...Landscape photography captures the beauty and natural essence of the environment. With a wide range of skills and technology the world of landscape photography continually evolves. Many key components involved in photography directly relate to the camera and the skills of the photographer. Camera specifications, equipment requirements, and the many elements of photography all integrate into crucial elements of photography. Therefore by incorporating these skills, photographers have the possibility to turn their works into art. Landscape photography requires attention to detail and the use of acquired skills. Inspiration Capturing an image that impacts an audience holds the upmost importance to any photographer. Inspiration for photographs...
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...Module 1: Digital Photography Critical Analysis Digital Photography 1. Introduction A sailor planting a wet one on a nurse, Man walking on the moon, a student standing up to a line of tanks, and the horrifying moment a plane crashed into a skyscraper. Figure 1 –"V-J Day, Times Square, 1945", a.k.a. "The Kiss" “Man on the Moon, Apollo 11, 1969” "Tiananmen Square, China, 1989" “9/11 Attacks, New York City, 2001” All of these iconic images from history would be nothing but memories without the invention of photography. The power of photography has allowed us to see distant places, events before our lifetime, people from foreign lands and tragedies including war; all through the view of a lens. In just under 200 years, photography has transformed the world we live in enabling us to see not only beyond the boundaries of time and location but also beyond the range of human vision through macro, infrared and high-speed photography. Figure 2 – High Speed Photography, Bullet shot through an apple 1 Module 1: Digital Photography Critical Analysis Photography has changed a lot since its inception, what once was a painstakingly slow process involving specialized equipment and chemicals has become a revolutionary digital medium accessible by virtually anyone. 2. A Brief History of Cameras While the founding ideas behind what would become photography date back as far as the ancient Romans, the real history of cameras starts in the 17th century. Photography’s...
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...Digital Camera Market Overview Kevin Tillmann Senior Research Analyst Chris Ely Manager, Industry Analysis Overall U.S. CE Industry Growth Total U.S. CE Shipments Factory to U.S. Dealer Shipment Revenues (millions) Revenue in $ Billions $169.1 $181.5 $169.8 $181.0 $195.2 $202.4 Growth: 7.3% -6.4% 6.6% 7.9% 3.7% 2007 2008 2009 2010 2011e 2012p 2 Source: CEA, U.S. CE Sales and Forecasts, January 2012 Copyright © 2012 Consumer Electronics Association Personal Spending on Consumer Electronics Average Annual Consumer Spend All Adults Male Female $552 $693 $410 $513 $722 $765 $613 $351 18-24 25-34 35-44 45-54 55+ Early Adopters Mid Adopters Late Adopters $914 $784 $402 Source: CEA, CE Ownership and Market Potential study (2012) Base: U.S. adults Annual Household Spending on CE Nothing/Don't know $1,000 or less $1,001-$2,000 $2,001-$5,000 $5,000 + 4% 5% 20% 20% 53% 46% 13% 15% 10% 15% Average Annual Household Spend: 2011: $1,179 2012: $961 Source: CEA, CE Ownership and Market Potential study (2012) Base: U.S. adults 4 Top CE Purchases Planned for 2012 Rank 1 2 Overall Households Smartphone HDTV 22% 17% Small Spenders ($2,000/year) Smartphone Tablet computer Notebook or laptop computer Speakers for MP3 player or iPod© Hands free car kit HDTV Digital camera iPod© car connect kit TV with a screen 40+ in External hard drive 38% 34% 3 4 5 6 7 8 9 Digital...
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...traditional landscape photos, wedding photos, and even selfies. Within regulation, drone photography is even possible, allowing people to see the park from a whole new perspective. This mass accumulation of photos creates a new perspective of the national park, and preservers the memory for the rest of existence. However, the mass growth of this nature “repository” leaves many memories forgotten, and images often get buried under piles and piles of cute dog photos and implicit memes. While memes were not an issue back in the 1940’s, the rapid expansion...
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...photographs, histories, or other media that depict historic buildings, sites, structures, objects or landscapes. Field Photography—photography other than large-format photography (usually 35mm), intended for the purposes of producing documentation. Field Records—notes of measurements taken, field photographs and other recorded information intended for the purpose of producing documentation. Large-Format Photographs—photographs taken of historic buildings, sites, structures, objects, or landscapes where the dimensions of the negatives are either 4″ × 5″, 5″ × 7″ or 8″ × 10″ and where the photographs are taken with appropriate means to correct perspective distortion. Measured Drawings—drawings produced according to HABS/HAER/HALS guidelines depicting existing conditions or other relevant features of historic buildings, sites, structures, objects or landscapes. Written Data—inventory forms, data sheets, historical reports, or other original, written works of varying lengths that describe a building, site, structure, object, or landscape and highlight its historical, architectural, technological, or cultural significance. Photocopy—a photograph, with large format negative, of a photograph or drawings. Select Existing Drawings—drawings of historic buildings, sites, structures, objects or landscapes, whether original construction...
