Summer Internships 2011
PGDM 2010-12
Summer Internship Project Report on “LIVE PROJECT ON BRANDING IN EMERGING
CHANNEL FOR MEN PERSONAL CARE CATEGORY”

Undertaken at
ITC LTD

JAIPUR
Submitted By:
(AJAY RAJ SINGH SHEKHAWAT)
(Student Roll No.10GMOO1)

Company Guide: Faculty Guide:
Mr. VINOD MEWANI Mr. RUSTAM BORA AREA EXECUTIVE ASST PROFESSOR ACKNOWLEDGEMENT

The making of any project requires contribution from many people, right from inception till its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience.

We would like to thank Mr. Rustam Bora Asst. Professor and Mr Vinod Mewani Area Executive ITC ltd for being a source of inspiration and for the valuable suggestions provided throughout. His constant follow-ups and result orientation ensured that we successfully meet the deadlines.

The making of any project requires contribution from many people, right from inception to its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We thank our colleagues and friends for providing constant encouragement and help. Finally, we are grateful to our families for their moral support and understanding.

“Teachers open the door, but you must enter by yourself”

AJAY RAJ SINGH SHEKHAWAT

EXCUTIVE SUMMARY
This study titled “Live Project Branding in Emerging Channel for Men Personal Category" The main objective to initiate a study on salon outlets for emerging a new channel and potential for the personal care in fiama di wills in men category. Understand the channel in term of need and category. By studying these outlets and dividing them in terms of posh area wise, location and size of outlet, customer profile and foot fall, employee working, brand they use , customer spend . So by that these outlets is divided in form of gold outlets, silver outlets, bronze outlet by area wise and find in them most opportunity outlet for visibility and product sale potential .
During project I covered Jaipur city and find out the major salon outlets for visibility and sale of product and from them some salon outlets like Shades, style and Style ‘N’ Scissors, Jitendra hair cutting saloon, NIMS Vicky’s, New look, and many other

Further it was seen from the final findings The effective visibility of product can be done by gold outlets the reason is that mostly of them are unisex salon and their location is on pose area the customer area of upper class and upper middle class. This class spends more money for their luxury life and quality product.

The effective sale and visibility can be done by silver outlets. The reason is that mostly customer of upper middle class and middle class and they are ready to sale product and they give the space for visibility according to suitable for them and company representative needed and in return outlets owners get the benefit in term of money and sale of product they get the margin that motivate to them join with the company. Some outlets are not ready for product visibilities some reason are in gold outlets mostly representative are not interested they say that this product is also sale out in organized and unorganized store. We sale only professional product which are sale in only salon outlets.

If anyone who is interested they put condition that space for visibility according to them and they are not satisfied by the company benefit so they want to increase benefit if yes than fine otherwise they say no.

In silver outlets most of the owner is ready to provide space for visibility but the company have some condition that the product which will visible it should be cash purchase. Most of the outlets are disagree on this condition.

CHAPTER 1: ITC LTD INTRODUCTION 1.1: Company introduction………………………………………...…6 1.2: Introduction of FMCG & ITC LTD Personal Care……………7 1.3: Vision…………………………………………………………….8 1.4: Mission…………………………………………………………..8 1.5: GLOBAL HONOUR……………………………………………8
CHAPTER 2: WORKING OF GROCERY DEPARTMENT 2.1: Grocery retail is key to ITC LTD……………………………….12 2.2: Grocery retail channel…………………………………………..12 2.3: Role of grocery DS……………………………………………..13 2.4: Role of grocery Team Leader………………………………….13
CHAPTHER 3: PRODUCT PROFILE 31 Detail of product.......................................................................14 32 Brand Tagline………………………………………………………18 3.3 Brand Ambassadors……………………………………………..18

CHAPTHER 4: ORGANISATION STRUCTURE………………...19
CHAPTER 5: BRANCH STRUCTURE……………………………20
CHAPTER 6: PROJECT: 6.1 Duration of Training...................................................................21 6.2 Objective of Training………………………………………………21 6.3 Responsibilities as a Student Intern……………………………..22 6.4 Scope of Duties Assigned…………………………………………22 6.5 Accomplishments…………………………………………………..22
6.6 New Knowledge Acquired………………………………………….88
CHAPTER 7:
7.1FINDING………………………………………………………………89
7.2: SUGGESTION………………………………………………………90
7.3Conclusion……………………………………………………………91

BIBLIOGRAPHY: ……………………………………………..…….……94 APPENDIX……………………………………………………….93

CHAPTER 1: COMPANY INTRODUCTION

INDIA TOBACCO COMPANY LIMITED
ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part." ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hotelier. Over time, the strategic forays into new businesses are expected to garner a share of these emerging high-growth markets in India. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 26,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalizing environment to consistently reward more than 408,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value, For the Nation, For the Shareholder."

1.2: INTRODUCTION OF FMCG AND ITC LTD PERSONAL CARE

The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the country and over the years has been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists, personal care, household care and food & beverages. The Indian FMCG industry is largely classified as organized and unorganized. This sector is also buoyed by intense competition. Besides competition, this industry is also marked by a robust distribution network coupled with increasing influx of MNCs across the entire value chain. This sector continues to remain highly fragmented. In line with ITC's aspiration to be India's premier FMCG company, recognized for its world-class quality and enduring consumer trust, ITC forayed into the Personal Care business in July 2005. In the short period since its entry, ITC has already launched an array of brands, each of which offers a unique and superior value proposition to discerning consumers. Anchored on extensive consumer research and product development, ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers.
ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally. ITC's state-of-the-art manufacturing facility meets stringent requirements of hygiene and benchmarked manufacturing practices. Contemporary technology and the latest manufacturing processes have combined to produce distinctly superior products which rank high on quality and consumer appeal. Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior, differentiated products that meet the consumer's stated and innate needs. The product formulations use internationally recognized safe ingredients, subjected to the highest standards of safety and performance. The Company’s unwavering focus on quality, innovation and differentiation backed by deep consumer insights, world-class R&D and an efficient and responsive supply chain will further strengthen its leadership position in the Indian FMCG industry.

1.3: ITC VISION
Sustain ITC’s position as one of the India’s most Valuable corporations through world
Class performance, creating growing value For the Indian & the company’s stake holders 1.4: ITC MISSION
To enhance the wealth generating capability of Enterprise in a globalizing environment, delivering Superior & sustainable stake holder value. Over the years, ITC has evolved from a single Product Company to a multiple business corporation. Its business separated over a wide spectrum, Ranging from cigarettes & tobacco to hotels Packaging, paper & paperboards & international.
1.5: GLOBAL HONOUR
ITC constantly endeavors to benchmark its products, services and processes to global standards. The Company's pursuit of excellence has earned it national and international honors. ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of "the world's best big companies". Forbes has also named ITC among Asia's 'Fab 50' and the World's Most Reputable Companies.

