...MMA Case Study Lasik Eye Surgery: A Consumer’s Dilemma By Jayapriya JV and Josephine Gunze Executive Summary Myopia is a short-sighted disease which can only be treated by wearing of eye glass, contact lens and Lasik surgery. Linda, Carla and Gwen were friends affected by this disease, Carla’s sister found newspaper concerning Lasik eye surgery which was been treated in Canada with low cost compared to US. Carla and Gwen decided to do their treatment in Canada because it was cheaper than US. Linda wanted to do more research in order to make her decision to stay whether in US to do her Lasik eye surgery or to do it in Canada. Laser eye surgery is being examined by food and drug administration (FDA) had approved Lasik Eye surgery which has less risk compare to Photo Refractive Keratectomy (PRK). After doing lot of research Linda found out insurance was guaranteed through the government policies to clinic in US while in Canada there is no guarantee of insurance to patients. Another factor which she found out from research is while doing surgery in US there is no requirement to sign in agreement, since is a policy in PLIC Clinic through the government to take care of their patient. In LLV Clinic there is a requirement to sign in agreement before doing their surgery, because they do not want to hold responsible for the patient. Carla and Ron had positive experiences during the surgery process which explaining both US and Canada were doing well in their services. Linda has to take...
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...Bangalore Management Academy | A report on “LASIK Eye Surgery : A consumer’s dilemma “ | Marketing Management and Analysis | EXECUTIVE SUMMARY LASIK eye case study is about the important choice of a customer willing to perform an important optical surgery. Since the charges of the operations are not going to be covered by her insurance and due to her limited income, she has to come up with a strategy where she will spend the least minimum. Due the clinical advertisement and her friends’ testimony about the operation, she got enough motivation to undergo the operation. This report highlights how Linda came to make her decision, what are the benefits? Is there some drawbacks? INTRODUCTION The LASIK eye case concerns consumer buying process, how a consumer evaluates his options, alternatives before deciding to go for a brand/product. In order to decide, she went through some collection of data from many sources like her friends, federal us agency (FDA). From that, she narrowed down her choices to LLV-Canada and PCLI clinics for her operations. LLV-Canada has experienced surgeons but their released legal documents gave her second thoughts, on the other end, PCLI is expensive but has a real 'patient care' service. How is she going to solve this dilemma? What is she going to do? CASE ANALYSIS Problem: The problem is to understand the cues that brought Linda to make her choices. What did she take into considerations? What kind of consumer is she? Analysis: Linda...
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...GS1140 There are many technological advancements that have changed the way we live today. One of these technologies is laser eye surgery. Laser eye surgery is eye surgery using lasers that reshapes the cornea (the front clear part of the eye), shifting its focusing power to improve vision. Laser eye surgery is being used every day to correct vision for those who are far sighted and near sighted, and few other vision problems. There are different types of laser eye surgery but the most commonly used type is Lasik. In the near future, laser eye surgery can positively impact our lives, and here are three reasons. Laser eye surgery improves poor vision overall. The results are instantaneous, surgery usually last from 10-15 minutes per eye. Depending on the type of surgery, once the surgery is successfully performed, a person can see and feel the drastic improvements within few days. As technology grows, using this enhancement will reduce the amount of people who having problems seeing whether far or near. There would be more people in the world with 20/20 vision. Perhaps as we continue to advance in technological growth, correction to vision might exceed 20/20 and our eye sight might be sharper than 10 times better than what we see right now. Another benefit with the use of laser eye surgery is individuals will no longer need glasses or contact lens. Following the surgery, patients can discontinue the use of any of those items. So for those who find themselves...
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...About LASIK About LASIK surgery: LASIK is laser vision-correction in the blink of an eye . The ultimate solution to replacing contact lenses and spectacles. What is LASIK? LASIK stands for ‘Laser In-Situ Keratomileusis’ which means ‘ to shape the cornea within its layers with the use of the Excimer laser’. Hi-tech solution combining advanced computer technology with laser precision: LASIK is a skilled procedure that combines the state-of-the-art computer technology with advanced laser precision. While the earlier laser procedure viz PRK treated the surface of the cornea, LASIK treats the inner tissue of the cornea and restructures it in a manner which grains down myopia (minus power) and hypermetropia (plus power). LASIK Knowledge Centre: LASIK procedure -step-by-step: * First, the eye surgeon uses an instrument known as a microkeratome to make a thin flap of the outer layer of the cornea. * Then he folds back the flap, which remains attached on one side. * Next, he uses the cool laser light from the Excimer laser to ’ablate'‘ i.e. remove the pre-determined amount of tissue to reshape the cornea with great accuracy and corrects the individual's refractive error. * The cornea is made flatter to treat near-sightedness, and steeper to treat far-sightedness and/or more spherical to correct astigmatism. * Finally, after the laser is administered, he lays back the corneal flap in its original position, where it bonds itself instantly. * Due to...
