...in the macro environment that impact on micro breweries. A trend is something that changes in the macro environment, for example: Rise in disposable income Customers search for value for money Rise of black middle class Rise of social media Rising costs. Environment protection/‘green industry’ Changing lifestyles Changing role of women New legislation Consumer Protection Act Changing needs of consumers. Each trend has to be discussed briefly and the student has to indicate what the impact and influence of the trend on the micro breweries industry are. Mark allocation: Definition of trend (1 mark) Impact of trend (2 marks) Implications for marketing of micro breweries (3 marks) 5 trends x 6 marks = 30 marks. Marking Memorandum: 2nd Semester 2012 © IMM Graduate School of Marketing M2/MAR202 [30] Page 2 of 2 NOTE: It is not possible to provide model answers. The students have total freedom to formulate their answers. QUESTION 2 2.1 [30] (See Jooste et al., 2012, pp.123-127; Du Plessis et al., 2009, pp.130-132.) Students can reflect on: Direct versus indirect competition Different levels of competition: o Similar products – micro brewers o Product category – alcoholic drinks o Satisfy same need – non-alcoholic drinks, e.g. soft drinks,...
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...know so far and he will get you what you need. This is also a good time to get the tools if you don’t have them. You will need a ratchet, ratchet extension, chalk, spark plug grease, proper size socket and a cold drink is all you will need. Now that you have all the tools and supplies, it’s time to get to work. Removing the spark plugs is simple task. Locate the spark plug wires. Pick a spark plug wire to start with. Next, remove that wire from the plug with a little tug. Then, mark the wire and area close to that spark plug with the chalk. They should be similar markings per pair a simple 1, 2, 3 type of order will work fine. After, you have done one set, repeat the removing marking process for the remaining spark plugs and wires. Make sure that each wire has the same number marking as the plug it was removed from. It will come into play with the replacing of the wires. With the wires removed and the markings correct, you can now go to the next step. Start removing the spark plugs with the tools. Now you can ready the ratchet, extension, and the socket. Don’t know how to ready the ratchet? You start by connect the extension to the ratchet then, connect the socket to the extension. The...
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...Hello ILC! In my 4th year of study, I would have to spend 8 months working on a project in a developing country. I could work on a health care delivery system, do an environmental assessment, create a marketing or small business development plan with local entrepreneurs, address key issues such as child labor or HIV/AIDS, and the list goes on. With a good mark in English, I hope to get accepted into this program. I’ve never taken an online course so I did not know exactly what to expect. I am finding it more difficult than the English course that I took in day school. I also find that it is twice as much work. However, in day school, a lot of the marking is through class discussions, presentation, and overall behavior in class. Because ILC is independent and there are no teachers to mark a student on presentations discussions, etc, it makes sense that there would be more work to cover. I like this course a lot more than my last English course. I love writing. In day school, we did a lot of writing, but there was always a lot of pressure to finish it at a certain date and perfectly. I absolutely love how I can work at my own pace think about what I am writing thoroughly without stress. It makes things much easier. I work at Zellers as a Fashion Sales Associate. And I have found that balancing school and work has become so much more easier by taking this...
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...Rod calculated that it will take him 11 working days 9-5 to complete all marking if he worked on it full time. However, due to him being involved with a lot more stuff, he always needs the full 5 weeks to complete. He marks each assignement in one go. After marking each assignment, he updates the dispatch report with the mark against the students name. After completing marking of all reports, He then requests for an enrolment form from UG office that has a list of all students who takes that module – it is a CSV file. He uses the dispatch report to update all marks on the csv file He then asks another member of staff to moderate his marking by marking a few of the reports and comfirming his marks are correct. He sends back the csv file to the UG office He has to now return the reports to the students: * He spends few hours sorting them out in alphabetical order. * Splits the pile into categories eg A-K, L-S * During design tutorial, he has 5 points in the room to collect assignments Sources of error: * Human error when manually inputting the marks onto dispatch report Checks: * Uses dispatch report to check that everyone who has handed in their assignment has got a mark (After marking all assignments) * Uses dispatch report as a check for rate of marking * Uses dispatch report to check for students with the same names Assumptions: * CSV file names are in the same order and sequence as dispatch report...