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...16 - 2007 at 12:59 (GMT+4) Marketing Myopia – The Converging World You may be familiar with Theodore Levitt's classic paper - 'Marketing Myopia'. It called on marketers to redefine their competition and alerted them not to have a narrow short term view of their market. It spoke about how firms lost hold of markets because they were product-focused rather than customer-focused. The paper can be found at the Harvard Business Online site if readers want to download the original article. To quote: 'The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today not so much because that need was filled by others (cars, trucks, airplanes, and even telephones), but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented.' Levitt's paper and the same principles still hold great relevance for present day businesses. From a client and market research consultancy perspective these are still amongst the key questions we are asking today. In market research if we define the competitive framework too narrowly our clients miss the big picture. Consumers are led by how their needs...
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...1 Brand guidelines Created July 2011 Minak Theatre, Cornwall Brand guidelines 2 Houses of Parliament, London 3 Welcome to VisitEngland’s brand guidelines Introduction 05_ VisitEngland’s mission 06_ Guidelines and their use 07_ About VisitEngland 4 Elements 09_ The VisitEngland logo 10_ Logo size 11_ Logo don’ts 12_ Logo colourways 13_ Logo exclusion zone 14_ Logo usage 15_ Graphic device 16_ Transparent rose 17_Working with other logos 18_ VisitEngland colours 19_ Subject area colours 20_ Everyday typeface 21_ Printed typeface 22_ Photography 24_ Photography do’s 25_ Photography don’ts 26_ Supporting devices 27_ House style 28_ Corporate responsibility Templates 31_ PowerPoint 35_ Generic cover design 37_ Briefing documents 39_ Letterhead & compliments slip 41_ Certificate 43_ E–Communications 46_ Business cards 48_ Case study/Best Practice Guide 51_ A5 flyer 53_ A4 booklet 55_ Business documents 57_ Layout grid 59_ Banner stands Appendix 61_ VisitEngland brand hierarchy Anthony Gormley sculptures at Crosby beach, Merseyside Contact Details VisitEngland’s mission | Brand guidelines | 05 5 VisitEngland will lead and drive forward the quality, competiveness and sustainable growth of England’s visitor economy by providing strategic direction, intelligence and coordinated marketing for the sector. Through partnership and collaborative activities we will support our partners at national and local levels to deliver excellent visitor...
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...tailored to each individual student. The goal of our curriculum is to offer an innovative curriculum that fosters a sense of creativity in our students in order to provide a gateway for her/his futures as global leaders, while maintaining a strong value for character and the environment. Throughout this course, and your education at LADAC, you will be required to take several liberal arts classes that enable you to earn your degree in Sustainable Architecture or Design with a focus in Entrepreneurial Thought and Action. Our course will feature four units titled: I. “Mapping Environmental Change” II. “Understanding (Our) Place in (Disturbing) Nature” III. “Restoring the Imagination of Place” IV. “Preserving and Protecting our Beautiful Landscape” How the course relates to the ideals of LADAC? Throughout this course, we will explore various questions and topics surrounding the broad topic of “Nature and the Environment.” These questions relate directly to the ideas and mission of LADAC. For example, one of the course questions discusses how we, as a college and as individuals, manage the conflict between short-term needs and desires, and long-term sustainability. As a college, it is quite evident that we have steeper tuition prices in comparison to other institutions, but these...
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...Time erodes, leaving the memories in a very fragile state. When one goes to recall a specific memory or event, time and time again things and elements are changed whether that be the setting, time, or people involved in the event. There are many different avenues for trying to capture significant events and in turn preserve that moment of time. Whether that be an audio recording or images; such as a drawing, video, or photography. All of these mediums capture the event in their own way but none of them can capture the true...
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...Monitoring sustainability with a monitoring system that is itself sustainable: addressing the cause and the symptoms IAN WATSON,1 AND PAUL NOVELLY, 2 1 Department of Agriculture and Centre for Management of Arid Environments PO Box 483 Northam, Western Australia, 6401 Ph 08 9690 2000 Fax 08 9622 1902 iwatson@agric.wa.gov.au 2 Department of Agriculture and Tropical Savannas CRC Kununurra, Western Australia ABSTRACT Throughout the 1970s and 1980s much effort was expended on a range monitoring program in Western Australia. Unfortunately, much of the system put in place is now inactive. Such a situation is not unique and the rangelands of the world are littered with monitoring sites that are no longer part of an operating system. A need has emerged for a biodiversity monitoring system in the rangelands and the discussion is currently at the point where the range management discipline was in the early 1970s. Efficiencies can be made when developing the biodiversity monitoring system by learning from the experience of the range management profession. Monitoring sustainability will only be possible if the monitoring system is itself sustainable. We suggest a number of attributes for the system that need to be in place before the system can be judged at all sustainable. These attributes are a mix of biophysical, social and institutional and highlight the view that monitoring systems of the type being suggested constitute an unusual mixture of attributes not found in...