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...depending upon where you going to get the procedure for the surgery.But it is very essential that you should do research before going to sign in a line which is dotted. You should see all the facts carefully and be sure that there will be no hidden charges very first thing is that, you planned to to do corrective surgery for eyes; you should aware of the cost of laser surgery for eyes,so firstly you should consult a professional medical and please enquire about the procedure, then choose the best one fit for your health and also check your health will allow you to do this surgery. There are some requirements for the patients to pass for the test.To correct your visible problems various surgical procudures can be performed.. LASEK,PRK,and LASIK are the most common used laser procedures. RLE(refractive lens exchange) method can be used even though this methd is not approved by FDA.Additionally some other technology options available even for laser technology. Naturally the price for the surgery is quoted for ond eye only, you should take this factor in mind. Additionally we can do the same operation with using blade rather by laser but we consider the cost of laser only Last one and half year laser eye operation cost is almost remains constant. This is because of poor condition of economy. The average cost for the surgery is...
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...According to the recent research, almost 100,000 people get LASIK or LASEK surgery annually in Korea for convenience and better first impression. However, there still exist people who hesitate to get surgery because they don’t know well about the LASIK and LASEK. Therefore, it will be very helpful to read this article in that it includes information about procedure and some important matters to consider. First of all, people need to know about the procedure of LASIK and LASEK in order to relieve fear of the surgeries. Both of LASIK and LASEK are based on a principle. Surgeons can adjust the convexity of cornea by cutting sharply the cornea to make eye focus right. Patients don’t need to worry as surgeons will cut cornea by specialized laser. The most important different point is existence of corneal flap. The corneal flap is a part of cornea that is cut by surgeon. In other words, in LASIK, surgeon makes the corneal flap. After the laser reshapes the cornea, the flap is then laid back in place in LASIK, covering the area where the corneal tissue was removed. Then the cornea is allowed to heal naturally. In contrast, only the ultra-thin epithelial "flap" is peeled exposing the cornea for laser reshaping. After the laser treatment is finished a bandage contact lens will be placed on the eye. Next, preliminary patients might be also curious about how to recover and what is important after surgery. Similarly in both surgeries, doctor will have patients rest for a bit, and typically...
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...and medical operations are making huge steps every year as new technology helps them become more precise. The same is true with LASIK surgery. Over the years it has changed, from computer mapping to bladeless surgeries. Despite these advances, there are still complications that can result in visual disturbances post-surgery. To fully understand why these disturbances happen, you have to understand how the eye and LASIK works. The cornea is the part of the eye that focuses the light coming from all around onto the retina. The retina, through little pulses, sends this light to the brain, which reads the pulses as an image. The problem arises when the cornea can’t filter the light properly, causing abnormalities, like halos and glares....
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... Penile Revascularization Surgery Christopher Faulkner Southwestern College Abstract Penile revascularization surgery was first described by Dr. Vaclav Michal in 1973. The common surgical goal is restoring arterial blood flow and perfusion pressure to men with arteriogenic erectile dysfunction. Penile Revascularization Surgery Penile revascularization surgery is also referred to as microvascular arterial bypass surgery, which is performed on patients suffering from arteriogenic erectile dysfunction. This procedure is similar to a cardiac bypass, but within the penis and it is generally performed on healthy men under the age of 50 with no signs of venous leak upon testing. According to Boston University School of Medicine Sexual Medicine, blunt trauma to the perineum and bike riding are some of the most common causes of erectile dysfunction, which can be treated by penile revascularization. The surgical goal of the procedure is to return blood flow to the penis, by performing an arterial bypass. Some of the signs and symptoms a patient may be experiencing prior to surgery are, impotence from having a crushed/blocked artery and even numbness or tingling of the penis. Patients may choose to first try other alternatives such as, erectile dysfunction devices or pharmaceuticals (Viagra) and other patients choose surgery because they prefer a non-pharmaceutical approach. There is an extensive amount of testing that is done preoperatively to identify the ideal patient...
