...Burt’s Bees Has Buzzed its Way to the Top of the Natural Care Product Market Kelsey Morales, Madeleine Tessier, Kelsey Rosentreter TABLE OF CONTENTS Table of Contents…………………………………………………………………………………………..…….…..2 Thesis Statement………………………………………………………………………..……………….…..….……3 Introduction to Burt’s Bees History…………………………………………………………………...….……..…4-5 (Kelsey Morales) Burt’s Bees is a Green Company…………………………………………………………...…….…...….………5-6 (Kelsey Morales) Charity and Giving back to the Community……………………………………..………………………….………6 (Kelsey Morales) Clorox Takes over Burt’s Bees Ownership…………………………………………………...……….…………6-7 (Kelsey Rosentreter) The Current Company Structure…………………...…………………………….…………………….……………8 (Kelsey Morales) Steps of Product Production…………………………………………………….…………………………….……..8 (Kelsey Rosentreter) Product Mix……………………………………………………………….........................................................8-10 (Madeleine Tessier) Packaging…………………………………………………………………………………………………………10-11 (Madeleine Tessier) SWOT Analysis …………………………………………….……………………………………………………11-12 (Kelsey Rosentreter) Conclusion………………………………….………………………………………………………………….…12-13 Bibliography…………………………………………….………………..………………………………….……14-15 Thesis statement: Burt’s Bees is an earth-friendly personal care product company that specializes in 100% natural products. They offer many different product lines and are sold in a variety of stores, both locally and internationally. . In this research report we will demonstrate...
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...Dr. White English 1301 October 26, 2012 The Bee’s Knees are Crippled “The busy bee has no time for sorrow” – William Blake Pollen production has been a growing industry in America since 1865. Not only do bees provide honey for local and national citizens, but the pollen found in most male bees has been proven to help in curing and preventing diseases that have struck those who suffer from seasonal allergies, and the pollen has been most recently used as a vitamin to prevent Alzheimer’s disease. Until recently, there has been no debate regarding the extraction of bee pollen for medical purposes. However, changes in Federal Drug Administration (FDA) regulations now threaten the experimental use of bee pollen. In his documentary entitled: Won’t You Please Help Us with the Bees? Jon Stewart argues for the continued extraction and production of bee pollen for medical purposes. Stewart uses many rhetorical strategies in his argumentative film. Stewart details the debate as this: local farmers and beekeepers have, historically, held all rights as owners of the pollen and honey produced by bees. Therefore, farmers and beekeepers who own the bees reserve all rights (and risks) that accompany managing bees and their pollen. However, in 2006, the FDA enacted the Please the Bees Act, which enabled corporations and contractors to “seize the bees” if any potential outbreak of bees threatened the safety of residents who lived near bees. Also, since the pollen has not been inherently...
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...Current situation 2 Current Situation: 2 1. Company purpose 2 2. Industry Sector 2 3. Size and Location 2 4. Location 2 5. Number of employees 2 6. Current exporting activities 3 7. Other relevant information 3 8. Company product / services / markets 3 9. Initial description of chosen product/service for export and country 6 Planning export offering 7 1. Customer Profile and Needs 7 3. Potential size of this Market 11 4. Partners / associates that you will need 11 Initial Country Analysis 14 1. Country risk rating 14 2. Issues/ Product modifications required for market 15 Environmental Analysis of Market 16 Macro Analysis 16 Micro Environment 17 Entry Strategy, Implementation & Operational Changes 19 Entry Strategy 19 Implementation 19 Operational Changes 20 Conclusions and Recommendations 20 Bibliography 20 Appendices 20 Current situation 1. Company purpose The way I explain the purpose is as company named “ECO STORE”. The meaning by ECO is GREEN, the reason I use the word GREEN because when people see green things which the first idea comes in mind is nature and free from contamination and nothing chemical and 100% sure harmless for human body. And the meaning by STORE is “putting every ECOed things together”. So the purpose of the company is making human’s life healthier and not let any chemical thing to harm us. 2. Industry Sector As a company who has been focusing on the career in “Green (As...
