...Lancer Gallery Case Analyis By: DeMarcus Jordan DeMarcus Jordan Jackie Mitchell Marketing Policy & Strategies 3/15/16 Lancer Galley Case Study I. Problem Statement Lancers present problem is figuring out if they should reposition themselves as a company. Repositioning the company is a risky move because Lancer deals with a distinct market. A large department store has contacted Lancer to start mass producing replicas which could ultimately result in a $4-million-dollar increase in annual revenue. Lancer which is mainly known for high quality merchandise now has to make the decision whether they should start mass producing like their competitors in the market. Lancer’s merchandise is known to be exclusive so mass producing could tarnish this image they have created. II. Industry Analysis Markets | | | Existing | New | Product ( offering) | Existing | Authentic rare artifacts | Collectors | | New | Replicas of authentic artifacts | Gift buyers and individuals for decorative items | Lancer’s business is made up by two groups of consumers. The primary one is collectors looking for the authentic rare artifacts, and the other one is consumers form the emerging market of gift buyer and decorative market, looking for replicas of authentic artifacts. III. Organizational Analysis Lancer is a reputable importer of artifacts, southwestern jewelry and pottery for collectors. Their distinctive competency includes, high reputation and...
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...CASE LANCER GALLERY Lancer gallery adalah suatu perusahaan yang menjual berbagai macam artifak authentic dari Amerika selatan dan Africa. Jika dilihat kasus diatas bahwa, ada beberapa point yang ingin kami sampaikan yaitu : • Lancer gallery cukup baik menjalankan strategi dengan menjual artifak replica dengan kualitas detil yang hampir sama dengan artifak asli dimana pertimbangan ini dilakukan untuk mengambil cakupan customer (market driven; berorientasi pasar) yang lebih luas karena permintaan customer yang tinggi terhadap artifak replica. • Produk dijual secara eksklusif di toko dan department store yang menjual barang-barang artifak secara eksklusif. • Produk yang dijual mempunyai keunikan (distinctive) Permasalahan yang dihadapi : • Artifak tidak mudah didapat karena terkait dengan kondisi politik di Africa yang tidak stabil yang membatasi dalam memasok barang. • Kompetitor semakin bertambah banyak karena melihat dari Lancer Gallery yang sukses menjual artifak asli dan replika sehingga dengan mudahnya para pesaing mengikuti menjual barang-barang serupa. • Persaingan ditingkat retail juga terjadi dimana para eksklusif department store dan para penjual artifak lainnya melakukan pembelian langsung ke suku etnis Africa dan Amerika Selatan, hal ini dilakukan untuk mendapatkan margin yang lebih dan menekan harga jual yang lebih murah kepada customer. • Para penjual replika artifak Afrika dan Amerika Selatan semakin banyak, produk yang dijual pun...
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...Case Analysis: Lancer Gallery Executive Summary We have recommendations for Lancer Gallery based on the acceptance and the rejection of the contract proposal from the mass-distribution store. The first recommendation is for Lancer Gallery to accept the contract’s conditions. We suggest that the company increase the production of the artifacts replicas. The second recommendation is that Lancer Gallery creates two separate divisions for the company. The first division will focus on replicas while the second division focuses on the authentic artifacts. The third recommendation is that Lancer Gallery increase their supply and promotions. We suggest they add new authentic products, and conduct research for other countries they can pursue for authentic artifacts such as India. They should increase the promotion for Lancer authentic artifacts to emphasize differentiation from the competitors. Statement of the Problem Lancer Gallery must decide whether or not to forgo the contract that was offered to them by a mass-merchandise department store chain in early January 2010. The contract stated that the department store chain would buy at 10% below the company’s existing prices for no less than $750,000. Lancer Gallery stands to make $ 4 million annually. The objective for Lancer Gallery is to increase their revenue growth that has slowed down due to the recession. The constraint is that if Lancer Gallery decides to take the contract, they would be changing the direction of the company...