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...How do you correct your student’s grammar mistakes? Instructors often lament the sloppiness of their students’ writing. Grammatical problems abound in college student writing, and when student papers are filled with errors, many teachers feel obligated to correct every sentence-level error they see. While marking each error can be an extremely time-consuming task, it is always the hope that students will read these comments and learn from the corrections. Is this really what happens? Is the time well spent? Unfortunately correcting errors for students will probably not help them learn to correct errors themselves. Only the most conscientious students will pour over your comments and reach for their grammar handbooks for additional information. Rather, in cases where every error is marked and corrected, the student will likely believe that the instructor has done all the work, and that little revision is necessary beyond that indicated by the corrections. If students are not given a chance to revise work, chances are good that they will not attend to your comments at all. Another downfall to correcting every spelling, punctuation, grammar, and capitalization error in a student paper is that it can end up taking the focus of your comments off the content and organization of the piece. Even if you are careful to attend to both mechanics and content, it is important to keep in mind that students can be easily overwhelmed...
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...This involves specifying a specific space for each tool. It should be designed in such a way as to quickly determine if a tool is missing. A popular method is to use some type of foam product and cut out spots for each tool. In a toolroom environment, walls can be used with pegboard and hooks. The item is then outlined and shadowed. Tool identification Some companies require employees permanently mark their tools for tool identification purposes. This provides a way to quickly identify who a tool belongs to when it is found. Tools can be marked using a vibra-peen tool. Some other marking methods such as permanent marker may not be very effective in a hangar environment. If your company requires mechanics to mark their personal tools in a uniform method, be careful of the requirement. It would be best to use mechanics’ initials or the last four digits of their Social Security number as a tool ID marking. Company specific numbers such as employee numbers should be avoided. If the mechanic changes jobs to another company, these numbers will not be...
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...AFT2 – Task 1 2/4/2014 Nightingale Community Hospital (NCH) is a 180-bed hospital, acute care, not-for-profit hospital that prides itself in quality healthcare. In thirteen months, NCH will face their next Joint Commission audit, and based on current findings and statistics they will need to make some adjustments to be compliant. While Joint Commission will address all the Priority Focus Areas: Infection Control, Communication, Medication Management, and Information Management, this summary will concentrate on areas in the Communication area that are lacking. A. Compliance Status UP.01.01.01: Conduct a preprocedure verification process – This Element of Performance is in place to ensure that a hospital is always performing procedures on the right patient. 1. Implement a preprocedure process to verify the correct procedure, for the correct patient, at the correct site. Nightingale Community Hospital currently has a written policy to conduct a preprocedure verification and a Preprocedure Hand-Off form to ensure information is communicated; however, there are areas lacking in the hand-off form. Although the current hand-off form has an area to verify the patient identification/armband and if the site has been marked, there is no area to verify the patient procedure and the procedure site thus leaving the hospital not in compliance with the standard. 2. Identify the items that must be available for the procedure and use a standardized list to verify their availability...
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...Laser safety starts with knowledge. Without it, blindness can happen in the blink of an eye. Lasers span distances at the speed of light, which, according to physics, is the fastest speed possible. There will be no warning before a laser beam does its damage. One instant, you are fine, and the next, you aren't. Besides their near instantaneous speed, laser light is collimated. That is, their rays of light are nearly parallel. This means the energy intensity of a beam diminishes little with distance. Depending on the laser, its beam may spread out by only a tenth of an inch after traveling ten feet. This is quite different from ordinary light, which diminishes in intensity with the square of its distance. For example, its intensity diminishes...
