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Lewin's Force Field Analysis

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Lewin’s Force Field Analysis Lewin’s force field analysis is a decision making tool used to look at the driving and restraining forces of the present or desired state of the business - usually . It looks at the forces in relation to whether it is helping or I will use this to assess whether using an app strategy will ultimately benefit Nintendo in increasing it’s market share. Nintendo should have used something such as this type of planning tool because it lays out the different forces that for and against that certain decision (change). However, Lewin’s force field analysis does have limitations, in terms of being subjective as to how each force is weighted. As I am an external party looking at the industry, what I may feel significant may not apply for the professionals in the industry. So to counteract this each restraining or driving force evidence from different sources to underpin the logic. Driving Forces …show more content…
This can be further supported by the fact that Sony and Microsoft have both improved and released newer versions of their popular consoles (i.e. Xbox One, PS4, etc…), that did not receive as negative of a response as the Wii U had.
The reason for putting the 6 as the weight of this driving force is because the significance of a decrease in market share is quite big, as it is alerting when a business starts to lose market share. Therefore, I believe that putting it down as quite strong is important to emphasise the significance of losing market

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