...Assignment 4: Integrated Marketing Communications and Customer Satisfaction Integrated Marketing Communications and Customer Satisfaction Lasting Impressions Wedding and Events is a full service wedding and event planning company. The company provides full services for weddings, all types of parties and celebrations, and corporate events. The company’s marketing goal is to be known for the quality of the services that is provided at a reasonable cost to the client. The company wants to portray elegance, luxury, and high quality to its clients and to others in order to gain more from its target audience. The company wants to appeal to future clients through ad campaigns focusing on our image and quality through informative advertising. Informative advertising is used to provide the consumer with the information needed about our services, while also displaying images from different weddings and events that will appeal to the target market. (Borkar, 2012) The company will give the consumer a functional reason to use our services and appeal cognitively to their minds, with a one-sided argument about the benefits of using our services. (Iacobucci, 2012) The goal is that a soon to be bride will see our advertisement and will see everything that she wants to do with her wedding and come to us for her wedding, or for an executive to see the benefits of using us for their company’s next corporate event. The company will use print advertisements in bridal magazines and business magazines...
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...brakes to her climb up for corporate ladder. Roberge was troubled and kept to herself with all these negative feeling. Neither did she brought it up to Ornath about her feeling nor shared it with the higher management. After all, she concluded that she did not have a good rapport with her boss and never clarify with him too. On receiving the official promotion from Ornath, Roberge looked surprised and Ornath regarded this as a positive response from Roberge. Hence, Roberge did not even show her displeasure in the new position through her body language. Main Causes Roberge’s resentment leads her to ponder on the past career experience. She recall on how her previous employer told her that top management was not woman and this left a lasting impression on Roberge. Therefore, she concluded that she was actually being “sidelined” far from being promoted and Nupath was bias toward women in top management. She was quite correct in sense as according to a Newsweek February 27 report on world average of 41 % of women in work force only 27% of them are in...
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...I have found that in our current business climate organizations are no longer hiring those who only posses traditional management skills; rather they are seeking leaders who possess the talent and traits that relate to the charismatic-inspirations component of leadership. Leadership involves interaction between the leader, the followers and the situation. Through this course I understand that in order to influence human behavior to accomplish organizational goals I must become an effective leader, and developing servant and authentic leadership skills are critical. I will discuss why the skills and traits of these theories are critical to influence human behavior and to accomplish organization goals. Effective leaders leave a lasting impression on those who follow them forever changing their lives “people do not leave companies, they leave people”, unknown author. In order to influence human behavior to accomplish organizational goals effective leaders must invest in strengths of their followers. Leadership involves interaction between the leader and the follower. In order to invest in the strengths of my followers I will need the traits of a servant leader. Servant leader is one who demonstrates integrity, altruism, humility, empathy and healing values personal growth, fairness and justice and empowers individuals by investing in the strengths of my team. In other words when leaders focus on and invest in their employees’ strengths, the odds of each person being engaged...
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...Week Three Individual Paper: Leadership Style LDR 531 John Macleod September 16, 2013 Kevin McCoyd Leadership Style When we are tasked with having to decide which of the many leadership theories best fits our individual leadership styles it can be difficult. To make that easier we have been tasked to compare ourselves with a leader in history. We are doing this in order to compare ourselves to specify the theory that best fits our leadership practices. In this paper the leadership style of President Abraham Lincoln will be discussed along with a self-reflection how his style was similar to my leadership methods. Servant Leadership Theory The basis of this leadership style reveals a philosophy that leaders should be servants first. The basis of servant leadership theory in order to be effective the leader has to place the needs of his or her followers, customers, and the community ahead of their own interests. The qualities within this type of leader allows for them to implement their leadership style by allowing them to serve in some capacity. There is a belief that leadership is initiated from within. The distinctiveness of servant leadership is for the leader’s instinctive wish to lead or guide others through serving. It is their desire to raise the level of moral principles of those that are followers. Short of these core characteristics, a leader will not fit the servant leader style. Admired Leader Assessment Abraham Lincoln The...