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...The Drug Marijuana Marijuana is one of the most commonly used illicit drugs being used today in America. It is the dried leaves, flowers and seeds from the hemp plant, Cannabis sativa. The plant contains the chemical delta-9-tetrahydrocannabinol (THC). Marijuana has many different names such as, weed, cannabis, dope, pot, etc. In the past few years the numbers of marijuana use has increased especially in young teens. Marijuana can also be consumed in foods such as; brownies, cookies, candies, cupcakes, lollipops and can be mixed inside of beverages. Marijuana that can be consumed are called edibles. People smoke marijuana out of joints or use bongs which is better for you more over than joints and blunts which are cigars that are dumped out and marijuana is then put in and rolled up. People also use vaporizers which collects the vapor of the THC instead of inhaling it which is better for the body if you are a frequent smoker. People are now smoking marijuana extracts which are richer in THC. This practice of use is referred to as dabbing. The various forms range from hash oil, wax, and shatter. Hash oil is a type of gooey liquid. The wax is a soft solid with a type of texture that’s like lip balm. Many use the wax to cover a blunt which is another name for a cigar that’s filled with marijuana. Shatter is a hard, amber-colored solid. These extracts have a high dosage amount of THC which can send some users of these extracts to the emergency room. Some the extracts contain...
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...any disease or illness that is caused by the type of bacteria called Neisseria meningitides, also called meningococcus (Meningococcal disease, 2015). The first documented outbreak was over two hundred years ago in Geneva in 1805 which circulated rapidly and killed thirty three people. The first case ever recorded in America was in 1806 in Medford, Massachusetts (Fredericks, n.d.). A European physician, Professor A Weichselbaum, discovered the cause of the mysterious cerebro-spinal meningitis illness in 1887 and Penicillin was the first antibiotic used to fight the disease. In 1978 the first vaccine was created and mass vaccinations during that year caused a substantial decline in the number of meningitis outbreaks (Fredericks, n.d.). There are three main types of meningococcal disease serogroups: B, C, and Y. Worldwide there are also A and W-135. USA vaccines cover A, C, W-135, and Y but not B (Coffee, 2015). The incubation period of meningococcal disease ranges from 2 to 10 days. The disease is spread through saliva and respiratory droplets. The most common way people transfer the disease is through kissing, sharing drinks, sharing used silverware, sharing lip balm, and close contact with an infected person who may cough or sneeze within three feet of an individual. Meningococcal meningitis is a fast moving, deadly infection that kills 10 to 13% of its victims within a matter of hours or days (CDC, 2015). Those that do survive usually have severe complications associated with...
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...Burt’s Bees: Leaving the Hive 1. A. Market: Natural - organic personal care; develop, manufacture and distribute; targeting LOHAS (NMI, 2007) consumers, around the world. B. The market is the industry where the organization competes, and it needs to be specifically defined. In general, the requirements for an appropriate market definition include: a) should be narrowly defined; b) should include at least 90% of the company’s sales and c) a “real” market as defined by customers and competitors (Kulzick, 2007). Market definitions to be complete should include four different factors: 1. Company’s product or service ( Natural – organic personal care products that include: (Lip balm, oral care, hair care, body care, face cleansing and care and outdoor – sun care). 2. Customer ( Someone who pays the money for the service and/or product. According to the Natural Marketing Institute (2007), the Natural-Organic Personal Care Products Market targets consumers classified as LOHAS consumers. LOHAS is the acronym for Lifestyles Of Health And Sustainability. This refers to an integrated consumer group, which has a meaningful sense of environmental and social responsibility and incorporates those values into purchasing decisions. LOHAS is a critical target for companies marketing natural and organic personal care products because these consumers opinions are very influential and help push healthy environmentally- friendly products into the mainstream...