 ITC has several firsts to its credit:
 ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with the latest G3 guidelines of the Netherlands-based Global Reporting Initiative (GRI), a UN-backed, multi stakeholder international initiative to develop and disseminate globally applicable Sustainability Reporting Guidelines.
 ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award. It won the $100,000 Award for the year 2005 for its trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural India. The Development Gateway Award recognizes ITC's e-Choupal as the most exemplary contribution in the field of Information and Communication Technologies (ICT) for development during the last 10 years. ITC e-Choupal won the Award for the importance of its contribution to development priorities like poverty reduction, its scale and reliability, sustainability and transparency. ITC has won the inaugural 'World Business Award', the worldwide business award recognizing companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programmer (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF).
 ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for its invaluable contribution to the triple bottom line benchmarks of building economic, social and natural capital for the nation.

 ITC has won the Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007, the Award for 'CSR in Emerging Economies 2005' and 'Excellence in Corporate Governance' in the same year. These Awards have been instituted by the Institute of Directors, New Delhi, in association with the World Council for Corporate Governance and Centre for Corporate Governance.
 ITC Hotel Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating - the highest green building certification globally.
 The Company's Green Leaf Threshing plants at Chirala and Anaparti in Andhra Pradesh are the first units of their kind in the world to get ISO 14001environment management systems certification.
 ITC's cigarette factory in Kolkatais the first such unit in India to get ISO 9000 quality certification and the first among cigarette factories in the world to be awarded the ISO 14001 certification.
 ITC Maurya in New Delhi is the first hotel in India to get the coveted ISO 14001Environment Management Systems certification.
 ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14001.
 ITC Infotech finds pride of place among a select group of SEI CMM Level 5 companies in the world.
 ITC's Green Leaf Threshing plant in Chirala is the first in India and among the first 10 units in the world to bag the Social Accountability (SA 8000) certification.
 ITC's R&D Centre at Peenya, Bengaluru has the distinction of being the first independent R&D centre in India to get ISO 9001 accreditation and certified with ISO 14001 for Environment Management Systems by DNV. The R&D Centre is also certified for the standard ISO/IEC17025:2005, by National Accreditation Board for Testing and Calibration Laboratories (NABL). This certification is awarded for "General requirement for the competence of Testing & Callibration Laboratories".
 ITC Chairman Y C Deveshwar has received honours over the years. Notable among them are:
 The Padma Bhushan, one of the highest civilian awards in the country by the Government of India in recognition of his distinguished service of a high order to the nation in 2011.

CHAPTER 2: GROCERY DEPARTMENT:

2.1: GROCERY RETAIL IS KEY TO ITC This channel share significant share of industry and the imperative is to continually grow ITC share and quantum of business from this channel. Visibility excellence in grocery retail is ensured through proper execution, maintenance and monitoring of merchandising inputs with the assistance of third party merchandisers and team leaders. And outlets servicing to be in line with business potential of respective category groups and main focus on classified outlet to build servicing and focus in the right outlets.

2.2: GROCERY RETAIL CHANNEL
ITC FMCG category has a large number of stock key units the grocery channel has been spilt by following category groups to provide a SHARPER FOCUS & SUPERIOR QUALITY OF SERVICING.
Grocery retail channel is divided into 5 segments for distribution of products they are:
PREMIUM Outlets: In this category the product is supply in outlet are all foods includes bingo, all personal care, agarbatti, instant mixes & pasta, matches.
Grocery 1: In this category the product is supply in outlet are stables, biscuits, confectionary, ready to eat (includes instant mixes and pasta), cigarettes.
Grocery 2: In this category the product is supply in outlet are shampoos, soaps, agarbatti, matches.
Grocery 3: In this category the product is supply in outlet are bingo.
Common: In this category the product is supply in outlet are all foods (includes bingo) all personal care, agarbatti, matches.
2.3: ROLE OF GROCERY DS The main role is products availability in the right outlet with right quality and than ensure that every call to an outlet is productive and strive to maximum range of sell in to an outlet and ensure that grow in business from each outlet and monitoring freshness as per norms and ensure stock rotation and maintain visibility and built trade relationship and as norm credit management at an outlet level.
2.4: ROLE OF GROCERY TEAM LEADER
The main work is give training, development & motivation of his ds team and responsibility for DS performance and supports the DS in driving category/ range/ focus stock key units availability /productivity. Responsible for improving distribution measures in the channels ,credit management and conflict resolution at an outlet level and prospecting for new high potential outlet and monitoring and tracking competition activities .
Role of grocery delivery units: The delivery of order taken has to be done on the very next day. And ensure that delivering is done on time .They use public transport for delivery. Visibility guidelines (unpaid visibility)

CHAPTER 3: PRODUCT PROFILE:

3.1 DETAIL OF PRODUCT: FIAMA DI WILLS In September 2007, ITC launched Fiama Di Wills, a premium range of personal care products comprising shampoos, conditioner, shower gels and bathing bar. The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care. The Fiama Di Wills product portfolio has been developed by scientists at the ITC R&D Centre, leveraging the expertise of International product formulation specialists. The fragrances, aesthetics and packaging have been developed in collaboration with European specialists.
Fiama Di Wills products are targeted at the young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful. The range combines exotic naturals like Sage, Watercress, Magnolia blossoms and the best of contemporary science like Hydro Restorative System and Cuticle Restore Technology to make the consumer feel beautiful, today, tomorrow.
Fiama Di Wills Shampoos developed in collaboration with Cosmetech Labs Inc., USA, offer a range of five variants. Each of these is designed to deliver a specific hair benefit to the consumer : • Everyday Mild (with extracts of Thyme & Juniper) is a gentle caring shampoo suitable for regular use.( 200 ML, RS 115 /100 ML, RS 59,/ 9ML RS 3)
• Aqua Balance (with extracts of Magnolia Blossoms & Watercress) is a gentle moisturizing shampoo ideal for dry, dull hair. (200 ML RS 115, 100 ML RS 59)
• Volume Boost (with extracts of Rosemary & Sage) is a gentle volumizing shampoo ideal for thin, limp hair.( 200ML RS 115, 100ML RS 59)
• Silky Strong (with oils of Macadamia Nut and Babassu) helps make hair smooth, silky and strong and is ideal for weak, damaged hair.( 200 ML RS 115, 100 ML 59, 9ML RS3)
• Shine in Style (with extracts of Chamomile and Green Tea) makes hair shiny and manageable, easy to style and is ideal for dull to normal hair.(200ML RS115, 100ML RS59) Each of these shampoos can be complemented with Fiama Di Wills Polishing Drops conditioner. This gentle conditioner enriched with Avocado Oil and Burdock extract promises to make hair shiny, soft and smooth. It also gives the additional benefits of UV protection as it contains Sunflower Seed extract, which is a natural UV absorber. (100 ML RS68)
Launched in September 2010, the Fiama Di Wills Anti-Hairfall Shampoo is unique as it offers consumers the goodness of Brazil Nut, found in the Amazon Forests and the effectiveness of science with the Hair restore Technology. Brazil Nut, is known to seal in hair moisture giving it shine and a silky smooth texture. It also helps renew dry and lifeless hair. The Hair Restore Technology, developed at the ITC R&D Centre, helps repair cuticles and restore the protective lipid layer to reduce further damage. This strengthens hair and reduces hair fall due to breakage. The Anti-hairfall Conditioner also enriched with Brazil Nut extracts and the hair restore technology gives best results when used with Fiama Di Wills Anti-Hairfall Shampoo.( 200 ML RS115, 100ML RS 59, 9ML RS 3)
The Fiama Di Wills product line also consists of a 3-variant range of transparent shower gels which are unique as they come with suspended beads: • Mild Dew (contains soft beads, extracts of peach and avocado) is for soft, moisturized skin. (200 ML RS 99,)
• Clear Springs (contains jojoba beads, extracts of sea weed and lemongrass) is for clear, healthy, smoother skin. (200 ML RS 99)
• Exotic Dream (contains glitter beads, extracts of bearberry leaves and black currant) is for stimulating freshness.( 200ML RS 99)
The Fiama Di Wills range of bathing bars has been launched under the sub - brand Skin Sense. The first variant to be introduced in this range is Soft Green. This is a gentle caring bathing bar, that helps enhance retention of skin proteins giving 6 pro care. Protein keeps skin moisturised, supple, youthful, even toned, radiant and smooth.
Fiama Di Wills recently launched a range of transparent gel bathing bars. A first of its kind, a transparent liquid gel has been solidified into a bathing bar so that consumers get a superior bathing experience. The shower gel in a bathing bar format which has been crafted through a unique and patented freezing technology. Backed by deep consumer insights, this proprietary gel bathing bar is a result of years of extensive research and development by the scientists at the ITC R&D Centre.
Uniquely crafted, these Gel Bathing Bars are shaped like dew drops, have a transparent look, rich creamy lather, and a great long-lasting fragrance. These bathing bars are dermatologically tested and proven mild and contain the goodness of natural exotic extracts like Peaches, Avocadoes, Sea Weed and lemongrass. Launched in two variants that offer specific different skin benefits, Are: Mild Dew - Contains extracts of peach and avocado which moisturisation the skin.(115 g RS 30)
Clear Springs - Contains extracts of lemongrass & sea weed which gives Clear skin. (115g RS30)
The Fiama Di Wills transparent Gel Bathing Bars are available at an attractive price of Rs. 25 for 110 grams. This differentiated range of bathing bars offers the consumer a delightful bathing experience. THE LATEST LAUNCH IN MEN PERSONAL CARE CATEGORY IN FIAMA DI WILLS
Fiama Di Wills has expanded its range of personal care products by introducing Aqua Pulse shower gel, exclusively for men. The shower gel contains extracts of exotic naturals like sea minerals and blue lotus. This blue transparent shower gel refreshes and keeps skin healthy. Fiama Di Wills Aqua Pulse Bathing Bar, crafted exclusively for men, gives an invigorating and rejuvenating fragrance and freshness. Its composition with Sea Minerals, Blue lotus and the Active Defense Complex gives a fresh and healthy skin. ( 200 ML RS99 and 130 gm RS 35)

3.2 Brand Tagline: BEAUTIFUI YOU.TODAY. TOMORROW

3.3 Brand Ambassadors: DEEPIKA PADUKOAN

CHAPTER4: ORGANISATION STRUCTURE
Board of Director

Audit committee Compensation
Committee Nomination
Committee Investor service
Committee Sustainability committee Corporate Management committee

Divisional / Strategic Business unit (SBU), Management Committee, each headed by a division
SBU chief executive. business includes : Fmcg, Hotels, Papers Specialty and Packaging, Agri business and Information
Technology.
Corporate function ,each head by a HOD Corporate
Function include Planning and Treasury, Accounting,
Taxation Risk management , he got Secretarial,
Human Resource , Corporate Communications, Corporate Affairs, Internal Audit and Research and Development.

CHAPTER 5: BRANCH STRUCTURE

ASSITANT MANAGER ASSITANT MANAGER ASSITANT MANAGER
{GR2} {GR1/3} {GR4} PAMS FOOD/BINGO CIGRATTE

AREA EXICUTIVE AREA EXICUTIVE AREA EXICUTIVE

SUPERVISIOR SUPERVISIOR SUPERVISIOR

SALES TEAM SALES TEAM SALES TEAM (DS) (DS) (DS)

CHAPTER 6: PROJECT
The Title of the study: “Live Project Branding in Emerging Channel for Men Personal Category” 6.1: DURATION OF TRAINING
It was a pleasurable learning experience working with ITC LTD. It was the immense pleasure to work with ITC LTD. The training with ITC Limited was of 45 days from 15th May’11 to 30th July’11. The 45days working with the company is a great learning. The training with ITC Limited was started on 15Th May, 2011 and completed on 30’Th July, 2011. Company’s corporate office is situated at C-SCHEME in Jaipur.
Function Branding of Fiama di wills
Project -“Live Project Branding in Emerging Channel for Men Personal Category”
Project guide - Rustam Bora
Company guide - Vinod mewani

6.2: OBJECTIVE OF TRAINING

1. Understand the channel in term of needs and category.
2. Prepare implement table for branding this outlets.
3. Study the customers and trade response.

The main objective to initiate a study on salon outlets for emerging a new channel and potential for the personal care in fiama di wills in men category. Understand the channel in term of need and category. By studying these outlets and dividing them in terms of profile, location and size of outlet, customer profile and foot fall, employee working, brand they use , customer spend . So by that these outlets is divided in form of gold outlets, silver outlets, bronze outlet by area wise and find in them most opportunity outlet for visibility and product sale potential .

6.3: RESPONSIBILITIES AS A STUDENT INTERN
IMPLEMENTATION – First and foremost task was to implement the project in the given area with the support of Area Executive of ITC LTD. Salon outlets for emerging a new channel and potential for the personal care in fiama di wills in men category. Find in them most opportunity outlet for visibility and product sale potential.

6.4: SCOPE OF DUTIES ASSIGNED
Find out the Salon outlets for emerging a new channel and potential for the personal care in fiama di will in men category. By this channel ITC LTD have a good opportunity for visibility and product sale potential.

6.5: ACCOMPLISHMENTS
They gave the task to visit the salon outlets on daily basis in different markets. I did the survey of the following salon outlets for the effective visibility of fiama di wills in men personal care category.
Gold outlets: These outlets are located in posh area and their customers are visit on advance booking, and generally they have upper class and upper middle class customer. They have 4 to 6 employee. They charge high price on haircut, facial, wax, hair style and other thing but as compared to silver and bronze outlets. They use brand like L’oreal , wella, Schwarzkopf & kerastase. They sell the product like Loreal, Wella, lotus and many others. Some outlets are ready for display but they provide the particular space for visibility the product.