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...[pic] Criterios de Calidad en el Corte por Láser [pic] |:: Planchas y Tubos de: | |[pic] | |Acero en General: |SAE 1010, 1020, 1045; Diamantada, T1 360/500hB; BORA; Zinc/Alum, Galvanizado, Laina Acerada | | |(Fleje azul), Templado; Cromo Níquel; Acero Rápido; etc. | |Espesores: |desde: 0,1mm Hasta: 20mm. | |Tolerancias: |desde: 0,1mm Hasta: 6mm.: ±0,2mm.desde: 8mm Hasta: 10 mm.: ±0,3mm.desde: 12mm Hasta: 20 mm.: | | |±0,5mm. | |Acero Inoxidable: |AISI 302, 304, 310, 316, 420, 430, Diamantada, etc. | |Espesores: |desde: 0,1mm Hasta: 12mm. | |Tolerancias: |desde: 0,1mm Hasta: 6mm.: ±0,2mm.desde: 8mm Hasta:12mm.: ±0,5mm. | |Aluminio: |Temple H. | |Espesores: |desde: 0,1mm Hasta: 10mm. | |Tolerancias: |desde: 0,1mm Hasta: 5mm...
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...Information Search: LASER (Light Amplification by the Stimulated Emission of Radiation) In 1917 a process called Stimulated Emission, this is what makes lasers possible and was thought of by Albert Einstein. Although this was thought of so early, it took another 30 years before other physicists made practical usage of this principle. Once completed, scientists were amazed at the breakthrough, however it didn’t, at the time, have any real use. Lasers is a source of light used in our everyday lives. They are very focused and accurate sources of light, thus we find them almost anywhere and help us in many different ways. They are incredibly useful in the Medical Field. They are often used in Laser Eye Surgery and Laser Ulcer Removal. They do so, because the laser beam is so intense, it burns through a tiny amount of tissue within the eye. The laser can also be used as a scalpel, which can make a small incision to reach the stomach ulcer. Lasers are also used in Compact Disk Players, CDs/DVDs/Blu Ray, Super Market Scanners, Laser Shows, Fiber Optic Cables, Cutting, Measuring Distance and much more. Clearly lasers have a major impact in our lives as advancing human beings. Atoms can get “excited” when they take in light, heat and/or electricity. Usually though atoms will remain in a “ground state” which is more stable, and will return to this state within nanoseconds. However to return to this state, the atoms must relieve themselves of the current...
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...Fibre Laser Cutting Introduction In the Fibre Laser Cutting experiment we were faced with a High Power Laser and required to design a series of experiments to determine how certain parameters affect laser cutting Aim To gain a basic understanding of the operation of High Power Class 4 Industrial Lasers in regards to the cutting of sheet metal, and how varying parameters affects the cuts finish. Objectives 1. Learn basic components of a high power (Class 4) laser system and the basic safety issues involved 2. Learn principles and characteristics of laser cutting 3. Design and perform an experiment to investigate how three process parameters; Laser power, Type of gas and gas flow rate affect cut quality by the analysis of samples 4. Learn basic procedure of sample preparation and analysis using an optical microscope and digital camera system for the examination of the samples 5. Reach evidence based conclusion as to how the three varied process parameters affect laser cut quality Background Information and Safety Procedures A Laser is a device the emits light through a process of optical amplification, this is generated by transitions between high and low energy states in atoms, ions and molecules (species) through various media in the infrared, visible and ultraviolet portions of the electromagnetic spectrum. A Laser works on the principle of light amplification where stimulated emission causes a photon to collide with another...
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...the cost of laser eye operation The advantage of new technology has made possible to clear our vision through a corrective procedures for surgical but the laser surgery for eyes cost is very high. You may pay for more because of the advance in technology and in most of situations you won’t cover the cost for optical insurance plan. For these reason we offering you some foresight to expect that you may consider laser surgery for eyes very near . But surgical price may vary in procedure so the price will also vary depending upon where you going to get the procedure for the surgery.But it is very essential that you should do research before going to sign in a line which is dotted. You should see all the facts carefully and be sure that there will be no hidden charges very first thing is that, you planned to to do corrective surgery for eyes; you should aware of the cost of laser surgery for eyes,so firstly you should consult a professional medical and please enquire about the procedure, then choose the best one fit for your health and also check your health will allow you to do this surgery. There are some requirements for the patients to pass for the test.To correct your visible problems various surgical procudures can be performed.. LASEK,PRK,and LASIK are the most common used laser procedures. RLE(refractive lens exchange) method can be used even though this methd is not approved by FDA.Additionally some other technology options available even for laser technology...