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...MKT – 420 / / / / Case Study 2 / / 09-30-2014 Lancer Gallery Case Lancer Gallery started in the 1900s. Their headquarters are based in 4 major US cities but they consider Phoenix, Arizona home. They are a large company that have a well-respected reputation for sourcing and selling African and South American artefacts and replicas, along with Native American pottery and jewellery. Problem Definition Lancers current problem as a company is deciding whether they want to reposition themselves. Being a part of such a specialised and particular market makes repositioning a higher risk for them. A department store has approached Lancer with an offer that would increase annual revenues by $4m but would require the organisation to mass produce replicas. Being that Lancer are known for offering top quality products they have to decide whether or not they want to make the shift and become a company that also mass produces replicas, much like their competitors. In turn, Lancer would run the risk of losing their image as being exclusive. They are known for their limited distribution and this is part of what set them apart from competing companies in the market. Statement of Alternatives A. Accept the contract from the mass department store B. Decline the contract from the mass department store Analysis of Alternatives A. Accept the contract from the mass department store; Pros – The first and most obvious advantage that pertains to accepting the contract is that...
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...Cortez Brown Marketing strategies Lancer Gallery case * Lancer Gallery is a company that specialize itself as a reputable dealer in authentic artifacts from Southwestern United States, South American and African. Their reputation over the past several decades increasingly grew amongst the public through various pieces they placed for sale, as they were carefully verified for authenticity. Eventually, Lancer Gallery was able to expand their product lines to include replicas that were created by craftspeople who crafted them similarly to the original. If Lancer accepts the contract, yes they will generate more revenue but eliminate what they pride themselves on. They have grown to be a successful company priding themselves on being authentic. Accepting this contract would mean they will have create three times the amount of replicas, going against what they founded their company on. * Lancer’s relationship with existing distributors is actually going well. They are making money through third parties such as department stores and expanding to other countries. They have increased their revenue to about 35 million a year and continue to increase at 20 percent a year. This is mainly because of their distributors who produce their product line in replicas. They also are doing well because they have locations in 3 major cities: LA, Boston and Miami. * Lancer’s distinctive competency is based on their ability to be well qualified as a company who prides themselves on authentic...
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...Lancer Gallery Case 1. How might one describe describe/illustrate the product-market matrix for Lancer’s products? Lancer’s products can be primarily described as high quality exclusive art and decorative items. The communication to buyers is directed by the verification of authenticity of offerings and is spread through reputation from experienced buyers. Further, less authentic and more decorative items have allowed Lancer to spread its product line and increase sales volume by offering high quality replica items that are very attractive to the novice buyer. The method of distribution keeps the company in line with its exclusive appeal by only being offered through specialty dealers, firm-sponsored showings, and a few exclusive department stores. In addition, the firm in many instances is the only supplier of like products to its clients. Continuing, the firm markets to an affluent market base spreading the idea of exclusivity of its products and in is reflected in its price strategy. As Lancer’s products have gained popularity, its sales have an excellent growth rate of 20%. 2. How would one define Lancer’s business? Lancer can be defined as an art and artifact dealer. 3. How would accepting the mass merchandiser’s offer affect Lancer’s business definition? Accepting the mass merchandiser’s offer may change Lancer’s business definition to manufacturer of decorative items and may deteriorate its image as exclusive and authentic. Producing mass...
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...extreme hot or cold, dusty or damp conditions. Do not Avoid using the device near strong magnetic fields. Normal functioning of the product may be disturbed by ESD. If so, simply reset Safety Precautions expose it to direct sunlight. and restart the device following the instruction manual. During file transmission, please handle with care and operate in a static-free environment. Keep the device away from water and other liquids. In the event that water or other liquids enter the device, power off the product immediately and clean the device. Do not use chemicals to clean the device in order to avoid corrosion. Clean it with a dry cloth. Do not install this equipment in a confined space such as a book case or similar unit. The ventilation should not be impeded by covering the ventilation openings with items such as newspaper, table-cloths, curtains etc. No naked flame sources, such as lighted candles, should be placed on the apparatus. Attention should be drawn to environmental aspects of battery disposal. Use the apparatus in moderate climates. We are not responsible for damage or lost data caused by malfunction, misuse, modification of the device or battery replacement. Do not attempt to disassemble, repair or modify the product. This will invalidate the warranty. If the device will not be used for an extended period of time, please charge the battery at least once per month to maintain battery life. Charge the battery if: a) The battery...