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...creating memorable experiences that leave a lasting impression. There are many aspects of Experience Design that are used across various disciplines, such as UX, Service Design, Industrial Design, etc. but there is still a lack of understanding of what exactly Experience Design as its own discipline is. Because of how quickly technology is evolving and the freedom people have to choose between brands, services, products, etc. having a positive and memorable experience is crucial to retain users. It is more important now, more than ever, to create memorable experiences that will leave a lasting impression with the users. In the case of Roskilde Festival, the festival producers have created a phrase that is commonly used amongst festivalgoers to describe the experience of the festival knows as “The Orange Feeling.” “Orange Feeling is Roskilde Festival – and it is what makes people return year after year. The orange feeling is hard to describe – it must be experienced. But watch out – it can be addictive”(Roskilde Festival) Bibliography Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. 1st ed. New York, NY: HarperCollins Publishers Coxon, I., Strandvad, S., Pedersen, K. and Benz ed., P. (2014). Experience Design. 1st ed. London: BLOOMSBURY ACADEMIC, pp.viiii, 12, 21, 26, 106-112 Dahl, R. and Schindelman, J. (1964). Charlie and the Chocolate Factory. 1st ed. New York: A.A. Knopf Festival, R. (n.d...
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...Danny Perez Demonstrative Communication Paper Demonstrative communication is a nonverbal way of send and receive messages. Things that everyone does all the time, throughout their days without realizing it. Nonverbal communication, as the name stated, is a message unwritten but "spoken" by facial expression, body language, tone of voice, etc. This demonstrates how someone feels without saying anything. Though harder to manage and understand, demonstrative communication can have a greater and longer-lasting impression than verbal communication ("Effective and Ineffective Communication", n.d). Like any other type of communication, this can be effective or ineffective while also positive or negative for both the sender and receiver; this is meant to emphasize verbal communication Demonstrative communication The effective communication is successful to the sender and receiver; this means that both understood the message. In order for the interviewer have a good first impression, a person has to dress nicely and being confident on a job interview, and that may increase the chances of being hired. Another example would be, when someone is doing something that is not accepted by the other person, the facial expression says everything, like eating something that the other party does not like. Ineffective communication occurs when the message does not successful reaches the receiver, in other words, the message fails, is misunderstood or interpreted differently. There is a famous...
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...Memory Tamara Schantz PSY/300 November 19, 2015 Jennifer Simon Memory “There is no memory or retentive faculty based on lasting impression. What we designate as memory is but increased responsiveness to repeated stimuli” Nikola Tesla. The "Oxford University Press " (2015) defines memory as “the faculty by which the mind stores and remembers information”. Memories are the basis for entire life, who we are and who we will become. Without your memories who are you? How the brain forms memories and the process of retaining information is not completely understood, but in the last few decades’ much research has been dedicated to discovering the way the brain makes memories and where they are stored. Exploration of the brain has provided insight into identifying three critical phases of memory, the maintenance of memory, and the relationship between long-term memory and working memory. Memory can be divided into three critical phases; encoding, storage, and retrieval. All memories are made through sensory input such as, visual, acoustic, and sematic; information received by our brain must be encoded in order to store it or create a memory (McLeod, 2007). For example; memorizing a phone number can be done by encoding visually, writing the number down, or acoustically, repeating the number in your head. Encoding fires neurons in the sensory area of the cortex related directly to the sensation experienced then stored (Mastin, 2010). Memory storage is the location, duration,...
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...Title of Document Your Name DeVry University BUSN115 Introduction to Business and Technology Professor ZZZ Lemonade Stand Informal Business Report INTRODUCTION In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. BRANDING STRATEGY In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). OPPORTUNITIES FOR NEW LOCATIONS Your stand in your...
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...of the most important aspects is the communication they continually encourage from top tier managers to the representatives at the front lines (Kelley, 2001, para.1). Because the airline exists in a business sector that is constantly challenged with change across many categories from new regulations to new technologies, the company must maintain a high level of communication to ensure the success of new implementations for the coordinating across functional areas (Kelley, 2001, para.3). Accomplishing the level of communication necessary to keep costs low, and thereby fares low, is evident in their organizational culture, which uses double the industry average of supervisors, the emphasis on cross-functional teams, and creating strong lasting relationships between union leaders and management (Kelley, 2001, para.6). Because of their stable work environment and their commitment to enacting their espoused values, Southwest airlines is successful in a sector...
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...Title of Document Your Name DeVry University BUSN115 Introduction to Business and Technology Professor ZZZ Lemonade Stand Informal Business Report INTRODUCTION In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. BRANDING STRATEGY In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). OPPORTUNITIES FOR NEW LOCATIONS Your stand in your...
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...MOORES HAPPY TIME LEMONADE Moores Happy Time Lemonade Richard Moore Sr. DeVry University Moores Happy Time Lemonade In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important. You might summarize some of the main points you identified in Part I of this assignment. Branding Strategy In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49). Opportunities for New Locations Your stand in your neighborhood has been very successful and you are considering...