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...About LASIK About LASIK surgery: LASIK is laser vision-correction in the blink of an eye . The ultimate solution to replacing contact lenses and spectacles. What is LASIK? LASIK stands for ‘Laser In-Situ Keratomileusis’ which means ‘ to shape the cornea within its layers with the use of the Excimer laser’. Hi-tech solution combining advanced computer technology with laser precision: LASIK is a skilled procedure that combines the state-of-the-art computer technology with advanced laser precision. While the earlier laser procedure viz PRK treated the surface of the cornea, LASIK treats the inner tissue of the cornea and restructures it in a manner which grains down myopia (minus power) and hypermetropia (plus power). LASIK Knowledge Centre: LASIK procedure -step-by-step: * First, the eye surgeon uses an instrument known as a microkeratome to make a thin flap of the outer layer of the cornea. * Then he folds back the flap, which remains attached on one side. * Next, he uses the cool laser light from the Excimer laser to ’ablate'‘ i.e. remove the pre-determined amount of tissue to reshape the cornea with great accuracy and corrects the individual's refractive error. * The cornea is made flatter to treat near-sightedness, and steeper to treat far-sightedness and/or more spherical to correct astigmatism. * Finally, after the laser is administered, he lays back the corneal flap in its original position, where it bonds itself instantly. * Due to...
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...Laser application in obstetrics and gynecology Abstract : For thelast20years,laser technology has evolved as an important tool in surgical treatment and It is widely used in gynecologyandobstetrics.Especiallyinthetreatmentofvulvarandbenignandpremalignantcervicaldysplasiasitcan be consideredasthegoldstandard.Inprenatalmedicine,lasercoagulationofplacentavesselshasbeenshowntobe superiortoanyotherintrauterinetherapyoftwin-to-twintransfusionsyndromeinmonochorionictwinpregnancies. However, not all expectations in laser technology have been fulfilled. In laparoscopy, for instance, the use of the laser has been abandoned in favor of high-frequency electric surgery. This manuscript gives a short introduction to current therapeutic applications and limits of laser technology in gynecology and obstetrics.: Introduction While the history of laser began in1951,the first medical application in dermatology was reported by Goldmanin1962 . Since then, laser technology has evolved as an important tool in surgical treatment and it is widely used in gynecology and obstetrics. Especially in the treatment of benign and premalignant vulvar and cervical dysplasias the standard treatment involves the application of laser energy . In prenatal medicine, laser coagulation of placenta vessels has shown to be superior to any other intrauter in etherapy of twin- to-twin transfusion syndrome(TTTS) in monochorionic twin pregnancies . However ,not all expectations in laser technology have...
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...Research Paper Wireless Electricity Imagine the following scenario unfolding. Nick has had a long day at work on Friday and is ready to go home. The whole twenty minute drive home all he can think about is how excited he is to take his family on a weekend trip to the beach. As he pulls into his driveway, he notices that the front light isn’t on like usual, but the fact is quickly lost in his mind as a thousand other thoughts are clamoring for his attention. Just as he steps through the threshold of the door, his phone goes off. It’s his wife. Something’s come up, their daughter isn’t feeling well. She tells Nick that they are at the local hospital and is about to tell him to pick something important up at the pharmacy when his phone dies. Panic sets in. The first thought that leaps into his head is what happened to his daughter. The second is what is he supposed to get to help her. After a couple minutes of searching around his house for a charger, Nick is finally able to call his wife back and discover that he was supposed to pick up the allergy medicine his daughter needs. While this situation may seem a bit more dramatic than a normal situation, dead cellphone batteries, and any battery for that matter, are becoming a familiar headache in a wireless world. But what if this headache had a cure? Imagine that instead of Nick’s phone dying once he got home, it started instantly charging once he entered his house. No cord or cable needed, just wireless...
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