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...Review and Discussion Questions What is the difference between OM and OR/MS? Between OM and IE? Operations management is the design, operation and improvement of the systems that create and deliver the firms primary products and services. Operations research and management science is the application of quantitative methods to decision making in all fields. Operations managers use operations research in their decision making and deal with the same issues as Industrial Engineers. OR/MS is applied mathematics while IE is a discipline of engineering. What factors account for the resurgence of interest in OM today? * Effectively consolidating the operations resulting from mergers. * Developing flexible supply chains to enable mass customization of products and services * Managing global supplier, production, and distribution networks. * Increased commodization of suppliers * Achieving the service factory * Enhancing value-added services * Making efficient use of internet technology * Achieving good service from service firms. Can a factory be fast, dependable, and flexible; produce high quality products and still provide poor customer service from a customer’s perspective? Yes, although the company may be producing a fast, flexible high quality product the factory from the customer’s perspective can still provide poor customer service because they are not meeting the customers’ demands or the customers’ demands are not driving strategy development...
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...Diploma in Commerce Business Environment Introduction Assignment 2 DipMM2 There are a variety of factors that will affect how a business will operate, and decision implement that will change a business. Using SWOT analysis and Porter’s forces we will be able to better dealt with the problem that a business is facing. SWOT stands for strength, weakness, opportunities and threats. Understanding these 4 points in SWOT analysis will enable us the knowledge of business environment we are dealing with, thus allow a better strategy to form. Porter’s five forces include newcomers that could draw away customers, bargaining power of suppliers, bargaining power of buyers, threat of substitute product and lastly the constant rivalry among competitors. Understanding these five forces will help to determine market attractiveness providing us with information of when we can enter or exit certain industry Company Profile Spectacle hut has more than 40 stores throughout the whole Singapore Island. It is consider being the largest local operating optical retail chain in Singapore. Founders Gary Khoo and wife Sara Hay started with the shop in Clementi during 1997. Although working with only theirs saving and met with lots of challenges during the company infancy period, during their last fiscal of 2011 they have cash in about $40 million in revenue. The company main brand, Spectacle Hut, is targeted towards the middle to upper class shopper, carrying high-end brands such as Cartier, Channel...
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...Sample Paper : English Communicative Class-IX (READING COMPREHENSION) Q1. Read the following poem carefully. INDIAN WEAVERS Weavers, weaving at break of day, Why do you weave a garment so gay? Blue as the wing of a bluebird wild, We weave the robes of a new-born child. Weavers, weaving at fall of night, Why do you weave a garment so bright? Like the plumes of a peacock, purple and green, We weave the marriage-veils of a queen. Weavers, weaving solemn and still, What do you weave in the moonlight chill? White as a feather and white as a cloud, We weave a dead man's funeral shroud. -- Sarojini Naidu Read the questions given below and write the option you consider the most appropriate in your answer sheet. (a) What do the weavers weave in the early morning? (i) a bright blue cloth (ii) a dull grey cloth (iii) a soft white cloth (iv) a red coloured veil (b) The __________ is purple and green coloured. (i) dress of the weavers (ii) dress of a newborn child (iii) the queen's marriage veil (iv) the robe of a king (c) Whom does the poet address in the poem? (i) weavers (ii) children (iii) queens (iv) all the above (d) What do the weavers weave in the chilly moonlight? (i) a garment light as a feather (ii) a garment meant to cover a dead man (iii) a garment to keep away the chill (iv) a garment to wrap a newborn child in (e) The three stages of life mentioned in the poem are _____________________ (i) infancy, childhood and senility (ii) infancy, youth and...