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...THE ROMANS AND CHINA Robert King HIEU 201-B05 September 29th, 2014 The West and East both had major super powers at the same time. The Romans in the West and the Han Dynasty in the East. Both had no idea how large the other was. The Roman Empire and the Han Dynasty both had created strong government systems, military and had vast technology advancement. Though they had major differences, they both made a lasting impression on Eastern and Western civilization as we know it today At the height of the Roman Empire it had close to nineteen provinces stretching as far as Syria. "The simple mention of the Roman Empire is sometimes enough to conjure up an image of something that is immensely stable." Roman's had an emperor which ultimately controlled everything. As same to the Han dynasty the emperor came to power with no regards to the law. The Roman empire had a different way to govern a provinces and a cities. they had some freedom on running their government but always had to pay tax and had to take command from a assigned governor. Then Han dynasty like the Roman's used their military power to take over their land. At the height of the Han dynasty they had thirty-one districts, creating law, currency, a weight system and a measurement system. These systems where to overtake old ones in all of the China. This did not go as well as the Romans approach. The Roman empire took control of areas but did not try and change their culture as much. They still had their own...
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...perception of a negative or undesirable trait in individuals, brands, or other things influences further negative judgments about the traits of that individual, brand, etc. If a person "looks evil" or "looks guilty" you may judge anything he says or does with suspicion; eventually you may feel confident that you have confirmed your first impression with solid evidence when, in fact, your evidence is completely tainted and conditioned by your first impression. The hope that the halo effect will influence a judge or jury is one reason some criminal lawyers might like their clients to be clean-shaven and dressed neatly when they appear at trial. The phrase was coined by psychologist Edward Thorndike in 1920 to describe the way commanding officers rated their soldiers. He found that officers usually judged their men as being either good or bad "right across the board. There was little mixing of traits; few people were said to be good in one respect but bad in another."* The old saying that first impressions make lasting impressions is at the heart of the halo effect. If a soldier made a good (or bad) first impression on his commanding officer, that impression would influence the officer's judgment of future behavior. It is very unlikely that given a group of soldiers every one of them would be totally good or totally bad at everything, but the evaluations seemed to indicate that this was the case. More likely, however, the earlier perceptions either positively or negatively affected those...
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...BUS 306-02 Professor Davis November 10, 2013 Red Bull Case Study 1. List all the ways that Red Bull’s promotional efforts are unique from those of the mainstream. Red Bull’s promotional efforts are unique from those of the mainstream for a variety of reasons: • It reaches smaller groups of consumers in more interactive and engaging ways • It forms deep relationships with customers through emotional experiences • It uses a progressive endorsement and sponsorship strategies • It aims to constantly evolve and develop the brand • It engages with consumers using new and exciting channels of communication • It enhances the customer’s brand experience • It leaves lasting impressions • Creates positive feelings and conviction by nurturing its target’s talents • It embraces innovation • It utilizes digital and social media to drive consumer engagement and loyalty 2. Which promotional mix elements does Red Bull use? What grade would you give Red Bull on integrating these elements into a core marketing communications campaign? Today, Red Bull’s promotion mix consists a blend of advertising, public relations, and directmarketing tools that it uses to communicate customer value and build customer relationships (Kotler & Armstrong, 2012, p. 406). Red Bull provides Grade A efforts on integrating these elements into a core marketing communications campaign. Red Bull utilizes the powerful tool of advertising. Through advertising...
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...Violence in Music Videos and Music Lyrics has a negative impact on children. Music videos that expose profanity and sexuality are inappropriate and leave a negative impression on young children. Violence in music videos can cause health problem. Music videos that promote negative lyrics are affecting young children. Music lyrics with vulgar languages affect the development and well-being of young children. For example, the study author (Stone, 2009) found “that music with explicit references to drugs, sex or violence can be associated with negative effects on school work behavior and emotions” (p. 2). Media violence not only provokes violence among children, it provokes sexual behaviors. However, Music videos add reinforcement to what is being heard with the use of visuals. Rap music video shows an elevated level of content presented of tobacco and alcohol use than any other kind of music videos. Exposure to violence, sexual imagery and alcohol in music videos persuade violent and hostile feelings, potentially aggressive behavior that may direct them to certain types of sadistic behavior. Teens listen to on an average 40 hours of music per week. Children under eight are still developing emotionally. They cannot distinguish between reality and fantasy. They tend to imitate what they hear on the radio and see on T.V. They idolize artists and build themselves to be like them. Children use music to obtain and control of their sensitivity level and to deal with seclusion...
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