Silver outlets: These outlets are located in posh area and their customer footfalls are upper middle class and middle class customer. They have 6 to 8 employee. They charge less than gold outlet for hair cut, hair style, facial and many others. They use brand like L’Oreal, natural, lotus, matrix and many others. They are ready to sell product and they give the space for visibility according to suitable for them and company representative needed.

Bronze outlets: These outlets are nearby posh area and their customer visit of middle class and lower middle class customer. They have 3 to 4 employee. They charge less than silver outlet for hair cut, hair style, facial and many other, they use brand like matrix, loreal, ayur and many other. They are ready to sell product and give space according to company representative need and their suitability.

AREA VASIHALI: Gold outlets: These outlets are located in posh area and their customers are visit on advance booking, and generally they have upper class and upper middle class customer. They have 4 to 6 employee. They charge high price on haircut, facial, wax, hair style and other thing but as compared to silver and bronze outlets. They use brand like L’oreal , wella, Schwarzkopf & kerastase . They sell the product like Loreal, Wella, lotus and many others. Some outlets are ready for display but they provide the particular space for visibility the product.

The channel in term of needs and category:

Outlet name Area
STYLE ‘N’ Scissors Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sale Employee working
Upper high and upper middle class 70 to 80 Loreal,wella Schwarzkopf & kerastase . No Vaishali nagar No 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 70 to 80 per day on advance booking and visits most of upper high class and upper middle class customer.
 In present they have no poster display but different brand product display is visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so brand visibility in both category can possible.
 Some company product they sale like L’oreal , wella, Schwarzkopf & kerastase and many other Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 70 to 80 Loreal,wella Schwarzkopf & kerastase . POSTER Vaishali nagar No Shower gel -10
Soap - 20

 It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel 10 piece and soap-20 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.
The channel in term of needs and category:
Outlet name Area
Shades Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper high and upper middle class 30 to 40 Loreal, wella, lotus, Loreal, lotus Vaishali nagar No 6 to 8
 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal, Aroma and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sale Product quantity can provide
Upper high and upper middle class 30 to 40 Loreal,wella lotus Product display Vaishali nagar No Shower gel - 5
Soap - 10  It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility and product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:

Outlet name Area
B\iss Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle class, middle class 20 to 30 Loreal, lotus, shanaza-hussain Lotus Loreal Vaishali nagar No 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 20 to 30 per day and visits most of upper middle class customer and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. As this outlet is unisex so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal, Aroma, lotus and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 20 to 30 Loreal, lotus Product display Vaishali nagar No Shower gel -5
Soap - 10  It has good number of customer footfall so this outlet has potential for product visibility
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.
The channel in term of needs and category:
Outlet name Area
The make-up ‘N’ style Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle class,Middle class 20 to 30 Loreal, Aroma, Lotus No Vaishali nagar No 3 to 5

 This outlet location is on main centre of area so customer foot fall number is 20 to 30 per day and visits most of upper middle class customer and middle class.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. This outlet is unisex so visibility for brand of both category is possible.
 Some company product they sale like L’Oreal, Aroma and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 20 to 30 Loreal, lotus Aroma Product display Vaishali nagar No Shower gel -5
Soap - 10  It has good number of customer footfall so this outlet has potential for product visibility
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:

Outlet name Area
B.Blind Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper high and upper middle class 20 to 30 Loreal, wella,lotus, shahnaz-hussain Matrix Vaishali nagar No 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 20 to 30 per day and visits most of upper high class and upper middle class customer.
 In present they have poster display but different brand product display is visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. This outlet is unisex so visibility of brand for both category can possible.
 Some company product they sale like L’Oreal, Aroma and many other

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 20 to 30 Loreal, lotus wella,shahnaz-hussain Product display Vaishali nagar No Shower gel -5
Soap - 10

 It has good number of customer footfall so this outlet has potential for product visibility
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility of product but product display of different brand it also available.
 This outlet is unisex salon so it helps in both categories for visibility.

Silver outlets: These outlets are located in posh area and their customer footfalls are upper middle class and middle class customer. They have 6 to 8 employee. They charge less than gold outlet for hair cut, hair style, facial and many others. They use brand like L’Oreal, natural, lotus, matrix and many others. They are ready to sell product and they give the space for visibility according to suitable for them and company representative needed.

The channel in term of needs and category:

Outlet name Area
Jitendra hair cutting saloon Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle, Middle class 70 to 80 Loreal, Aroma, Matrix Yes Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 70 to 80 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix, lotus and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 70 to 80 Loreal, Aroma, Matrix Yes Vaishali nagar Yes Shower gel-10
Soap-20

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -10 piece and soap-20 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility of product of itc but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

The customer and trade response
 In this outlet the display of fiama di wills is started and display in form of product display.
 They give the order weekly to ds.
 This is a unique concept for visibility in salon outlet and by this awareness about the product to the customer.
 Customer is showing their interest to buy from salon outlet.

The channel in term of needs and category:
Outlet name Area
Bayotice Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 60 to 70 Loreal, Aroma, kaya kalp No Vaishali nagar Yes 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 60 to 70 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 60 to 70 Loreal, Aroma, Kaya kalp No Vaishali nagar Yes Shower gel-10
Soap-20

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -10 piece and soap-20 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product in return to them.
The channel in term of needs and category:
Outlet name Area Jitendra hair cutting saloon Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, Matrix Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix, lotus and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, Aroma, Kaya kalp Yes Vaishali nagar Yes Shower gel-10
Soap-20

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -10 piece and soap-20 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility of product of itc but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product The customer and trade response
 In this outlet the display of fiama di wills is started and display in form of product display.
 They give the order weekly to ds.
 This is a unique concept for visibility in salon outlet and by this awareness about the product to the customer.
 Customer is showing their interest to buy from salon outlet.
The channel in term of needs and category:

Outlet name Area
Man –zone Vaishali nagar
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, natural No Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix and many other. Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, Aroma, Natural No Vaishali nagar Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility of product of itc but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product
The channel in term of needs and category:
Outlet name Area
69 life style Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, matrix No Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and company representative want.  Some company product they sale like L’Oreal, matrix and many other.
Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, Matrix Kaya kalp No Vaishali nagar Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility of product of itc but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

The channel in term of needs and category:
Outlet name Area
Mohan gents parlour Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, matrix NO Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product.
 Some company product they sale like L’Oreal, Aroma and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, Aroma, Kaya kalp No Vaishali nagar Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product
Bronze outlets: These outlets are nearby posh area and their customer visit of middle class and lower middle class customer. They have 3 to 4 employee. They charge less than silver outlet for hair cut, hair style, facial and many other, they use brand like matrix, loreal, ayur and many other. They are ready to sell product and give space according to company representative need and their suitability.

The channel in term of needs and category:
Outlet name Area
New pawan jain Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Middle class, lower middle class 30 to 35 Loreal, Aroma, Ayur No Vaishali nagar Yes 4

 This outlet location is on main centre of area so customer foot fall number is 30 to 35 per day and visits most of middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want. The channel in term of needs and category:
Outlet name Area
Dash salon Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Middle class, Lower middle class 20 to 30 Loreal, Matrix Ayur No Vaishali nagar Yes 3

 This outlet location is on main centre of area so customer foot fall number is 20 to 30 per day and visits most of middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product.