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...For the exclusive use of L. Jobard, 2015. IMB 443 SEEMA GUPTA VOLKSWAGEN IN INDIA In just 4 years since Volkswagen (VW) set up its India operations, it had captured a 3.6% market share – something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group, which also owned Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and Skoda. In India, the group was present with Skoda, Audi, and VW. 1 Maik Stephan, Managing Director, Volkswagen Group Sales India said: While three brands give us the collective power, we have to be careful to market them uniquely so that we are not chasing the same customer. i In 2011, the group’s worldwide revenues and net profit were Euro 159 billion and 15.8 billion, respectively. Headquartered in Wolfsburg, Germany, the group operated more than 60 plants around the world. It was the second largest automaker behind General Motors. It had a market share of 12.3% in 2011. Its core markets were Germany and China. It was the market leader in Europe with a 20% market share. It aimed to become the world’s largest automaker by 2018. With a growth of 30% in the Indian automobile industry, India was to play an important role in realizing the group’s global ambitions. ii VW targeted to increase the market share of its flagship brand in India from 3.6% to 5% by 2015. Neeraj Garg, Director, VW Group Sales India said: We have to transition from launch stage to growth stage of...
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...Dubliners Joyce, James Published: 1914 1 About Joyce: James Augustine Aloysius Joyce (Irish Séamus Seoighe; 2 February 1882 – 13 January 1941) was an Irish expatriate writer, widely considered to be one of the most influential writers of the 20th century. He is best known for his landmark novels Ulysses (1922) and Finnegans Wake (1939), the short story collection Dubliners (1914) and the semi-autobiographical novel A Portrait of the Artist as a Young Man (1916). Although his adult life was largely spent outside the country, Joyce's fictional universe is firmly rooted in Dublin and provide the settings and much of the subject matter for all his fiction. In particular, his tempestuous early relationship with the Irish Roman Catholic Church is reflected through a similar inner conflict in his recurrent alter ego Stephen Dedalus. As the result of his minute attentiveness to a personal locale and his self-imposed exile and influence throughout Europe, Joyce became simultaneously one of the most cosmopolitan and one of the most local of all the great English language writers. Source: Wikipedia 2 Chapter 1 The Sisters There was no hope for him this time: it was the third stroke. Night after night I had passed the house (it was vacation time) and studied the lighted square of window: and night after night I had found it lighted in the same way, faintly and evenly. If he was dead, I thought, I would see the reflection of candles on the darkened blind, for I knew that two candles...
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...The Tongue and Quill AFH 33-337 1 AUGUST 2004 Communication is an essential tool for the twenty-first century Air Force BY ORDER OF THE SECRETARY OF THE AIR FORCE AIR FORCE HANDBOOK 33-337 1 AUGUST 2004 Communications and Information THE TONGUE AND QUILL COMMUNICATING IS A POWERFUL TOOL FOR THE TWENTY-FIRST CENTURY AIR FORCE The Tongue and Quill is dedicated to every man and woman in today’s Air Force who will ever sling ink at paper, pound a keyboard, give a briefing, or staff a package to support the mission. Currently, The Tongue and Quill is widely used by Air Force military and civilian members, professional military school educators and students, and civilian corporations around the United States. As United States Air Force employees, it is important we communicate clearly and effectively to carry out our mission. This handbook together with AFMAN 33-326, Preparing Official Communications, will provide the necessary information to ensure clear communications— written or spoken. The use of the name or mark of any specific manufacturer, commercial product, commodity, or service in this publication does not imply endorsement by the Air Force To all you enthusiastic users worldwide, keep up the good fight! SUMMARY OF REVISIONS This revision improved organization; rearranged layout; updated quotes, art and word lists; and added material on preparing to write and speak, writing with focus, communicating to persuade, research, meetings, briefings and listening;...
