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Life Insurance

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Submitted By sharoncoutinho
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Sharon Coutinho

P.G.D.M.

P-04

Life Insurance in Talent Exodus (Case Study)

Q. Assume you are the A.V.P. Sales, what will you do to achieve the projected sale that is 100%, and the current sales are at 60% in your region?

FACTS of the Case

❖ Costs rising significantly due to regulatory issues

❖ Lost 1.5 million agents in the last two years

❖ High attrition with 20,000 full-time executives having quit

❖ Growth in the sector has been erratic as fresh policy sales plunged after the Insurance Regulatory Development Authority enforced a new set of norms in September 2010 for the controversial Unit Linked Insurance Products (ULIPs).

❖ Norms benefit consumers, but reduce profitability of firms and cut agent commissions.

❖ ULIP typically constituted 30% of the total premium collection in 2009-10, but sales have fallen sharply since the norms came in.

❖ Finance minister P Chidambaram has underlined the need to revive the sector.

❖ To introduce the Insurance Bill in the current Parliament session

❖ Bill seeks to increase FDI in insurance sector to 49%

❖ In the last few years, no global insurance firm has entered India

FACTS besides the Case (that may affect the solution):

➢ The commission of the agents cannot be tampered as the commission percentage is prescribed by IRDA

➢ Introductory of bills in the Parliament are very time consuming (take a long period of time)

➢ Even introductory of a new plan by the company would take time resulting in much greater losses for the company as well the economy.

➢ ULIP 70% ,Commission up to 4%

➢ Term Product 10% ,Commission 10-35%

➢ Endowment 3-4%, Commission 10-35%

➢ Pension 10% ,Commission 2%

➢ Child Plan 7% ,Commission 2-4%

Solution:

Keeping in mind all the Facts of the

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