The channel in term of needs and category:

Outlet name Area
Appearance Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working Middle class, lower middle class 30 to 35 Loreal, Aroma, matrix No Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 30 to 35 per day and visits most of middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product.

The channel in term of needs and category:
Outlet name Area
Glimpse Vaishali nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Middle class, lower middle class 20 to 30 Loreal, Aroma Matrix Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 20 to 30 per day and visits most of middle class.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product.

AREA C-SCHEME
GOLD OUTLETS: These outlets are located in posh area and their customers are visit on advance booking, and generally they have upper class and upper middle class customer. They have 4 to 6 employee. They charge high price on haircut, facial, wax, hair style and other thing but as compared to silver and bronze outlets. They use brand like L’oreal , wella, Schwarzkopf & kerastase . They sell the product like Loreal, Wella, lotus and many others. Some outlets are ready for display but they provide the particular space for visibility the product. The channel in term of needs and category:
Outlet name Area
Fayyas C-scheme
Customer profile Customer footfall per day Brand use Current Display Location Suggestion for sale Employee working
Upper high and upper middle class 40 to 50 Loreal,wella Schwarzkopf & kerastase . No c-scheme Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day on advance booking and visits most of upper high class and upper middle class customer.
 In present they have no poster display but different brand product display is visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so brand visibility in both categories can possible.
 Some company product they sale like L’Oreal, wella, Schwarzkopf & kerastase and many other.

Implement table for branding this outlets.
Customer profile Customer footfall per day Brand use Display can put Location Effort for sale Product quantity
Upper high and upper middle class 40 to 50 Loreal,wella Schwarzkopf & kerastase . No c-scheme no Shower gel -5
Soap -10  It has good number of customer footfall so this outlet has potential for product visibility
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility of product but product display of different brand it also available.
 This outlet is unisex salon so it helps in both categories for visibility.
The channel in term of needs and category:
Outlet name Area
Style check C-scheme
Customer profile Customer footfall per day Brand use Current Display Location Effort for sale Employee working
Upper high and upper middle class 30 to 40 L’Oreal, wella, lotus, No C-scheme No 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so visibility for brand in both categories can possible.
 Some company product they sale like L’Oreal, Aroma and many other.
Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sale Product quantity
Upper high and upper middle class 30 to 40 Loreal wella lotus . No c-scheme no Shower gel -5
Soap -10  It has good number of customer footfall so this outlet has potential for product visibility
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand is available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:
Outlet name Area
NIMS Vicky’s C-scheme
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper class, upper middle class 50 to 60 L’Oreal, Wella L’Oreal Wella C-scheme Yes 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 50 to 60 per day and visits most of upper class and upper middle class customer.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. As this outlet is unisex so visibility for brand in both categories can possible.
 Some company product they sale like L’Oreal, Wella, and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sale Product quantity
Upper high and upper middle class 50 to 60 Loreal, Wella. Poster c-scheme No Shower gel -5
Soap -10

 It has good number of customer footfall so this outlet has potential for product visibility
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand is available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:

Outlet name Area
Beyond look C-scheme
Customer profile Customer footfall per day Brand use Current Display Location effort for sell Employee working
Upper middle class, Middle class 20 to 30 L’Oreal, Aroma, Lotus Yes C-scheme No 3 to 5

 This outlet location is on main centre of area so customer foot fall number is 20 to 30 per day and visits most of upper middle class customer and middle class.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. This outlet is unisex so visibility for brand of both categories is possible.
 Some company product they sale like L’Oreal, Aroma and many other. Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sale Product quantity
Upper high and upper middle class 20 to 30 Loreal, Aroma, lotus Poster c-scheme No Shower gel -5
Soap -10

 It has good number of customer footfall so this outlet has potential for product visibility
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have poster visibility of product but product display of different brands it also available.
 This outlet is unisex salon so it helps in both categories for visibility.

Silver outlets: These outlets are located in posh area and their customer footfalls are upper middle class and middle class customer. They have 6 to 8 employee. They charge less than gold outlet for hair cut, hair style, facial and many others. They use brand like L’Oreal, natural, lotus, matrix and many others. They are ready to sell product and they give the space for visibility according to suitable for them and company representative needed.

The channel in term of needs and category:
Outlet name Area
1975 C-scheme
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle class middle class 40 to 50 L’Oreal, lotus matrix No C-scheme Yes 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and company representative
Want.
 Some company product they sale like L’Oreal, matrix and many other.
Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Product quantity
Upper middle class middle class 40 to 50 L’Oreal, lotus matrix No C-scheme Yes Shower gel-5
Soap -10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

The channel in term of needs and category:
Outlet name Area
Spont light Bias godam
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working Upper middle class , middle class 30 to 40 L’Oreal, kaya kalp, shahanz -hussain L’Oreal, lotus Bais godam Yes 3to 5

 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper middle class and middle class customer.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and company representative
Want.
 Some company product they sale like L’Oreal, matrix and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Product quantity
Upper middle class middle class 30 to 40 L’Oreal, kaya kalp Shahanz-hussain Poster Bais godam Yes Shower gel-5
Soap -10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

The channel in term of needs and category:
Outlet name Area
New prince Bais godam
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, Matrix No Bais godam Yes 4 to 5

 This outlet location is on main centre of area so customer foot fall number is 40 to 50per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative
Want.
 Some company product they sale like L’Oreal, Aroma, matrix, lotus and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle class middle class 40 to 50 L’Oreal, Aroma Matrix Poster Bais godam Yes Shower gel-5
Soap -10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product
The channel in term of needs and category:

Outlet name Area
New shine spa C-scheme
Customer profile Customer footfall per day Brand use Current Display Location Suggestion for sale Employee working
Upper middle class middle class 20 to 30 L’Oreal, lotus matrix No C-scheme Yes 3 to 4

 This outlet location is on main centre of area so customer foot fall number is 20 to 50 per day and visits most of upper middle and middle class customer.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and company representative
Want.
 Some company product they sale like L’Oreal, matrix and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Product quantity
Upper middle class middle class 20 to 30 L’Oreal, Lotus matrix Poster Bais godam Yes Shower gel-5
Soap -10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

AREA Raja park
Gold outlets: These outlets are located in posh area and their customers are visit on advance booking, and generally they have upper class and upper middle class customer. They have 4 to 6 employee. They charge high price on haircut, facial, wax, hair style and other thing but as compared to silver and bronze outlets. They use brand like L’oreal , wella, Schwarzkopf & kerastase . They sell the product like Loreal, Wella, lotus and many others. Some outlets are ready for display but they provide the particular space for visibility the product.