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...M-X251 Marketing Plan In this paper, Team A will represent the top marketing team for the corporation General Dynamics. They will present a brief overview of General Dynamics, and describe a new product that the company will be selling in the near future. Additionally, Team A will describe the role marketing has played in the success of General Dynamics. After which, the team will present a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product that General Dynamics hopes to sell. In order to properly market this product, research will have to be done in order to develop a marketing strategy for this new product. Team A will explain that research approach as part of this first phase in marketing General Dynamic’s new product. General Dynamics General Dynamics Corporation is a company that has historically built its business on military defense contracts. Tracing their roots back to 1896 building military submarines, they are now the fourth largest defense contractor in the world (Defense Systems Staff, 2011). Headquartered in West Falls Church, Virginia, General Dynamics is a publicly owned corporation currently traded at the NYSE under the ticker symbol GD. Recently developed high profile military products include the Aegis Combat System, advanced submarine technologies, and military grade security for smart phones and tablets (General Dynamics Corporation, 2012). According to their Annual Report filed in 2011,...
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...Architectur e, Nationa Institute of Techno logy-Calicu from Au 1988 to Januar 2009, a ry and has co ntributed t the caus of Archi tecture thr ough to se institu ution deve lopment, n numerous b building an interior projects; including the nd r presti igious adm inistrative complex o f NITC, re esearch pro ojects, nume erous publi ished pape rs, teachin and inv ng vited lectu ures. He w was award ded the J John Craw wford Schol arship by the Gov y vernment o Australi a, 1992 and Fulbr of right Rese earch wship 200 03-04 with centre of research at the De f epartment o Architec of cture, Fellow Corne Universit New Yo ell ty, ork. The N ehru Trust for Cambr ridge Colle ections, Vic toria Alber Museum, UK had aw arded him research gr rt rant for 20 05-06. His paper “Ga azing into th future of Architectu he f ure; An evo lving profe ession“ was awarded t he Best Fac culty Paper Award in the Gol r i lden Jubile Confere ee ence of Sc hool of A rchitecture and Plann ing Chenna February 2008. He is currently Member B ai, y y Board of St tudies of Sc chool of Ar rchitecture and...
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...U.S. news companies Debora W enger, L ynn C . Owens, K ristine T rever Determining the skills needed for employment and success in the journalism profession has never been more important. In a period of severe economic stress, journalism companies continue to hire staff, but at much reduced levels and amid vast layoffs, particularly within the print industry. Against this backdrop, this paper explores the impact of technological and economic change on the hiring practices of American news media organizations. A content analysis was conducted over a period of three months in 2008 and 2009 for all the employment opportunities posted by the top ten newspaper and broadcast journalism companies in the United States. Each year, more than 700 postings were coded to determine the most desirable skills and attributes for job candidates and the amount of emphasis placed on multimedia expertise. The study also relied on interviews with recruiters for these companies who share their own views on what makes a desirable job candidate and reflect on some of the study’s findings. The paper argues that these job postings reflect an entire industry in transition. And in fact, the researchers identified several important changes from year-to-year, including an increased emphasis on Web/multimedia skills for broadcast newsrooms as well as further definition of what those skills should entail. For example, for the first time, an understanding of...
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...000 – Computer science, information, and general works • 000 Generalities • 001 Knowledge • 002 The book • 003 Systems • 004 Data processing and Computer science • 005 Computer programming, programs, data • 006 Special computer methods • 007 Not assigned or no longer used • 008 Not assigned or no longer used • 009 Not assigned or no longer used • 010 Bibliography • 011 Bibliographies • 012 Bibliographies of individuals • 013 Bibliographies of works by specific classes of authors • 014 Bibliographies of anonymous and pseudonymous works • 015 Bibliographies of works from specific places • 016 Bibliographies of works from specific subjects • 017 General subject catalogs • 018 Catalogs arranged by author & date • 019 Dictionary catalogs • 020 Library & information sciences • 021 Library relationships • 022 Administration of the physical plant • 023 Personnel administration • 024 Not assigned or no longer used • 025 Library operations • 026 Libraries for specific subjects • 027 General libraries • 028 Reading, use of other information media • 029 Not assigned or no longer used • 030 General encyclopedic works • 031 General encyclopedic works -- American • 032 General encyclopedic works in English • 033 General encyclopedic works in other Germanic languages • 034 General encyclopedic works in French, Provencal...
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...KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program, Lubin School of Business, Pace University, New York. This case was written under the supervision of Warren J. Keegan, Professor of International Business and Marketing and Director of the Institute for Global Business Strategy, Lubin School of Business, Pace University, New York, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. ©2000 Dr. Warren J. Keegan. *The following case solely represents the opinion of the author and does not express the opinions of the Eastman Kodak Company of Fuji Photo Film U.S.A., Inc. ACKNOWLEDGMENTS This case study reexamines the competitive relationship of the two giants of the photographic and imaging industry: Eastman Kodak Company and the Fuji Photo Film Co., Ltd. It uses the 1990 case study of Dr. H. Donald Hopkins of Temple University, “Kodak vs. Fuji: A Case of Japanese-American Strategic Intervention” as a reference point and attempts to update and clarify this relationship at the beginning of the 21st century. In the nine years since the Hopkins’ case study was published, Kodak has seen some troubled times, yet recently seems to have stabilized. Simultaneously, Fuji continues to slowly gain more of Kodak’s still-dominant market share. The evolution of the industry has been exciting and dynamic...
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