Likeability is a key feature that a persuader can have that effects the audience positively. Likable persuaders make the audience feel good and then that positive feeling is transferred into the persuaders message, which in turn causes more compliance. Ergo, a more likable person is more than likely going to be a good persuader. Likeableness causes a somewhat nonconsicous and positive reaction from an audience who is being persuaded for a number of reasons. First of all, it lowers people’s defenses because they are either distracted by or attracted to the person who is giving the persuasive message. Additionally, when interacting with a likable person, it puts people in a good mood which lowers defenses and associates positive thoughts with