The channel in term of needs and category:

Outlet name Area
STYLE ‘N’ Scissors Raja park
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper high and upper middle class 70 to 80 Loreal,wella Schwarzkopf & kerastase . No Raja park No 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 70 to 80 per day on advance booking and visits most of upper high class and upper middle class customer.
 In present they have no poster display but different brand product display is visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so brand visibility in both category can possible.
 Some company product they sale like L’oreal , wella, Schwarzkopf & kerastase and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 70 to 80 Loreal,wella Schwarzkopf & kerastase . POSTER Raja park No Shower gel -5
Soap - 10

 It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:
Outlet name Area
Shades Raja park
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Employee working
Upper high and upper middle class 30 to 40 Loreal, Loreal, Raja park Yes 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal .
Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 30 to 40 Loreal POSTER Raja park yes Shower gel -5
Soap - 10  It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel-5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:
Outlet name Area
Sodarayam Raja park
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle class, middle class 20 to 30 Loreal, lotus, shanaza-hussain Lotus Loreal Raja park Yes 3 to5

 This outlet location is on main centre of area so customer foot fall number is 20 to 30 per day and visits most of upper middle class customer and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. As this outlet is unisex so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal, Aroma, lotus and many other. Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 20 to 30 Loreal. Lotus shanaza-hussain POSTER Raja park No Shower gel -5
Soap - 10  It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:
Outlet name Area
Delsol Raja park
Customer profile Customer footfall per day Brand use Current Display Location Suggestion for sale Employee working
Upper high and upper middle class 30 to 40 Loreal,wella Schwarzkopf & kerastas . No Raja park Yes 4 to 6
 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have no poster display but different brand product display is visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so brand visibility in both category can possible.
 Some company product they sale like L’oreal , wella, Schwarzkopf & kerastase and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper high and upper middle class 30 to 40 Loreal,wella Schwarzkopf & kerastase . No Raja park No Shower gel -5
Soap - 10

 It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:

Outlet name Area
Shades Raja park
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper high and upper middle class 30 to 40 Loreal, wella, lotus, Loreal, lotus Raja park Yes 5 to 6

 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal, Aroma and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper high and upper middle class 30 to 40 Loreal,wella lotus Product display Raja park No Shower gel -5
Soap - 10

 It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

Silver outlets: These outlets are located in posh area and their customer footfalls are upper middle class and middle class customer. They have 6 to 8 employee. They charge less than gold outlet for hair cut, hair style, facial and many others. They use brand like L’Oreal, natural, lotus, matrix and many others. They are ready to sell product and they give the space for visibility according to suitable for them and company representative needed.

The channel in term of needs and category:

Outlet name Area
Delsol Raja park
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 50 to 60 Loreal, Aroma, Matrix No Vaishali nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 50 to 60 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix, lotus and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 50 to 60 Loreal, Aroma,matrix Poster Raja park Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product
The channel in term of needs and category:
Outlet name Area
Niployn Raja park
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma No Raja park Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, Aroma, Poster Raja park Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

The channel in term of needs and category:
Outlet name Area Yogi’s Adarh nagar
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, kaya kalp Matrix Adarsh nagar Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix, lotus and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, Aroma Poster Adarsh nagar Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product
The channel in term of needs and category:
Outlet name Area
X gene Raja park
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, natural Matrix Raja park Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, Aroma, natural Poster Raja park Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

The channel in term of needs and category:
Outlet name Area
Big boss Raja park
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, matrix, kaya kalp No Raja park Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and company representative want.  Some company product they sale like L’Oreal, matrix and many other

Implement table for branding this outlets:
.
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity
Upper middle, Middle class 40 to 50 Loreal, ,matrix Poster Raja park Yes Shower gel-5
Soap-10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

AREA Tonk road and Malviya nagar
Gold outlets: These outlets are located in posh area and their customers are visit on advance booking, and generally they have upper class and upper middle class customer. They have 4 to 6 employee. They charge high price on haircut, facial, wax, hair style and other thing but as compared to silver and bronze outlets. They use brand like L’oreal , wella, Schwarzkopf & kerastase . They sell the product like Loreal, Wella, lotus and many others. Some outlets are ready for display but they provide the particular space for visibility the product.

The channel in term of needs and category:

Outlet name Area
STYLE ‘N’ Scissors Malviya nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper high and upper middle class 70 to 80 Loreal,wella Schwarzkopf & kerastase . No Malviya nagar Yes 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 70 to 80 per day on advance booking and visits most of upper high class and upper middle class customer.
 In present they have no poster display but different brand product display is visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so brand visibility in both category can possible.
 Some company product they sale like L’oreal , wella, Schwarzkopf & kerastase and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 70 to 80 Loreal,wella Schwarzkopf & kerastase . POSTER Malviya nagar No Shower gel -10
Soap - 20  It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel 10 piece and soap-20 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.
The channel in term of needs and category:
Outlet name Area
Shades Malviya nagar
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper high and upper middle class 30 to 40 Loreal, Loreal, Malviya nagar No 6 to 8
 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal .

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 30 to40 Loreal POSTER Malviya nagar No Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

The channel in term of needs and category:

Outlet name Area
New look Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle class, middle class 30 to 40 Loreal, lotus, shanaza-hussain Lotus Loreal Tonk road Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper middle class customer and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. As this outlet is unisex so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal, Aroma, lotus and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 30 to40 Loreal POSTER Malviya nagar No Shower gel -5
Soap – 10  It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.
The channel in term of needs and category:
Outlet name Area
Smart beauty Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Effort for sel Employee working
Upper high and upper middle class 30 to 40 Loreal,wella Schwarzkopf & kerastase . No Tonk road No 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have no poster display but different brand product display is visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so brand visibility in both category can possible.
 Some company product they sale like L’oreal , wella, Schwarzkopf & kerastase and many other

Implement table for branding this outlets:.
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 30 to40 Loreal,wella Schwarzkopf and kerastase POSTER Malviya nagar No Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility. The channel in term of needs and category:

Outlet name Area
The elegant snip Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper high and upper middle class 30 to 40 Loreal, Loreal, Tonk road Yes 6 to 8

 This outlet location is on main centre of area so customer foot fall number is 30 to 40 per day and visits most of upper high class and upper middle class customer.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men display and sale of product. As this outlet is unisex salon so visibility for brand in both category can possible.
 Some company product they sale like L’Oreal .

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Display can put Location Effort for sell Product quantity can provide
Upper high and upper middle class 30 to40 Loreal, POSTER Tonk road No Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility of product but product display of different brand it available.
 This outlet is unisex salon so it helps in both categories for visibility.

Silver outlets: These outlets are located in posh area and their customer footfalls are upper middle class and middle class customer. They have 6 to 8 employee. They charge less than gold outlet for hair cut, hair style, facial and many others. They use brand like L’Oreal, natural, lotus, matrix and many others. They are ready to sell product and they give the space for visibility according to suitable for them and company representative needed.

