives • Historical background of L’ORÉAL • L‘ORÉAL brands • Positioning of brands • Globalization of brands & the business L’ORÉAL • Strategies of L´ORÉAL • Distribution • Finding Recommendations Dezember 2005 Internationales Marketing Ann-Christin, Daniela, Marina, Michaela 2 1 L’ORÉAL brands Consumer Brands: • L'ORÉAL Paris • Garnier • SoftSheen-Carson • Maybelline New York • Le Club de Createurs Professional Products: • Kérastase • L'ORÉAL Professional • Matrix • Redken Source: www.loreal.de Dezember 2005 Internationales Marketing Ann-Christin, Daniela, Marina, Michaela 3 L’ORÉAL brands Luxury Products: • Biotherm • Helena Rubinstein • Kiehl's Since 1851 • Lancôme • Shu Uemura • Designer Fragrances Active Cosmetics: • La Roche-Posay • Vichy • Innéov Source: www.loreal.de Dezember 2005 Internationales Marketing Ann-Christin, Daniela, Marina, Michaela 4 2 Positioning of L‘ORÉAL brands High Quality Luxury Active & Professional Consumer Low Price High Price Low Quality Dezember 2005 Internationales Marketing Ann-Christin, Daniela, Marina, Michaela 5 Ansoff Matrix Market Product Present New Present Market Penetration Market Development New Product Development Diversification Dezember 2005 Internationales Marketing Ann-Christin...
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...L’Oreal ---due diligence and financial plan Name: Rui GU Xue BIAN Qian LU Meng NIU Di ZHU Course: Financial Management 1 Background L'Oreal group, established in 1909, based in Clichy, France, is the largest and leading Beauty Company in the world, generating a very inclusive range of cosmetics and personal care products internationally. Majorly it consists of four distribution divisions: mass (fall under the L'Oreal Paris, Maybelline New York, Garnier and Soft Sheen-Carson brands); luxury (sold under the Lancôme, Ralph Lauren fragrances, Giorgio Armani fragrances and cosmetics, Kiehl's, Biotherm and Shu Uemura brands); Professional hair care (made up of the Matrix, L'Oreal Professional, Redken, Kerastase and Mizani brands); and the Active brands (comprise La Roche-Posay, Vichy, Dermablend and Skinceuticals). The worldwide cosmetics market is undergoing a complete transformation and is a steadily expanding market even at their most difficult economic condition during financial recession. It is representing a 153-billion-euros market in 2011, grew by 4.4% and mainly is driven by the new Asia pacific and Western Europe markets. The reason for this solid growth of the cosmetics industry is because of the non-changed consumer’s behavior, especially in the new markets. While cosmetics have become necessary comedy instead...
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...1. Describe the Product Portfolio of L'Oreal The challenge at L'Oreal was to leverage its position and innovation capabilities to transfer the Plenitude product line to the United States market and achieve both bottom and top line growth. In 1988, the L'Oreal 'Plenitude' line was launched in the U.S. market consisting of a 14 SKU (Stock keeping units) line-up that was sub-divided under cleansers and moisturizers (both daily and treatment). By early 1995, the line had extended to 19 separate products. Each segment was further categorised according to criteria such as skin type and time of usage. The packaging of each product was captivating and informative and there was a very unique purpose for the information provided on the packaging as the strategy of L'Oreal was to push such products in retail outlets without dedicated sales staff which entailed that the consumer was to be educated via instructional packaging. To give a brief overview of the company, it was founded in 1907, in Clichy, France, by the chemist Eugene Schueller to provide advanced hair care products for customers of French hairdressers. Under the guidance and control of Schueller's family the company had evolved to provide cosmetic, skin and hair care products with the principle strategy of 'quality, innovation and geographic expansion'. Later the holding company 'Gesparal' and Nestle became major shareholders of the company which provided deep-pockets for it's innovation philosophy and geographic expansion...
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...1200 lines of products today. The founder, Anita Roddick, was known as an avid social activist and she largely promotes and supports causes such as ending animal testing In 2006, The Body Shop was bought by L’Oréal SA for £652m. The Body Shop- Managing Public Relations Anita Roddick was quick to recognise that there was a market for natural-based skin products that were free from chemicals and were not tested on animals. After gaining awareness on public’s position, The Body Shop took steps in building an effective public relations programme. This programme includes marketing its brand as one that is socially responsible, their core values being: against animal testing, support community trade, activate self-esteem, defend human rights, protect our planet. With clearly defined core values, the business was able to influence consumer’s imaginations, and perceive The Body Shop as an ethical business presence. In 1990, upon conducting environmental analysis, Anita Roddick took a different approach in promoting her products, claiming that she was uninterested in seducing consumers with expensive images. Instead, she established the environmental projects and community care department to portray the company as one that is socially responsible. This was part of its business plan of adopting free media publicity for the company, since positive actions would naturally gain attention. The Body Shop had took aggressive steps in ensuring that its company maintains a strong ethical...
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