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...Travel Poster Betty Kapasa Nur/408 Professor: Jacqueline Paik June 8, 2011 University of Phoenix This writer’s country of choice is Zambia located in the southern part of Africa. Zambia’s history goes back to the debut of Homo sapiens: evidence of human habitation going back 100,000 years has been found at Kabwe, north of Lusaka. Beginning around 1000 AD, Swahili-Arab slave-traders gradually penetrated the region from their city-states on the eastern coast of Africa. Between the 14th and 16th centuries a Bantu-speaking group known as the Maravi migrated from present-day Congo (Zaïre) and established kingdoms in eastern and southeastern Zambia. In the 18th century, Portuguese explorers following the routes of Swahili-Arab slavers from the coast into the interior became the first known European visitors. After the Zulu nation to the south began scattering its neighbors, victims of the Difaqane (forced migration) began arriving in Zambia in the early 19th century. Squeezed out of Zimbabwe, the Makalolo people moved into southern Zambia, pushing the Tonga out of the way and grabbing Lozi territory on the upper Zambezi River. Zambia is a land locked country with a population 12,935,368. Kenneth Kaunda, a militant former schoolteacher, took over the leadership of the Africans from the more moderate Nkumbula and in 1959 formed a new party, the United National Independence Party (UNIP). Following a massive civil disobedience campaign in 1962, Africans were given...
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...1.0SECTION A 1.1PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs. 1.2CURRENT TARGET MARKET Billabong is a brand that offers numerous products designed to accommodate numerous lifestyles. Included in their extensive range are products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint, however, it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3CURRENTLY SOLD In the mid 1980's, just over ten years since the birth of Billabong, the successes of the small Australian brand were being recognised world wide and Billabong products were in high demand. This led to the export of Billabong products to the global market with countries such as the USA, Japan, New Zealand and Europe first in line. Today, the product range available extends as far as 2200 lines in Australia, 1300...
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...Azad institute of management assignment submitted by: Marketing management Maybelline Logo’s[pic][pic][pic][pic] [pic][pic] About Maybelline [pic] From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully. Maybe she’s born with it. Maybe it’s Maybelline. Maybelline is an American makeup brand sold worldwide and owned by the French cosmetics giant, L'Oréal.[1] Their slogan is Maybe she's born with it. Maybe it's Maybelline. [2] History The Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, in his early 30's noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams renamed it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary...
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...Grades of Oils and Their Uses Technically, there are eight grades of olive oil. For practical purposes, you only need to know about the four that are sold in U.S. food markets: By Nancy Loseke I know people who can deftly maneuver through a restaurant wine list the size of a New York City phone book, but who absolutely clutch when they have to choose a bottle of olive oil at their supermarket or gourmet store. “How much do I want to spend? Is Italian oil better than Spanish? Virgin? Extra virgin?” They scroll through the questions in their minds, all the while suppressing an urge to make a run for the canola oil and leave all that uncertainty in Aisle 2. There are, admittedly, a mind-boggling number of olive oil choices on store shelves compared to just a few years ago. Even the tiny neighborhood market around the corner from my office—the place I go when I need cat food or laundry detergent on short notice—displays more than half a dozen olive oils. Nearby, an “upscale” grocery stocks more than 100. America’s collective insecurity about olive oil is rooted in inexperience. Even today, with all the hype about olive oil’s health benefits (see below) and foodie curb appeal, only 30 percent of Americans have a bottle or two in their pantry. We’ve been, in the eyes of the world’s olive oil cultures, a bit sophomoric in our tastes, gravitating to the “extra light” oils some Europeans wouldn’t use in their lamps. But we’re trainable, and I daresay, quick studies. Take wine...
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...S BOOTS: HAIR-CARE SALES PROMOTION w 905A22 Pankaj Shandilya prepared this case under the supervision of Professors Robert Fisher and Murray Bryant solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Ivey Management Services Version: (A) 2008-03-20 In early November 2004, on a cold winter afternoon in Nottingham, England, Dave Robinson was planning his sales promotion strategy for a line of professional hair-care products at Boots. The professional hair-care line consisted primarily of shampoos, conditioners and styling products (gels, wax, mousse, etc.) developed in collaboration with United Kingdom’s top celebrity hairdressers. Robinson’s challenge was to select one of three promotional alternatives — get three for the price of two (“3 for 2”)...