The channel in term of needs and category:

Outlet name Area
Style speak Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, Matrix No Tonk road Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix, lotus and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Product quantity can provide
Upper middle, Middle class 40 to 50 Loreal, Aroma, Matrix No Tonk road Yes Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product
The channel in term of needs and category:
Outlet name Area
Hair creation Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, kaya kalp No Tonk road Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma and many other.

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Product quantity can provide
Upper middle, Middle class 40 to 50 Loreal, Aroma, kaya kalp No Tonk road Yes Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

The channel in term of needs and category:
Outlet name Area
Shamarat Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, kaya kalp Matrix Tonk road Yes 4 to 5

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix, lotus and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Product quantity can provide
Upper middle, Middle class 40 to 50 Loreal, Aroma, Matrix No Tonk road Yes Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product
The channel in term of needs and category:
Outlet name Area
Style x Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, Aroma, natural No Tonk road Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product category for display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and as company representative want.  Some company product they sale like L’Oreal, Aroma, matrix and many other

Implement table for branding this outlets:

Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Product quantity can provide
Upper middle, Middle class 40 to 50 Loreal, Aroma, Matrix No Tonk road Yes Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product The channel in term of needs and category:
Outlet name Area
Look Tonk road
Customer profile Customer footfall per day Brand use Current Display Location Suggestion to customer for product Employee working
Upper middle, Middle class 40 to 50 Loreal, matrix, kaya kalp No Tonk road Yes 4 to 6

 This outlet location is on main centre of area so customer foot fall number is 40 to 50 per day and visits most of upper middle and middle class.
 In present they have no poster display but different brand product display is also visible.
 In this outlet good opportunity for fiama di wills in men product display and sale of product. They are ready to sale product and they give the space for visibility according to suitable for them and company representative want.
 Some company product they sale like L’Oreal, matrix and many other.

Implement table for branding this outlets:
Customer profile Customer footfall per day Brand use Current Display Location Effort for sell Product quantity can provide
Upper middle, Middle class 40 to 50 Loreal, kaya kalp Matrix No Tonk road Yes Shower gel -5
Soap – 10

 It has good number of customer footfall so this outlet has potential for product visibility and sale.
 This much of product should be provide them are shower gel -5 piece and soap-10 piece for visibility and stock according to their footfall.
 The location of outlet is on main centre of area.
 At present they have no poster visibility but product display of different brands it also available.
 The company is giving benefit to them for visibility in term of money and they do the effort for sell of product

6.6 NEW KNOWLEDGE ACQUIRED:

It was a great learning experience working with Coca-Cola and below are the gains in terms of knowledge during the project:-

 Knowledge about the company and its products.
 Gained the practical knowledge of market.
 Market is not only about customer and shopkeeper it is a complete chain of the people who are involved in every activity of producing the product to the users.
 Very important- talking with the customer and to convince them.
 Strategies to build the best relationships with retailers.
 Consumer’s behavior (their likes and dislikes)
 .Knowledge about the distribution system of the company in delivering the products.
 Time management.
 Dealing with trader’s problems and resolving them.

CHAPTER 7
7.1 FINDING

After conducting the survey on salon outlet for branding of Fiama Di Wills in men personal category for Jaipur city.
 The effective visibility of product can be done by gold outlets.

 The mostly of them are unisex salon.  Their location is on posh area the customer is of upper class and upper middle class.  This class spends more money for their luxury and quality product.

 The effective sale and visibility can be done by silver outlets.

 In silver outlet mostly customer of upper middle class and middle class.

 They are ready to sale product and they give the space for visibility according to suitable for them and company representative needed.  Company offer benefits in term of money that motivate to them join with the company.

 In gold outlets mostly representative are say that this product is also sale out in organized store and unorganized store. We sale only professional product which are sale on only salon outlets.  If anyone who is interested they put condition that space for visibility according to them.

 Some outlets are not satisfied by the company benefit so they want to increase benefit for the visibility of product in their outlet.

 In silver outlets most of the owner is ready to provide space for visibility but the company have some condition that the product which will visible it should be cash purchase. Most of the outlets are disagree on this condition.

7.2: SUGGESTION

 Company should focus on this channel it can give good response in upcoming time.

 Company should fulfill the some condition of outlets.

 Company should provide them product on credit purchase.  Company should give benefit according to their location of outlet, footfall, and customer profile.

 Company should focus on silver outlets as their customer of upper middle class and middle class profile.

 In silver outlet customer footfall is more compare to other outlets.

 In starting company focus on 10 to 15 outlets for branding and sale of product. As result came according to take action further.

7.3: CONCLUSION:

This is a unique concept for targeting salon outlets for a visibility and sale potential for a Fiama Di Wills in men personal care category. As study of market I understand that by this channel ITC LTD company can generate a sale in personal care product. But the main thing arise that salon outlets are ready to provide the visibility and sale of product but they will not buy that product which is visible in the display. But company believes in focus on those outlets which can purchase on cash. If company provide them product in credit than mostly outlet are ready to sale and visible the product. by this a get a new channel for a sale of personal care product.

BIBLIOGRAPHY

INTERNET

www.itcportal.com

www.wikipedia.com

Appendix
DISPLAY PHOTO
BRANDING OF FIAMA DI WILLS IN SALON OUTLETS

DISPLAY OF PRODUCT

MINOR PROJECT

TABLE OF CONTENT

S.NO

TOPIC PAGE NO. 1. INTRODUCTION OF HoReCa 96 2. MODEL OF CLASSIFICATION AND AVAILIBILITY NORMS 97 3. DISPLAY/ DISPENCER 98 4. HoReCa CHANNEL FOCUS ON 100 5. HORECA SUPERVISER WORK PROFILE AND ROLE 102 6. HoReCa DS (sales person) WORK PROFILE AND ROLE 104 7. Observation about sales team of horeca 105 8. SOLUTION 106
9 BIBLIO GRAPHY 107

CHAPTER 1: INTRODUCTION OF HoReC

HoReCa is a business term which refers to a sector of the food service industry, to establishments which prepare and serve food and beverages. The term is used for words hotel/Restaurant/Café
Some tobacco companies use this term to define the Food & Beverage Service trade channel or the hospitality trade channel.
While in the research and observation of the Hotels and working with HoReCa team it was found That the Hotels are divided in three categories in Jaipur. First one is 5Star second is HQ, and third one is NQ. In terms of customer age, profile, gender, and spending HoReCa is divided in these four categories which were earlier described.
There are 362 total HoReCa out lets in Jaipur.HoReCa team is working with a group of seven members four sales man two supervisor and one
Area executive (Mr. Sudhir Mathur).