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...Sybil 1 Sybil Project Gutenberg's Sybil, or the Two Nations, by Benjamin Disraeli Copyright laws are changing all over the world, be sure to check the laws for your country before redistributing these files!!! Please take a look at the important information in this header. We encourage you to keep this file on your own disk, keeping an electronic path open for the next readers. Please do not remove this. This should be the first thing seen when anyone opens the book. Do not change or edit it without written permission. The words are carefully chosen to provide users with the information they need about what they can legally do with the texts. **Welcome To The World of Free Plain Vanilla Electronic Texts** **Etexts Readable By Both Humans and By Computers, Since 1971** *****These Etexts Are Prepared By Thousands of Volunteers!***** Information on contacting Project Gutenberg to get Etexts, and further information is included below, including for donations. The Project Gutenberg Literary Archive Foundation is a 501(c)(3) organization with EIN [Employee Identification Number] 64-6221541 Title: Sybil, or the Two Nations Author: Benjamin Disraeli Release Date: February, 2003 [Etext #3760] [Yes, we are about one year ahead of schedule] [The actual date this file first posted = 08/24/01] Edition: 10 Language: English Project Gutenberg's Sybil, or the Two Nations, by Benjamin Disraeli ********This file should be named sybil10.txt or sybil10.zip******** Corrected EDITIONS of our...
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...Omgevingsanalyse digitale (online) distributiemodellen in de filmindustrie (in opdracht van BAM) Sophie De Vinck (FWO, IBBT-SMIT) 1 juli 2009 1 1 1 2 3 4 Inhoud Inhoud ................................................................................................................................ 2 Lijst van Afbeeldingen ........................................................................................................... 4 Inleiding .............................................................................................................................. 5 Kansen en uitdagingen voor de (Europese) filmdistributie ten gevolge van digitalisering: een 4.1 4.2 Impact van digitalisering op de filmsector: van waardeketen tot waardenetwerk ...................... 7 Online on demand distributie van film: cruciale issues .......................................................... 9 De long tail revisited ................................................................................................ 10 Rechten beschermen versus piraterij .......................................................................... 12 De chronologie van de verschillende media ................................................................. 13 Specifieke struikelblokken voor het online aanbieden van Europese films......................... 14 De problematiek van de multi-territoriale licenties .................................................. 15 Culturele diversiteit...
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...P R E FAC E THE ACCOUNTING ENVIRONMENT Accounting is the most employable, sought-after major for 2009, according to entrylevel job site CollegeGrad.com. One reason for this interest is found in the statement by former Secretary of the Treasury and Economic Advisor to the President, Lawrence Summers. He noted that the single-most important innovation shaping our capital markets was the idea of generally accepted accounting principles (GAAP). We agree with Mr. Summers. Relevant and reliable financial information is a necessity for viable capital markets. Without it, our markets would be chaotic, and our standard of living would decrease. This textbook is the market leader in providing the tools needed to understand what GAAP is and how it is applied in practice. Mastery of this material will be invaluable to you in whatever field you select. Through many editions, this textbook has continued to reflect the constant changes taking place in the GAAP environment. This edition continues this tradition, which has become even more significant as the financial reporting environment is exploding with major change. Here are three areas of major importance that are now incorporated extensively into this edition of the text. A New Way of Looking at Generally Accepted Principles (GAAP) Learning GAAP used to be a daunting task, as it is comprised of many standards that vary in form, completeness, and structure. Fortunately, the profession has recently developed the Financial Accounting...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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...Comments on FUTURE SHOCK C. P. Snow: "Remarkable ... No one ought to have the nerve to pontificate on our present worries without reading it." R. Buckminster Fuller: "Cogent ... brilliant ... I hope vast numbers will read Toffler's book." Betty Friedan: "Brilliant and true ... Should be read by anyone with the responsibility of leading or participating in movements for change in America today." Marshall McLuhan: "FUTURE SHOCK ... is 'where it's at.'" Robert Rimmer, author of The Harrad Experiment: "A magnificent job ... Must reading." John Diebold: "For those who want to understand the social and psychological implications of the technological revolution, this is an incomparable book." WALL STREET JOURNAL: "Explosive ... Brilliantly formulated." LONDON DAILY EXPRESS: "Alvin Toffler has sent something of a shock-wave through Western society." LE FIGARO: "The best study of our times that I know ... Of all the books that I have read in the last 20 years, it is by far the one that has taught me the most." THE TIMES OF INDIA: "To the elite ... who often get committed to age-old institutions or material goals alone, let Toffler's FUTURE SHOCK be a lesson and a warning." MANCHESTER GUARDIAN: "An American book that will ... reshape our thinking even more radically than Galbraith's did in the 1950s ... The book is more than a book, and it will do more than send reviewers raving ... It is a spectacular outcrop of a formidable, organized intellectual effort ... For the first time in history...
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