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...profit was whatever Enron said it was. 2. Describe the Enron culture. The work environment of Enron was aggressive. This was due to Jeff Skilling’s strong belief in survival of the fittest. Skillings implemented a performance review committee (PRC), where employees were graded from a 1-5. Skillings believed that roughly 10% of people had to be a 5, which meant that they had to be fired. The traders of the company were the most aggressive. One of the speaker said that if he was on his way to his boss’s office to discuss compensation, he would stomp or crush someone else’s throat if that meant his compensation would double. The Enron culture looked up to Jeff Skillings. One part of the film stated that when Skillings got Lasik, everyone got Lasik, indicating that Skillings was a figure to replicate. 3. What is Andy Fastow's significance to Enron? Andy Fastow was the CFO of Enron. The documentary described Fastow’s job as covering up the fact that Enron was becoming a “fantasy land.” Fastow had to report profits despite the fact the Enron was billions of dollars in debt. He hid debts in companies where investors couldn’t see it. Many of the companies had exotic names. One of the companies that Fastow created called LJM, allowed him to stash money for himself. 4. What is Sherron Watkins significance to Enron? Sherron Watkins was the vice president of Enron. She warned Ken Lay that due to accounting irregularities within the company accounting scandals might...
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...Idea 1. What is the big idea? A public program that would educate and help support NASA obtaining a bigger budget. 2. Who and where can they reach out to? List or people and where they could be found that would participate in this program. (Everybody) 3. Why would a program like this be so important? III. Economic Problem Solver 1. How can NASA solve our Economic Problem? A trickledown effect that we could be happy about. 2. NASA receiving a high budget could solve our money issues, education issues and job issues. IV. What has NASA done for us? 1. Commercial Products and New Science. List the day to day items that NASA has brought, as well as some of the bigger products and solutions. 2. Safer roads, refrigerator water filters, LASIK, scratch resistant lenses, the need to miniaturize everything. V. Space Travel 1. Public Space Travel a real possibility. NASA does not have enough funds in order to provide anything like this. Most of the technology for Public Space travel has been brought on by private companies. 2. Private Companies expanded to provide because NASA isn’t. Private companies could soon be our new NASA. 3. NASA has no budget to obtain this reachable goal. It has been estimated that possibly reach Mars in late 2030s, many believe with a bigger budget, NASA could reach Mars with a manned shuttle much earlier than 2030s. VI. NASA Budget 1. Through the years. Statics showing what NASA received financial through the years. 2....
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...hyperactivity disorder (ADHD). The chemical property of these stimulants fine tunes the messages that get received from rapid synapses in the brain (University of Wisconsin-Madison). Although there may a large grey area in concern of the access and use of human enhancement, it should be supported because it is an individual's right, this technology can advance humans as a species, and that it can provide for a better quality of life. The belief that an individual should have full control over what they do to their body is a common right that many will agree with. For instance, someone who goes and gets Lasik surgery and is able to walk around with 20/20 vision should not be considered any less human than a person who wears glasses or contacts. Just because a person chooses to live their life wearing glasses or contacts does not make them more human or “natural” than those who decide to get Lasik for better eyesight (Caplan). From this perspective, it should be noted that the gamble of genetics will always be present and there will always be flaws within us. Therefore, it should not be an immoral thing to wish for betterment since everyone is unique and different from one another. As it is socially accepted for a person to modify their bodies by getting tattoos, piercings, and other trends, it should also be accepted for an individual to be able to go under the knife in order to change their physical features or take medications that have the possibility to alter their mental state or hormonal...
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...There are many technological advancements that has changed the way we live today. One of these technologies is laser eye surgery. Laser eye surgery is eye surgery using lasers that reshapes the cornea (the front clear part of the eye), shifting its focusing power to improve vision. Laser eye surgery is being used every day to correct vision for those who are farsighted and near sighted, and few other vision problems. There are different types of laser eye surgery but the most commonly used type is Lasik. In the near future, laser eye surgery can positively impact our lives, and here are three reasons. Laser eye surgery improves poor vision overall. The results are instantaneous, surgery usually last from 10-15 minutes per eye. Depending on the type of surgery, once the surgery is successfully performed, a person can see and feel the drastic improvements within few days. As technology grows, using this enhancement will reduce the amount of people who having problems seeing whether far or near. There would be more people in the world with 20/20 vision. Perhaps as we continue to advance in technological growth, correction to vision might exceed 20/20 and our eye sight might be sharper than 10 times better than what we see right now. Another benefit with the use of laser eye surgery is individuals will no longer need glasses or contact lens. Following the surgery, patients can discontinue the use of any of those items. So for those who find themselves using bifocals, or reading...
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