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...my pocket! – would be in the empty fruit jar in the cupboard. I would remember then that rolls were that Grandmother wanted because recently she had lost three molars. Foy young people like my cousins and myself, she had always said that the kind called pan de sal ought to be quite all right. The bread of salt! How did it get that name? From where did its flavor come, through what secret action of flour and yeast? At the risk of being jostled from the counter by early buyers, I would push my way into the shop so that I might watch the men who, stripped to the waist, worked their long flat wooden spades in and out of the glowing maw of the oven. Why did the bread come nut-brown and the size of my little fist? And why did it have a pair of lips convulsed into a painful frown? In the half light of the street, and hurrying, the paper bag pressed to my chest, I felt curiosity a little gratified by the oven-fresh warmth of the bread I was proudly bringing home for breakfast. Well I knew how Grandmother would not mind if I nibbled away at one piece; perhaps, I might even eat two, to be charged later against my share at the table. But that would be betraying a trust; and so, indeed, I kept my purchase intact. To guard it to harm, I watched my steps and avoided the dark street corners. For my reward, I had only to look in the direction of the sea wall and the fifty yards or so of riverbed beyond it, where an old Spaniard’s house stood. At low tide, when the bed was dry and the rocks glinted...
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...A REPORT ON AVON PRODUCTS Submitted to: Submitted by: Mr. Vikas Anand Neha Sharma Faculty, LPU RR1002B37 11009270 COMPANY PROFILE Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $9.9 billion worldwide as of 2007. AVON PRODUCTS was founded in 1886, Inc. (Avon) is the largest direct seller of beauty and beauty- related products. With $10.7 billion in annual revenues in 2008(up 8% from 2007), Avon and its approximately 42,000 associates now serve valued customers in more than 100 countries worldwide. Our primary distribution channel is direct selling by our more than 5.8 million Avon sales representatives. Together, these ”Avon ladies” as they are affectionately known, help us to reach millions of customers around the world and handle upwards of one billion transactions annually. Company style Avon Products is a multi-level marketing company. The company's chairman and CEO is Andrea Jung, who was promoted to the position in 1999. She has completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies. Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. In the United States, products may be found through Representatives...
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...BRAND MANAGEMENT Case No. 3 SNAPPLE: REVITALIZING A BRAND INTRODUCTION In the 1990s, Snapple Corporation was one of the leading “New Age” beverage brands when the category was just beginning to take off. With the combination of a unique product, package design, and quirky advertising, the company grew form a regional underground favorite toa nationally recognized brand. Snapple’s rise in the beverage industry was crowned in 1994, when the Quaker Oats Company purchased Snapple for $1.7 billion. Quaker expected to make Snapple a major player in the industry, as it had done with GAatorade. However, the company was unable to capitalize on the brand’s previous success. In 1997, Quaker sold Snapple to Triarc Beverage Group for $300 million. Triarc faced a number of challenges, including reversing the sales slide, revamping the distribution system, and creating new products that will enable growth. Most importantly, Triarc had to find a way to reconnect the brand with its consumers. Triarc successfully resurrected the Snapple brand, and in 2000 sold Snapple to Cadbury Schweppes for $1.45 billion. Cadbury Schweppes then faced the challenge of maintaining Snapple’s brand strength in an increasingly competitive beverage environment. THE EMERGENCE OF SNAPPLE The roots of Snapple Corporation date back to 1972 in Brooklyn, New York when brothers-in-law, Leonard Marsh and Hyman Golden, left their window-washing business and teamed up with Marsh’s childhoAod friend and health...
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...INDUSTRY PROFILE Hand & Body Care in France Reference Code: 0164-0114 Publication Date: September 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com France - Hand & Body Care © Datamonitor. This profile is a licensed product and is not to be photocopied 0164 - 0114 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The French hand & body care market shrank by 2.4% in 2009 to reach a value of $813.9 million. Market value forecast In 2014, the French hand & body care market is forecast to have a value of $804 million, a decrease of 1.2% since 2009. Market volume The French hand & body care market shrank by 2.9% in 2009 to reach a volume of 96.2 million units. Market volume forecast In 2014, the French hand & body care market is forecast to have a volume of 83.9 million units, a decrease of 12.8% since 2009. Market segmentation I Premium body care is the largest segment of the hand & body care market...
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