CHAPTER 2: MODEL OF CLASSIFICATION AND AVAILIBILITY NORMS

Focus on ensuring KSFT portfolio presence in all in HoReCa
HoReCa type Brands
EQ/SQ/5 Star *Insignia * B&H family *Classics family
*Ik family *Gold Flake KSFT family *Navy cut KSFT
HQ *IK Rich gold *B&H Gold Blue *Gold Flake KSFT Family
*B&H *classics family *Navy cut Longs & KSFT
*IK CB,OB & MG on Demand
NQ *Classic family *Navy cut Longs& KSFT
*Gold Flake KSFT family

CHAPTER 3: DISPLAY/ DISPENCER

Dispenser is the trade equipment which serves for demonstration, sale and product lay-out. Most often used in HoReCa segment for tobacco products promotion. Usually placed in the most exhibit zones of storefront – in the bar. Bar dispenser- can draw customer's attention to the brand name and generate consumer interest by means of singularity of form and affecting design. Its basic missions are to kindle customer's interest and cause so called "WOW" effect: when the surprise and the impression from handing over the product subconsciously translate into sympathy for the brand. This increases the status of the product in the eyes of potential consumers, and several times enhances the effect of using this type of POSM compared with ordinary constructions, designed to display the goods. When developing unique dispensers for HoReCa segment the following high-technologies are used: dynamics light dynamics, highlighting, EL panels, Acrylight and others.

DISPENCER AT HOTEL HOLIDAY INN

DISPENCER AT HOTEL JAI MAHAL PALACE JAIPUR

CHAPTER 4: HoReCa CHANNEL FOCUS ON

4.1 VISIBILITY OF DISPLAY
 Advertising closest to the front counter has the biggest impact on sales. These eye-catching POPs generate interest in the product displayed and build brand awareness.

 The most popular counter displays are compact units with light and motion effects. They can be used as additional light source and interior decor elements, and at the same time enhance brand image and recognition. The enclosed packs of cigarettes are visible but inaccessible for purchase.

 Counter displays and dispensers target consumers at the place where they will actually buy the product. They bring attention to the product and they give consumers the impression that it is a premium, reputable brand to have its own space on the counter.

 We specialize in design and manufacturing of various custom Point of Purchase displays

 .Ensure repaid & high quality of execution of customized visibility solution.

4.2 FRESHNESS OF PRODUCT
 To ensure that product are made available to the customer in the desired from and freshness
 Fresh stock to be made available in horeca channel and should be equal or to respective market.
 Always change stock in three months. To make available freshness.
 Team must be aware about code date (date of manufacture of cigarette).

CHAPTER 5: HORECA SUPERVISER WORK PROFILE

 Identify all HoReCa outlets in the territory assigned, existing, newly opened, refurbished and other.
 Classify all HoReCa outlets that either sell tobacco products or attract, key target consumers
 Develop coverage and frequency plan for territory based on HoReCa and trade strategy.
 Maintain a database of all HoReCa outlets in the territory assigned.
 Achieve targeted product availability by brand to ensure the company achieves the highest levels of consumer and trade satisfaction.
 Recommend targeted HoReCa outlets for distribution and merchandising material.
 Build excellent relations with HoReCa owners and managers, bartender, storekeeper, Account officer etc, in order to become benchmark supplier with the Tobacco category.
 Keep up-to-date with new trendsetting developments within the HoReCa and the target consumer
 Maintain accurate records and submitted reports as requested to ensure effective communication to management. Cover the horeca outlet on the basis of a pre assigned route/plan.
 Achieve the highest quality level of presence of the key strategic brand threw effective Placement.
 Fill out the report card according to the guidelines given by the company to be providing by the company and submitting them to the Area Manager of the company.
 Maintain work relation with the distribution representative within their assigned territories, Including transmitting any information received from them to the Area Manager of the Company , including , without limitation ,information on work distributors’ stock supply.
 Be responsible for daily maintenance of the dispenser assigned to each Individual, including, without limitation , cleaning, mainten of proper Appeareance , maintenance of appropriate number of stock in such dispenser.

5.2: Role of horeca supervisor:
 The main work is giving training, development & motivation of his ds team responsibility for DS performance and support the ds in driving category/ range focus stock key units availability productivity. Responsible for improving distribution measure in the channels ,credit management and conflict resolution at an outlet level and prospecting for new high potential outlet and monitoring and tracking competition activities. CHAPTER 6: HoReCa DS (Distributer sales person) work profile
The main role is products availability in the right outlet with right quality and than ensure that every call to an outlet is productive and strive to maximum range of sell in to an outlet and ensure that grow in business from each outlet and monitoring freshness as per norms and ensure stock rotation and maintain visibility and built trade relationship and as norm credit management at an outlet level.

6.2: Role of HoReCa DS(Sales Person):
 Specialized WD HoReCa salesman to be put into place in all focused market markets.

 Work to be done by ds is to take order from horeca outlets on daily bases.

 The capability and competence of the WD HoReCa salesman need to be of hogh order on account of the complexities of the interaction with the HoReCa (F&B Mgr, Purchase mgr, store keeper, Bartender, waiter , Accounts Mgr, etc.)

 WD salesman working time need to be in lean time the HoReCa lean time.

 Once a week frequently to all target HoReCa.

CHAPTER 7: Observation about sales team of horeca :
All DS and Supervisor visit HoReCa on daily basis, they have their different different route plan on weekly basis , But do not visit according to their route plan, because some time DS do not have Any order for his current route and have order from other route so need to visit on other route.
But in case of supervisor they do their route without route plan and because of it they are not able to maintain their work. Most time supervisor only visit to horeca for formulties they spend only 15 – 20 minutes in hHoReCa outlet which was not sufficient, also are not able to maintain plenograming, visibility, and maintenance of dispenser specially those was happening on tonk road Route. Also not able to maintain relationship with HoReCa management team ( Bar tender, F&B Manager)

7.1:What is happening actually:
 Supervisor starts their route after 12pm at afternoon till 6 pm:-
 Do not visit HoReCa according to their route plane specially (tonk road) supervisor.
 Spend 15 to 20 minutes in outlet.
 Visit only those outlets which are calling regularly for order or dispenser maintenance.
 Ds is doing most of the work.
 Not able to maintain the dispenser.
 Do not know most of the responsible persons in horeca outlet.
 Lack of responsibilities.
 Especially Tonk road HoReCa outlets are not maintaining visibility and out of stock mostly.
 Some outlets were paid high amount of money but do not maintain visibility according Plannograme.
 Some members from HoReCa team do not match according to HoReCa profile.

CHAPTER 8: SOLUTION FOR EFFECTIVE WORK IN HoReCa
 All HoReCa team needs to be trained.
 Meeting must be organized once a week to know actual condition in HoReCa.
 Prepare a new route plane according HoReCa categories.
 Prepare a daily activities note book and must be check by a responsible person on daily basis.
 Make phone call by both DS and supervisor before going to route.
 Salary of DS and supervisor need to be increase according their expenses
 A suggestions or complain book need to be prepare to fill by HoReCa Bar tender, F&B Manager or by other responsible person.
 HoReCa’s bar tendor or person who is responsible for the place where dispenser is placed must be aware about plannograme.
 Gifts distribution to all described HoReCa (most of the outlets bar tender look after visibility And ask question why should we maintain your dispenser on daily bases What are you Giving us.) BIBLIOGRAPHY:

INTERNET

www.itcportal.com

www.wikipedia.com